[Free Live Webinar] Discover The 10 Stages to Online Duplication… Get the exact steps to attract prospects online, recruit reps using social media and simple systems that help new reps duplicate. Social media… The thing about social media is that whether you use it for your business or not, everyone is watching. Meaning, they are wasting so much time with social media doing it the wrong way. Or… They fall into some of the MLM social media mistakes… Social Media is Online Just As it is OfflineWhen you go to an event, or a party, what type of person do you want to be when you go? Do you just sit there in one corner and not talk? You probably wouldn’t… One of the major myth is that social media is totally different. When it’s not… You're doing what you do in your normal lives but using a different medium, a different channel. That is why before any tip or tool you are going to apply… The 3 Social Media Elements
You want to be visible through your profile, cover photos. Believe it or not, there’s a lot of network marketers that make the mistake of not using a photo of themselves. It's like going to a party with a mask on and not introducing yourself… You're here to build relationships. The whole Facebook thing is basically a fun big party. You wouldn’t go to a party and not introduce yourself, so don't do that on social media. If they can't see your face, then how can they even know who you are? Two great tools you can use to set up great profile or cover photos are: Here, all you really need to do is- Send them an image, tell them the dimensions you want and for what social media platform, and they’ll fix it nice for you. Most start at $5 US. 2. Provide Value and Be PresentProvide value… You give tips. Share an event, a joke, etc. Engaging simply means you are genuinely commenting on people’s images, messaging them, etc. But, DO NOT go and ‘like’ a bunch of people’s stuff just to get ‘likes’ back… Facebook can recognize that and will penalize you for that. One, you simply always want to be sharing and connecting… Just because you post, that doesn't mean people will see it. Facebook can decide not to show it to people if you are not intentionally engaging. 3. Attraction MarketingWho do you want to attract into your business? You've got to be comfortable, or uncomfortable, in showing who you are. Share your lifestyle with people. Whether it’s fitness, your family, cooking recipes… For example, one day it can be a business post, the other day it’s a lifestyle post, and the next day it could be something funny. Don’t be afraid to show people your transformation. It becomes your best stories, or, your weakest point become your best stories. Where do you stand with social media?Comment below where you stand, and, how this post was helpful to you. Remember, whether you are just starting out or not, implementing these 3 elements consistently will bring forward lasting results- for your relationships, and your business. God Bless, The post The 3 Key Elements to Using Social for Your Business appeared first on MLM Nation: Network Marketing Training | Prospecting | Lead Generation | Leadership | Duplication | Motivation. via MLM Nation: Network Marketing Training | Prospecting | Lead Generation | Leadership | Duplication | Motivation http://ift.tt/2zXmTvk
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Yesterday Amazon announced third-quarter earnings. The company reported sales growth of 34 percent to $43.7 billion. A year ago Amazon reported $32.7 billion in sales. For purposes of this post, the notworthy part is Amazon’s “other” revenue, which is basically advertising. Buried at the bottom of the Net Sales chart in the press release was this line item: Other is defined by Amazon to include “sales not otherwise included above, such as certain advertising services and our co-branded credit card agreements.” It’s a safe bet then that ad sales for the quarter were $1+ billion, which represented 58 percent year over year growth. Since Q2 of 2016 ad sales have basically doubled. On the earnings call, Amazon CFO Brian Olsavsky said “Advertising revenue continues to grow very quickly and its year-over-year growth rate is actually faster than the other revenue line item that you see there [in the ‘other’ category].” The fact that Amazon is now on par with or surpasses Google in product search is not lost on retailers and brand advertisers. Reflective of the company’s intensifying effort to attract ad revenues from search marketers and agencies, Amazon made its first appearance at SMX East in New York City this week to promote Amazon Marketing Services advertising offerings. The post Amazon Q3 ad revenues surpass $1 billion, up roughly 2X from early 2016 appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2xuOXVj Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
The post SearchCap: Google search location changes, GOOG earnings & Facebook marketplace appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2zUP5yQ Google announced today that it is changing the way it labels country services on the mobile web, Google app for iOS and desktop Search and Maps. According to Google, one in five searches is now location-related. To make search results more relevant, Google says the country of service will no longer be indicated by the country code top level domain name (ccTLD) such as “google.co.uk” for the UK or “google.com.br” for Brazil, but instead will default to the country where the user is performing the search. From the Google Search Blog:
Google says that typing the relevant ccTLD into a browser will no longer return various country services. Instead, users must go into their settings and select the correct country service if they don’t see the country they want while browsing. “This preference should be managed directly in settings. In addition, at the bottom of the search results page, you can clearly see which country service you are currently using,” writes Google. Google says this latest update will improve the search experience by automatically providing users “… the most useful information based on your search query and other context, including location.” The post Google searches now correspond to user location instead of domain appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2hhGqPa As every SEO knows, the rise of mobile searches has prompted Google to prioritize mobile signals in determining search results. To that end, the search giant is in the slow-going process of rolling out its mobile-first index, which is expected to be fully implemented sometime next year. In the meantime, getting sites ready is a high-priority item on SEOs’ to-do lists, which is why the topic was addressed at this week’s SMX East conference in a panel discussion titled, “SEO For Google’s Mobile-First Index & Mobile-Friendly World.” The speakers included Leslie To, director of SEO for 3Q Digital; Ashley Berman Hale, director of SEO at Local SEO Guide; and Gary Illyes, webmaster trends analyst for Google. Today’s post will cover the key points presented in this panel. Leslie To: Is it the year of mobile yet?Leslie To breaks down the process of preparing for the mobile-first index into two major categories:
Configuration-based auditing would involve those things you need to do that are specific to your mobile configuration (whether that’s a mobile subdomain, dynamic serving or responsive web design). Configuration-agnostic auditing, on the other hand, involves items you need to address regardless of your mobile configuration, and this is what To covered first. Configuration-agnostic auditingLet’s start with a summary look at what matters regardless of mobile configuration: Tips:
Leverage readability indexes, such as:
You can get readability measurements for your content within Microsoft Word. There are two paths to navigate to it, shown below: Configuration-dependent auditing: Mobile subdomainsIf you’re using a mobile subdomain, you will need to implement bidirectional linking, with a rel=alternate tag on your desktop pointing to your mobile site, and a rel=canonical tag pointing from your mobile site back to your desktop site. These are sometimes called switchboard tags. A common question that many people ask is whether or not Google will want publishers to reverse the direction of those tags with the advent of the mobile-first index. To date, Google’s answer to that has been no, that this is not necessary. They will simply assume the reverse. From Google’s perspective, if they tried to get everyone to switch them, a certain amount of chaos would be likely to result. Do minimize cross-linking, so that your default links in the mobile experience should be to other pages in the mobile experience. But you should also provide the alternative desktop experience for users who want it. One benefit is that you can monitor clicks and, if there are lots of them, it may indicate problems in your mobile experience that you need to debug. Do say no to blanket redirects, and try to make them all one-to-one. If you have no corresponding mobile content, leave users on the desktop page. Configuration dependent auditing: Dynamic servingFor those using dynamic serving, you will need to implement the Vary HTTP header. This will help prevent problems with users being served the wrong versions of your pages due to ISP-caching. Without this header, ISP caching may cause mobile users to get your desktop page, and vice versa. Watch out for, and avoid, unintended content differentiation between desktop and mobile because both sites are maintained differently. Configuration dependent auditing: ResponsiveWith responsive sites, make sure you’re not blocking CSS or JavaScript files from being crawled. Check for the Meta viewport tag, as it gives directions on dimensions and scaling:
Use a comma to separate attributes so that older browsers can parse different attributes. Do make sure that images and videos are also responsive, but don’t allow video to scale beyond the viewport size. Last but not least, don’t base breakpoints on specific devices. Leverage Google Analytics’ Device Report to determine whether your breakpoints are properly serving your customers most of the time. View Leslie To’s full presentation here: Ashley Berman Hale: Mobile Friendly IRL, Beyond Best PracticesAshley’s focus is on how you deal with the problem if you can’t get the budget or approval to proceed with making a site mobile-friendly. When trying to get buy-in from stakeholders, Berman Hale suggests leaning on Google documentation and sharing relevant case studies. She also suggests showing desktop vs. mobile traffic over time — even in industries that are slow in moving to mobile, your analytics data is highly likely to show a strong trend in favor of mobile over time. Related to this is the idea of looking at competitor sites in SEMrush and showing their mobile traffic over time. For some businesses, the issue may be that they only have a small budget. If that’s your situation, consider starting small. For example, you can break down your mobile friendliness action items into more manageable parts, including:
Another practical tip is to focus on getting people on board one at a time. These kinds of approaches can help you build momentum in a positive way. In other cases, the challenge might be that the code is a hot mess, and everyone is afraid to touch anything. The incremental approach can work well here, too. For example, you can:
Or perhaps your role is such that you only have control over the content on the site, and not the coding side of things. You can still make a difference. You can accomplish this by thoroughly understanding the intent of people who are reading your content on mobile and making it easy for them to find what they want. This starts with upfront research, including your keyword research. Use this to help you understand the likely user intents, and then form your content around those concepts. Structure your content to make it easy to find, and create snackable, modular elements. In addition, modify your metadata and markup to communicate what users will get by engaging with your content. You may have people in your business who care only about brick-and-mortar sales. But local search is typically a huge driver for that, and local search often is mobile search. The key to unraveling this is learning how to track the progression from local searches to your site and business. Setting this up can help you get what you need to show people that local (and mobile) is critical to your business. Or, if you’re in the right business, you may be able to call in legal. Your industry may have accessibility requirements, and a solid mobile experience may simply be something that you’re required to do. Lastly, you should always pick your battles and “choose what hill to die on.” Make sure you are making steady progress over time; the path to maximum mobile-friendliness is definitely a marathon, and not a sprint. View Ashley Berman Hale’s full presentation here: Gary Illyes: Google’s perspectiveIllyes explains that, traditionally, the Google index is based on crawls of desktop content. However, the problem Google has had is that on many sites, the desktop site would have more content on its pages than the corresponding mobile pages. This was leading to problems in search because Google would return pages to mobile users based on the content they found on the desktop pages, but the users would then get served the mobile page and the content wasn’t there. This created frustration with the quality of Google’s results, and this ended up driving the idea of switching to a mobile-first index. What this means is that Google will crawl mobile sites and base their search index off of the content they find from that crawl. Illyes’ message on this is: “Don’t freak out.” Google is approaching this very carefully, and they don’t yet know when a full mobile-first index will go into effect. They started experimenting with it two years ago, and it did not go well at all. Currently, they have moved a small number of sites into a mobile-first index, and they have been monitoring those to make sure they’re not being hurt in terms of traffic and ranking as a result. Eric’s note: Google has to be very careful about these types of changes. While they may be desirable at some level, searchers often have pretty specific things they want and need, including specific brands, and if they’ve been artificially demoted, this will also result in user frustration. This is the same reason that things like HTTPS and page speed are such weak ranking factors. Illyes next notes that if your site is responsive, you’re good to go! But many of the sites that have other mobile configurations are not good to go. Common issues with mobile sites are:
Illyes then shared the example of one site that did not move over their hreflang tags, and they lost 50 percent of their traffic. This is exactly the type of thing that Google wants to avoid. Here are the things you should do to prepare for the mobile-first index:
Last, but not least, don’t panic! The post Mobile-first updates from SMX East appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2zd5PUP Facebook launched its classifieds Marketplace in October 2016 and has been building out content, categories and geographies since then. Yesterday the company announced major new third-party deals to bring more used car inventory into Marketplace. The company named partnerships with Edmunds, Cars.com, Auction123, CDK Global and SOCIALDEALER. In the Edmunds case alone, that represents 4,000 local car dealers and 330,000 listings. The tools and functionality in Marketplace allow car buyers to:
In addition to autos, Marketplace categories include housing, jobs, deals, tickets and products (shops). There’s no public data on user numbers or transactions, but Marketplace clearly has the potential to be a major player and source of leads and volume for key classifieds categories. It’s not a threat to eBay at this point but could be in the not-too-distant future. Facebook launched Marketplace for SMB and peer-to-peer sellers but has expanded to include enterprise sellers, as the automotive partnerships illustrate. The post Facebook third-party partnerships bring huge trove of used car listings to Marketplace appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2yVsyny Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to an SAB, the first thing — and pretty much the only thing — they want to know is how to rank in the Local Pack in cities where they don’t have a physical location. I am sure I don’t