TikTok videos have been spotted in two prominent locations in Google’s Search results – featured snippets and Search Generative Experience (SGE). While I’m not entirely sure if this is “new,” I’ve never seen this before and this is definitely new to many people in the search community. Why we care. Many people have been having a semantic debate over whether TikTok technically is a “search engine.” What actually matters is that people use TikTok to search. Your brand/business could potentially be losing out on ways to reach your audience – on TikTok, Google, or both. Especially now, where it seems Google is giving TikTok videos some prominent SERP real estate. TikTok videos in featured snippets. Louise Parker, head of PR at Propellernet, shared a screenshot on LinkedIn for a search for [stroking baby’s eyebrows], where the snippet is taken directly from a TikTok video’s caption: TikTok videos in SGE. Separately today, Carrie Rose, CEO and founder of Rise at Seven, shared a screenshot on LinkedIn of TikTok content being displayed in an SGE result: TikTok videos in SERPs. TikTok videos aren’t new to Google SERPs. In 2020, Google started showing TikTok videos in a Short videos carousel and a TikTok video carousel on mobile. Microsoft Bing Search has also promoted TikTok video results. Gen Z uses TikTok to Search. While people continue to debate whether TikTok is a search engine, what you need to know is consumers (especially Gen Z) could care less about. Dig deeper in Survey: 51% of Gen Z women prefer TikTok, not Google, for search. Adobe also released results of a survey of 808 consumers earlier this month that found:
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On March 12, 2024 Google will replace First Input Delay (FID) with Interaction to Next Paint (INP) as a Core Web Vitals metric. The news of INP replacing FID is not new, and we knew it was coming in March but now we have the specific date – March 12. “Today, we’re announcing that INP will officially become a Core Web Vital and replace FID on March 12 of this year, and that FID will be deprecated in this transition,” Google posted today on its Web.dev blog. “It’s worth repeating that INP will officially become a Core Web Vital and replace FID on March 12 of this year. Another outcome of this is that FID will no longer be a Core Web Vital, and will be officially deprecated and removed from the program,” Google added. What is Interaction to Next Paint? As a reminder, INP is a metric that uses data from the Event Timing API. It assesses the responsiveness of a webpage. An interaction that causes a page to become unresponsive results in a poor user experience, Google said. INP observes the latency of all interactions a user has made with the page and reports a single value which all (or nearly all) interactions were below. Google provided the following example of what poor versus good responsiveness looks like: On the left, long tasks block the accordion from opening. This causes the user to click multiple times, thinking the experience is broken. When the main thread catches up, it processes the delayed inputs, resulting in the accordion opening and closing unexpectedly. What is changing. Google will replace the FID metric with the INP metric as part of the Core Web Vitals on March, 12 2024. Google Search Console will include INP in the Core Web Vitals report later this year so you can start measuring your new INP scores. When INP replaces FID in March, the Google Search Console report will stop showing FID metrics and use INP going forward. Why we care. A lot of SEOs have focused a lot of time on Core Web Vitals and the FID score, for better or worse. Now those same SEOs will likely shift their focus from FID to INP. Here is a guide from Google on how to optimize for INP. We had a while to prepare for this change, Google even added the new INP reports to Search Console mid-last year. Overall, I still recommend you don’t get bogged down in these metrics. Even Google says they’re only one aspect to consider when looking to improve your site’s page experience. You know, when browsing your website, whether it is responsive and fast. You don’t always need a third-party tool to tell you that. So make excellent sites for your users but don’t obsess about these scores. So take a look at your INP score and see if there are quick improvements you may want to make, or not. via Search Engine Land https://ift.tt/ihYWeNZ Google is investigating a widespread issue impacting “the majority” of Ad Manager users. Affected users can access Google Ad Manager but are seeing error messages, high latency, and/or unexpected behavior. While the service has now been restored for some, others are still experiencing issues. Why we care. Publishers experiencing difficulties with Ad Manager, including error messages or slow performance issues, should be aware that the problem lies with Google and not their own systems. When will the issue be resolved? Google expects a resolution for all users in the “near future” but has not confirmed when that may be. When did the issue start? Google first reported the problem on January 30 at 5.40pm ET, and confirmed it would provide an update the following day. What is Google Ad Manager? Google Ad Manager is an ad management platform for large publishers who have significant direct sales. Ad Manager provides granular controls and supports multiple ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges. Deep dive. Read Google’s update in full for more information. via Search Engine Land https://ift.tt/bQcC1Hs Google officially clarified that it has no plans to replace its advertising sales staff with AI. Philipp Schindler, Google’s senior vice president and chief business officer, emphasized that recent organizational restructures were geared towards enhancing the efficiency of its services. Additionally, he highlighted that the ongoing development of new AI solutions is to enable its customers to grow and deliver a return on their investments at scale. What Google is saying. Speaking at the Alphabet 2023 Q4 earnings call, Schindler said:
Why we care. Advertisers have expressed concerns about communication issues with Google staff, fearing it could worsen if AI replaces human channels. Google, however, denied any intention of replacing human communication channels with advertisers using AI. Mass lay offs. Google made headlines by laying off 12,000 employees last year, a surprising move considering the company’s record-breaking profits. Adding to this, Google recently announced plans to cut hundreds more roles, specifically within its advertising sales division, earlier this month. The mass layoff have proved costly for Google, with the company confirming it had spent $2.1 billion on severance and other expenses just last year alone. AI takeover rumours. The mass lay offs sparked speculation about the potential replacement of staff with AI – particularly within Google’s Global Customer Solutions team (GCS), responsible for serving every customer from large international companies to small businesses. Contrary to these speculations, Schindler confirmed that GCS is, in fact, Google’s fastest-growing channel, and so Google is actually making adjustments to ensure more resources can be allocated to “dynamically deliver the right treatment for every customer.” New AI offerings. Google previously discussed with Search Engine Land how it is testing new AI capabilities to provide advertisers with more support. Specifically, it has tested new features in the Ads Help Center to assist customers in self-resolving issues more efficiently. Importantly, these AI-driven features are not meant to replace staff; instead, they are designed to provide additional support. Deep dive. Read our full report on Google’s Q4 2023 earnings for more information. via Search Engine Land https://ift.tt/VGJqlyu Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, the generative AI version “won” each. Here’s an example of one such battle, where the task was to write an introduction for a blog post about the best cat food for indoor cats. AI won 54% to 46%: In the other five battles, AI defeated humans at writing social media ads (70% to 30% and 54% to 47%), writing a blog post paragraph (60% to 40%), writing a social media post (65% to 35%), and writing a product description (65% to 35%). But. While the survey is interesting and surprising, it’s important to note that while AI won on preference in this survey, that may not translate to actual performance (e.g., traffic, leads, revenue, rankings, engagement). Methodology. The survey of 700 U.S. consumers (50.2% male, 49.5% female) was included as part of a larger Semrush report called Think Big with AI: Transforming Small Business Content Marketing” (PDF download required). Age breakdown:
Semrush “worked with several writers” to create the human copy. To produce the AI content, Semrush used detailed prompts (e.g., guidelines on tone of voice, length, readability, objectives) and sometimes had to write two or three additional prompts to refine the end result. Lessons learned. As Semrush wrote in the report:
Why people likely preferred the AI-generated content:
via Search Engine Land https://ift.tt/Unuji5N With Google Analytics 4 (GA4) reports, you can better understand the performance of your organic search efforts. Knowing how much traffic is coming from Google or other search engines lets you enhance your SEO strategy for better results. This article will cover how to view and analyze your organic traffic data in GA4, the key dimensions to look at, such as source and medium, and the main metrics to assess, like total users and sessions. What is organic traffic?Organic traffic is the traffic acquisition channel by which users reach a website through non-advertising links from organic search results. Organic traffic can come from different search engine sources like Google, Bing, Ecosia, etc. The other main traffic channels are:
How is GA4 website organic traffic measured?GA4 provides pre-made reports for analyzing site data. One key report is the Life cycle collection, which streamlines the analysis of the entire customer funnel from acquisition to retention. The Life cycle collection is divided into four main groups of reports:
Measuring organic traffic with the GA4 Acquisition reportWe’ll use the information in the Acquisition report to measure the organic traffic that comes to a website. However, it has different sections that might be a bit confusing. So, to make sense of the results in the report, let’s look at how GA4 organizes the information by default. GA4’s Acquisition report is divided into two main groups:
Using GA4’s Traffic acquisition report, you can analyze organic traffic based on different dimensions: By default channel groupsDefault channel groups are the groups of channels through which users reach the website. In this set, you can observe that GA4 provides, by default, several non-editable groupings that allow you to track the organic traffic to your website:
All these organic traffic channel groups with data will be displayed by default in GA4: Reports > Traffic acquisition > Session default channel group. If you want to display only this data in the traffic results of the organic channel groups, one option you have is to filter through the search engine by searching for “organic“: On top of the default channel groups for analyzing organic traffic, GA4 also has other default channel groups, including:
By mediumFrom the same report, you can analyze organic traffic through the medium dimension, which involves the method for attracting users to a website or app. The mediums included on GA4 are:
To analyze the organic traffic through the medium dimension, go to Reports > Traffic acquisition > Session medium. By source / mediumIf you want to understand where your website visitors are coming from, don’t just use the medium dimension. Consider the specific website or platform that directed them to your site or the source dimension. This helps you know the actual source of your web traffic, like whether it’s from Google Search, which is labeled as “google” in the session source dimension. This information helps you draw meaningful conclusions about the effectiveness of your digital strategies in driving traffic. To display this data, you need to go to Reports > Traffic acquisition > Session source/medium. For example, the following results allow you to know the traffic coming from organic channels and filter specifically by source (e.g., google, bing, ecosia.org or duckduckgo). Key metrics for analyzing organic traffic in GA4By default, GA4 Traffic acquisition report shows you different metrics to help you understand and analyze the data. Among the most common metrics include:
To track conversions or revenue outcomes, you must have these dimensions configured and set to collect the data. Dig deeper: GA4 for B2B: How to track events and conversions How to add more metrics in the reports for organic traffic analysisIf the default metrics aren’t enough for analyzing your website’s organic traffic, you can customize the report by adding more. Look for the customization option on the upper right side of the page. Report customization lets you include more metrics or edit the default ones: Analyzing Google Search Console traffic in GA4If you want to analyze Google’s organic traffic coming from Google Search Console, you must do it in another report, specifically in the Search Console report with GA4. The report isn’t automatically shown in the GA4 interface. But it gives information about the search queries people use on Google to get to your website. It also includes another report about how specific pages on your site perform in terms of traffic from Google searches. Dig deeper: How to link GA4 with Google Search Console Measuring organic traffic in GA4Google Analytics 4 provides detailed insights into your website’s organic traffic acquisition through its default channel groups, medium, and source/medium dimensions. Key metrics like users, sessions, engagement rates, and conversions let you analyze the performance of your organic search strategy and identify opportunities to enhance it. Integrating GA4 with Google Search Console also gives visibility into search terms driving traffic to specific pages. Regularly monitor this data so you can optimize your content and site architecture for improved organic search results over time. via Search Engine Land https://ift.tt/VPRxq6F We have entered the new “Gemini era” of Google – and the Search Generative Experience and AI will continue to be a huge part of Search, based on the latest earnings call of Alphabet, Google’s parent company. Why we care. Despite what you may have heard on social media, SGE isn’t going away. While it’s still unclear whether Google will fully launch SGE as the default experience in 2024, Google continues to test and tweak it. CEO Sundar Pichai said he feels “very good” about the progress of SGE. What we learned. Let’s look at the most interesting quotes from the Q4 Alphabet earnings call around SGE, Gemini, Ads and AI Search. SGE. We are in the “earliest days” of SGE, Pichai said, which should be the clearest indication SGE isn’t going away anytime soon. Also, SGE was one the first things Pichai commented on. Pichai also said that SGE is showing more links with SGE, which has been a huge and ongoing concern for publishers worried about losing valuable organic traffic. But whether those links are driving any traffic? We have no idea because Google has shared no data. Here’s what Pichai said:
Later in the call, Pichai said he felt “very good about the progress” of SGE, as well as AI Search in general:
Gemini. Gemini 1.0, launched in December, ushered in the new “Gemini era” of Google, Pichai said. Gemini Ultra is “coming soon.” Google previously said the Ultra model will be used for highly complex tasks. It will be a paid model. Pichai’s quotes:
SGE and Ads. Google is continuing to experiment with ads native to SGE, but also indicated ads above or below SGE were also successful. Here’s what Philipp Schindler, Google’s senior vice president, chief business officer, said:
Dig deeper. Google search revenue rises to $48 billion, total ad revenue up 11% AI Search. Google’s future vision of Search seems to be going beyond just providing answers – where Google acts more as an “agent.” This seems to be more of a 10-year type of goal, and Search will be radically different than we’ve known it for more than two decades. Google has previously said it wants to make Google more “ambiently” available (essentially meaning, Search is everything, everywhere, all at once). Here’s Pichai’s quote:
Pichai also discussed Circle to Search, Lens and Bard:
Dig deeper.
