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As we approach the end of the calendar year, marketers are looking to squeeze every ounce of performance from their paid search campaigns. With this focus comes the risk of wastage or ineffective regional campaigns – all putting 2022 budgets at risk. Join this session to hear five cutting-edge tactics to improve your spend efficiency. Each section will profile use cases, Adthena data and tips for the audience to apply in their day-to-day. Register today for “5 Tips to Max your Google Ads Search Spend Efficiency and Grow,“ presented by Integrate. The post 5 ways to maximize your Google Search ad spend performance appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2ZAfiE3 Google Ads is launching a new budget report to visualize monthly campaign spend behavior, the company announced Thursday. What the budget report shows. The budget report shows daily spend, your campaign’s monthly spending limit (solid grey line), your monthly spend forecast (dotted blue line), cost to date (solid blue line) and any budget changes you’ve made during that particular month. The shaded blue area shows the prediction intervals that indicate the upper and lower bound that the actual aggregate spend will likely land for a given day. Changes to your average daily budget are represented by arrow icons on the days the budget changed and you can hover over the arrows to see the budget changes. How to access the budget report. To see the budget report, you’ll first need to have a campaign with a date range that includes the current month. The budget report is accessible from the Campaigns page, the shared library and the Ad groups page. Why we care. This new report can help advertisers understand how editing their budget can impact the campaign’s spending limits, how past changes to average daily budget can affect performance and spend limits, and how much they’re projected to pay at the end of month. That information can then be used to improve their planning. The post Google Ads launches new budget report appeared first on Search Engine Land. via Search Engine Land https://ift.tt/39RUQ3x Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, Google’s Search On event was yesterday and we’ve covered all the announcements below. The leading announcement was MUM’s integration with Lens to produce the first instance of multimodal search available to the public (launching in English in the coming months). Although it’s not a complete departure from what we’re used to, being able to snap a photo and add some text is definitely a new way to search. At the event, Google provided an e-commerce use case for it (more on that below). I’m interested in learning more ways you think these capabilities might benefit businesses. Send me an email at [email protected] (subject line: A picture and a thousand words), and don’t hold back, these capabilities were unheard of a decade ago, yet here we are. That’s just one of the many announcements from Search On, keep on scrolling to get caught up on newly announced SERP features, enhancements and more. George Nguyen, MUM brings multimodal search to Lens, deeper understanding of videos and new SERP featuresGoogle announced new applications of its MUM technology, including multimodal search with Google Lens, Related topics in videos and other new search result features, at its Search On event on Wednesday. While these announcements are not an overhaul of how Google Search works, they do provide users with new ways to search and give SEOs new visibility opportunities as well as SERP and search changes to adapt to.
Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and moreWhile MUM was the highlight of Google’s Search On event, the company also announced a number of changes to the search results that are important for search marketers to understand. These changes include:
Why we care. Review these new changes Google has rolled out and will be rolling out. See how you and your clients can leverage some of these changes to generate more business and traffic. The one area of concern is the About this result section having third-party information outside of Wikipedia that may be hard to change if it doesn’t have the most positive or accurate information about your company. Another record-breaking holiday shopping season? Perhaps not…Why container shipping delays are a big deal for e-commerce PPC in 2021. “The holidays this year are going to be even more different than last year,” said Fred Vallaeys, CEO at Optmyzr, “The effects of much higher shipping costs are going to be significant and ripple throughout the retail ecosystem.” In his post, Vallaeys breaks down how increased shipping costs will impact what retailers stock, the structure of their PPC campaigns and how customers may adapt. You wrote an amazing article — here’s why influential people aren’t sharing it. This Twitter thread from SparkToro contains some pointers on why you’re not getting amplified and how you can go about changing that. Not by design, but still racist. Under the “Safety” section of a People also ask box, Google showed “What percent of Fort Collins is Black?” Google Search Liaison Danny Sullivan explained how this unfortunate coincidence might’ve occurred. I’m not sure if this was a factor, but biased language models can result from internet training data, and it’s on every SEO and user to submit feedback so that the internet can be a place that’s safe for everybody. What We’re Reading: The case for zero-party data“When your data request is communicated transparently, 0P data helps build more trusted customer relationships that lead to higher lifetime value and 0P data, unlike some other methods, is free,” wrote John Cosley, senior director, brand marketing at Microsoft Advertising, “Plus, it’s more likely to be