George Floyd’s Death, Police Brutality & Racism in AmericaI wasn’t planning on sharing my thoughts about George Floyd’s death and certainly not racism in America as I don’t pretend to be any kind of expert. But this has been weighing so heavily on my heart the past few days, it’s all I can think to write about this morning. Just in case you don’t know the story, the police were called on George Floyd for using a counterfeit twenty-dollar bill. The incident ended with a police officer suffocating and killing My. Floyd… despite his pleas and bystanders pleas for mercy. A quick check at CNN or FOX will give you no shortage of information. Video footage released thus far, does not show any evidence of Mr Floyd resisting arrest. But even if there was evidence of that, it appears very clear that the officer was beyond excessive in his use of force. Protests and riots have now erupted all across the country because of the apparent police brutality. I have complete respect for most police officers. It’s not an easy job they have putting themselves in harms way on a daily basis. I believe the vast majority are good, respectable and upstanding human beings. But obviously, there are the small percentage that abuse their power which leads to this type of travesty. The biggest reason why I was going to refrain from writing or addressing it publicly is because I have no advice to give or solutions to offer that provide any meaningful solution. Should officers have diversity training? Of course. But that won’t prevent this from happening again. Should officers be prosecuted and sent to prison if they’re guilty of murder? Of course. But that won’t prevent this from happening again. I could give you many ideas but none that will prevent this from happening again. There are no shortage of ideas presented when this type of racism rears its ugly head, but none that have prevented this from happening again. It Has To StopThere are so many heartfelt messages of “it has to stop” throughout social media. And it does. I just wish that would prevent this from happening again. What is the solution? I wish I knew. It’s hard not to feel helpless in the matter. Personally, I can’t pretend to understand what it’s like to be an African America in the United States. I can’t pretend to understand what it’s like to be discriminated against because of the color of your skin. I can’t pretend to understand what it’s like to be on the receiving end of brutal racism. George Floyd’s death hurts my heart.But I can’t pretend to understand the hurt, or the fear, or the helplessness that so many African Americans live in because of this kind of brutality. Here’s what I know… Had it been me using counterfeit money in that store as a white man, I would be alive today. While I don’t have a crystal ball, I’d bet money that if I were in Mr Floyds shoes, the officer would have likely assumed I didn’t even know it was counterfeit and I would have left with a pat on the back. Obviously I don’t know that for sure. But here’s what I do know… Racism exists.If you deny that, you have your head shoved so far up your ass you’re blind to the real world, stupid beyond belief, or both. My belief is that the vast majority of people, and police officers, are good human beings and not diseased with racism in their heart. We have certainly gotten better as a country and as a society as a whole and made great strides. But, my friends, we still have a long way to go. I hope George Floyd’s death will serve as a catalyst for racism to lessen the evil grip it has on our society. While I have no solution, I know that putting my head in the sand and ignoring the situation serves no one. If you’re reading this right now, regardless of the color of your skin, you are my brother or sister and I love you. Matt Morris P.S. – This episode has caused me to take a look at what I want to stand for as a man, as a parent, and as a leader. Feel free to check out my post on Core Values if you’d like some insights on that. The post George Floyd’s Death, Police Brutality & Racism in America appeared first on Matt Morris. via Matt Morris https://ift.tt/2XHK1um
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The Bad MLM Goo-Roo Advice People Usually Follow in Network MarketingOne of the most popular pieces of advice given in MLM… Have you heard this one? “Treat your business like a HOBBY and you’ll get paid like a HOBBY. Treat your BUSINESS like a business and you’ll get paid like a BUSINESS.” It’s what I heard early in my career. It sounded good so I started parroting the same message to my team.
