If you run several accounts for your brands or product lines, Google Ads announced the availability of cross-account analysis for Manager accounts in Report Editor Monday. Why we should careAvailable for Manager accounts, which allow you to access and manage multiple accounts using one manager login, the cross-account reporting will allow you to analyze performance data across accounts within the Google Ads UI on desktop. “For example, let’s say that you manage three accounts in different regions and want to look at global performance over time,” said Google. Before this update, you’d have to export reports from each account and build your own report to compare the data. More on the news
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Have you seen Chiefmartec.com’s latest Martech 5000 infographic? There are now more than 7,000 tools and platforms in the market, having grown more than 300% over the past five years. While it’s exciting to witness this recent, rapid growth, this increasingly crowded space makes it harder than ever for software marketers to stand out from their peers. So how do you do it? Join our panel of martech marketing experts, as we discuss brand-building techniques to help you rise above the fray. We’ll explain how you can leverage partnerships to ramp up marketing effectiveness, and save both time and money for you and your customers. Register today for “How to Stand Out in a Crowded Martech Landscape,” produced by Digital Marketing Depot and sponsored by Datorama . The post How to Stand Out in a Crowded Martech Landscape appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2oEx1Yx
“Alone We Can Do so Little, Together We Can Do so Much” – Helen Keller Source: Pixabay.com Way back I came across an animation movie “Peter Pan”, and the one song that got glued to me from this movie was “following the leader”. It was more of a rhyming poem […]
via Lawrence Tam https://ift.tt/2oBB2Nj Have you ever read a blog post, listened to a podcast episode, or watched a video and thought: “I kind... The post 2 Key Factors that Distinguish Satisfying Content from Forgettable Ideas appeared first on Copyblogger. via Copyblogger https://ift.tt/2xLgo0W Itâs 10 pm â do you know where your competitors are? Like the effect those PSAs had on parents in the 80âs and 90âs, this message likely brings up feelings of concern and uncertainty, especially if youâre a brand fighting for your spot in the marketplace. Competitor analysis is an integral part of running a successful business and this holds true for online brands as well, particularly when it comes to search marketing and SEO. While it may take quarterly or even annual studies to discover when youâre losing market share to the competition in terms of positioning or share of mind, you can see your competition start to outrank you in the search results immediately. Since search engines largely rely on algorithms to determine the results they show searchers, these results are constantly updating, and if youâre standing pat with SEO, youâre losing ground. To mitigate these losses â as well as find growth opportunities â you need to monitor competitor strategies, and one of the best places to start is with their content. Analyzing competitor content to identify content gapsKeeping an eye on the competition is important because it can help you find gaps within your own content strategy and where your pages might be missing the mark. Start by identifying your competitorsâ top pages. One way to find these pages is to use a tool like Screaming Frog to see which pages have the most internal links pointing to them. Internal links signal importance to search engines, so these are the pages your competitor has flagged as their most important. Review these pages to see if there are any relevant pages you need to add to your site. Another great way to find missed opportunities through competitor content is to identify which pages are driving organic traffic to competitor sites. Tools such as SEMrush or Ahrefs make it easy to identify top pages based on what percentage of organic traffic they earn. If you see a page that is responsible for a substantial percentage of your competitorâs traffic â and you donât cover that subject on your site â it may be worth exploring what it would take to create your own page on the topic. Furthermore, if your competitorâs content is thin, poorly structured, or you are otherwise confident you can create something equal or better, youâve just found a prime opportunity to capture more search visitors. Analyze your competitorsâ top pages, and the keywords associated with those pages, then examine your own content to see if there are any gaps you could fill to create new sources of organic traffic. Competitor content analysis for content improvementAnalyzing competitor content can also empower you to improve your existing pages. As you analyze your competitorsâ top pages, donât just focus on keywords â scrutinize the structure and organization of the page to understand why it might be performing so well. Does the page go in-depth and perhaps itâs ranking based on thoroughness? Or is the page answering a specific question quickly and succinctly? Or does it do both? These are important questions to answer if you want to understand why their page is ranking, and more importantly, how you can improve the performance of your pages. You should also pay attention to the formats and types of content used. Is the content broken up with images or screenshots? Do they use bullet points and sub-headers to make the page easy to scan? Is video or audio present on the page? Again, these are your competitorâs top pages, and that short video theyâve embedded on their page might be the difference between their contentâs performance and yours. However, donât stop at your competitorâs page. Go examine the corresponding search results where they rank and analyze the other pages featured there. While these pages might be from brands you donât consider traditional competitors, these are the pages youâre competing with for visibility in search. Also, these pages can provide further insight into how you can tweak and improve your existing content. Other information you can glean from competitor and current ranking pages includes:
With this information, you will have all the tools necessary to update your page to best answer the query youâre targeting. At this point, the only thing standing between your content and page one rankings might be backlinks. However, with backlink tools like Majestic and Moz you can identify the sites linking to those top pages â if you work to improve your page to the level of quality of the ranking pages, itâs likely these sites would be open to linking to your page as well. Leveraging competitor content for linkable asset ideationSpeaking of backlinks, analyzing competitor content can help you generate ideas for link-worthy content too. Before, you were scrutinizing competitor pages based on organic traffic, but many of the tools Iâve discussed here will also help you identify your competitorsâ top pages based on backlinks. Just as you analyzed their top trafficked pages to understand why they rank so well; you can analyze these top linked pages to understand why they attract so many backlinks. This analysis provides you with a host of topics that generate links and interest within your niche. You can also dig into the backlink profiles of these pages to learn how they are linked to gain insight into what types of pages and websites would want to link to this content. For example, your competitor may have executed an original study that produced one interesting statistic that is being cited by numerous websites. Itâs likely you wonât be able to replicate that study â and if you do, other sites are more likely to find your competitorâs site when searching for a citation â but you can analyze their study and identify what made it interesting to springboard ideas for tangential or supportive research. Of course, improving on their idea, also known as the skyscraper technique, is an option as well, but this approach typically requires significant investment. The key to this analysis is identifying linkable topics and pivoting them to be unique while maintaining the attributes that made your competitorâs pages link-worthy. Benefits of competitor content analysisContent marketing continues to be an integral part of successful digital marketing and SEO as search engines constantly provide the advice to âcreate good content.â However, consistently generating quality content ideas and executing them well is difficult, particularly if your goal is to rank your content in competitive SERPs. Fortunately, your competitors are here to help! Through competitor content analysis you can learn:
Understanding your competitorsâ content strategies will help you outperform them where it matters most, in the search results. The post Competitor content analysis: Hereâs what you can learn appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2mUDXR0 The post 20190930 SEL Brief appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2nJrj7j
Who is Thomas Rivas?Thomas Rivas is from the Dominican Republic and immigrated to America at 19 years old. He dropped out of college and fell in love with personal development and tried network marketing but failed miserably because he was introverted and couldn’t get himself to go out and meet people. Thomas still loved network marketing and 4 years ago felt he could be successful using social media. Since then, in just 3 1/2 years, he was able to build a team of over 2500 clients and team members and get to the top 1% of his company and is a 6 figure earner. Favorite Quote“The major key to your better future is you” (Jim Rohn) Must Read BookRecommended Prospecting Tool1 on 1 Presentations (Facetime or Zoom) or Local Meeting Recommended Online AppContact InfoThomas Rivas on Facebook and Instagram What Did You Learn?Thanks for joining me on the show. So what did you learn? If you enjoyed this episode please share it on social media and send it to someone that needs extra motivation in their MLM business. Do you have any thoughts or comments? Please take 60 seconds to leave an HONEST review for the MLM Nation Podcast on iTunes. Ratings and reviews are extremely important for me to make this show better. Finally, don’t forget to subscribe to the show on iTunes so that you get updates and new episodes downloaded to your phone automatically. Subscribe to our show: Apple Podcasts | Google Podcasts | Stitcher | Spotify | TuneIn | RSS The post 4 Pillars of Self Belief for Network Marketing Success by Thomas Rivas appeared first on MLM Nation. via MLM Nation https://ift.tt/2otj4N6
You’re starting a custom metal cutout company. You’ve decided on waterjet over laser but you’re worried you won’t be able to take care of the machine. That’s ok. Waterjet machines aren’t as difficult to maintain as you might think. Keep scrolling for a quick look at how to maintain your waterjet machine. 1. Be Sure Your Environment Is Clean Before Starting Clean is a relative concept. You might think your space is clean but is it free of abrasive particles that might damage your machine? If you’re running a shop, you probably don’t have a clean enough space to perform
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Back in 2015, EMC predicted big data companies will be collecting 1.7 megabytes a second on each individual connected to the internet in 2020. That’s 53,611,200 megabytes or 53.6 terabytes a year. It’s hard to fathom that much information. And it’s kind of a silly number anyways? Is there really that much information about you out there? Likely not. You do have to realize we’re probably talking about website caches and photo and video data. But still, big data takes in a ton of information. What then are companies doing with it all? Are we feeding a supercomputer AI who
via ShoeMoney https://ift.tt/2nhha1s Earlier this year, Google started showing “order online” buttons on the knowledge panel for local restaurants in India and the USA. This button takes you through Google’s food ordering platform which integrates with several popular food ordering & delivery platforms. I have also seen additional calls-to-action in the search results highlighting this new feature and trying to draw attention to it. There is now an opt-out form for restaurants that do not want this new feature on their listing. This form would remove the order button but would not remove other third-party features on the Knowledge Panel including the ads & order links. The post Businesses can now opt out of Google’s online food ordering appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2meE75r |
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