compliant and accurate, so incorporating it into your overall data strategy can better protect you as industry regulation evolves.” With the looming demise of third-party cookies, there’s been an increased emphasis on first-party data, but, as Cosley reminds us, data that customers willingly provide you (zero-party data, or 0P data), is “the digital version of walking into a business and being immediately greeted by staff who ask how they can help you. It’s the main difference of how 0P data delivers a better value exchange over other consented models. The consumer now has skin in the game that forms a connection and directs the conversation.” Brands can and should use zero-party as part of their larger strategy, which could also include first- and second-party data. One of the points Cosley emphasized was that brands should be mindful of how they’re asking for it: “You’ll find some opportunities immediately and others that will take more time to nurture. It could be off-putting for a person’s first experience with your brand to come with too many potentially personal questions, so gauge your approach accordingly,” he said. He also shared the following tactics on obtaining your own zero-party data and using it in your advertising:
The post Google unveils multimodal search, new SERP features; Thursday’s daily brief appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3ilD6lI Google’s products enhancement report within Google Search Console reporting now has some improvements. The errors are now more granular and give you more actionable errors and notices on what to work on to improve your errors with the product structured data on your pages. The notice. Google posted this update in the data anomalies help page saying that starting on September 29, 2021 “Search Console now provides more granularity in error reporting for Product structured data items.” “As a result, many issues involving incorrect formatting that were formerly marked as invalid object are now marked more specifically with invalid type or format categories,” Google added. The product report. Google first added this report to Search Console in February 2019. Google has made improvements to the reports over the years, including this update. If you have product structured data on your site and a verified Search Console property for that site, you can access the report over here on Search Console. You can learn more about this report over here. Why we care. If you see a spike or decline in errors on September 29, 2021, it is likely related to this change in how Google shows more granular errors in this report. Review the new revised errors and send them to your developers to resolve. Then check back a week or so later to see if the errors are resolved. The post Google Search Console products enhancements report gains more granular errors appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3zUzqgS Data remains one of the most powerful assets in business. Those who know how to leverage it can execute data-driven campaigns with purpose, precision, and laser vision. And those who don’t are likely to have rudderless marketing campaigns that struggle to stay afloat. The reality is that businesses are amassing more data than ever before. The landscape has changed, and customers today are in a noisy den of marketers, each working tirelessly to grab their attention. To get your message heard above the ear-splitting barrage, your marketing campaigns must be data-driven. However, being able to dissect and analyze data is complex. It burdens campaign managers with a whole range of challenges that prevent them from harnessing the full potential of key insights. Below we’ll uncover the biggest problems data campaign managers face in today’s digi-sphere, along with solutions to overcome them. Problem #1: Data analysis is time-consumingData has become the lifeblood of many businesses. The desire to extract more has led to marketing teams drowning in it, posing a significant problem – the more data you consume, the more you must analyze. Having to critique reams of data that are scattered across different platforms is incredibly time-consuming. But this is often made worse by following inefficient processes that are carried out by inexperienced employees, which blights a company’s ability to leverage insights and take advantage of new opportunities. In today’s world, businesses compete in a fast-paced environment where fresh data can become stale very quickly. Last week’s insights may now be past their sell-by-date, providing you with inaccurate data that will hamper the quality of your decision-making. Data analysis must be efficient to enable companies to pivot between different strategies and capitalize on real-time opportunities. Businesses must be nimble, not cumbersome. Yet 42% of data workers’ time is being wasted on the analytics process, with 22% of these workers having a lack of understanding of analytics and data science (Alteryx, 2019). Solution: Hiring specialists who know exactly how to interpret and make sense of analytics is one solution but not always a viable one. As you’d expect, many businesses may not have the budget to recruit data experts. However, creating processes that can clean and organize data efficiently is an alternative that all businesses can turn to. Investing in software that organizes data in a way that liberates analysts from having to dig for key insights will make analysis more efficient. Problem #2: Data analysis is expensiveMarketing tools remain the crux of any advanced campaign analytics. They provide the x-ray vision needed to see through the data clutter and measure performance. However, software can be expensive, and with the increasing pressure to provide cutting-edge analysis, even the most hardened of marketing managers will feel a pang of anxiety. The