If you run several accounts for your brands or product lines, Google Ads announced the availability of cross-account analysis for Manager accounts in Report Editor Monday. Why we should careAvailable for Manager accounts, which allow you to access and manage multiple accounts using one manager login, the cross-account reporting will allow you to analyze performance data across accounts within the Google Ads UI on desktop. “For example, let’s say that you manage three accounts in different regions and want to look at global performance over time,” said Google. Before this update, you’d have to export reports from each account and build your own report to compare the data. More on the news
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