via Search Engine Land https://ift.tt/MgmhDiO Links have been an integral part of SEO since Google’s early days. However, recent comments from Google’s Gary Illyes have led some to believe that links are losing relevance. While links may not be the single most important ranking factor, they are far from dead and should still be part of a comprehensive SEO strategy. This article covers seven signs that links still matter in SEO and makes the case that quality backlinks remain important. Are links losing relevance in SEO?Where did we get the idea that links are dead? Illyes, one of the most notable names in the industry, recently called out the prevalent overemphasis on link building.
Illyes would go on to say that it’s possible to rank well without links. However, the case study he cites to prove this theory appears to be circumstantial at best. Illyes references a website ranking well on Google without any links (internal or external). In this case, the content on the website was apparently so well done that it consistently held the number one ranking in Google. While impressive, this seems to be a rare occurrence and doesn’t provide substantial enough evidence that links are losing their impact. There have been a lot of headlines across the web questioning the validity of links and hypothesizing that links are dead or dying. But each of these opinions comes with a wealth of opposition, making this a widely debated topic in the industry. However, many SEOs still believe in the power of a quality link. It seems nearly impossible for a ranking signal that literally “stitches” the web together to disappear – especially when you factor in that links mattered before Google incorporated as a company. 7 signs links still matterWhile the overall narrative says links are losing value, it’s important to consider what’s in front of us. Google experiments, Google documentation, Semrush studies, and more all show signs they aren’t going anywhere. 1. Google’s voyage into the AI-powered future relies on links and mentionsGoogle’s public Search Generative Eperience (SGE) documentation (which is something I recommend you read) states:
Why would SGE need to corroborate its AI-generated answers with other sources? In their documentation, Google acknowledges many known issues with their AI-powered search results:
With this, they’d want to leverage trusted, reliable sources to help combat these issues. This helps ensure they’re promoting helpful answers from authoritative sites that get that nod of approval from other reputable sources. Right now, SGE’s still an opt-in experiment. But as this technology continues to roll out and eventually becomes the default SERP experience, you’ll be glad you took the time to understand how it works and the importance links play. 2. Google’s ‘Mentioned in’ SERP featureGoogle’s “Mentioned in” feature for the query “Timex.” The first of many signs that links aren’t dead is Google’s recent testing of a new “Mentioned in” SERP feature. This feature, which I’ve seen mainly for branded searches, gives examples of publications where a brand has been mentioned and/or linked from. In August, Barry Schwartz also noted Google testing this for non-brand queries. Highlighting mentions across the web is a quick way for users to assess a source’s credibility. In some cases, where the publications are well-known and authoritative, they also connect back to Google’s E-E-A-T focus, providing instant evidence of expertise within a specific vertical or subject area. In many of the “Mentioned in” examples I’ve seen, the publications highlighted are linking to the site. While I’ve yet to see this new feature become the default experience, it indicates that Google sees value in brand mentions (often accompanying a backlink) from a search experience perspective. 3. Agency clients see results from linksThe most direct sign I can give you that links are not dead comes from internal trends I see at my agency. We spend a lot of time planning SEO strategies for brands in competitive verticals. With larger-than-ever expectations on ROI, we don’t have time to waste on tactics that don’t pay off. Our clients continue to invest significantly in digital PR and backlinking campaigns as part of their earned media strategy, with 87% of our earned media clients aligning with us that links are not dead. Our SEO team is tasked each month with assessing and demonstrating the impact of backlinks. While the overall impact varies by client and vertical, we’ve seen only positive results from backlinking campaigns centered around high-quality, link-worthy content. Additionally, sometimes, our clients have trouble implementing content and other aspects of our strategy due to a lack of engineering resources, code freezes, or other internal issues. It’s inconvenient when this happens, but we have seen that if our clients have trouble implementing on-site changes, we can still achieve ranking results for them with off-site backlinking strategies. While we always recommend pairing link acquisition with work from the other major pillars of SEO to maximize results, backlinks have proven to be a good way to build momentum while overcoming implementation hurdles. 4. Semrush 2024 ranking study shows 40% of top 20 factors are backlink-relatedLet’s take a moment to hear from a giant in our industry. Semrush publishes its ranking signal report every year. Their 2024 report summarizes:
The 2024 Ranking Signal Report shows eight of the top 20 ranking signals related to backlinks. Correlation isn’t causation, but this report is worth keeping in mind as you figure out where you fall in the link debate. 5. Google’s commentary on linksAnother breadcrumb leading us to believe links aren’t dead is an alternative analysis of Illyes’s commentary over the past year. Many in the industry see “I think they are important, but I think people overestimate the importance of links. I don’t agree it’s in the top three” and latch firmly onto the parts where Illyes mentions they’re not a top three factor, and that people overestimate their importance. But that gives little value to two critical things:
6. Google validates link importance in the ‘How Google search works’ documentationOur industry has learned a lot from Google’s documentation and from analyzing changes they make to their documentation over time. Take, for example, Google’s recent removal of “written by people” in their support documentation, which showcases that content written by AI, not just “by people,” is acceptable. Google’s wording, documentation, and content teach us a lot. Google directly calls out the importance of links in their “How Google Search works” documentation:
We can anticipate that if Google makes notable strides away from leveraging backlinks to crawl and understand the web, they’ll start making tweaks to their documentation accordingly. 7. Google uses resources combating spammy linksIf links aren’t important in the overall search landscape, why does Google work so hard to combat fake or spammy backlinks? We’re all familiar with Google algorithm updates. These days, they seem never-ending. Google noted 4,500 “improvements” in 2020, and in years past, Google’s own Danny Sullivan has confirmed 3,200 changes to its search system. If links are dying, why put time, energy, and resources behind protecting the legitimacy of links? Backlinking as a strategyNow that we’ve covered that links are alive and well, here are a few ways you can make content link-friendly for your SEO strategy:
Dig deeper: Modern link building starter guide Let the resurrection beginLinks and backlinking strategies are anything but dead. We’re seeing it first-hand at my agency, and giants within the industry like Semrush agree. Sure, the overarching narrative seems to be that we shouldn’t worry about links much anymore, but many of our award-winning campaigns have included backlinking. Until we see more concrete data showing they’re dying, we’ll keep moving onward and upward in our journey to get our clients linked and mentioned from relevant and reputable sources across the web. via Search Engine Land https://ift.tt/acdkIDY The impending deprecation of third-party cookies presents a tracking nightmare for PPC managers. With broken attribution models, how can you confidently report campaign performance and optimize ad spend? While perfect one-to-one attribution is impossible, all hope is not lost. By shifting focus to longer-term trends and incrementality, capturing campaign data through UTMs, agreeing on a single source of truth, and having a plan for when tracking breaks, you can still glean actionable insights from PPC reporting. With the right approach, paid campaigns can still demonstrate value and guide effective optimization no matter how murky the tracking waters get. This article explores practical strategies to make paid media reporting work despite the messy post-cookie world. 7 key strategies for better paid media reportingFollow these tips to prepare your PPC reports for a post-cookie world. 1. Include comparisonsWhenever preparing reports, context is key. One of the best ways to position current data is to show how it compares vs. previous data. Depending on your industry and how seasonality impacts results, you may want to emphasize comparing to the previous month or the same period last year (or both). Talk about where you see growth and where you see declines, and think about factors such as budget changes and messaging updates that may have impacted performance. 2. Show longer-term trendsAdditionally, just reporting on shorter-term periods lacks significance and may either oversell success or raise unnecessary red flags about performance lags that are ironed out over a broader timeframe. For instance, you may find that looking at a one-week period in the middle of the month shows a drop in conversions, but your business tends to receive the most conversions at the beginning and end of the month. So once you factor in the entire month, data points to positive performance. 3. Use multiple platforms, but agree on a source of truthMuch is made in our industry about discrepancies between platforms, which often leads to a complete distrust of certain platforms. For instance, Google Analytics events rarely match to conversions in Google Ads, for various reasons. Look at the ratio of conversions between platforms, and keep an eye on if that changes over time. You might find that Google Analytics records 80% of the conversions you track with a Google Ads pixel. You can use this as a rough benchmark for what to expect. However, if you suddenly see the ratio drop to 50%, you may want to investigate potential tagging issues. Within your organization or through conversation with your client, you should agree on a common source of truth for reporting. This may be an analytics platform, a CRM, or a CDP. Agreement on a common source of truth doesn’t necessarily mean that you’re seeing these numbers as the end-all guaranteed accurate lead totals. Instead, you’re simply making sure you’re using the same data set when you present total leads/sales in reporting and can get ahead of potential questions if you only use ad platform reporting and your stakeholder only looks at Salesforce. 