What’s the Biggest Reason People Fail in MLM Business?Here’s the rub… Having your own “BUSINESS” gives you complete freedom. You have the freedom to work whenever you want. The freedom to work however much you want. Which, for over 90% of networkers, means you work an hour or two a week or less. If something comes up, like a new movie you want to see, you go see the movie because your “BUSINESS” gives you the freedom to do so. This “FREEDOM” is why over 90% fail. WHAT’S THE REAL SECRET ON HOW TO SUCCEED IN NETWORK MARKETING?Let me be honest with you. I didn’t become a full-time leader in network marketing because I treated my MLM business like a business with this kind of freedom. I made it because I treated my business like a dirty little word in MLM… A JOB! (~gasp~) That’s right – I treated my business like a job! You see, in a job if you only show up some of the time, what happens? If you decide to go to the movie instead of showing up for work, what happens? If you sleep in when you were supposed to be at work, what happens? Yup, You get fired! The reason most fail in MLM is because they can’t get fired. If you have a job and you know you’ll get fired if you don’t show up, you show up! If you have a job and you know you’ll get fired if you don’t do the work, you do the work! Somehow though, networkers have this “dream” that they can achieve unlimited freedom, riches, and recognition by acting as if you have the freedom to do whatever you want. My friend, it just ain’t so! I made it and all the leaders I’ve worked with who made it did so because we showed up and treated our business like a job! When we didn’t feel like coming in to work, we showed up. So don’t fall victim to this whole concept of being able to treat your business like a business. Treat Your Business like a JOB: Your Key to SUCCESS in Multi Level MarketingBecause freedom ain’t free – you gotta work for it! Lots of love, Matt Morris
You may also READ our blog post about The 4 Step System (IPET) on How to Succeed in Network Marketing. Really understanding this and the psychology behind it transformed everything for me. It allowed me to go from five years of struggling to finally getting to a full-time income in network marketing. Want Some Advanced Training on Leadership?Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders. Learn How To Overcome Every Major Objection in Network Marketing:Go to https://www.overcometheobjection.com/register-now for the FREE overcoming objections training. Go Make Life An AdventureBe sure to check out my Facebook and Instagram account for daily motivational and inspirational content.
P.S. – If you want to learn the 7 specific strategies that allowed me to go from 5 years of struggling, wondering why I couldn’t seem to achieve success and thinking “maybe I’m just not cut out for this MLM thing”… to achieving full-time status, building a team that’s grown to over 1 million customers, and experiencing real freedom, take a look at my new book over at www.7StrategiesBook.com The post The Real Secret to Succeed in Network Marketing appeared first on Matt Morris. via Matt Morris https://ift.tt/2MgP1kw Deep Thoughts on How I Set and Achieve GoalsSitting here this morning on my rocking chair, looking out at the lake and sipping a giant cup of coffee. Once a month I come down to my lake hours all by my lonesome and do a 24 hour mini-sabbatical. Most people take a sabbatical to unwind, refresh, and re-charge. But that’s not the purpose of these monthly trips.
I “try” to do the whole “unwind” thing on my vacations. (although Devon would tell you I don’t try hard enough) Thankfully I do a lot of vacations so even if I’m only 50% “unwound” I’m making up for it with quantity. (At least that’s what I tell myself) You see, the way I’m wired, it’s hard to take too much time “off” from my business because I truly love it. For me, it’s like a game. Some guys drink beer and play video games. My game is creation. Some famous person said: “When you love what you do, you never work another day in your life.”
