When I started out as a professional copywriter — exactly 40 years ago this year — I was full of... The post How to Keep Your Copywriting Skills Fresh appeared first on Copyblogger. via Copyblogger http://bit.ly/2vYN5om
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Me: “Hey, Brain, it’s time to proofread!” My Brain: “We don’t want to.” Me: “But, Brain, this article isn’t complete... The post What to Do When Your Eyes Are Tired from More than 15 Years of Professional Proofreading appeared first on Copyblogger. via Copyblogger http://bit.ly/30gEtr9
Exterminate! EXTERMINATE! Thank goodness nobody is building a marketing Dalek, right? But at the same time, maybe a killer bot might be exactly what we need. 60% of users are used to talking to chat bots. The other 40% just don’t know they’ve talked to a chat bot. Here’s how to use bots on Messenger to bring those leads home. 1. Messenger is Better Than a Landing Page Wait, what?! You’re telling us to throw out the bedrock of online marketing?! Hold your horses. I never said that. What I am saying is that you’re going to get more out
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Marketing plans are like a pork roast. If you merely stick the pig on a spit over a fire and forget about it all day, you’re going to end up with a burnt mess. So many people treat marketing plans this way, it’s a wonder anyone gets good ROI. Let’s look at how you really treat a marketing plan. Treat It Like a Good Pork Roast If you want your pork roast to come out just right, you need to check in on it every hour or so. You might need to douse it with water or stoke the coals.
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I’ve got something to confess. I suck at marketing. Not because I don’t know what I’m doing. I COULD market well. Hell, you could call me a marketing expert by now. But I’m lazy as f**k. I don’t want to spend the time to write my blogs, post on social media, set up the PPC, build the funnels, monitor the traffic, write the marketing emails, blah, blah, blah. I’d rather someone else do that. But that’s what it takes if you’re going to publish your book independently. And if that’s your plan, you’ve come to the right place. I’m here to
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You finally took the plunge. You quit your job. You bagged a few freelance clients and now you’re ready to hit the road. But you’ve never lived and worked on the road. You feel like you’ll be lost without your wired internet connection, your automatic coffee maker and your house plant named George. How do digital nomads cope with life on the road? Well, today we’re going to tell you about a few essential items you’ll want to take with you. 1. A Reliable Mobile Hotspot You might have planned on just grabbing your cell phone and tethering up. The
via ShoeMoney http://bit.ly/2WzpUg4 Our culture glorifies being busy. But we don’t always glorify spending time on the right things. This week was about... The post Sharpen Your Writing and Content Focus for Materially Better Results appeared first on Copyblogger. via Copyblogger http://bit.ly/2V9Kj9X The answer to, “How do I get more engagement, more traffic, more search engine authority, more sales,” or more of... The post How to Improve Audience Engagement Without Writing 10 Times More Content appeared first on Copyblogger. via Copyblogger http://bit.ly/2WxBvfx
Brand loyalty is for grandpa, right? At least that’s what every marketer I’ve talked to assumes. If you’re going to get someone to sport your brand for life, you’d better look to the boomers. But statistics tell us this isn’t exactly true anymore. When we look at the boomer consumers, we see that they’re not being so loyal. In fact, major brands who used to command the loyalty of boomers lost 20% of boomer dollar support in 2017. It would seem that the “millennial” mindset is spreading. Or was it really a millennial thing to want businesses to treat you
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What if you could appeal to 70% of your niche? Would you invest money in something like that? Who would pass up an opportunity like that? But there are plenty of marketers and businesses out there who invest very little in their video marketing. 70% of business use video to make purchase decisions. That’s a statistic nobody should ignore. But how do you incorporate video into your marketing? Let’s take a quick look. 1. Create Awareness Plenty of businesses out there aren’t even aware you exist. Maybe they know your niche and could use your product, but they don’t know
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