In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting tomorrow (July 1), we asked you:
Despite plenty of frustration:
The takeaway from those statistics: more than 90% of our joint readership is aboard the GA4 train, for better or worse.
Why we care. At first glance, this looks like a vote of confidence in Google’s analytics strategy. After all, there are plenty of alternatives to GA4. But it’s not that simple. Rightly or wrongly, it’s possible to adopt a tool even though you really don’t like it.
We might need to wait a while to see if people can make GA4 work for them or if frustrations with it start to make the alternatives look more attractive. The post GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin appeared first on Search Engine Land. via Search Engine Land https://ift.tt/FKLIcDo
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YouTube is disabling videos for people using ad blockers as part of a new trial. The social media platform is asking users to either turn ad blockers off or pay £11.99 a month for YouTube Premium if they want access to its extensive video library. Why we care. If this trial is expanded to the general population, all YouTube users, who want to continue watching videos for free, will be forced into allowing ads to play. This is great news for marketers as it will increase reach for campaigns, which ultimately, could result in more conversions. How it works. Right now, the trial is being tested on a small group of people around the world that have ad blockers enabled. When they sign in to watch content, all videos will be blocked unless they either change their settings to disallow ad blocker or they sign up for YouTube Premium. What has YouTube said? Oluwa Falodun, a spokesperson for Google, told The Verge in a statement:
Why now? YouTube has said that it is taking these measures to ensure that its content creators are compensated for their work. "YouTube’s ad-supported model supports a diverse ecosystem of creators, and provides billions of people globally access to content for free with ads," the company said in a statement. Deep dive: For more information on YouTube's ad policy, you can visit the YouTube Advertising hub. The post YouTube stops playing videos for people with ad blockers in new trial appeared first on Search Engine Land. via Search Engine Land https://ift.tt/hed10TX I’ll be blunt. Google Analytics 4 has caused agencies and businesses plenty of headaches in the past year. The only guarantee over the next few weeks is that it will get worse before it gets better. The sunsetting of Universal Analytics is tomorrow, July 1 (and may have already passed by the time you are reading this). Many businesses are in for a shock when they start looking at their GA4 reports as their source of truth if they haven’t already. Spoiler: most haven’t yet! There’s no doubt that GA4 offers many new reports and insights that UA struggled with (user funnel reporting) or flat out couldn’t provide (hello, data-driven attribution and predictive analytics!). But those accustomed to using UA reporting for several years must adapt very quickly. Where did my reports go?Although you can go deeper into Google Ads campaign metrics once you become comfortable, more custom reporting is required than exploring similar data in UA. In UA, there is a Google Ads tab in the acquisition reporting section which is easy to access. There’s a bit more of a workaround in GA4, with similar out-of-the-box reports hidden away as an acquisition card. But to take advantage of advanced GA4 Google Ads reporting, this will be managed in the new Explore section. Not a big deal to get your head around, but for those who aren’t on the platform each day, this could be a struggle to get up to speed with. For the more advanced PPC marketers and data analysts, we’ve encountered a few issues when linking up certain fields to our Looker Studio dashboards. Source/medium and ecommerce conversion rate data (among others) are not out-of-the-box metrics that can be synced across unless you’re comfortable creating custom fields. Thus, many advertisers who aren’t will bypass such metrics. Scheduled reports are also gone (as of typing), so those businesses that received their daily/weekly/monthly reports straight into their morning inboxes have to find another solution. The good news here is that Google has released more and more out-of-the-box reporting in the past year, so they have listened to these concerns and are acting. If you are still struggling with replicating similar reports and dashboards, custom reports aren’t rocket science. Freelancers or agency PPC pros can leverage that extra skill set of new report creation that in-house marketing teams took for granted for years. Another bow in their cap and a necessary learning curve if you want to benefit from the new reporting suite that GA4 has to offer. Where there is disruption, there is opportunity. Not so fastThose of us who are in Google Analytics a bit too much and staring at real-time reports for large parts of the day are in for disappointment. There is a 24-48 hour delay on all other reports without the intervention of BigQuery. This will be a consequence of the move away from last click to data-driven attribution. We do see this issue within the Google Ads interface with its delayed conversion reporting. But for marketing executives who want to see the early impact of their 24-hour flash sale or how the first day of their Black Friday sale is going (oh, how fun that will be when November rolls around), they will have to wait a bit