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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
The post SearchCap: Bing Ads grows, Amazon ad revenues & PPC audits appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2lsjYaF Microsoft search revenue grew 15% last quarter after hovering around 10% previous 4 quarters10/30/2017 In its first quarter results of fiscal year 2018, ending September 30, 2017, Microsoft reported search advertising revenue grew by 15 percent year over year, excluding traffic acquisition costs (TAC). Gross revenue from search advertising rose by $210 million, compared to $124 million the previous quarter. The majority of Microsoft’s search advertising revenue comes from its Bing search engine. The first quarter of the company’s fiscal year 2018 marks the first meaningful increase in revenue growth for Bing Ads since Windows 10 first came on the scene. The bump is surprising after four stagnant quarters. Last quarter, Microsoft CFO Amy Hood said total search revenue growth would slow with the renegotiated Yahoo deal and associated change in revenue recognition having passed the one-year mark. As it has for the previous five quarters, Microsoft cited “increased revenue per search and search volume” for the revenue growth. LinkedIn generated $1.1 billion in revenue for the quarter, with sessions up more than 20 percent year over year. Both metrics are on par with the previous quarter. Microsoft acquired LinkedIn in December 2016 for $27 billion, nearly all of that in cash. In September, Corporate VP of Microsoft Search Advertising Rik van der Kooi said the company has begun work integrating the LinkedIn Graph with Microsoft’s Audience Intelligence Graph, which includes search history. Advertisers are keen to synthesize LinkedIn’s professional user data with Microsoft’s audience and intent data. In addition to building on LinkedIn’s business, Microsoft is focusing on using the acquisition to grow Office 365 and Dynamics 365 products. Office 365 revenue rose 42 percent over last year. Microsoft CEO Satya Nadella told analysts on the earnings call, “You’ll see more product integration in fiscal 2018 as we continue to accelerate our innovation to connect the world’s leading professional cloud with the world’s leading professional network.” Overall, Microsoft reported $6.58 billion in net income, or 84 cents per share, beating analysts’ expectations. That compares to $5.67 billion in profit, or $0.72 per share, the previous year. The post Microsoft search revenue grew 15% last quarter, after hovering around 10% previous 4 quarters appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2xyFV9M If you run a PPC agency, you’ll know it’s not that unusual for clients to occasionally bring in an outside auditor to review their PPC accounts. Sometimes, your client will let you know in advance; sometimes, you’ll find out when you see a request to access the account. And sometimes, you won’t find out until after the fact, when the final report is forwarded to you for discussion! I completely understand why some clients like to have an outside audit of their PPC accounts. For some companies, it’s simply part of their due diligence. For others, an executive will come up with the idea and push it through. And for some, it’s impossible to resist the allure of a “free” audit. I can also understand why clients might hesitate to inform their PPC agency of their decision. They might feel embarrassed or uncomfortable about the situation. Or they may feel ambivalent about the audit itself. In some cases, it may be that the client doesn’t trust the agency not to do some quick “fixes” in anticipation of the audit. (Although I have to say, if you don’t trust your agency enough to let them know of the audit in advance, you definitely shouldn’t trust them to run your campaigns!) But whatever the situation, external audits are something that PPC agencies have to expect. But what’s it like to go through one? And how could the process be improved? Today, I’m going to tell you about a recent external audit one of our clients initiated and some of the issues the process raised. When your client brings in an external auditorIn this case, our client let me know up front that they were bringing in an external auditor, which I appreciated. But at the same time, I was rather surprised, too. This was an account we’d held for about five years, and we had good communication with them. Moreover, we’d gotten them some excellent results, and everyone seemed very happy all round. As we learned later, the audit came about because a different executive in the company had been approached with the offer of a free PPC audit, and he felt the company had nothing to lose. So they agreed to it. Meanwhile, my contact at the company reassured me that they were happy with our work. She said they had worked with “good” and “bad” agencies before and knew the difference. She also recognized that the outside auditor wasn’t entirely neutral in this process. (Was this free audit a marketing strategy by the auditor? We weren’t sure. But assuredly, any “free” audit has strings attached.) At the same time, I reminded myself that my agency had never lost a client due to an audit (knock wood!). More importantly, we had nothing to hide, and I had total confidence in my team and our work. And who knows? Maybe the report would have some helpful recommendations. Having a fresh set of eyes on an account is never a bad idea. Besides, how detailed would a “free” audit be? A few days later, my client presented me with the report. And it was huge! It ran about 35 pages and was very detailed and thorough. At first, I was excited. Surely this would yield all kinds of valuable information! But once I started to dig into it, my enthusiasm started to flag. Because as it turned out, the report suffers from two major problems:
