Looking to take the next step in your next search marketing career? Below, you’ll find the newest jobs at brands and agencies in SEO, PPC and digital marketing – as well as positions we’ve shared in previous weeks that are still open. Are you looking to hire? Submit your job listing here for free. Please include:
Note: We update this post weekly, on Fridays. So make sure to bookmark this page and check back. Newest jobs in SEO, PPC and digital marketingSr. SEO Manager, Dropbox (Remote)
Senior SEO Manager, Handshake (Remote)
Senior SEO Strategist, The SEO Department (Remote)
SEO Manager, Ultra Mobile (Remote)
SEO Manager, Green Line Digital (Remote, U.S.)
Search Engine Optimization Senior Marketing Consultant, Wells Fargo (Various locations, U.S.)
SEO Strategist, Insider Inc (Remote)
SEO Senior Analyst, American Red Cross (Remote)
Sr. Analyst, Technical SEO, The Home Depot (Remote)
SEO Manager, The Stable (Remote)
Paid Search (SEM) Manager, dentsu International (Remote)
small-scale and wide-ranging efforts. Senior Digital Strategist, Moore Digital, (Remote)
Outreach Specialist, Paradise Media (Remote, San Juan, Puerto Rico)
SEO jobsSEO Specialist, Disruptive Advertising (Remote [except S.C. or N.Y.] or Salt Lake City)
Search Engine Optimization Manager, Adtaxi (Remote)
Senior SEO Strategy Lead, Airbnb (Remote)
SEO Manager, NBC Sports (New York City)
SEO Manager. MyAdvice (Remote)
Search Engine Optimization Manager, Sosemo (New York City, Hybrid)
Director of SEO, Workshop Digital (Remote, U.S.)
Sr SEO Manager, deeproots partners (Remote, U.S. hours)
SEO Specialist, Blennd (Denver, Colo., Hybrid / Remote)
SEO Strategist, Inflow (Remote)
Search Engine Optimization (SEO) Analyst (Senior and Expert), Bruce Clay (Remote)
Senior SEO + Digital Strategy Analyst, Momentic (Remote or Milwaukee)
SEO Testing Consultant, Search Pilot (Seattle, hybrid)
Senior SEO Specialist ~ Pure Visibility (Remote or Ann Arbor, Mich.)
PPC jobsDirector of Paid Search, Next Level SEM (Miami, Fla.)
Manager, Google Ads, Lionhurst (Remote)
Paid Search Senior Strategist, Socium Media (Remote, U.S.)
Paid Acquisition Account Manager, Jordan Digital Marketing (Remote)
Senior Paid Search Strategist, Inflow (Remote, U.S. only)
Paid Ads Team Manager, Inflow (Remote, U.S. only)
Other SEM and digital marketing jobsSenior Content Strategist, Northstar (Remote)
Director of Digital Marketing, PCF Insurance Services (Lehi, Utah)
Content Marketing Manager, Auxis (Plantation, Fla. / Hybrid)
Content Writer – Senior Manager, CVS Health, (Remote)
Want a chance to include your job listing on Search Engine Land? Submit your details here. The post The latest jobs in search marketing appeared first on Search Engine Land. via Search Engine Land https://ift.tt/NlweqZI
0 Comments
Google has added an enhanced measurement option for Form interactions. Now you can not only see when a form has been submitted, but you can also see when one has been started by a new user. Lead gen marketers rejoice! Enable enhanced measurement. Enhanced measurement should be enabled automatically if you already have a web data stream created. If not, check your analytics account and turn this on. Dig deeper. You can read the announcement from Google here. Why we care. With so many new shopping products being released lately, it's nice to see one for lead gen. The new enhanced measurement feature will let you see visitors to your website who started filling out forms but did not complete them for some reason. With that information, advertisers can create remarketing campaigns with unique messages to entice visitors to come back and complete the form. The post GA4 now has an enhanced measurement option for Form interactions appeared first on Search Engine Land. via Search Engine Land https://ift.tt/WQTUKf6 Google’s focus on optimizing for the user never goes away, which is why its continual updates are always targeted at both SEO and content best practices. These can range from core algorithmic changes and new features and products. For example, this can include SERP format changes and new ranking signals to avoid low-quality content to understand consumer behavior better. With Google’s focus on user experience, it is no surprise that they have been rolling out updates to improve search and site experiences. Some of the most recent changes were aimed at improving page speed and Core Web Vitals, as well as product reviews which shows how much importance Google places upon providing quality content. The helpful content update (HCU) focuses on content for human users, rather than just for ranking (over-optimizing) and not really giving people anything useful when looking for information! Some marketers have struggled to keep up with and adapt to these changes. Meanwhile, other brands are thriving. Why? Because they have learned to stay ahead of Google’s ever-evolving algorithms by focusing on quality content. Savvy marketers know that they