When a network marketer is having trouble in their sponsoring efforts, there are either inner obstacles, or outer obstacles that can be holding them back. Whether you're new to the business, or not. Now, what does outer obstacles exactly mean? As the saying goes: So below, we will break down this outer obstacle and offer it’s simple solution. The Outer Obstacle to Prospecting and Sponsoring
Prospecting: The active search for potential business partners, customers
Furthermore, they DO NOT want to go out there being pushy, trying to convince people. What YOU DO WANT to do is, simply get them to feel that they can do it. Less is More for Your BusinessYou get prospects to feel they can do something by keeping the actions simple AND not complicating things by over talking. That does not mean, say all the ‘right information’ in a matter of a few sentences… You do that by the act of raising curiosity and decreasing resistance. If someone asks you to explain what the movie Star Wars is about… Rather, you would tell them to watch the trailer. – it decreases resistance and prospects will be open to your opportunity
Bonus Tips1. For those who send videos to maximize edification and prospecting… 2. [FREE Video Series] Learn the exact steps to attract prospects online, recruit reps using social media and simple systems that help new reps duplicate. Sponsor More Effectively
1. Keep it simple 2. When you're inviting, prospecting, you are driving people towards the upline or video. Sell the upline, or sell the tool, but don't sell the business. That's it everyone… Comment below what you learned, and how this was helpful to you. God Bless,
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There are lots of articles filled with checklists that tell you what technical SEO items you should review on your website. This is not one of those lists. What I think people need is not another best practice guide, but some help with troubleshooting issues. info: search operatorOften, [info:http://ift.tt/1MSYKnR] can help you diagnose a variety of issues. This command will let you know if a page is indexed and how it is indexed. Sometimes, Google chooses to fold pages together in their index and treat two or more duplicates as the same page. This command shows you the canonicalized version — not necessarily the one specified by the canonical tag, but rather what Google views as the version they want to index. If you search for your page with this operator and see another page, then you’ll see the other URL ranking instead of this one in results — basically, Google didn’t want two of the same page in their index. (Even the cached version shown is the other URL!) If you make exact duplicates across country-language pairs in hreflang tags, for instance, the pages may be folded into one version and show the wrong page for the locations affected. Occasionally, you’ll see this with hijacking SERPs as well, where an [info:] search on one domain/page will actually show a completely different domain/page. I had this happen during Wix’s SEO Hero contest earlier this year, when a stronger and more established domain copied my website and was able to take my position in the SERPs for a while. Dan Sharp also did this with Google’s SEO guide earlier this year. &filter=0 added to Google Search URLAdding &filter=0 to the end of the URL in a Google search will remove filters and show you more websites in Google’s consideration set. You might see two versions of a page when you add this, which may indicate issues with duplicate pages that weren’t rolled together; they might both say they are the correct version, for instance, and have signals to support that. This URL appendix also shows you other eligible pages on websites that could rank for this query. If you have multiple eligible pages, you likely have opportunities to consolidate pages or add internal links from these other relevant pages to the page you want to rank. site: search operatorA [site:domain.com] search can reveal a wealth of knowledge about a website. I would be looking for pages that are indexed in ways I wouldn’t expect, such as with parameters, pages in site sections I may not know about, and any issues with pages being indexed that shouldn’t be (like a dev server). site:domain.com keywordYou can use [site:domain.com keyword] to check for relevant pages on your site for another look at consolidation or internal link opportunities. Also interesting about this search is that it will show if your website is eligible for a featured snippet for that keyword. You can do this search for many of the top websites to see what is included in their featured snippets that are eligible to try and find out what your website is missing or why one may be showing over another. If you use a “phrase” instead of a keyword, this can be used to check if content is being picked up by Google, which is handy on websites that are JavaScript-driven. Static vs. dynamicWhen you’re dealing with JavaScript (JS), it’s important to understand that JS can rewrite the HTML of a page. If you’re looking at view-source or even Google’s cache, what you’re looking at is the unprocessed code. These are not great views of what may actually be included once the JS is processed. Use “inspect” instead of “view-source” to see what is loaded into the DOM (Document Object Model), and use “Fetch and