need to tell you how, over the years, Google has made it much harder for these businesses to rank outside of their home cities. And since the advent of Google’s Home Services ads, it has been getting even harder. Digital marketing TED-talking hipster types have been predicting the demise of the print yellow pages for years, but you know what? A regional print yellow pages publisher in Texas told me he shows potential SAB advertisers a picture like this drawn on a napkin: He tells them something like, “Use SEO for your market, but use our books for the surrounding markets.” And I guess it works — he claims his sales have been up lately (although I suspect he was also spending some of his budget on AdWords). For those of you who are new here, Google’s Local Pack algorithm is a “trimodal” algorithm primarily based on the following three factors:
Service-area businesses outside of the searcher’s city are going to be fighting without one leg of the trimodal stool (proximity), and they will have to be super prominent in order to outrank competitors who are in the searcher’s market. That means getting links, reviews and other things Google values — things that are typically alien to most service pros, who spend their days inhaling their customers’ dust bunnies. In short: SABs can spend all the time they want on their Google My Business (GMB) pages and not get much for the effort. It’s even worse for multilocation brands. I mean, they can’t even use bulk GMB accounts. That’s how much Google seems to value them. I know what you’re saying to yourself: “Hey, that’s awesome, Andrew. Thanks for regurgitating my complaints about GMB. But what are you going to do for me, Mr. SEO guru?” Well, if you want Google organic traffic for your service-area business, you’ve pretty much got two choices: 1. Invest heavily in GMB/Local Pack rankings, and learn to live with paying to get punched in the face on a regular basis.That means investing in an aggressive but safe (or, shall we say, “less risky”) link-building strategy to your location pages, and going full bore on getting reviews from customers in your desired locations that mention the city name in the review… while simultaneously not looking like you hired a team in Myanmar to spam Google reviews for you. You might achieve rankings in other cities, but you’ll also experience a lot of volatility — and those damn Home Services Ads will keep popping you in the face. 2. Do the basics right for GMB and focus on ‘local organic’ results.Why should Yelp, YP.com, Thumbtack, AngiesList and others have all the non-Local Pack fun? Even if you don’t have a location in the searched city, chances are you have a location that is close — certainly closer than Yelp’s offices. If you do the right things SEO-wise, you should be able to compete head-to-head with the big local directories in your markets:
If you are really serious about ranking in the cities you service, consider opening a sales office in each and creating Google My Business pages for them. (And make sure you staff them and have “onsite signage” at them to be in compliance with Google’s guidelines.) It may sound crazy and a royal PITA, but if you think about how much you spend on AdWords to get a customer, the ROI on opening a small office could look pretty good in comparison. And if you’re really tired of constantly getting knocked around by Google, maybe it’s time to open a business with an actual location. I hear local retail is pretty easy these days… The post Local SEO for service-area businesses requires a lot of servicing appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2iDO8a4 Search in Pics: Halloween at Google Cowboy Android statue & a scary but yummy Google cake10/27/2017 In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google office ready for Halloween:
A scary Google cake:
Android cowboy statue:
Indoor and outdoor space at Google Austin:
The post Search in Pics: Halloween at Google, Cowboy Android statue & a scary but yummy Google cake appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2iDuD1f Google parent Alphabet announced third-quarter results. Both revenues and earnings per share beat Wall Street estimates. The company reported roughly $27.8 billion in total revenues (up 24 percent), with Google contributing all but $302 million of that amount. Earnings per share were $9.57, which was about $1.24 higher than expected. Advertising generated just over $24 billion in quarterly revenue. Operating income was about $7.8 billion. However, traffic acquisition costs (TAC) rose to $3.1 billion (vs. $2.6 billion a year ago). There are sure to be analyst questions about that item. The revenue breakdown by segment:
Paid clicks on Google properties were up 6 percent year-over-year and aggregate cost-per-click (CPC) was up 1 percent. Here’s more detail:
Paid click growth was smaller than last quarter; however CPCs entered positive territory. Alphabet (GOOG) shares are up significantly in after-hours trading. The company says it now has more than 78,000 employees compared with just under 70,000 a year ago. The earnings call webcast is happening now. The post Alphabet (GOOG) third quarter beats estimates: $27.8 billion, revenues up 24% appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2y7QWmw Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
The post SearchCap: Google mobile first index, fact checking partnership & Landy Awards appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2hbA9o7 |
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