reality is that many businesses don’t have the budget to invest in state-of-the-art software that can analyze the treasure trove of data they’ve gathered. According to a study by SQream, only 13% of businesses were in a strong financial position when it came to supporting data analytics activities. To compound things even further, despite 83% of companies stating that they were prepared to manage and analyze data, 87% reported that their budgets weren’t enough to cover their data analytics needs. Software that’s incapable of producing accurate data analytics will paint a false picture of the landscape you’re competing in. This, of course, has its own perils, which begin from feeding decision-makers with incorrect information and ending with customer-alienation. Cheaper alternatives, such as excel, also provide simpler solutions that may be beneficial in the short term, but in the long run, may snowball into something more problematic. Managing this sheet requires regular updates to ensure that data is fresh. Then, as the company grows, this might expand to two Excel sheets that somehow need to be linked together. Over time the data becomes so complicated that only one person can make use of them. Time is wasted. Data becomes disconnected and errors accumulate. Can you see where this is going? Solution: One way to overcome this is to request an increase in budget by illustrating the ROI of what an analytics system can bring to the company. A clear demonstration of its benefits along with the pitfalls will create a compelling argument that’ll be hard to ignore, especially given that our global spending on big data analytics has reached $2 billion. Problem #3: Data-fragmentation across platformsImagine being at the helm of several marketing campaigns where your team cast the net far and wide to capture fresh data through PPC, SEO, Facebook Ads, and email marketing. After a while, you pull everything back in to analyze the cluster of data silos that come from each campaign. Keyword rankings, click-through rates, conversions, impressions, backlinks, open rates – everything is very granular. Of course, specificity always trumps ambiguity, but these nuggets of detail don’t provide a single overview of your performance. So, you’re left with scattered shards of data that can’t give you a clear illustration of your overall marketing performance. This is data fragmentation – and it’s a hazard that hits businesses of all sizes. Marketing managers need to have holistic insights at their fingertips to demonstrate accountability for their marketing budgets, make quick adjustments to their current strategy, and, if need be, pivot to a new one altogether. Yet, at the heart of the problem is the need to create a coherent and bespoke data schema across all applications. Each application that you leverage uses its own data schema to help visualize your performance. So if you use Google Ads, Google Analytics, HubSpot, Marketo and ten other applications to manage your digital marketing campaigns, they’ll all use different metric naming conventions as part of their tracking. The real challenge is to create a consistent target data schema, where everything is stored in one place to allow managers to analyze and develop an understanding of whether their efforts are bringing them closer to their goals. Failing to find a solution to this problem will force businesses to trudge through the mud until they can make sense of their data, which at this point may already be out of date. Solution: Data that can be pulled automatically into one place will save you time, minimize errors and allow you to harness the full potential of real-time insights. A simple yet effective solution would be to invest in a powerful marketing dashboard that unifies all data in one location. Looking into the nuts and bolts of it, managers require three key components for any solution to come to fruition:
Doing so will automate insights and allow you to gain a quick yet comprehensive overview of your campaign performance. Problem #4: Building and maintaining reporting structures is time-consumingMarketing reports are snapshots of your business, and they’re indispensable to any firm looking to compete in today’s digital playground. Their insights help to make sense of your data, highlighting what’s working and what isn’t… that is, of course, assuming that all your data is up to date, accurate and includes the appropriate metrics to measure your performance. The truth is reporting can be a headache for campaign managers. Many companies dread monthly internal reporting because of the time it takes to manually pull and process mountains of data across different platforms into something comprehensible. Being both tedious and error-prone, the entire process can be just as stressful as it is time-consuming. A single misplaced digit will send a ripple of miscalculation throughout the entire report, which will have an overall impact on performance and predictions. Staff will then have to spend additional time digging through reports to identify and rectify mistakes, forcing other important tasks to be put on hold. Having this occur once is damaging enough but over time will drain company resources and suppress its ability to make progress. Solution: There’s a ton of software that can do all the heavy lifting for you when it comes to reports. The problem is identifying tools that are cost-effective and competent. Arena Calibrate is one tool that ticks both boxes by being able to pull scattered data silos into one place and provide summaries of your performance across all channels. Final thoughtsUndoubtedly, data is the latest craze that’s seized the attention of every competitive business on the planet. It’s an asset that can bring just as many problems as benefits to campaign managers who don’t know how