Render” in Google Search Console instead of Google’s cache to get a better idea of how Google actually sees the page. Don’t tell people it’s wrong because it looks funny in the cache or something isn’t in the source; it may be you who is wrong. There may be times where you look in the source and say something is right, but when processed, something in the <head> section breaks and causes it to end early, throwing many tags like canonical or hreflang into the <body> section, where they aren’t supported. Why aren’t these tags supported in the body? Likely because it would allow hijacking of pages from other websites. Check redirects and header responsesYou can make either of these checks with Chrome Developer Tools, or to make it easier, you might want to check out extensions like Redirect Path or Link Redirect Trace. It’s important to see how your redirects are being handled. If you’re worried about a certain path and if signals are being consolidated, check the “Links to Your Site” report in Google Search Console and look for links that go to pages earlier in the chain to see if they are in the report for the page and shown as “Via this intermediate link.” If they are, it’s a safe bet Google is counting the links and consolidating the signals to the latest version of the page. For header responses, things can get interesting. While rare, you may see canonical tags and hreflang tags here that can conflict with other tags on the page. Redirects using the HTTP Header can be problematic as well. More than once I’ve seen people set the “Location:” for the redirect without any information in the field and then redirect people on the page with, say, a JS redirect. Well, the user goes to the right page, but Googlebot processes the Location: first and goes into the abyss. They’re redirected to nothing before they can see the other redirect. Check for multiple sets of tagsMany tags can be in multiple locations, like the HTTP Header, the <head> section and the sitemap. Check for any inconsistencies between the tags. There’s nothing stopping multiple sets of tags on a page, either. Maybe your template added a meta robots tag for index, then a plugin had one set for noindex. You can’t just assume there is one tag for each item, so don’t stop your search after the first one. I’ve seen as many as four sets of robots meta tags on the same page, with three of them set to index and one set as noindex, but that one noindex wins every time. Change UA to GooglebotSometimes, you just need to see what Google sees. There are lots of interesting issues around cloaking, redirecting users and caching. You can change this with Chrome Developer Tools (instructions here) or with a plugin like User-Agent Switcher. I would recommend if you’re going to do this that you do it in Incognito mode. You want to check to see that Googlebot isn’t being redirected somewhere — like maybe they can’t see a page in another country because they’re being redirected based on the US IP address to a different page. Robots.txtCheck your robots.txt for anything that might be blocked. If you block a page from being crawled and put a canonical on that page to another page or a noindex tag, Google can’t crawl the page and can’t see those tags. Another important tip is to monitor your robots.txt for changes. There may be someone who does change something, or there may be unintentional issues with shared caching with a dev server, or any number of other issues — so it’s important to keep an eye on changes to this file. You may have a problem with a page not being indexed and not be able to figure out why. Although not officially supported, a noindex via robots.txt will keep a page out of the index, and this is just another possible location to check. Save yourself headachesAny time you can set up any automated testing or remove points of failure — those things you just know that someone, somewhere will mess up — do it. Scale things as best you can because there’s always more work to do than resources to do it. Something as simple as setting a Content Security Policy for upgrade-insecure-requests when going to HTTPS will keep you from having to go tell all of your developers that they have to change all these resources to fix mixed content issues. If you know a change is likely to break other systems, weigh the outcomes of that change with the resources needed for it and the chances of breaking something and resources needed to fix the system if that happens. There are always trade-offs with technical SEO, and just because something is right doesn’t mean it’s always the best solution (unfortunately), so learn how to work with other teams to weigh the risk/reward of the changes you’re suggesting. Summing upIn a complex environment, there may be many teams working on projects. You might have multiple CMS systems, infrastructures, CDNs and so on. You have to assume everything will change and everything will break at some point. There are so many points of failure that it makes the job of a technical SEO interesting and challenging. The post Tips to troubleshoot your technical SEO appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2zRqtXC The reality of maintaining a complex business relationship where revenue is on the line is that there are several pitfalls that can destroy it. Although not all of these points will apply to all