Problem #1: A regurgitation of existing dataUnfortunately, the report didn’t contain anything surprising or new. It was mostly a detailed recounting of what was currently happening with the account. And of course, we already knew what was happening with the account. If my client had asked, I could have easily filled her in on account details without going to an outside auditor. And my team and I do make a concerted effort to communicate with our clients. We usually have weekly or bimonthly standing calls with them, and we also provide them with relevant reports. Is it possible that the client was looking for information we weren’t providing? Possibly. But again, if we had been alerted to this need, we would have been more than happy to provide it. (If nothing else, the lesson here is to occasionally check in with the client to see if they want more detailed, or different, reporting.) Much more problematic than the redundancy in the report was its lack of recommendations. The vast bulk of the report was focused on current account status, not suggestions for changes or improvements — which seemed like a lost opportunity. Problem #2: Incorrect assumptionsAnother major issue with the report was that many of its conclusions were based on incorrect assumptions. The auditor lacked the context to clearly understand what was going on with the account. Repeatedly, the auditor found “errors” that weren’t errors at all — which he would have known if he’d had more background information. Without this context, the value of the whole audit exercise comes into question. What kind of information was the auditor lacking? I can think of four specific areas the auditor should have inquired about before even logging into AdWords: 1. What is the company’s business? What are its goals?Whenever we land a new client, we ask the owner or marketing team to complete an onboarding questionnaire. The questionnaire allows us to better understand their business and its goals. It only seems logical that an auditor would go through a similar process. After all, how can you audit a PPC account when you know little about the company? We can also extend this “context for understanding” to PPC tools. Not everything happens in AdWords. In this case, my team and I were using Google Analytics for some of our tracking, and the auditor missed this point completely. 2. What tests are the agency currently running?As an agency, we use labels religiously to clarify what we’re doing in client accounts — especially in terms of testing. But not all agencies do. And even so, it can be impossible to capture the complexity of these tests in one little label. Auditors would need to get more detailed information outside of the account to fully understand what’s being tested and why. For example, we were in the process of testing the “optimize for clicks” setting on some of our client’s campaigns. Of course, the auditor saw this setting selected and immediately marked it with a big red “X” in the report. We knew (and the client knew) why were testing this setting. But the auditor didn’t — and therefore he filled several paragraphs explaining why this isn’t an optimal setting in most cases. 3. What strategies and tactics have been tried in the past and haven’t worked?Similarly, it would be helpful for the auditor to know what things we’ve tested in the past — and the results. For this particular client, the auditor noted that we didn’t have any non-branded keywords live. Why? Because the nature of this client’s business is seasonal. And in the past, we had heavily tested non-branded keywords in peak season, with disappointing results each time. This year, we decided (in consultation with the client) to ditch non-branded keywords during peak season and expand our Google Display Network efforts instead. The result: a major success! But of the course, the auditor didn’t know any of this. So he marked another big X and wrote a few more paragraphs explaining why non-branded keywords are important. 4. What projects are slated for testing in the next quarter or two?As with all our clients, we had plans in place for testing over the next few months, including device adjustments and audience tests. But again, the auditor wasn’t aware of these plans. When he noted their absence, he assigned more red Xs and gave more lengthy explanations for why they should be done. But we knew that already. Make your audit worth your timeBased on this experience, I can only conclude that audits can eat up a lot of hours. The client had to spend time arranging for the audit and reviewing the report. I had to spend time reviewing the report and responding to the findings. And I can only imagine how many hours the auditor spent auditing the accounts and writing his report. Therefore, we can conclude that even a free audit comes at a cost. So if you decide to move forward with one, whether free or not, make it worth your time by ensuring that the auditor has answers to the questions outlined above. And suggest that they put more emphasis on making recommendations than recapping current status. Hopefully, by putting these pieces in place, you’ll end up with an accurate and valuable final report — that doesn’t immediately get filed in the circular folder. The post How to ensure your external PPC account audit isn’t a waste of time appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2gOuLqy As we approach Halloween and our Netflix queues again fill up with all manner of spooky, startling and downright horrifying monsters, I’m reminded of another kind of monster we should all be afraid of: outdated SEO tactics. These tactics range from harmless but ineffective (like Casper the Friendly Ghost) all the way to completely devastating (like Freddy Krueger). And much like the bad guy in so many of the horror movies we all grew up watching, these tactics never seem to die, despite common sense, SEO professionals, and even Google warning people away from them. So today, we’re going to delve into 13 outdated SEO tactics that you should be terrified of and avoid at all costs. 