Most people choose left or right when they come to a fork in the road. And you could just follow everyone else. Or you could just take the fork and do something with it. This is what business building is like. It’s looking at what other people aren’t doing and doing that. But how do you get from, no clue to successful idea? Do you pull a rabbit out of a hat? Shuffle a deck of cards? Today we’re going to give you a small map you can follow to getting to your best business ideas. 1. Take Note Like
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“How much is that doggy in the window?” The little girl asks as she clings to her daddy with sticky hands. You’re grateful for moments like this as a pet store owner. It means you made a sale today. But ask yourself, how did that family find your store? Did they just walk by and say, “we’re going to buy a puppy today?” This might have been the case twenty years ago, but today customers rely more on their phones than on store location. The internet has both improved and hampered local marketing. No longer do customers make impulse buying
via ShoeMoney http://bit.ly/2X1DN7d A long time ago, in a galaxy far, far away, I wrote this tagline: “Remarkable business begins with remarkable communication.”... The post How to Make Exceptional Communication Your Winning Difference appeared first on Copyblogger. via Copyblogger http://bit.ly/2WdKPIT How to Close a Deal in Network MarketingIf you want to learn how to close a deal in Network Marketing, this is something that I absolutely have used a ton of times. I heard this for the first time from someone in my organization. I was actually in her house, in her kitchen, and a three-way call came in. She talked to the person for a few minutes. She did the two-step close and it was like a hot knife through butter. They were in. And I was like WOW! There’s a lot of genius behind this and that’s why I started implementing it. One of the reasons why the two-step closed works so well is because it is an assumptive close. And if you understand closing, the more you can assume the close, the more likely you are to actually close the person and get them started. Say someone has seen a presentation. They’ve watched a video. Maybe they were at a presentation, a home event, a hotel. Whatever it is. Step 1:Immediately after it’s over, you’re going to ask, “Awesome, right? What did you like best?” You say this is because at the end of a presentation, your prospect likely doesn’t know exactly how to feel. See, people feel based on how we feel. Part of being masterful in the closing process is getting someone excited. It’s a transfer of emotion and if you transfer no emotion of excitement, they’re unlikely to feel excitement. Oftentimes, we rely on the presentation tool. We rely on the presenter but it’s so much more than the presentation. It’s so much more than the video. It’s all about the energy that you transmit. If you transmit a lot of positive excited energy, guess what your prospect feels? Positive excited energy. So, step one is: “Awesome, right? What’d you like best?” And then what happens? They tell you. So, part of the power in asking someone what they like best is your eliciting a positive response. You’re never going to ask “did you like it” because that’s a yes or no question. You’re assuming they liked it and what you’re doing is you’re accessing the part of their brain that’s searching for something they like. Now, if you get a negative response back, that’s awesome because you know that’s probably not the person that you’re looking for. A quick no is a good no.The worst thing in the world is someone who doesn’t really say no, but they never say yes either, and they’re always on the fence. I want a quick yes or quick no. I love a quick no. Put it in your mind that you love a quick no. The only way to get a lot of yeses is to also get a lot of noes so you’ve got to be okay with the noes. That’s another topic. So, you’re going to ask them what they like best. They’re going to tell you what they like best, hopefully. When they tell you what they like best, here’s what you say… Step 2 – “Sounds like you’re ready to get started.”