How I Use My Sabbatical for PLANNING AND ACHIEVING MY GOALS in Business and LifeFor me, this sabbatical is to turn off my cell phone and to create an attack plan for the next 30 days. I learned years ago the importance of not just working IN your life, but to work ON your life. So many times, when you’re in the middle of running your business and your life, you can’t see the forest through the trees. I review what I accomplished in the past month… what went right… what went wrong. And most importantly, what must I execute on over the next 30 days. You could call it goal setting… and not just in business, but in each major area of my life. If you’d like to know my specific goal setting process, along with the other 6 major strategies that have allowed me to crush it for the past 18-19 years, get my “7 SECRETS TO SUCCESS” book!The goal setting/action plan process takes, typically 2 or 3 hours. This is also a time to catch up on my personal growth. While I read or listen to personal development almost every day, life gets crazy sometimes and I don’t get as much “learning” time in as I’d like. SMART WAYS ON HOW I MAKE THE MOST OF MY SABBATICAL: Invest Heavily into my Own Education and Sharpen my SkillsSo this sabbatical is an opportunity to sit down and ferociously learn. If you know me, you already know that I invest heavily into my own EDUCATION. Last year I invested over $50,000 just on education and seminars. I tend to buy just about everything I see that can sharpen my SKILLS. Last night I watched several hours of videos from courses I purchased. It’s one of the reasons why I’ve been able to not only achieve success, but achieve it at the HIGHEST LEVELS. Not just a “top earner” but #1 EARNER in 3 companies over my 24 year career. Most leaders get to a top rank and get comfortable feeling like they’ve arrived and that they know it all. Listen, The 3 most dangerous words are “I know that”. The formula for success is pretty simple… “It’s your financial vehicle times your effort times your skill.”Yes I have worked my a$$ off… but I’ve also learned my a$$ off. And I’m telling you, it’s made all the difference in the world. So, my friend, make sure you renew your commitment to learning and growing. Not just “personal development” but specific training that will help you crush it in network marketing and business. Lots of love, Matt Morris Want Some Advanced Training on Leadership?Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders. Learn How To Overcome Every Major Objection in Network Marketing:Go to https://www.overcometheobjection.com/register-now for the FREE overcoming objections training. Go Make Life An AdventureBe sure to check out my Facebook and Instagram account for daily motivational and inspirational content.
P.S. – If you’d like to learn the 7 specific strategies that have allowed me to become a #1 earner multiple times, you can pick up my book for only $7 right now at www.7StrategiesBook.com The post Plan & Achieve Your Goals: Ways to Make the Most of your Sabbatical appeared first on Matt Morris. via Matt Morris https://ift.tt/3exv2Kf If you’re building a social media following online, chances are, you’ve experienced the haters (aka Trolls) commenting on your post spewing their negativity and ignorance. These trolls are the sad humans who insult, provoke and do their best to upset others for their own amusement. If you haven’t experienced these trolls hating on you, you will certainly be on your journey to becoming an influencer.
In the process of building a following online of over 700,000 people, I’ve had some doozies… In fact, on a weekly basis I typically get to ban multiple trolls from my account. The word “troll” usually refers to the haters on social media, but have you perhaps had some trolls in real life? Yeah, me too. Regardless of how the trolls show up, how should we deal with them?Well, for starters, if you can understand their psychosis, you’ll be much better equipped to deal with them. We must first understand: WHY DOES A TROLL TROLL?If you’re wondering, “How could they be so mean, ignorant and hateful?”, consider this… Trolls troll because they want attention.The behavior of trolls is a sign of deep levels of insecurity and a lack of significance and fulfillment. Because they’re not getting fulfilled in their own life, trying to hurt you is simply an attention seeking behavior in their futile attempt to feel significant themself. In short, they feel significant by trying to beat you down and make you feel insignificant. Trolls troll because they are addicted to drama.Stirring up drama actually stimulates the brain to create endorphins. This chemical release for those seeking attention actually injects the troll with short-term pleasure. It’s critical for you to understand what I’m about to say: You can’t fix a troll.Their brain is hard-wired to be addicted to creating drama and this is not something you can un-wire with any amount of logic. I used to let the trolls get to me. I’d get in arguments volleying back and forth until I’d finally remember this quote from Mark Twain… “Never argue with an idiot. They will drag you down to their level and beat you with experience.”I’m not trying to be mean here by calling them idiots, but you get the point. Listen, it’s normal to want to defend yourself. It’s just the way we’re wired. By ignoring the troll, we feel almost as if our silence means they’re right and that they’ve won. But hear me on this… A troll will NEVER say, “I’m sorry. You’re right. I was wrong.” It’s never going to happen. Here’s my Best Advice on How to Handle Trolls on Social Media:DON’T FEED THE TROLLSBy responding to the trolls you only make them troll more. When you respond, you’re giving them exactly what they want. In essence, when you reply, no matter how right you are, the troll has already won because you gave them what they wanted – attention. Just like children will act out in a negative way just to get attention, it’s the same with trolls. By completely ignoring them and refusing to fight, they will often go elsewhere and find someone else that will feed into their negativity. BLOCK YOUR SOCIAL MEDIA HATERSI have a one strike and you’re out rule on my social media. One trollish comment and you’re banned. As a leader, it’s important for you to guard your energy. Don’t feed into the negativity… block and move on! You can spend your life feeding into negative energy, or you can go out and bless the world with your positive energy. Which will you choose?