1. Link and article directoriesLink directories are generally useless today, with the exception of high-quality, niche-specific directories that follow strict editorial guidelines. Long before search engines were as powerful and effective as they are today, link directories served as a way to categorize websites so that people could find what they were looking for. Thanks to the simplicity of installing and using the software that powers them, marketers’ insatiable appetite for fast and easy links, and website owners’ hunt for additional revenue streams, link directories exploded in popularity. But, since they didn’t provide any real value to visitors, search engines began to ignore many of these link directories — and they quickly lost their effectiveness as a link-building tactic. Eventually, link directories became a toxic wasteland of low-quality links that could actually get your website penalized. Article directories are even worse. What started off as a way to share your brilliant insight with a larger audience while earning links, this tactic was quickly abused. Marketers began using software to “rewrite” their articles and submit them to thousands of article directories at a time. As with link directories, article directories — now bloated with low-quality content — simply hit a point at which they provided no value to visitors. Marketers just used them for fast and easy links. Indeed, the glut of low-quality content flooding the web through these article directories appeared to be the proverbial straw that broke the camel’s back right before the release of Google’s Panda update, which decimated countless websites. With the exception of high-quality, niche-specific link directories — and you may only find one or two in any given industry — you should avoid link and article directories entirely. 2. Exact-match domainsFor a while, exact-match domains (EMDs) were a hot topic because they became a silver bullet for search engine optimization. It was easy to throw up a microsite on an exact-match domain and rank far more quickly than a traditional, branded domain — often in weeks, sometimes in days. With an EMD, your domain matches the exact keyword phrase you’re targeting. For example:
But much like a werewolf when the full moon wanes, EMDs quickly lost their power as Google adjusted their algorithm. Exact-match domains have the potential to rank as well as any other domain, but they also seem to have a higher potential to be flagged for spam, either algorithmically or manually. They become an even riskier proposition when you consider that they generally aren’t as “brandable,” and as a result, the domain will generally be viewed as less trustworthy, which can reduce conversions and make link building more difficult. 3. Reciprocal linkingSearch engines view a link to another site as a “vote” for that site — so reciprocal linking is essentially saying, “If you vote for me, I’ll vote for you.” This is the very definition of manipulative linking practices, yet that didn’t stop millions of marketers from blindly trading links, even with websites that had zero relevance to theirs. Worse yet, rather than links embedded within valuable content, these links were often simply dumped on a “links” or “resources” page, sometimes broken into categorical pages, along with hundreds of other links, offering no value to visitors. This tactic, though ineffective today, still stumbles slowly along like a putrid and rotting zombie, more than a decade after its death. 4. Flat URL architectureThis isn’t really a “tactic” as much as it is just the default way WordPress is set up, and most people don’t know that they need to change it. Ex. 1: http://ift.tt/1f1fzRH vs. Ex. 2: http://ift.tt/2gOSNBS A flat URL structure (Ex. 1) makes it more difficult for search engines to understand the hierarchy of your website because all of your pages are treated with the same level of importance, while a faceted or nested URL structure (Ex. 2) clearly communicates the importance of each page within your website in relation to every other page within your website. The first step is to change your default permalink settings. Then, if you haven’t already, publish your second-level pages, and create corresponding blog categories; or, if they already exist, move them and set up any applicable redirects. The slugs for your categories must exactly match the slugs for your second-level pages. This little detail is critical because it determines how search engines will value each page within your website relative to other pages within your website. Once properly configured, each third-level page and blog post will appear as a sub-page of the applicable second-level page based on the blog category it is assigned to. In other words, each third-level page/post adds more authority to the page it appears nested under. It’s important to think this through thoroughly because changing it later means having to redirect all of the pages in your website and potentially losing ranking. 5. Indiscriminate guest bloggingContrary to what some people claim, guest blogging is far from dead. However, it has changed dramatically. To fully understand the context, it’s important to understand the evolution of guest blogging over the years. Guest blogging has roots in traditional public relations. The basic premise is that you’re trying to leverage a larger, existing audience by publishing your article on an established publication. This helps you to:
In the early days, you would seek out publications for guest posting opportunities based on the size and, more importantly, the relevance of their audience. The intent was to get in front of more of the right people, and this involved writing killer content that their audience would find valuable, which would usually include a short bio, and maybe even one or more links back to your own website. Website owners attempting to keep Google happy by constantly adding fresh content were all too eager to publish a steady stream of posts from guest authors, and because links are the lifeblood of SEO, people quickly latched onto this tactic to build links and sucked the life out of it like a ravenous vampire. Marketers soon began submitting guest posts to any website that would accept them in an attempt to acquire a link. Your website is about construction? Great! Let me submit an article on construction trends, along with a bio that includes a link back to my crochet website — relevance be damned! The next predictable step was that many marketers began submitting completely off-topic articles, and website owners eagerly published them. This is why we can’t have nice things. Google understandably showed up like a mob of angry villagers with pitchforks and torches to put an end to this nonsense and, as they often do, created a lot of collateral damage in the process. Websites were penalized, and while some took years to recover, a many never did, so their owners had to start over on a new domain. A lot even went out of business. For a while, people shied away from guest blogging, but today, it’s returned to its traditional roots. 6. Keyword stuffingBack when search engines were only capable of interpreting simple signals, like keyword density, stuffing keywords by the truckload into a web page to make it seem more relevant was all the rage. What should have been just a few instances of a particular phrase sprinkled throughout a web page grew faster than a zombie outbreak. This doesn’t work — and more importantly, it makes it look like you employ drunk toddlers to write your copy, which doesn’t do much to inspire trust in your company. 7. Exact-match anchor textAt one point, anchor text — the clickable text of a link — was a huge ranking factor. For example, if you wanted to rank for “Tampa contractor,” you would have tried to acquire as many links using Tampa contractor as the anchor text as you could. Marketers predictably abused this tactic (seeing a trend yet?), and Google clamped down on it and dropped the ranking for websites with what they deemed to be unnatural amounts of keyword-rich anchor text backlinks. The anchor text distribution for a natural link profile will generally have a lot of variety. That’s because if 100 different people linked to the same page on your website, each link would likely be used in a different context within their content. One person might link to your web page using anchor text that describes the product (“blue widgets,” for example), while another may link using anchor text that describes the price, and yet another might even link using nondescript anchor text like “click here” or something similar. Below is an example of the anchor text distribution for Search Engine Land. The majority of your anchor text will not be an exact match to the keyword topics you’re targeting unless they are part of your brand or domain name. And this is OK because today, rather than anchor text, Google places more emphasis on:
I wouldn’t put too much effort into controlling the specific anchor text that others use to link to your website — it’s a waste of time, and it can potentially harm your ranking if you go overboard and create an unnatural pattern. The majority of anchor text for most websites with a natural link profile will generally be for branded terms anyway. 8. Pages for every keyword variationKeyword phrases, in the traditional thinking, are dead. The old approach involved creating a separate page for every keyword variation, but fortunately, search engines are a lot smarter today, so this isn’t necessary. Google’s Knowledge Graph, based on latent semantic indexing, started to kill off traditional thinking, but RankBrain drove a stake into its heart. Today, websites that still follow this antiquated tactic perform a lot like the zombie hordes you see mindlessly wandering around in a George Romero movie in search of fresh brains to devour. RankBrain is just a catchy name for Google’s machine-learning artificial intelligence system (Skynet was already taken, apparently) that helps it to better understand the user intent behind a query. It can even help Google to (appropriately) rank a web page for keyword phrases that aren’t in the content! This means that if you write content for a page about HVAC services, RankBrain understands that it would also very likely be a good match for a user entering any of the following queries:
If you’ve created individual pages for each keyword variation in the past, you may be tempted to leave them and just stop doing it in the future, but that’s not enough. You need to prune the unnecessary pages, merge content that can be merged, and create any applicable 301 redirects, because these unnecessary pages will have a negative impact on how Google views your website, and how often and how thoroughly it is crawled. So, instead of creating an individual page for every keyword phrase you want to rank for, create a more comprehensive page for a keyword topic. Using the HVAC example we mentioned earlier, this would involve creating a page about HVAC services, along with a subheading and content for each of the additional highly-related phrases. 9. Paid linksPaying for PageRank-passing links has been a clear violation of Google’s webmaster guidelines for a long time, but like the machete-wielding protagonist at Camp Crystal Lake, this one simply refuses to die. I take a pragmatic view to buying links: They can work to improve your ranking in the short term, but you may eventually get caught and penalized, so is it really even worth it? You might think you can be really careful — buy just a few links to get some traction and stay under Google’s radar — but that’s not going to happen. They are always hunting for both link buyers and link sellers, and it’s shockingly easy because all they have to do is follow the links. You might get be thinking, “Pffft… I know what I’m doing, Jeremy! I’m careful when I buy links!” Sure you are. But can you say the same thing about the site owners you buy the links from? Or everyone else who buys links from them? Let’s say Google catches one link buyer by identifying an unnatural pattern of inbound links — all they need to do next is evaluate the outbound links of anyone linking to that buyer to identify more link sellers. In turn, that will uncover more link buyers, which again uncovers more link sellers. See how fast it all goes downhill? So just don’t buy links. 10. Low-quality contentI recently gave a presentation on digital marketing to a group of franchisees of a large national brand. While discussing the type of content they should be producing for their websites, one of the franchisees frustratedly said, “I can’t write articles for my website — it takes too much time and effort just to do what I’m doing now!” Effective SEO requires you to regularly produce amazing content — which is, understandably, difficult for time-strapped marketers. A lack of time and resources can often lead to rushing content creation, or worse yet, outsourcing it to non-English speakers or budget services like Fiverr or Upwork. The resulting content is often the text equivalent of the unintelligible grunts from Frankenstein’s monster. The days of simply producing content just for the sake of publishing something, are, fortunately, far behind us thanks to Google’s Panda update in 2011. Since then, the algorithm has been further refined and worked into the core algorithm. Your content should be robust, well-written, accurate and engaging. There is no minimum or maximum ideal length; it just needs to be long enough to serve its purpose. Sometimes that may mean just a few hundred words, and other times, that may mean several thousand words. While we’re on the subject of writing content… 11. Writing for bots rather than peopleIf you’ve ever seen a web page or an article that repeats a particular keyword over and over, awkwardly forces a keyword phrase into a sentence in a way that doesn’t make sense or incorporates unnecessary heading tags, then you’ve probably seen an example of someone writing for bots rather than people. SEO has come a long way since the early days, when we had to really spell everything out in order for the search engines to understand and rank a page. You don’t need to do that anymore. Write for people, because they will be the ones buying your products or services. 12. Creating multiple interlinked websitesThere are two approaches to creating multiple interlinked websites — and neither one is an effective SEO tactic today. The first approach is interlinking several legitimate websites that you own. This is the lesser of two evils because if done properly, it won’t result in a penalty. However, it also won’t have much impact, if any, on your SEO efforts, since search engines place a high value on the number of linking root domains, not just the total number of links. Another black mark against this approach is that it reduces the resources you can direct to marketing your primary website. An example of this being done properly would be when a residential home builder links to a mortgage company that they also own, because there is a high relevance between both websites. The second approach, which is unquestionably black hat, is to create a series of websites just for the purpose of linking to other websites you own. Since this tactic requires you to create an ever-growing network of websites on such a scale that the only way to describe it would be a gremlin pool party, it’s an absolute certainty that you will also create a pattern that Google can identify, which will result in a penalty. Instead of trying to build, manage and market multiple websites just to acquire a few measly links, focus your efforts on earning lots of high-quality links from other legitimate websites. An added benefit is that as those websites become more authoritative, their links to your website will become more powerful. 