partnerships, the lesson is the same. If you’re in-house marketing staff: Do you treat your agency like they’re members of your team? How do you keep them in the loop and give them everything they need to succeed? How do you know when you’re not? Don’t get me started on the process of choosing an agency! If you’re at an agency: How much should we charge for our services? What pricing model should we adopt? When you’re a smaller digital agency trying to grow, you find yourself throwing everything you can at prospects just hoping they will say yes — then, once you close, how do you keep that momentum going? Let’s dive into three ways the client-agency relationship can be strained, and how it can be mended. This is going to include advice for both agencies and those who have hired one, so let’s get started! CommunicationClients: So, you just hired an agency to handle your advertising. Typically, you won’t have the same level of sophistication as the agency when it comes to the particular work being done. When you’re looking to build a paid search campaign, you need to work with your agency to establish your methods and goals. This gets even more complicated because very often, you aren’t asking for something specific — you’re simply aware that there is a problem, and you’re asking the agency for a solution. Establish the information you need to provide every time you’re requesting work and use a single channel for doing so. Keep to it! Now to talking about results. When you’re noticing that ROAS (return on ad spend), Leads/Month, or any KPI hasn’t improved the way you want, tell the agency. Ask how the problem can be solved, and take note of the tactics that match up with the problem at hand. The more you communicate like this with your agency, the better your understanding will become of the tactics involved in paid media — and you’ll be able to make more effective requests. Agencies: Your responsibility in this role is to take some of the mystery out of it; facilitate an educational process and help your clients understand how specific problems are solved. Ultimately, educating your clients on how to ask for work is only going to help you do your job better. This creates a better experience for both of you — if clients don’t know what to ask for and don’t receive clear communication from you, they can feel like they’re not getting the work they paid you for. Providing a real understanding of your efforts solves several problems. If a client doesn’t understand the work you did, they’re relying solely on what the data says — which, again, they may not fully understand. Tell them what’s going on! PPC isn’t magic, after all. As an agency, you need to create a better flow from beginning work together to achieving results — one that maintains the excitement from that initial courtship period. It can get tedious in those months where results haven’t taken off yet, so it’s important to lay a good foundation and continue being great communicators after the on-boarding. ReportingClients: Do you ever feel that you can’t really tell if hiring your agency is paying dividends? Sometimes, it can feel impossible to determine if progress is being made, and the biggest struggle of all is that great marketing doesn’t happen overnight. Being on the paid side of things, I’ve heard countless times how what I do gets results faster than SEO/organic search; but I have a feeling we oversell it. You need to be patient and let the agency do their thing, and you need to be very forthcoming with your goals so that the agency can set expectations properly. Agencies: Yes, we should do in-depth reporting to show keyword- and campaign-level success, but we should also craft our reporting and insights around progress towards the client’s goal. At the start of the engagement, if the goal was to reach 100 leads per month from all sources, how close are we? Never lose sight of that in your reporting. Many agencies struggle with celebrating success with their clients — if you’re doing a great job and are on track to hit goals, get your clients excited about it! Also, I understand that, for many paid search marketers, the day you do reporting is a terrible day. Reporting days pale in comparison to days where you get to dig into campaigns and get strategic, but power through anyway — it’s important! Simplify the processClients: Being forthcoming about your needs and goals is the absolute best thing you can do to have a successful engagement with an agency. It’s a strange relationship dynamic — you don’t want to push your agency too much, but you really want to see results. Try to find a balance and consider how you would treat your agency if they were full-time employees of yours. Respect, empathy and other core values for your internal team should all still apply. Keep your agency aware of your goals throughout the process, and communicate openly. You’re going to get great results from working with your new partners, so keep the relationship simple and be up front. Agencies: There is a lot of information to communicate in a condensed period of time, and you’re trying to deliver as much value as you can. But take a look at your process from pitch to close and through ongoing work. Are there things occurring that are unnecessary? Are you clearly communicating what is happening along the way, or are certain steps getting phoned