longer. And even when reports start to pull through, we won’t see complete data because of time lag. This may be a blessing in disguise for PPC marketers whose clients love a good old next-day, 24-hour report. Focusing on new features in the new real-time report, such as user snapshots and comparisons, could be an effective distraction tactic. Alternatively, if the client needs reporting to be more instantaneous, then the solution is leveraging the streaming export within BigQuery. It will provide next-to-precise, real-time data, which you can populate through Looker Studio dashboards during those key sale periods and events. Just one big eventAs I’m sure you already know, GA4 is all about the event. We say goodbye to UA’s page hits, ecommerce hits, social interactions hits, etc. and say hello, exclusively, to an event-based world. Events represent a fundamental data model difference between UA and GA4 properties. With that, we’ll miss a fundamental UA metric in pageviews. Sessions are king here. The death of the pageview means that other key UA metrics, such as bounce rate, will be calculated differently. UA bounce rate is when a session only has one page view, while GA4 bounce rate is the inverse of an engagement rate (new metric to GA4). So year-on-year comparisons are next to pointless, given they are worked out completely differently (which many people won’t know). These metrics are key to many businesses. To make the most of GA4, focus on similar or alternative metrics that are unique to the platform (e.g., engagement rate). By aligning these metrics with your objectives and identifying their value, you can shift the goalposts in your favor. This approach allows you to leverage the power of GA4 to your advantage rather than letting it become a stumbling block. Drive that dataData-driven attribution is the new default attribution model within GA4. This will cause disruptions (due to slower standard report generation) and discrepancies in channel reporting. But in the grand scheme of things, it is absolutely the more accurate method of disseminating credit for conversions. Data-driven attribution is not perfect. (It is still a bit too “black box” and reliant on trusting Google for my liking). However, it is a much better reflection of the complex user journey spread across multiple digital touchpoints than the last click could handle. Although data-driven attribution is new to Google Analytics, it’s not new to Google. It has been the default attribution model in Google Ads for at least the past year and has been around for years. Google Ads and GA4 data-driven attribution differ because Google Ads will only attribute across different Google channels, while GA4 will expand across all channels. At the very least, businesses will be familiar with how this works and why they get the odd conversion that comes through, which isn’t a whole number. (I still get asked this regularly.) Embracing the learning curveThere’s no denying that once we all get used to GA4 and accept UA in its new role as the ghost of data past, we will be all the better for it. GA4 is a much more sophisticated, data-driven, privacy-centric tool than UA, and it’s long overdue. Because the jump from Google’s third web analytics iteration to its fourth was much larger than any of its preceding migrations, the pain points will be harder and learning curves will be more exaggerated. Patience is required and businesses will need to rise from the inertia of past reporting to move ahead and embrace this new dawn of data analysis. PPC marketers will need to guide and educate them along the way. Persist through continuous emails from company executives demanding to know why page views are down and why bounce rate has increased so much. Like you are showing your mom or dad how to use a smartphone for the first time and explaining to them that 5G doesn’t control minds, move forward and show them the promised land of GA4. They will love you for it and never look back. The post From UA to GA4: Managing your reporting expectations appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2TkNJda PPC advertising can be a game-changing tool for small businesses looking to kickstart sales or increase brand awareness. Unfortunately, it’s also extremely easy to overspend if you aren’t careful. When your budget is tight, it’s crucial that you set yourself up for success when creating a PPC account. Just a couple of bad months of PPC spending can be the difference between growing or shutting your doors forever. So, before you start throwing money at Google Ads or Microsoft Advertising, read these five essential tips for PPC bidding on a budget. 1. Set clear goals and base the account around themOne of the best things about PPC advertising is that there are ways to meet any business’s goals. You can choose from many different campaign types and bidding options, and there’s numerous Google platforms you can advertise on. When your budget limits you, it’s paramount that you figure out what your primary objective is and create campaigns that help you achieve that goal Are you looking to build more awareness for your brand? Display and YouTube are great options to do just that. Maybe you’re an ecommerce company looking to drive more purchases and revenue. Then consider search and shopping campaigns. These campaigns work best when they’re working together and driving a full-funnel strategy. But when the budget is tight, it’s time to cut out the secondary strategies and focus on driving results. 2. Make your campaigns simple and specificWhen creating your PPC campaigns, it’s important to be specific. You want your ads to be as relevant as possible to users’ search queries. It’s important to structure your campaigns and ad groups so that your ads cater to the keywords you’ve chosen. Let’s use an apparel company as an example. They sell all types of clothing, but want to focus on T-shirts and denim pants. I want my ads to be as relevant to the user’s search as possible, so I create campaigns and ad groups based on the type of clothing:
Setting up your campaigns this way accomplishes two things: The first is that it’s incredibly simple and easy to understand. If I look at the performance data for all of these ad groups, I can very easily tell:
This makes optimization much easier than if all of these products were lumped into one or two ad groups. The second is that each ad group listed above will have keywords and ads specific to their category. So, if someone searches for “kid’s T-shirts,” the ad that will show to them will be about kid’s T-shirts and direct them to a landing page with kid’s T-shirts. If we just had one ad group for T-shirts, our ads would have to be much more generic and would be less likely to lead to a purchase. 3. Use long-tail keywordsPPC advertising is an auction-based platform, where advertisers bid to show their ads on searches for specified keywords and the ad space goes to the highest bidder. Like real-life auctions, winning is much easier when you have a lot of money. Go figure! So, if you have less money than other people at the auction, how do you win? Simple, you go for the prizes that fewer people are bidding on. In paid search, we call these long-tail keywords: keywords that have more qualifying words and have lower search volume. Let’s look at an example: Close your eyes and imagine that you own a business specializing in creating custom stickers. OK, open your eyes so you can continue reading, but don’t stop imagining. You want to generate more sales through paid advertising, but you only have $1,500 monthly to devote to it. You do a bit of keyword research with Google’s Keyword Planner, and here’s what you find: You’re first thought is, “let’s see how many people search for stickers every month.” And wow, 165,000 is a lot of people! But, to show up at the top of the page for that search, you may need to pay as much as $8.29 for one click. With a $1,500 budget, that’s only 180 clicks to try and get your brand out there. If you'd choose to get more specific with your keyword choices and focus on bumper stickers, then the average monthly search volume drops significantly – but so does the estimated cost per bid. With a $4.49 cost per click, you can generate 334 clicks with your budget. That’s nearly double the clicks just by being a bit more specific with your keywords. Taking it one step further with “custom bumper stickers” and “design your own bumper stickers” will lower the monthly searches even more, but their intent is much more specific. If someone searches for “bumper stickers,” they could mean they want to create a custom bumper sticker. But they could also just be looking to purchase a specific bumper or they could be researching the origin of bumper stickers. On the other hand, the intent of “design your own bumper stickers” couldn’t be clearer. Bidding on long-tail keywords saves you money and increases your chance of conversion. 4. Keep your location targeting limitedLocation targeting is an easily overlooked but important factor when trying to succeed on a limited budget, especially if you’re an online business. If you have the capability to serve customers across the United States or another country, you may be tempted to do so. However, unless your business is in a niche market, your budget may not be large enough to serve the entire country. Instead, you’d be better served to put that budget toward your highest-performing markets. Let’s revisit my sticker company from earlier. For the sake of the example, let’s imagine this company is based in Seattle and ships all across the U.S. Search volume for sticker-related keywords is way too much for my $1,500 per month to cover, so I want to get more strategic in where I show my ads. Looking at shipping costs alone, it’s much cheaper for me to ship my products to the west coast than shipping to the east coast. As a Washington-based company, I also have more brand awareness in my area and customers are more likely to know me and do business with me than someone based in Florida. So, to save me some money and increase the chances of conversions, I’m going to set up my campaigns to show to customers in the western U.S. 5. Don’t set it and forget itOver the years, Google has made it exponentially easier to set up a campaign with automated bidding and auto-apply recommendations. Advertisers can have a decent amount of success with no further work needed – this is a good thing! Using Google Ads shouldn’t be so confusing and complicated that you need to be a marketing professional to manage it. However, you’re leaving money on the table if you set up your campaigns and let them run with zero ongoing management. Once your campaigns start running and gathering data, you should, at the very least, check in on:
Removing non-performing keywords is an incredibly simple way to continually improve performance over time. Small budget, big resultsPPC advertising can be a valuable tool for small businesses with limited budgets, but it requires careful planning and execution to avoid overspending. By implementing these tips, small businesses can maximize their chances of success while ensuring their budget is utilized wisely. With ongoing management, PPC can be a game-changing tool for driving growth and achieving your business objectives. The post 5 tips for effective PPC bidding on a budget appeared first on Search Engine Land. via Search Engine Land https://ift.tt/UcZe2uB I have spent most of my life feeling driven by the idea that I am not enough. Whether I’m applying for an award or talking about my career with someone over drinks, I don’t really feel comfortable listing my accomplishments. Even writing this article, I don’t feel my voice is particularly useful or cogent. Of course, I don’t just let these feelings win. I sit with them, challenge them, and try to write or say the words my feelings deny. And I know I’m not alone. These emotions are the classic markings of “imposter syndrome,” a term bandied about corporate offices almost as often as words like “synergy” or “optimization.” And at this point, everyone in the digital marketing industry has heard of imposter syndrome. I surveyed over 150 digital marketers online, and 90% of the responses were positive: “Yes, I have experienced imposter syndrome in my digital marketing career.” I ran two polls that confirmed the overwhelming experience of Imposter Syndrome – with 85% of Twitter respondents and 97% of LinkedIn respondents saying they experienced it in a digital marketing job. So, most other people in digital marketing also feel like they aren’t enough. We’re all silently berating ourselves, exhausted by self-doubt and internal criticism. But why? Why do so many people feel like they’re trapped in the deepest well of their personal misgivings? How can we get out? I spoke with numerous professionals in the digital marketing industry about their experiences with imposter syndrome, and I’ve uncovered three perspectives to consider when you’re facing imposter syndrome: Remember: Imposter syndrome won’t just disappear. It’s not an on-off switch. But our awareness of its place in our lives is crucial to managing it. 1. Look withinWhen imposter syndrome is defined in various papers, online forums, and discussions with my peers, it’s usually described as a feeling. It’s an emotion rooted in one’s sense of lacking, unbelonging, and inherent deficiency. “It’s a feeling of discomfort, of agitation – it’s not a nice feeling,” Tazmin Suleman said. A former SEO analyst, Suleman now runs a business coaching SEO practitioners on their confidence at work and in their personal lives. She has dedicated her career to combating imposter syndrome in the SEO industry through mindfulness training and soft skills growth. After being laid off amid the pandemic, Suleman knew it was time to direct her energy toward helping others overcome their doubts. “If you get something wrong and say horrible things about yourself – which you wouldn’t say to someone else – how can you trust yourself?” Suleman said. Growing as a person isn’t about critiquing oneself to the point of exhaustion but giving yourself enough grace to learn and grow. Suleman acknowledges that it can feel impossible to keep up in an industry beleaguered by algorithm updates, legal rulings, and the latest technical buzz (read: AI). “You can learn and learn and learn, but the thing that’s going to make you progress is action. And the way to take action is to feel confident,” Suleman said. Information about the SEO industry flows infinitely, but one’s empowerment from that information can only be found by turning inward. Imposter syndrome begets burnoutWhen left unchecked, imposter syndrome inevitably mutates into burnout. When a person doesn’t feel like they’re enough, they don’t have to care about depleting their energy, relationships, or sense of self. It’s easier to be a machine when you ignore the body’s warning signs. Adrijana Vujadin, SEO manager at Affirma, was driven by her burnout to examine imposter syndrome and find a way past it. “I was hoping that one day I would open my laptop and just feel good about myself. But that didn’t happen. It was just more frustrations, more negative thoughts, more sabotaging,” Vujadin said. She didn’t listen to her body’s anxiety attacks, ending her days covered in sweat from stress. “I was ready to quit even my career, my job, because I realized that my mental health and the health of my body has been impacted by my work,” Vujadin said of her SEO career. Then she took a break and read some books about taking control of her thoughts. One year later, she’s leading a talk at Search London called “How to be SEO Confident.” Vujadin took the time to rest and began to realize that none of the work she does in SEO matters if she’s driven to the brink of exhaustion. “Ninety-nine percent of people are talking about technical things and years of experience,” but this isn’t enough, Vujadin said. People can have 20+ years of experience and still feel imposter syndrome. By posing a few questions toward one’s self-talk, a person can gain confidence and find meaning in their career: Questions to pose against imposter thoughts