must have similar goals to Google. That means providing content that resonates, engages and converts – wherever, whenever and however consumers discover it. It’s essential to not just look at where Google is today but where Google is heading over the next six months, next year and beyond. If you can keep pace with these momentous shifts, you can stay ahead of Google and your competition to dominate online in your industry. The best way to stay ahead is to focus your efforts on content and optimization for the user, not the algorithm. It’s time to start thinking forward – and fast! Below are five SEO shifts you need to master as we head into the latter part of this year. 1. From SEO just to rank to ‘SEO for content convergence and performance’Just as content alone isn’t enough to guarantee SEO success, SEO alone isn’t enough to ensure that people will find and engage with your content. As Danny Goodwin highlights in a recent article, content needs to:
The old days of irrelevant content and over-optimizing just for rank means that good SEO and content marketers have a unique opportunity. Those who use good SEO practices and align better with their content partners and writers stand to win in the long term. Now, more than ever, data can help marketers understand consumer intent to create quality content that aligns with the customer journey and satisfy the human user. Here’s how marketers can master this shift. Ensure your content creation is based on intent-led dataContent marketing without data lacks purpose. Data is becoming a key source of business and content intelligence. Utilize SEO data to understand user intent, define correct audiences, and provide relevant topics people want to read and engage with. Track and measure these to gain the insights you need to create meaningful content that people want to consume and improve future content marketing efforts. Foster search, social and content synergyIn combination, organic search, social and content help brands achieve their goals and objectives. Creating high-quality content with SEO in mind from the beginning boosts search visibility. That great content can then be further amplified via social media, creating demand you can harvest later via search. Maximize your search engine results page (SERP) footprintCreate and optimize high-ROI content like articles and videos to help people (by answering important or popular questions or providing practical information) or capitalize on trendy topics. Then help your brand further stand out in the SERPs by winning real estate with featured snippets, site links, related questions, images, videos and tweets. 2. From mobile-first to ‘the need for mobile speed’For years, Google told marketers about the coming shift to mobile-first – and it finally arrived. Today, optimizing for mobile search, devices, and usability is no longer optional. It’s mandatory. This is especially true with Core Web Vitals, where the initial focus was on mobile rather than desktop. While many brands have become mobile-ready, many forget that mobile speed matters the most. Google has begun to factor mobile loading times into its ranking algorithm, which means increasing site speed can help your website gain in the SERPs. Here’s how marketers can master this shift. Make your mobile SEO fast and furiousIn addition to being attractive and easy to navigate, mobile websites must be fast. About 53% of mobile users leave sites that take more than three seconds to load, according to Google research. Therefore, following technical mobile SEO best practices (e.g., image optimization, redirects, JavaScript, and CSS) is a necessary barrier to entry in today’s digital world. Consider contextual mobile contentFocus on creating content that mobile users want and will find valuable. Typically, mobile users are in research mode – searching for information they need or need some inspiration. Make sure your brand is there and influences that decision when they’re ready to convert, which is more likely to be on a desktop or in-store than on a smartphone. Design for mobileCDNs can be a great way to make your media load faster. One way of doing this is by consulting Google’s latest developer documentation on image optimization and adhering to Web Content Accessibility Guidelines (WCAG). Working with front-end developers ensures that lightweight crafted HTML5/CSS will help you stay within industry standards while focusing primarily on “is the user getting what they came for.” Ensure your design works well enough so as not to hinder their experience. 