4. Capture UTM parametersMaintain a system for adding consistent UTM parameters onto URLs for key dimensions such as source, medium, campaign, and keyword. In turn, set up your CRM or whatever system you use to track leads to capture the UTM parameters attached to the initial landing page on which a user arrives. This will help to provide your own first-party data on the source for each lead or sale. Additionally, iOS may strip some personally identifiable parameters (such as Google’s click ID or a Salesforce ID) in Safari when a user comes via private browsing. However, UTM parameters should not be stripped. 5. Incorporate coupon codesUsing a unique coupon code to tie to specific campaigns or users can be an additional route to tie performance straight to your paid media campaigns. You have two options here:
6. Consider incrementality testingAnother way to measure the overall effectiveness of a digital advertising channel is via incrementality. Essentially, this involves setting up a test where a subset of users is exposed to ads and others are not and then looking to see if there was a lift in conversions for those who received ads. There are a few ways to implement an incrementality test:
7. Prepare for when tracking breaksInevitably, your tracking will break and you’ll overcount or undercount conversions. It’s important to have a plan in place for when this happens. Tracking data via multiple platforms allows you to pull from a backup source when necessary. While we discussed agreeing on a main “source of truth” for reporting consistency, you can explain that you’re pulling data from (for instance) the ad platform itself for a particular month instead of relying on CRM data when there was an issue syncing leads to the CRM. Next, annotate when the tracking issue occurred and when it was resolved. That way, when looking back on results one year later, you’ll remember why there was a gap in data. Remember: Attribution in paid media has always been imperfectAttribution has never been 100% perfect. While there are good efforts in place by ad and analytics platforms to integrate the data, offline interactions, cross-device activity and multitouch behavior have always made attributing conversions to a particular source messy. For instance, maybe someone who searched for your product and bought it already had a positive perception of it via word-of-mouth from a friend who wouldn’t be tracked in any analytics platform. Ultimately, the goal of ad platform conversion tracking isn’t necessarily to be able to tie every single conversion to an actual purchase or lead on a one-to-one basis. Consider conversion tracking more as directional data showing how metrics such as total conversions, conversion rate, CPA, and ROAS have changed over time. Our ability to track marketing data will get messier. So think through how you approach reporting to your business stakeholders. Make every effort to set up ad platform conversions, analytics events, CRM fields, and whatever else you’re using to track success. However, be transparent about the fact that the data you’re able to track doesn’t give perfect attribution and that whatever you report is a guide for optimization and measuring business success. Treat your data as directional and look at change over time, while looking to alternative methods to track success outside of what you can track directly in platforms. via Search Engine Land https://ift.tt/bC56qF2 Microsoft reported its strongest financial quarter to date after becoming a $3 trillion company. Search and news advertising revenue increased 8% year on year, excluding traffic acquisition costs that Microsoft pays to publishers. However, despite the rise in search and news advertising revenue marks a slowdown in growth in comparison to the previous quarter’s 10% increase. LinkedIn revenue was also up 9%, with overall revenue in Productivity and Business Processes up 13% to $19.2 billion. Meanwhile, total sales during the three-month period ending December 31, 2023, generated $62 billion for Microsoft, a year-on-year increase of 18%, with net income up 33% at $21.9 billion. Success drivers. Microsoft’s success was driven by Office and cloud revenue which account for almost 60% of the company’s overall revenue. Additionally, the tech giant’s revenue from Xbox games and services wasw up 61% compared to last year, mainly because Xbox acquired Activision Blizzard, increasing the total revenue from gaming by 49%. Why we care. Even though Microsoft did well overall, the money the tech giant make from search and news advertising didn’t increase as much in the recent quarter. LinkedIn revenue, on the other hand, remained steady, which could indicate that LinkedIn is delivering stronger results than other Microsoft platforms. What Microsoft is saying. Satya Nadella, chairman and chief executive officer of Microsoft, said in a statement:
Earnings report. Read Microsoft’s full Q2 performance report for more information. via Search Engine Land https://ift.tt/ac4kjuB |
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