Then you shut up. Now, there’s a key here. When you say “sounds like you’re ready to get started”, you don’t keep talking. You shut up. It takes a person an average of about four to eight seconds to make a decision to spend several hundred dollars. It’s not long but it feels like an eternity because there’s a little bit of pressure and we’re kind of condition not to enjoy pressure. So, when you ask, “sounds like you’re ready to get started”, you wait. It’s meant to be uncomfortable. What causes people to make a decision is pressure. The average salesperson will not allow more than two to three seconds of silence before they interrupt because they don’t like the pressure. However, the pressure is what causes people to take action. By you not liking the pressure, it costs you the sale.Change your mindset. Change your programming and decide that you love the pressure. I had to do this myself. I turned it into a game. The game is “Ask the question and shut up.” And I’m not going to say a word. I don’t care if it’s 30 damn minutes. I’m just going to sit there. “Sounds like you’re ready to get started” and I’ll keep doing that. I’ll just keep pausing. And this is the key. Two steps. Very, very simple.I could give you a five, six, ten step closing process. Asking all these eloquent questions but hell, I can barely remember a five-step close. So, I certainly am not going to expect my organization to learn a five, six, seven-step close because it doesn’t duplicate. In network marketing, even if I can train everyone on how to be this magical salesperson, that doesn’t duplicate. I can’t train everyone how to do it but I can get some to learn the hypnotic sales skills. I’ve spent tens of thousands of dollars learning how to close like a master, and I can, but I don’t even use those anymore because I find that the people that I have to do all of this complicated closing process with, they’re not the ones that lead to huge organizations. Simple works. Simple duplicates. Use this. Train this. Take my training and train your organization on it. If you want, you can even share this. You can just steal it. Act like it’s yours. I don’t care. Hopefully, you’ve got some value out of this and hope it helps you close a lot more sales.More importantly, I hope it allows your organization to close a lot more sales because duplication is where it is all at. If you want some more information, some advanced trading from me, hop over to LeadWithMatt.com and put your name and email address in to get some strategies on how to not only become a leader but recruit powerful leaders. Everything we do in network marketing is all about leadership. Everything rises and falls based on leadership. Recruiting leaders is where the multiplication happens. Recruiting followers is only where the addition happens. Addition is painful. Multiplication is fast and fun and it’s what leads to time and money freedom. Go make life an adventure. Thanks again for reading this week’s blog post about How to Close a Deal in Network Marketing.Be sure to check out my Facebook and Instagram account for daily motivational and inspirational content. Matt Morris The post How to Close a Deal in Network Marketing – The 2-Step Close appeared first on Matt Morris. via Matt Morris http://bit.ly/2wbadjM Sometimes it bums me out that we’ve become a culture of contrarians. Whether it’s Black Panther, 3D printing, or strawberry... The post What’s Really Broken in the ‘Content Marketing Playbook’ appeared first on Copyblogger. via Copyblogger http://bit.ly/2EpxToO If you work with a team or for clients, you probably wish you had better communication. Even with the best,... The post Why Clear Communication Mirrors a Growing Garden appeared first on Copyblogger. via Copyblogger http://bit.ly/2QdBdbD
For narrative effect, businesses and corporations on TV are violent and seedy. There’s always a backroom. There’s always a deal. And someone always gets buried in the foundation. No wonder it’s hard to gain trust as a business. Everyone already thinks you’re connected to the mob somehow. One of the best places to gain trust is online. Even if you’re a brick and mortar business, you can make your customers feel at ease with their purchases. Here’s how. 1. Gain Name Credibility Where do you go to find out if a business is credible? Most people go to review sites.
via ShoeMoney http://bit.ly/2JTISuz It feels good when you’ve done your research before pitching an article idea to an editor: You know the publication’s... The post When to Send Article Pitches (and Other Important Emails) appeared first on Copyblogger. via Copyblogger http://bit.ly/2BhFiCD Well, this week was anything but sugarcoated. We got right into it. How do you stay motivated to do great... The post 11 Ways to Stay an Alert Copywriter and Content Marketer (If Taking a Nap Isn’t an Option) appeared first on Copyblogger. via Copyblogger http://bit.ly/2EdTMrh In 2009, I chucked my marketing job to become a freelance copywriter. I worked from home each day. I had... The post 5 Practical Time Management Tips for the Chronically Time-Poor appeared first on Copyblogger. via Copyblogger http://bit.ly/2QaofLK |
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