Want Some Advanced Training on Leadership?Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders. Learn How To Overcome Every Major Objection in Network Marketing:Go to https://www.overcometheobjection.com/register-now for the FREE overcoming objections training. Go Make Life An AdventureBe sure to check out my Facebook and Instagram account for daily motivational and inspirational content.
Matt Morris P.S. – If you’re committed to becoming a powerful leader, make sure you’ve picked up my book, 7 Secrets to Success. It reveals the 7 strategies that allowed me to overcome 5 years of failure in network marketing. You can get a copy at www.7StrategiesBook.com The post How to Deal with Social Media Trolls appeared first on Matt Morris. via Matt Morris https://ift.tt/3djMeTe Eligible small and medium-sized businesses are starting to receive Google Ads credits in their accounts over the coming weeks. If you receive one of these credits, you may be wondering how best to spend this bonus budget for maximum impact. Credits will show up automatically in qualifying accounts, and the maximum credit is equivalent to $1,000, based on historical spend. The credit can be used up until Dec 31 of this year. So how do you make the most of this free money to help your business re-engage customers and recover from the COVID-19 fallout? We asked three Google Ads experts who have deep experience working with SMBs what three key questions they suggest companies consider to help guide how they allocate their Google Ads credits. Get the Periodic Tables of PPC Elements Think about efficiency, but don’t be afraid to try something new“Now is a time to really think about efficiency in your accounts, especially for small businesses,” says Julie Friedman Bacchini of Neptune Moon LLC. “You want to put your resources where you have the greatest chance of getting conversions, But, at the same time, don’t be afraid to do something different from what you’ve done historically. If your business’ circumstances have changed significantly, your PPC advertising might need a big shift, too!” Friedman Bacchini recommends starting with these three questions:
Support new offerings while giving proven-performers more runwayRobert Brady of Righteous Marketing says most of the SMB’s he works with typically have limited budgets, and “These would be the three questions I’d pose to an SMB with some new-found budget:”
Consider moving beyond Search“I encourage everyone to let the data in front of them be their guide,” says Navah Hopkins, director of paid media at Hennessey Digital. “Tactics that worked a few months ago may need to be revisited (and that’s OK). So long as business metrics are at the heart of all digital marketing decisions, you will overcome this difficult period.” Hopkins suggests posing these three questions: 1. What parts of my business do I make the best margins? It can be tempting to use digital marketing for all parts of the business, but that can spell disaster (especially for budget-strapped SMBs). I’d encourage all businesses to evaluate where they make the most money (either in regions served or in products provided). Allocating the $13-$33 extra dollars per day to campaigns focused on high-profit products/services ensures the funds are able to do the most amount of good. As an aside, any credit amount you get should be divided by 30.4 so you know how much to add to existing campaign [daily budgets]. If you will be running a new campaign with the money, note that Search is likely NOT the best home for it (due to auction price and ramp-up time). A Display or YouTube campaign will be the best home for it. 2. Where do I have the greatest capacity for leads/sales? Beyond profit margins, we also need to think pragmatically about our leads. If it comes in, will I be able to service it within a reasonable amount of time, or will it become wasted spend because I can’t get to it in time? Focusing budget on prospects with whom you have the easiest time servicing will ensure those precious marketing dollars achieve the greatest ROI. This might mean changing your ad schedule to just run during working hours (adjusting for the time zone of your prospects), or upping the budget on a location/service-based campaign. Note: if you’re on auto-bidding (which I don’t recommend right now unless you kept your campaigns active through COVID. I’ve been seeing auto-bidding underbidding more often than not since COVID), you will need to give any budget change five days. If you’re on manual, you can gradually increase week over week. If all parts of the business are starving, factor in margins to break ties. 3. Is Search the best home for this grant? We often fall into the default trap of thinking about Google as search-only. This leaves out the incredibly useful and increasingly profitable YouTube and