in? If you are not communicating value and explaining the reasoning at every step in your process, the work you are doing feels less valuable to the client. Keep your processes simple and be open about what’s happening. Finally, keep your billing simple. Hourly billing creates accountability and shows definitively what you are doing. If your agency charges a percent of spend, communicate the tasks and milestones being achieved along the way to demonstrate your value consistently. Final thoughtsThere are countless ways that the relationship between an agency and a client can be improved, but ultimately, what’s most important is to start evaluating how we work together. Let’s evaluate our relationships and work harder to step away from managing campaigns or fulfilling our daily tasks — let’s work together and make things happen. The post 3 ways to build a better agency-client relationship appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2gGDQS8 How can you identify if your site is suffering from a manual penalty?Google’s manual penalties differ from algorithmic updates such as Panda for content or Penguin for links. Those updates can also be perceived as penalties since sites also tend to lose their organic search visibility as a result. However, Google manual penalties are triggered by a manual change to your site. They’re done by Google’s reviewers, who will assess your site following Google’s quality guidelines. Stone Temple Consulting’s Eric Enge discussed how to identify and address manual penalties during a session at SMX East in New York City this week. If the reviewers find that your site is not following Google’s quality guidelines, you’ll receive a manual action notice in the relevant site’s Google Search Console, explaining how the site is not compliant with the guidelines and whether this is happening in certain pages or at a site level. Manual penalties are usually sent for the following actions:
How can you get out from a manual penalty?The “thin content pages” penalty is one of the most common content-related penalties, shown usually for sites with:
If your site suffers from this or another type of content quality penalty, the initial step is to find your poor-quality pages. Then you need to decide whether to improve their content so those page start featuring specifically relevant and unique text content that delivers value to the user or to prevent their getting indexed by 301-redirecting or canonicalizing the poor-quality pages to better content page versions or noindexing the weak pages with a meta robots noindex, follow tag. In the case of the link-related penalties, some of the unnatural links that can cause trouble are:
Ideally, you should work on a day-to-day basis to avoid suffering a penalty. In the case of the link-related ones, you should prune your bad links by using various link resources. Categorize and analyze them in order to identify those that are very low-quality and/or following an unnatural pattern. Only eliminate unnatural links that are really hurting your site. Although certain tools can help with this process, to avoid further errors, it is critical to understand that this process shouldn’t be completely automated. One of the most common issues in the link-pruning process is finding that certain links cannot be removed from the sites where they have been placed. In this case, you can use Google’s own disavow tool, which can be found in the Search Console. After you take these actions to make sure your site’s page content and links now comply with Google’s quality standard, you should then submit a reconsideration request, for which you are reminded to:
If you want more details about Google’s manual penalties, read Search Engine Land’s own Google Penalties Guide. The post All Google Manual Penalties Explained from SMX East appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2yOuUFa
The SEO and SEM industry came out in full force at last night’s third annual Landy Awards Gala in New York City. Created by Search Engine Land and held in conjunction with this week’s SMX East Conference, the event recognized top performers across 24 different award categories, including Best B2B SEM Initiative, Best SEO Initiative, Best Search Marketer of the Year and Search Agency of the Year. “It’s my third year as a judge, and the industry continues to blow us away with the incredible work happening in search marketing,” said Search Engine Land Associate Editor Ginny Marvin, who emceed the event along with Third Door Media SVP of Content and Marketing Technology Michelle Robbins (Third Door Media is the parent company of Search Engine Land). “What struck me about all the entries was not just the comprehensiveness of the campaigns,” said Robbins, “but the creativity and unique approaches to problem-solving demonstrated in the work.” In addition to recognizing the best and brightest in the industry, the event also benefited the non-profit organization Women Who Code, which received a portion of proceeds as a donation. “We selected this charity because their work is centered around providing resources and opportunities for women to excel in technology careers,” said Robbins, “As a woman who’s been coding for 20 years now, at a company 71 percent powered by women, we are thrilled to be able to provide this assistance to bring more peers into the fold.”