3. From local and hyperlocal to 'shopping online and in-store'The hyperlocal opportunity has never been greater for marketers. Hyperlocal targeting lets you reach people based on their location. This is an excellent way for brands to capitalize on "near me" searches and "I-want-to-go" micro-moments and become hyper-relevant and valuable. It's worth noting that the COVID-19 pandemic caused many shoppers to choose between online shopping vs. in-store. There's been a steady increase of people buying from websites on their phones with just one click, according to a Digital Commerce 360 ecommerce study. Here’s how marketers can master this shift. Own local searchMake sure critical contact information that people search for is prominent or easy to find. This includes name, address, phone, hours and directions. Hyperlocal optimization = hyper importantGoogle's personalized hyperlocal results give more visibility to smaller geographic locations. Optimize your Google Business Profile, create localized content and landing pages, use local business Schema markup and monitor the performance of your local keyword rankings. Build on the intersection of local and mobilePeople who do local searches on smartphones have higher intent. Optimizing for local also means optimizing for users who are on the go. These people have different needs and expectations than those doing local searches on other devices. Understand and adaptSome people still prefer visiting brick-and-mortar stores when they need something. However, most consumers now search for products first through Google or other platforms before making purchases at physical locations as well. Monitor how these trends change over time by tracking ranking fluctuations across industries. 4. From text to voice to 'multiple search entry points'To be successful in today's competitive market, marketers need to build comprehensive strategies that drive interactions at every search entry point. This includes TV sets and smartphones and extends to IoT devices like smart plugs or lightbulbs. As marketers collect this data, we become a virtual user group, gathering information and understanding where what and why people search. Here’s how marketers can master this shift. Understand the customer experienceFrom product development, customer acquisition, and sales through to service, post-sales support, and loyalty, consumers are searching at every stage to find just what they need at any particular moment. Search is a window into the user experience every step of the way, so utilize it. Ensure consumers have an enjoyable experience from start to finishYou must provide them with what they desire: seamless experiences across all channels without any unnecessary hassle or hindrance. Get smart about intelligent agentsMany voice searches happen at home, in the car, or on the go, resulting in a more connected world. These intelligent agents use semantics, search history, and user interests and behaviors to provide the best results. So, make sure content is aligned with the intent and interests of customers at the right moment of the decision journey. Be the best answer. 5. From data to machine learning to 'intelligent automation'Google relies on machine learning, in the form of RankBrain, MUM, and its core technologies, to make sense of the massive amounts of data and deliver the best possible search results for users. We know that the pandemic helped accelerate every organization's journey to digital transformation. The next step in that process is evolution and who can progress with ease, speed and efficiency. As marketers, we, too, must turn to data science and machine learning to understand our audience's intent, interests, and behavior so we can deliver and personalize the content they want. Here’s how marketers can master this shift. View data as a source of truthMartech stacks are being built around data integrations and performance because we simply have too much data and not enough analysts or hours in the day to make sense of it all. To capitalize on demand, spot patterns, and stay ahead of the competition, marketers need to go beyond the "what" of data to understand the "when" and "why" of analytics. Utilize AI and machine learningMachine learning helps marketers spend less time analyzing data and more time creating content that will engage and influence prospects and customers. Let AI and machine learning deliver actionable insights about your audience and content performance. Do not let it write content for you. Define metrics and measurementData allows marketers to make better and more accurate decisions more quickly. Define the metrics that matter to your brand, and monitor your search and content data. This will allow you to track your progress, iterate and improve your content production and organic search optimization for greater visibility and a greater share of voice. ConclusionSEO and data are essential for a successful integrated digital strategy with tangible ROI. By understanding the five points above and consistently measuring your results, you will demonstrate that creating compelling, engaging, thoughtful content is the path to revenue and genuinely worth the investment. SEO plays a vital role in providing insights, optimizing and measuring content – content has become