Buy on Google for Search and Shopping will shut down Sept. 26, the company announced today via an email sent to participating retailers. Why we care. Google says it is dropping Buy on Google to create a new “streamlined buying journey for shoppers” that makes it easier for retailers to sell on Google and YouTube. What Google is saying. A Google spokesperson told Search Engine Land:
New pilot. We’re told that more merchants are already using Google’s new checkout pilot than Buy on Google. Google has created a new form if you’re interested in the new checkout pilot. Here’s what we know about Google’s plan for a “more streamlined buying journey for shoppers,” according to this page:
The email. Here’s a copy of an email Google is sending to merchants today:
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