These questions posed by Vujadin have helped her emerge from her lowest point to her current recognition as a stronger, more confident strategist. 2. Look around youIn many ways, the concept of imposter syndrome is a cultural lie. It didn’t start out with the name “imposter syndrome” – it evolved into this concept as part of office culture. Originally described as the “imposter phenomenon,” in the late 1970s, the ideas of imposter syndrome have been coopted by numerous self-help books, office support groups, and therapy sessions. Browsing iStock, I can choose from more than 1,300+ stock photos depicting imposter syndrome. Today, “imposter syndrome” is used as a go-to phrase for anyone facing their first day at a new job or prepping for a public speaking gig. The term “syndrome” implies an individual faces an issue they can treat. It can be as simple as a brief feeling of nervous anxiety or as complex as a six-month depressive episode. Blaming oneself for imposter syndrome is self-defeating. It’s only going to create more problems. People too often blame themselves for feeling imposter syndrome, according to Michelle Stinson Ross. As CMO of Feelalytics, Stinson Ross gathers data surrounding mental health and culture in the workplace. “Being made to feel I’m an imposter is actually external,” Stinson said. “That’s the community’s fault that somebody feels like an imposter. Syndrome is a misnomer … because it is not internal, it is not a malfunction of the individual. It is a malfunction of the community." According to Stinson Ross, the SEO community is rooted in the technology and start-up industries. Its roots can be associated with a more analytical mindset that is traditionally perceived as male. These origins create an environment where certain types of people might struggle to feel welcome. George Nguyen is the director of editorial at Wix and a former editor at Search Engine Land. Despite his impressive resume, he still felt isolated because others did not look like him. Rather than expecting people to conform to one type of logical, data-driven SEO, perhaps we can broaden our understanding of SEO as a practice and skillset. “The imposter syndrome is not because I’m deficient, it’s because I’m trying to fit into some perception of myself that is not entirely authentic,” Stinson Ross said. Allowing people to feel like their authentic selves at work creates a sense of belonging. And it is only through this sense of belonging that people can truly feel free from imposter syndrome. Ultimately, the SEO community and employers in the digital marketing space need to take responsibility for making others feel welcome. While it’s an individual’s responsibility to combat negative thoughts, it’s a culture’s responsibility to support each other. 3. Make others feel seenThere are three steps to addressing imposter syndrome:
Kristal Audain is a product manager and former senior SEO analyst at Groundworks. She’s faced multiple hurdles throughout her digital marketing career, from getting rejected for pay raises at a previous job to getting furloughed at the start of the pandemic. Despite these challenges, she’s grown a presence on Twitter and has appeared on popular podcasts like The SEO Rant. “It is humbling to receive compliments and there are days where it is still hard to have my voice heard as a black woman on a male-dominated team. However, my best piece of advice to anyone that thinks you aren't enough, talk to your community and we will help light that voice in your head with a match and blow it up,” Audain said. It’s impossible to feel like an imposter if you’ve found your people. The SEO community is like any other group of humans – we are bettered by our support and how we make each other feel seen. Here are a few SEO communities that are available to folks based on their unique backgrounds: In this list, I focused on diversity, highlighting groups for folks who might struggle with belonging. But there are many groups outside of this, from those specializing in a particular discipline of SEO to an organization’s internal Employee Resources Groups. When we show up for each other, amazing things can happen. Whether you’re telling someone they did a great job with a presentation or reaching out to get a second perspective, everyone in SEO should feel like there’s a community to back them up. “You’re modeling the types of behavior and communication that can foster belonging,” Stinson Ross said. It is only through building true, authentic relationships with others that we can grow the SEO community into a space where everyone belongs. The post How to overcome imposter syndrome in SEO and digital marketing appeared first on Search Engine Land. via Search Engine Land https://ift.tt/dDETy13 Google is broadly rolling out brand exclusions in Performance Max and broad match brand restrictions in Search to all advertisers. Following successful pilots for both, the search engine announced that the move would help marketers with guiding Google AI and where their campaigns appear online. Up until now, both features were only available in beta. Why we care: Brand restrictions with broad match will help marketers increase the reach of their campaigns, while brand restrictions give marketers control over their Performance Max campaigns. By using these settings, advertisers can increase the reach of their campaigns and take steps to stop their ads from serving branded queries they may wish to avoid on Search. What has Google said? A Google spokesperson told Search Engine Land:
Why now? The general rollout comes just two weeks after Google started testing its automatically created assets feature on Performance Max campaigns. Google launched the pilot after receiving feedback from marketers who wanted more control when it comes to brand traffic. Google decided to expand the initiative following a successful trial. Go deeper: You can read Google's Brand Settings for Search and Performance Max guide for more information. The post Google rolls out brand restriction settings to all advertisers appeared first on Search Engine Land. via Search Engine Land https://ift.tt/rN8V94h Copywriting is more of a skill than a profession, so you have unlimited earning potential depending on how you apply... The post How To Make Money As A Copywriter in 2023 appeared first on Copyblogger. via Copyblogger https://ift.tt/MwfNRPv Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers. Why we care. Marketers and advertisers need a strong understanding of how Facebook ranks content in order for them to make informed decisions about their campaigns to achieve maximum visibility and engagement. What’s new? Meta published a number of new features designed to provide greater clarity on its ranking factors via its digital newsroom:
System cardsFacebook’s new system cards are the biggest update to its resource center. This system consists of 14 cards:
Meta’s Content Library and APIAnother big update to Facebook's resource center is Meta's new Content Library and API. The database is set to include data from:
People will be able to use the library to search, explore and filter on a graphical user interface or through a programmatic API. However, under current guidelines, this tool has been set up specifically for researchers from qualified academic and research institutions pursuing scientific or public interest research topics. In order to gain access to this data, researchers will need to apply. Personalizing the user experienceFacebook confirmed that in addition to providing greater transparency into its ranking factors, it also wanted to give users the tools to take back control of the content they see – for example, the 'Why Am I Seeing This?" feature. These tools give Facebook users the ability to shape their own experiences, and choose what what they do and don't want to see. People can make changes by visiting their Feed Preferences on Facebook as well as through Settings. What has Facebook said? Nick Clegg, Meta's president of Global Affairs, shared details on the Meta digital newsroom about how AI is ranking content and how it'll be easier for users to control what they see moving forward. He said:
Deep dive: You can find a more detailed explanation of the AI behind content recommendations on the Meta AI blog. For more information on how AI uses signals to make predictions, you can visit Meta's Transparency Center. The post How Facebook ranks content in 2023: Feed, Stories, Reels and more appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3L9PUy7 Buy on Google for Search and Shopping will shut down Sept. 26, the company announced today via an email sent to participating retailers. Why we care. Google says it is dropping Buy on Google to create a new “streamlined buying journey for shoppers” that makes it easier for retailers to sell on Google and YouTube. What Google is saying. A Google spokesperson told Search Engine Land:
New pilot. We’re told that more merchants are already using Google’s new checkout pilot than Buy on Google. Google has created a new form if you’re interested in the new checkout pilot. Here’s what we know about Google’s plan for a “more streamlined buying journey for shoppers,” according to this page:
The email. Here’s a copy of an email Google is sending to merchants today:
The post Buy on Google program to shut down Sept. 26 appeared first on Search Engine Land. via Search Engine Land https://ift.tt/v8n7eM3 Microsoft has announced new AI-powered shopping tools powered by Bing and Bing Chat. These include new price match monitors, AI-generated buying guides, and review summaries, all aimed to “help you shop and save with confidence,” Microsoft said. Price match monitors. These new price match monitors show you a product’s price after you purchase that product. This is so you can request a pricing match from the store you bought it from if that price changes after you ordered it. Microsoft said they have “partnered with top US retailers with existing price match policies and will be adding more over time.” This is launching in the US search results soon, Microsoft told us. Here is a video of how Bing’s sidebar shows you the price history over time and also alerts you after the price drops: Buying guides. Bing now uses AI to generate buying guides based on the product or category of products that you are researching. The AI-generated buying guides will also provide you with product suggestions, show you the specifications of those items side-by-side and potentially offer other smarter comparison interfaces to help you along your buying journey. These buying guides will launch in Bing in the US today and in the Edge browser worldwide today. Here is a video of those buying guides in action: Review summaries. Bing will also give you review summaries if you ask for them in Bing Chat or the Edge sidebar. The review summaries will summarize what customers are saying online about the product you are researching. It will also use AI to generate top insights and popular opinions about the products. This rolls out worldwide today across Bing. Here is what it looks like: Here is a video of it in action: Why we care. It is fascinating to watch how Bing Chat and other AI-based search features are expanding, getting more useful and being more human-like. Clearly, if you are a retailer, getting your products into Bing Shopping is important here. But what opinions and summaries the AI-generates also will be interesting to follow. The post Bing adds new AI-powered shopping tools appeared first on Search Engine Land. via Search Engine Land https://ift.tt/Ct0X4Df |
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