the cornerstone of any good SEO campaign. The post 5 massive SEO and content shifts you need to master right now appeared first on Search Engine Land. via Search Engine Land https://ift.tt/LgrXZiD Digital marketing talent—especially those specializing in SEO, content, email marketing, and PPC--remains in top demand. With 92% of hiring managers reporting difficulties finding skilled talent, it’s never been a better time to be a qualified job seeker. If you’re looking to advance your career, change jobs, or expand your digital marketing team, Conductor’s 2023 Digital Marketing Salary Guide has you covered. Visit Digital Marketing Depot to download Conductor’s 2023 Digital Marketing Salary Guide & Hiring Trends Report for access to:
The post The 2023 Digital Marketing Salary Guide is here appeared first on Search Engine Land. via Search Engine Land https://ift.tt/ei8HCXF Earlier this year at SMX Advanced, I presented results from our Peak Ace test lab. These tests shed some light on several technical implementation points and how Googlebot would deal with them. One of my favorite tests examined Google’s indexing of iFramed URLs and their content. In my SMX Advanced presentation, I touched on various scenarios that may lead Google to index the content inside an iFrame, while “assigning” that content to its parent URL. The parent URL can, in some instances, rank for content that only exists in the iFramed URL and not in the parent URL. Naturally, this excited people – and all sorts of follow-up questions arose. Here are a few of them with my answers. In the iFrame test, was the iFramed content coming from the same domain or a different one?My example showed two URLs that live on the same domain: The same also works for If you want to prevent someone from loading (and ranking for) your content in an iFrame, it would be a good idea to look into the X-Frame-Options Header. This indicates whether a browser should be allowed to render a page in an iFrame. If we were to use iFrames with a no-indexed content page, would the parent page still rank for the listed content with the intent to improve page speed?As soon as the iFramed URL contains a meta robots noindex directive, the parent URL won’t be able to rank for the content from the iFramed URL. The same is true if you iFrame a URL that would be served with an X-Robots noindex header directive or is actively blocked using robots.txt. As far as page speed is concerned, iFrames support the Does Google give full value to semi-hidden content (content that typically comes after ‘Read more’)?There doesn’t seem to be too much love for using “Read more” functionality within the ranks of Google. John Mueller went on record a couple of times here and here, questioning the use of the functionality in its entirety. Mueller added, “I don’t think you’d see a noticeable, direct change in SEO, […]”. When we tested it, the purpose of the test was to understand what difference the technical implementation could potentially make – and if, in general, content behind a “Read more” would be indexed (if correctly set up). The short answer: whether or not it was visible, the content would be indexed, found and returned. However, content that was invisible during loading didn’t get highlighted in the snippet. The technical implementation didn’t make a difference (as long as the content was part of the HTML DOM at load), leaving you free to use That said, in my opinion, it is impossible – due to various factors outside of our control – to create a test setup that (including results) could provide an accurate answer regarding the “full value” part of the question. Did you mention that duplication in certain areas of the content can be fixed by CSS implementation since it is not indexed?I did present some behavior that I find fairly interesting regarding CSS selectors. What technically happens is that selectors such as This could also be useful from an SEO point of view because Googlebot seems to treat this just as it would treat Chrome on desktop/smartphone. The rendered DOM remains unchanged (which is to be expected since it’s a pseudo class). As a result, content from within said selectors won’t be indexed. So, ultimately you could use this to prevent certain content from being indexed without keeping it from being displayed on the website. Maybe you have to display certain content that gets classified as “boilerplate” (e.g., shipping info, or legal info) or you want to create a certain content footprint. This opens up a great many possibilities to explore further. Watch: Technical SEO testing in 2022: Separating fact from fictionBelow is the complete video of my SMX Advanced presentation. The post Technical SEO testing: How Googlebot handles iframes appeared first on Search Engine Land. via Search Engine Land https://ift.tt/Ig4TJU1 Twitter has just launched two new video products to help users watch and discover new content in the app. 1. Immersive viewing and easy discoveryThis new feature expands videos to full screen by simply clicking on the video in the Twitter app. When the video is in full-screen mode, users can scroll up to browse additional video content. This feature will be available on iOS and Android in select countries in English. 