Display. Given that the most you will see from this grant is $1,000, the funds might reach further if they’re fueling a community engagement campaign via Display or showcasing your amazing team and reminding folks you’re open through YouTube. Best of all, these channels provide potential audience fuel for future search campaigns. If the prospect of creating a Display or YouTube spot seems daunting, don’t despair! Responsive display ads allow for stock photos and the scanning of your site. On YouTube, Google launched the YouTube Video Builder, which is a FREE way to make 6- and 15-second videos. More about marketing in the time of the coronavirusThe post 3 questions SMBs should ask to maximize their COVID-19 Google Ads credit appeared first on Search Engine Land. via Search Engine Land https://ift.tt/36GuLSF Several weeks ago, we asked our community of digital marketers and marketing technologists how the felt about the prospect of attending an in-person conference through the end of 2020. The answer: The community on average gave the prospect of traveling to an event a 4 out of 10 chance without a proven COVID-19 vaccine in place, a benchmark that we’re calling the Event Participation Index. Since we first asked the question, the world still is grappling with coronavirus, with the United States passing a grim milestone with more than 100,000 dead. At the same time, many states have begun phased reopening plans, and the population is beginning to adjust to new norms such as curbside pickup and daily mask use. So we’re asking the question again: How do you feel about attending conferences. Please take our short survey here We will share the results and plan to continue to track this Event Participation Index so that others in the events space, like us, are better equipped to make decisions on holding, canceling or converting their event to virtual. This story first appeared on MarTech Today. For more on marketing technology, click here. Original URL:https://ift.tt/2BfYLJt The post Has your opinion about attending conferences changed? Take our survey appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3ddH8YI SEO teams are responsible for their organizations’ organic visibility, yet, as In-House SEO Advisor for Search Engine Land Jessica Bowman likes to phrase it, these teams directly move very few levers that will actually improve SEO, particularly at enterprise companies. In these larger organizations, product managers, writers, UX designers and developers are the ones whose work may consistently affect a site’s ability to rank highly. Oftentimes, this makes SEO teams only as efficient as their ability to communicate and cooperate with other teams. During our crawling and indexing session of Live with Search Engine Land, Google’s Martin Splitt shared his mission to shatter the divide between SEOs and developers, as well as ways the two teams can benefit from one another. Related: Bridging SEO and web development: How to get developers on your side “I am bridging two communities that intersect quite a bit, but don’t necessarily acknowledge this intersection,” said Splitt, pointing out that there can be an inertia that prevents both parties from working together to strategize content and improve user experience. “There is a lot of potential for collaboration and winning things together that is untapped, and I’m trying to bridge that by giving SEOs the vocabulary and the backing to actually talk to developers confidently,” he said. “I think good developers and SEOs want websites to be fast, so oftentimes developers don’t necessarily convey this properly to the business side of things, whereas SEOs already have a really good rapport with the business side of most operations and organizations,” Splitt said, adding that this shared goal could be the basis for cooperation, but for some reason, typically isn’t. On the other hand, SEOs that do not have a comprehensive knowledge of JavaScript, for example, may disparage certain techniques out of ignorance, hurting their own credibility with their developer counterparts. “I’m trying to give both sides enough information and insights into what the other side does so that they can work together,” Splitt said. Why we care. Mutual understanding and respect between SEO and other teams, particularly development, enables open dialogue, which can be the difference between collaborating on upcoming site changes together, or one team putting in extra hours to perform damage control. As Splitt said, there is also an opportunity to learn from other teams: SEOs can gain more insight into the technical side of the sites they work on, and developers can learn to view their work through a business lens. If you’re interested in briding this connection, check out our SEO for Developers content. Want more Live with Search Engine Land? Get it here:
The post SEOs and developers: Why they’re better together [Video] appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3gzpCjE The post SEL 20200528 appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2U4mMd9 Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks to quantify the extent of price declines from a publisher perspective. 62% seeing declines. Using a sample of 173 publishers and “programmatic specialists” (SSPs, Ad Exchanges, Ad Networks), the trade body reports that 62% of publishers have seen significantly or somewhat reduced CPMs in the face of ad budget cuts and diminished advertiser competition. The survey was conducted between April 29 and May 11. Programmatic less impacted. Programmatic providers have been less impacted overall, with a few even seeing rate increases, compared with publishers that offer direct ad sales. Publishers have cut CPM rates in an effort to remain competitive and maintain revenue. Online news publishers may be among the hardest hit. The biggest CPM price drops have happened in the category of “open web display” ads, followed by mobile web advertising, which are off 34% and 33%, respectively. By comparison, social media advertising is down by 18%. CPM prices on desktop overall are down 27%; they’re off 28% on mobile phones. The channel that has been most resistant to price declines (or resilient) is connected TV, according to the survey. These publisher-respondents project an average CPM revenue decline of 16% for the full year, compared with original 2020 forecasts. While the sample is small, it’s undoubtedly directionally accurate and suggests that if there is ad revenue growth in 2020, it will be in the very low single digits. Why we care. It makes sense that programmatic networks have seen fewer declines, as many advertisers essentially abandoned harder-to-measure brand or awareness advertising and focused more narrowly on performance and lower funnel strategies. These reduced CPMs — which are starting to increase — represent a buying opportunity for marketers and brands now seeking to reactivate or re-engage with customers and prospects. As budgets start to return in early Q3, the discounts may not last that much longer. The post Nearly two-thirds of online publishers saw lower CPMs in early May appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2M8PEfW Digital advertising in 2019 was worth $124.6 billion, according to the IAB and PriceWaterhouseCoopers. That’s about $54 billion more than advertisers spent on television, the number two medium. Online ad growth is slowing, however. Last year, it came in just under 16% year-over-year, $17 billion more than 2018. Categories that exceeded the overall 16% growth rate included:
Roughly 70% of digital ads were served and seen on mobile devices, a five-point gain from last year. But, mobile ad revenue growth is slowing too, “as the underlying platform is maturing.” Desktop revenue, however, is nearly flat: $37.9 (2019) vs. $37.6 billion (2018). Revenue share by channel. Paid search captured 43.9% of total ad revenue, reaching $54.7 billion in 2019, up about 13% year-over-year. Display advertising and sponsorships had a roughly 31% share ($38.1 billion). Video’s share was about 17% ($21.7 billion), an increase of 33.5% compared with 2018. The remaining $10 billion consisted of classifieds ($4.0 billion), lead-gen ($3.4 billion) and audio advertising ($2.7 billion). Ad buying through programmatic platforms reached $57 billion, which was nearly $10 billion more than last year. To put that in context, programmatic is driving the vast majority (81.5%) of “non-search advertising” online. Perhaps more concerning than slowing growth is the concentration of revenue in fewer companies. According to the IAB, the top 10 internet companies controlled about 77% of digital revenue in 2019, up from 76% a year ago. That one-point gain may not sound significant but in real dollars it represents $14 billion in revenue unevenly distributed across 10 companies. Why we care. The days of explosive online ad revenue growth appear to be winding down. Yet the internet remains the largest ad medium and the only one still growing by double-digits, with the lone exception of e-sports. What’s in store for the remainder of 2020 remains unclear. The IAB says January and February were “strong growth months” but March was sharply impacted by COVID-19. Total revenue for Q1 2020 was $31.4 billion (12% growth YoY) according to the report. Some firms such as eMarketer continue to predict growth in global ad spend for the year. However, if there is growth, it will likely be in the single digits. The post Online ad revenue was almost $125 billion in 2019 but growth is slowing appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2ZKE6aD |
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