to capitalize on it. However, despite the challenges these obstacles pose, most of them boil down to a lack of organization and inefficient processes. The integration of software along with a more streamlined data analytics approach will make marketing teams agile enough to react to real-time insights. Doing so will enable managers to drive forward accurate and data-led marketing campaigns that can provide them with a competitive advantage. The post The top 4 data issues campaign managers face and how to solve them appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3il9Awq As platforms, technologies, and user expectations continue to evolve at break-neck pace, opportunities to outperform competitors and capture the greatest return on investment are abundant… provided you know how to proceed. Attend SMX, online November 9-10, to hear how successful practitioners and brands are already…
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The post Best SMX rates expire this Saturday… book now and save! appeared first on Search Engine Land. via Search Engine Land https://ift.tt/39Qco00 While MUM was the highlight of Google’s Search On event, the company also announced a number of changes to the search results that are important for search marketers to understand. These changes include the launch of larger and more visually browsable search results for some queries, enhancements to the “About this result feature,” a more “shippable” Google search interface, in-person shopping experiences from home and more. Visual browsing with larger imagesGoogle has rolled out a new, more “visually browsable” interface for some search results pages. You can see them for some searches that contain a keyword plus the term “idea” after it, like [painting ideas] or in the example GIF below, [pour painting ideas]. Google said this interface makes “it easier to visually browse to find what you are looking for.” This launched earlier this week and I believe Google calls these large image blocks “image universal blocks.” Not only will they appear for idea-related queries but they can also be displayed for apparel queries. About this result enhancementsGoogle initially launched the About this result box in February 2021 and then in July added more details like ranking information to the box. Now, Google is showing even more information in the About this result box: The additions include what the source says about themselves, which can be pulled from places like the site’s about us page. Google can also show web results about the site or page, such as what others are saying about the result and also related results about the topic from other sites. Google told us that you cannot control what information is being shown from the related results or what others are saying about the result. The search engine uses a set of undisclosed queries to find this information and only sites that meet a certain quality bar can show up in those sections of the About this result box. Google said it will keep an eye on abuse or manipulation of these features but currently, there is no way to tell Google if the information in the box is incorrect and should be removed. Technically, you can probably use the submit feedback button but it is unclear how quickly Google can react to such requests. Currently, Google said the About this result feature has been used over 400 million times, which translates to a small percentage of searchers. Shoppable searchGoogle has made the Google search experience more “shoppable” for apparel-related queries. This new experience should make it easier to browse for apparel on mobile right from your search results, the company said. Google’s example is when you search for “cropped jackets,” Google Search will show you a visual feed of jackets in various colors and styles alongside other helpful information like local shops, style guides and videos. Google said this is powered by the Google Shopping Graph, which was announced at Google I/O earlier this year. In-person shopping at homeGoogle is adding new in-store inventory in order to make the online at-home shopping experience feel more like shopping in-person at the store. Google said people want to experience in-person shopping from home so now you can filter the results using an “in stock” filter to see if nearby stores have specific items on their shelves. This is launching in English in the U.S. and select markets, including the UK, Australia, Austria, Brazil, Canada, Denmark, France, Germany, Japan, Netherlands, New Zealand, Norway, Sweden and Switzerland on September 29th. Shopping with Google LensSoon, Google app users on iOS will see a new button that makes all the images on a page searchable via Google Lens. This feature will be arriving soon, but it is currently planned only for users in the U.S. Similar functionality will also be arriving on Chrome for desktop: Users will be able to select images, video or text on a site to see search results in the same tab. Unlike the iOS version of this feature, Lens in Chrome will be available globally in the coming months. More MUM In GoogleGoogle has announced a slew of new features around the expanded use of MUM in Google Search. This includes Google Lens and video search features, plus how Google will use MUM in the new “Things to Know,” refine this search and broaden this search and more. See our article over here for more details. Why we careReview these new changes Google has rolled out and will be rolling out. See how you and your clients can leverage some of these changes to generate more business and traffic. The one area of concern is the About this result section having third-party information outside of Wikipedia that may be hard to change if it doesn’t have the most positive or accurate information about your company. The post Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3ASH6RS Google announced new applications of its MUM technology, including multimodal search with Google Lens, Related topics in videos and other new search result features, at its Search On event on Wednesday. While these announcements are not an overhaul of how Google Search works, they do provide users with new ways to search and give SEOs new visibility opportunities as well as SERP and search changes to adapt to. What is MUM?Google first previewed its Multitask Unified Model (MUM) at its I/O event in May. Similar to BERT, it’s built on a transformer architecture but is reportedly 1,000 times more powerful and capable of multitasking to connect information for users in new ways. In its first public application in June, MUM identified 800 variations of COVID vaccine names across 50 languages in a matter of seconds. That application, however, did not show off the technology’s multimodal capabilities. The announcements made at Search On provide a better glimpse at MUM’s multimodal potential. MUM enhancements to Google LensGoogle demoed a new way to search that combines MUM technology with Google Lens, enabling users to take a photo and add a query. In the “point-and-ask” example above, a user takes a photo of an unknown bicycle part and asks how to fix it. Google is able to match the search to an exact moment in a video, which helps users find the right information without having to manually research bike parts and then conduct a separate search for a tutorial. In its announcement, the company provided another potential use case (shown above): Users can take a picture of a pattern on a shirt and ask Google to find the same pattern on socks. While users could simply describe the pattern they’re looking for with text, they may not find the exact pattern or they may have to filter through many results before locating the right one. This capability will be arriving in early 2022, a Google spokesperson told Search Engine Land. Related topics in videosGoogle is also applying MUM to show related topics that aren’t explicitly mentioned in a video. In the example above, the video does not explicitly say “macaroni penguin’s life story,” but Google’s systems are able to understand that the topics are related and suggest the query to the user. This functionality will be launching in English in the coming weeks, and the company will add more visual enhancements over the coming months. It will first be available for YouTube videos, but Google is also exploring ways to make this feature available for other videos. Features that will eventually leverage MUMGoogle also unveiled some new SERP features that are based on other technologies, but the company expects to improve them with MUM over the coming months. “Things to know.” This feature lists various aspects of the topic the user searched for. Things to know can enable users to see the different dimensions other people typically search for, which may help them get to the information they’re looking for faster. In the example above, Google shows aspects of the query (“acrylic painting”) that searchers are likely to look at first, like a step-by-step guide or acrylic painting using household items. “The information that shows up in Things to know, such as featured snippets, is typically information that users would see by directly issuing a search for that subtopic,” a Google spokesperson said. This feature will also be launching in the coming months. Refine and broaden searches. The “Refine this search” and “Broaden this search” features enable users to get more specific with a topic or zoom out to more general topics. Continuing with the “acrylic painting” example from above, the Refine this search section shows suggestions for acrylic painting ideas, courses and so on, while the Broaden this search section shows related, but more general topics, like styles of painting. These features will also launch in English in the coming months. More announcements from Search OnIn addition to the MUM-related announcements above, Google also previewed a more “visually browsable” interface for certain search results pages, enhancements to its About this result box, a more “shoppable” experience for apparel-related queries, in-stock filters for local product searches, as well as the ability to make all images on a page searchable via Google Lens. You can learn more about those features in our concurrent coverage, “Google search gets larger images, enhances ‘About this result,’ gets more ‘shoppable’ and more.” Why we careWhen Google first unveiled MUM, it touted the technology’s multimodal capabilities and power with abstract examples and no rollout dates. Now, we have a better idea of what MUM can actually do and a roadmap of features to expect. The enhancements to Google Lens are a new, and perhaps more intuitive, way to leverage multimodal search than the industry has seen before. The e-commerce example Google provided shows how this feature may help the search engine become more of a player in that sector while making it even more important for merchants to apply product schema and submit accurate data feeds so that their products can show up on Google. The other MUM-related announcements (Related topics in videos, Things to know, Refine this search and Broaden this search) are all about enabling users to learn more through related topics. These features may present SEOs with the opportunity to get in front of users by connecting a search to another related search or a video to another related video or search that they’re ranking for. The interconnectivity of Google’s search results and features may offer new ways for users to arrive at whatever they’re seeking. If Google discloses how someone arrives on a publisher’s content (such as through Refine this search suggestions, for