2. Showing more videos in ExploreA new video carousel makes it easier to find more videos you're interested in next to Tweets and Trends that might interest you. You can access these videos by opening the Explore tab. This feature will be available on iOS and Android in select countries in English. How Twitter uses Signals to show you more content. Twitter announced the usage of Signals to show users more content that's relevant. Twitter uses Signals and shows you that content based on your past likes, comments, and followers. Dig deeper. Read the announcement from Twitter here. Why we care. Twitter is following in Instagram's footsteps by adopting a TikTok-like aesthetic. Brands who use Twitter should optimize their video content for the new placements and full-screen feature. They should also ensure that their content is relevant, timely, and accurate. The post Twitter has created 2 new video features appeared first on Search Engine Land. via Search Engine Land https://ift.tt/XEiK4JC Has content become a dirty word? Join Ed Breault, CMO of Aprimo, to talk about the ultimate necessity of content operations to deal with digital pollution both at the macro and the micro levels so your organizations can rethink how you plan, create, manage and deliver remarkable customer experiences that scale. Register today for “Has ‘Content’ Become a Dirty Word?” presented by Aprimo. Click here to view more Search Engine Land webinars. The post Webinar: How to avoid digital pollution and focus on your audience appeared first on Search Engine Land. via Search Engine Land https://ift.tt/MBNVsp1 LinkedIn has rolled out 4 new features for marketers advertising through the B2B platform. It’s is great to see B2B getting some attention, given that Google’s Search On 22 inundated us with 9 new shopping updates. Let’s dive in. 1. Offline ConversionsOffline Conversions allow you to connect the conversions you track in other tools directly to LinkedIn. Advertisers will be able to manually upload CSV files to the Campaign Manager. New supported CRM partners include Adverity, Hub Spot, LeadsBridge, LiveRamp, and Make. Offline data will automatically be incorporated into your aggregate reporting on conversions and will provide a more holistic understanding of your marketing impact on lower-funnel outcomes. 2. Audience insightsFree audience insights are now in Campaign Manager. These can help advertisers pinpoint who their audiences are, what they’re interested in, and how they’re engaging with other content and topics. Audience insights are available for both Matched and saved audiences. It generates aggregated insights based on topics and content they’ve engaged in, but also job titles, years of experience, seniority, location, company name, industry, and more. Insights can also be used to discover new audiences. 3. Document adsDocument Ads allow you to promote long-format content directly into members’ feeds where they can read and download whitepapers, case studies, and reports without leaving the platform. You can also use a Lead Gen Form to collect leads if you decide to gate your documents. 4. Media LibraryThe new LinkedIn Media Library allows you to create ads more easily by storing all of your images and videos in one central location. Advertisers can now create up to five ads at once by selecting the video or image from the media library, each then becoming its own ad. This feature seems to make ad creation easier, faster, and collaborative. Dig deeper. You can read the announcement from LinkedIn here. Why we care. With the holidays coming up, B2B gets forgotten as it seems all we’ve been hearing about lately is platforms launching new shopping features and updates. These new features, though nothing groundbreaking, could be worth testing out if you’re currently or considering advertising on LinkedIn The post 4 new useful LinkedIn Ads features appeared first on Search Engine Land. via Search Engine Land https://ift.tt/YeLmrop Some popular brands have paused their Twitter marketing campaigns after discovering that their ads had appeared alongside child pornography accounts. Affected brands. There were reportedly more than 30 brands that appeared on the profile pages of Twitter accounts peddling links to the exploitative material. Among those brands are a children’s hospital and PBS Kids. Other verified brands include:
What happened. Twitter hasn’t given any answers as to what may have happened to cause the issue. But a Reuters review found that some tweets include keywords related to “rape” and “teens,” which appeared alongside promoted tweets from corporate advertisers. In one example, a promoted tweet for shoe and accessories brand Cole Haan appeared next to a tweet in which a user said they were “trading teen/child” content. In another example, a user tweeted searching for content of “Yung girls ONLY, NO Boys,” which was immediately followed by a promoted tweet for Texas-based Scottish Rite Children’s Hospital. How brands are reacting. “We’re horrified. Either Twitter is going to fix this, or we’ll fix it by any means we can, which includes not buying Twitter ads.” David Maddocks, brand president at Cole Haan, told Reuters. “Twitter needs to fix this problem ASAP, and until they do, we are going to cease any further paid activity on Twitter,” said a spokesperson for Forbes. “There is no place for this type of content online,” a spokesperson for carmaker Mazda USA said in a statement to Reuters, adding that in response, the company is now prohibiting its ads from appearing on Twitter profile pages. A Disney spokesperson called the content “reprehensible” and said they are “doubling-down on our efforts to ensure that the digital platforms on which we advertise, and the media buyers we use, strengthen their efforts to prevent such errors from recurring.” Twitter’s response. In a statement, Twitter spokesperson Celeste Carswell said the company “has zero tolerance for child sexual exploitation” and is investing more resources dedicated to child safety, including hiring for new positions to write policy and implement solutions. She added that the matter is being investigated. An ongoing issue. A cybersecurity group called Ghost Data identified more than 500 accounts that have openly shared or requested child sexual abuse material over a 20-day period. Twitter failed to remove 70% of them. After Reuters shared a sample of explicit accounts with Twitter. Twitter then removed 300 additional accounts but left more than 100 active. Twitter’s transparency reports on its website show it suspended more than 1 million accounts last year for child sexual exploitation. What Twitter is, and isn’t doing. A team of Twitter employees concluded in a report last year saying that the company needed more time to identify and remove child exploitation material at scale. The report noted that the company had a backlog of cases to review for possible reporting to law enforcement. Traffickers often use code words such as “cp” for child pornography and are “intentionally as vague as possible,” to avoid detection. The more that Twitter cracks down on certain keywords, the more that users are nudged to use obfuscated text, which “tend to be harder for Twitter to automate against,” the report said. Ghost Data said that such tricks would complicate efforts to hunt down the materials, but noted that his small team of five researchers and no access to Twitter’s internal resources was able to find hundreds of accounts within 20 days. Not just a Twitter problem. The problem isn’t isolated to just Twitter. Child safety advocates say predators are using Facebook and Instagram to groom victims and exchange explicit images. Predators instruct victims to reach out to them on Telegram and Discord to complete payment and receive materials. The files are then usually stored on cloud services like Dropbox. Why we care. Child pornography and explicit accounts on social media are everyone’s problem. Since offenders are continually trying to deceive the algorithms using code words or slang, we can never be 100% sure that our ads aren’t appearing where they shouldn’t be. If you’re advertising on Twitter, be sure to review your placements as thoroughly as possible. But Twitter’s response seems to be lacking. If a watchdog group like Ghost Data can find these accounts without accessing Twitter’s internal data, then it seems pretty reasonable to assume that a child can, as well. Why isn’t Twitter removing all of these accounts? What additional data are they looking for to justify a suspension? Like a game of Whac-A-Mole, for every account that is removed, several more pop up, and suspended users will likely go on to create new accounts, masking their IP addresses. So is this an automation issue? Is there a problem with getting local law enforcement agencies to react? Twitter spokesperson Carswell said that the information in recent reports “… is not an accurate reflection of where we are today.” This is likely an accurate statement as the issue seems to have gotten worse. The post 30+ brands suspend their Twitter marketing campaigns after finding their ads next to child-pornography accounts appeared first on Search Engine Land. via Search Engine Land https://ift.tt/T5ten1d If you use content to promote your services or digital products, you’re probably also hoping to sell on a blog.... The post The 5 Types of Online Prospects, and How to Sell on a Blog appeared first on Copyblogger. via Copyblogger https://ift.tt/0hL6elJ |
Archives
April 2024
Categories |