13. Automated link buildingWhen links became an essential part of SEO, marketers predictably sought ways to maximize their link-building efforts using a variety of automated software programs. They blasted their links into guestbooks, blog comments and forums, submitted their websites to bookmarking services and link directories and spun poorly written articles by the thousands, for submission to every article directory they could find. I’m all for automating certain tasks to improve efficiency within your business, but link building is not one of them because the only kind of links that can be built this way violate Google’s webmaster guidelines. You can call me a purist, but there is simply no way to automate high-quality link building. That requires creating amazing content and developing relationships to earn links to it. There are no shortcuts. The post 13 outdated SEO tactics that should terrify you appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2ifMiYW When my middle son was seven, he knocked it out of the park with the first video he created. Back when Rainbow Loom bracelets were hot, he put together a tutorial on how to make a certain type. Within three days, his video received 70,000 views. He also received quite a few nasty comments. He The post 3 Simple Keys to a Successful Video Strategy appeared first on Copyblogger. via Copyblogger http://ift.tt/2yfmU0c Creating an impactful social strategy can be a difficult task. How do you ensure your content is on brand? How can you leverage social to drive brand awareness? One brand that stands out with their engaging Tweets and impactful Twitter Ads is sustainable fashion start-up @rothys. We chatted with their marketing team to learn about their Twitter strategy. Tell us a bit about yourself. Lacey Young: I’m the brand manager here at Rothy’s. I’m passionate about content creation, social strategy, and leveraging digital media to build brands. Jenny Robinson: And I’m Rothy’s interim VP of e-commerce and Digital Marketing. Previously I led e-commerce and digital marketing for luxury beauty brands. What does a typical work day look like for you? We are a lean team at a fast-growing brand, so we wear many hats. Our team focuses on brand strategy, acquisition, and honing our messaging. We tackle everything from marketing strategy, site optimization, and performance marketing to the planning and execution of photo shoots and content creation. Part of our time is spent interacting with our community on social media and figuring out how best to delight our customers. All while wearing our Rothy’s, of course. You all have done a great job at getting your brand out there. What’s your marketing strategy? Word-of-mouth marketing from our passionate customers plays a critical role in our marketing strategy. Another key piece is focusing on reaching potential customers online where they are — like on Twitter. By leaning on the visual appeal and stylishness of the shoe, we let the product do most of the talking in our marketing. How does Twitter fit into your marketing mix? We use a data-driven approach with our marketing initiatives to ensure we have the ideal media mix across channels. Twitter acts as a catalyst for reaching people where other platforms can’t — when people are on the go, looking to consume content. This is in contrast to the way people behave on other platforms, where they may not be looking to engage with brands. Describe the Rothy’s brand. Rothy’s are a chic, front-of-the-closet shoe, designed for life on the go. They are made from recycled materials and are out the box comfortable. We make them with little waste, caring about the planet as much as good design. What are a few Tweet examples that you think really capture the Rothy’s brand?
Part of telling our brand story is educating our customer on Rothy’s product benefits. The shoes are machine washable, for example, which someone might not realize right away.
Our team members and loyal customers are important to our brand. We highlight them by sharing their beautiful images of them wearing their Rothy’s.
We stand out from other fashion brands by using strong imagery that features our sustainable materials. How do you use Twitter Ads to amplify your marketing efforts? Twitter is instrumental in building and maintaining awareness for Rothy’s. Part of our marketing strategy is to maintain brand awareness wherever our customers’ eyeballs are. Since both prospective and current customers are consuming content and engaging on Twitter, serving ads on the platform lets us be in the right place at the right time — which is perfect for our growing brand. How do you plan and create Twitter Ads that will resonate with your target audience? When people scroll through their Twitter feed, they’re looking for concise, unique content, more than other platforms. People want to see information that is relevant and interesting to them — at lightning speed. In order to catch someone’s attention in such a fast-paced environment, it’s important to have original creative that’s eye-catching. For us, this means bright images and short copy that pops. The fact that people scroll through their feed quickly scanning for interesting content drives all of our decisions when crafting creative and messaging. Here are a few standout Twitter Ads which feature some of our secret sauce:
Any final tips for brands trying to increase brand awareness with Twitter? Here are our top three tips to keep in mind when creating Twitter Ads:
Know a brand doing interesting things on Twitter? Tweet us @TwitterBusiness. The post Rothy’s uses Twitter Ads to drive brand awareness appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2ieTip2 Make a commitment to say yes to your dream. Julie Henderson shows us that anyone who is dedicated, has strong goals, and takes the right actions at the right time, can make it in this industry. Also, common mistakes to avoid derailing your dreams. Here’s your chance to finally own my most treasured collection of network marketing training… Reports, Checklists, and Implementation guides. Literally everything I use to grow and operate my network marketing business. Who is Julie Henderson?Julie Henderson had a thriving career in the training and management sector, but her experience with an abusive boss in 2006 was the final straw that convinced her it was time to become an independent business owner. Julie got involved in MLM and loved the ready-made support of like-minded go-getters who believe that what you believe, you can achieved. Today, Julie is known as “The Everyday Prospecting Pro” and is the author of two books, “Expect Success, Be Unstoppable: a Woman’s Secret” and “The Art of Everyday Prospecting: Simple Steps to Endless Leads for Your Business.” She is a highly sought-after speaker, top online prospecting coach and skilled sales mentor. Favorite Quote“Whether you think you can or whether you think you can't, you're right” (Henry Ford) Must Read BookThe 5 Second Rule by Mel Robbins Recommended Online AppContact InfoFacebook What Did You Learn?Thanks for joining me on the show. So what did you learn? If you enjoyed this episode please share it on social media and send it to someone that needs extra motivation in their MLM business. Do you have any thoughts or comments? Please take 60 seconds to leave an HONEST review for the MLM Nation Podcast on iTunes. Ratings and reviews are extremely important for me to make this show better. Finally, don’t forget to subscribe to the show on iTunes so that you get updates and new episodes downloaded to your phone automatically. Click Here to Subscribe via iTunes Click here to Subscribe via Stitcher Click Here to Subscribe via RSS (non-iTunes feed) The post 406: Becoming An Everyday Prospecting Professional by Julie Henderson appeared first on MLM Nation: Network Marketing Training | Prospecting | Lead Generation | Leadership | Duplication | Motivation. via MLM Nation: Network Marketing Training | Prospecting | Lead Generation | Leadership | Duplication | Motivation http://ift.tt/2z3nQUy Today is one of these days… And this blog is a great example… It’s something that I really did NOT want to write. I didn’t want to share… I just finished my new training on the 10 Stages of Online Duplication that you can watch for free. Not only will you learn how to recruit online but more importantly you’ll get the steps on how to create duplication That training took up lots of time… And then I still had to write this blog! I’ve had a very “happening” week already. I don’t want to say “crazy” or “busy” because those are negative words and I’ve learned to take them out of my vocabulary. Instead I say this week has been “ultra productive.” I got off a 13 hours flight from Australia on Monday morning and went straight to production mode. Did 2 video shoots… Recorded 6 podcast episodes… Prepared my upcoming training on the 10 Stages of Online Duplication… Did 3 private team trainings… Plus my normal stuff I do running MLM Nation… And practiced baseball with my son every afternoon… And… Now I had to write this blog?!!! I totally didn’t want to write this. But I had to. Cause I had made a commitment to YOU. I promised you I would provide value every day. Whether it is releasing a podcast 3 times a week or writing 4 blogs posts a week. I’m committed to creating valuable content to you daily. I learned this is what separates leaders. Most people do what they feel like doing while leaders do what they’re committed to do. So even though I didn’t feel like getting up extra early on Saturday morning to write this after a long week… I still did it. Cause it’s not about what I feel like… It’s about what you’re committed to. Motivate Yourself Cause Most Won’t Do It
Here is my motivation to do things when I don’t want to do it. I know 97% of the people would have taken today off. And that motivates me to do it. Cause I know I’ll win by simply showing up and do it. Every time I realize that most people won’t do it, that motivates me to just do it! I applied this principle to everything I do and when I was building my MLM business. Every time I didn’t want to call a prospect. I would say to myself that most distributors won’t make that call. And that would motivate me to do it. Cause I know if I do what others don’t, then I’ll get to do what others won’t. So… Let others watch. While you just do it! The more others won’t do it, the easier it’s for you to become successful. So go look at the list of things you should be doing… And just do it! It’s easy to do things when you feel like it. Your real test of leadership is when you don’t feel like doing something. Then what to do you? Just remember 97% won’t do it… So if you do it, you’ll beat them all and win. And you’ll be the leader that just does it. Leadership is about doing things you’re committed to even when you feel like doing it. Just do what others don’t and you’ll get what others won’t. So just go do it! and do it! and do it! And I’ll see you at the top! God Bless,
P.S. Make sure you check out my new training on the 10 Stages of Online Duplication. Not only will you learn how to recruit online but more importantly you’ll get the steps on how to create duplication The post How To Motivate Yourself When You Don’t Feel Like Doing Something appeared first on MLM Nation: Network Marketing Training | Prospecting | Lead Generation | Leadership | Duplication | Motivation. via MLM Nation: Network Marketing Training | Prospecting | Lead Generation | Leadership | Duplication | Motivation http://ift.tt/2gT8g7G |
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