example), this could reveal new user journeys (and the business opportunities that may come with them) to optimize for. These features are also another step further away from the ten blue links of old, and SEOs will have to adapt to the changes while making the most out of the new visibility opportunities these features have to offer. In addition, these announcements, along with the other Search On announcements (visual browsing with larger images and more shoppable search features) may provide users with new and more intuitive ways to search, which can help the company maintain its position as the market leader. The post MUM brings multimodal search to Lens, deeper understanding of videos and new SERP features appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3iiT1RN Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, how do you feel about TikTok? We’ve had the discussion internally with the Search Engine Land editorial team, and I’ve let everyone know I’m a fan. I absolutely love the platform and the creative that comes out of it. Other apps have tried to replicate it (see: Facebook, Instagram, and YouTube), but none have captured the pizzazz of TikTok. Maybe it’s the demographic. Only we olds are stuck using Facebook and Instagram. The company recently announced that it surpassed one billion monthly users, so it’s a huge opportunity for advertisers, especially those targeting that younger audience. But it’s one that we have to get really right to succeed. But sometimes TikTok creators are the leaders here and brands take the cue. I recently read an article in Esquire about how the “Fancy Like” TikTok trend was co-opted by Applebee’s marketers to become their latest TV commercial campaign. And it works! Not only has TikTok helped surface Applebee’s but it’s helped the country artist Walker Hayes top the charts as well. This is just the latest trend. One TikTok designer “redesigned” many popular logos, and so many brands hopped on board. The lesson is sometimes the innovators are in nontraditional places and that UGC is still a huge opportunity for brands. Now pardon me, off to practice my next TikTok dance… Carolyn Lyden, Microsoft Advertising’s new Credit card ads continue its streak of vertical-specific productsMicrosoft Advertising has introduced Credit card ads as an open beta, the company announced Tuesday. Credit card ads will appear on the right rail of Bing search results and run alongside mainline text ad placements. These ads can trigger for queries like brand names, card categories and credit levels. Credit card ads are dynamically generated based on advertisers’ data feeds and keywords are not required. They will become available this week to advertisers targeting customers in the U.S. and Canada. Why we care. This format may be useful for credit card advertisers, like banks, brands and comparison sites, to showcase their promotions. They may also offer increased efficiency for this particular segment of advertisers: “In early flights of Credit card ads, advertisers so far have seen 70% lower cost per acquisition,” Microsoft said. From an industry standpoint, Microsoft Advertising is on a streak of launching vertical-specific, feed-based products that are unique to the company — in addition to Credit card ads, the company has rolled out open betas for Tours and Activities ads and Automotive ads over the last six months. The platform’s strategy of appealing to advertisers with automated ad formats tailored specifically to their industry may help it achieve wider adoption and increase its market share. More product and feature announcements from Google Ads this weekAlong with the data-driven attribution announcement from Monday, Google Ads made a few other product and features announcements all at once this week. Here’s the latest to keep you in the loop:
Ecommerce SEO guide: Google’s latest documentation for SEOs and developersWith COVID forcing many retailers online, there are more ecommerce options than ever. Google Search Central recently released new guidelines for developers to help improve search visibility for ecommerce sites. “When you share your ecommerce data and site structure with Google, Google can more easily find and parse your content, which allows your content to show up in Google Search and other Google surfaces. This can help shoppers find your site and products,” said the guide. The seven pages include information on the following:
Why we care. With many businesses starting ecommerce websites for the first time in the past year or so, this guide can help ensure that they’re following the best practices to get their products seen in the varying search engines Google provides. It also gives SEOs who focus on ecommerce documentation to show their clients and stakeholders to help get their recommendations for better ecommerce SEO implemented. Search Shorts: Google hosts Search On virtual event today (and we’ve got your coverage), plus don’t forget to take our quick robots.txt surveyDon’t miss Google’s Search On today. Want to know what’s next for search? At this virtual event, Google will “share how we’re making Google more helpful for the trillions of questions we see every year, whether you’re looking for a simple answer, to explore a new topic or find the right product for you.” And, of course, stay tuned to Search Engine Land for the latest Search On coverage and what it means for you, the search marketer. Don’t forget to take our robots.txt survey. Should robots.txt support a feature for no indexation? Take the survey. “I’d like to avoid adding more directives. I’m still not aware of common issues caused by this documented functionality,” said John Mueller. What We’re Reading: We’ve curated our picks from across the web so you can retire your feed reader.
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