Event sponsors included Google, Acronym Media and Stone Temple. Derrick Djang, head of event marketing for Google, also took the stage to say a few words about last night’s winners. “In my role at Google, I see a lot of events. It’s literally my job,” said Djang, “But the ones I’ve come to love the most are the ones like the Search Engine Land Awards, where our industry gathers to promote and celebrate innovation.” Google’s Djang said he’s more and more impressed each year by the entries submitted, and that this year’s nominees completely blew him away. “All of you in this room have raised expectations for what’s possible in advertising,” said Djang. For anyone unable to attend last night’s event, here is the full list of Landy Award winners. The 2017 Landy Award Winners
Search Engine Land applauds this year’s Landy Award winners and sends thanks to all the participants who submitted entries. We can’t wait to see what you achieve next year! The post Landy Awards Gala spotlights top performers in the SEO & SEM industry appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2yOepcc So-called fake news and the exploitation of Google, Facebook and Twitter for the promotion of false narratives during the 2016 presidential election have given these companies a black eye. All of them have now taken corrective measures, including deploying fact-checking mechanisms to identify false claims. Adding to those efforts, this morning Google is announcing a partnership with the International Fact-Checking Network (IFCN), which was launched by The Poynter Institute in 2015. The nonpartisan entity seeks to promote fact-checking best practices, which other organizations adopt and abide by. These include The Washington Post, Associated Press, PolitiFact and Factcheck.org, among others. The new Google-IFCN initiative will seek to do the following:
The objective is to identify and weed out dubious or malicious claims online in general, but specifically in Google Search and on Google News. Fact checking is not a cure for the manipulation of the news, but it’s a critical tool in helping people recognize credible journalism. The post Google announces new Poynter partnership to train more news fact checkers globally appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2i69QiV Googles mobile-first index has rolled out for some sites & will be implemented very slowly10/26/2017 The mobile-first index has started to slowly roll out, at least for a “few sites,” Google Webmaster Trends Analyst Gary Illyes told an audience last night at the SMX East conference in New York City. It is unclear how many sites have already switched over to the mobile-first indexing process, but, when I asked Illyes to clarify what he meant by “a few sites,” he said a few relative to the Google index. So that could be quite a large number of websites. He said there is no reason to panic about the rollout because Google is still testing it and will be rolling it out incredibly slowly. He added that there is no foreseeable time when the mobile-first index will be fully implemented. The admission came as a surprise as we did not expect the rollout to begin until next year, but it seems positive test results have encouraged Google to move forward. In selecting sites to be switched over, Google has set up “classifiers” to define how ready a site is for the mobile-first index. Classifiers determine how equal or comparable the desktop site is to the mobile site when it comes to content, links, schema, multimedia, etc. If the content, links, schema and so on all match at a 100 percent level, Google is more likely to take that site to the mobile-first indexing stage. If they are at an 80 percent level, Google might wait and communicate to the webmaster that there are specific changes that need to be made to the mobile site to get it closer to being 100 percent comparable. In any event, Gary Illyes said the purpose of rolling it out to a limited number of sites is to test it more. The tests seem to be going very well, and it will gradually roll out to more sites over time. He said the rollout will go incredibly slowly, and Google will communicate the process to webmasters along the way. Google also has a blog post in the works that will be published at some point helping webmasters and SEOs understand the process. The company won’t provide a timeline or ETA for the rollout or the blog post, but Illyes confirms they are on the way. The post Google’s mobile-first index has rolled out for some sites & will be implemented very slowly appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2yOyU5Q Content has entered a whole new era with higher expectations of usefulness and functionality. Today’s B2B and B2C buyers want content that constructively helps them accomplish their goals. This collection of nine interactive content case studies from ION Interactive highlights brands embracing this new era of functional content. Their stories illustrate how smart, data-driven, curious content can engage audiences in a productive and satisfying dialogue that is useful to both the buyer and the marketer. Visit Digital Marketing Depot to download “Interactive Case Studies: Nine stories of great brands creating engaging content experiences.” The post 9 stories of great brands creating engaging content experiences appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2y5FwzP We talk a lot on Copyblogger about how to write content that’s more vivid, more memorable, more distinctive. But there’s always another side to that creative coin — the strategic side. Your content might be marvelously entertaining and engaging, but if it’s not placed in a strategic context, you’ve limited its power. Getting smarter about The post Blending Art with Strategy for Powerhouse Content appeared first on Copyblogger. via Copyblogger http://ift.tt/2yN9vK3 The post Dolphin Show: Are You Living In Captivity? appeared first on Matt Morris. via Matt Morris http://ift.tt/2xow3PD |
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