A former employee allegedly leaked a Yandex source code repository, part of which contained more than 1,900 factors the search engines uses for ranking search results. Why we care. This leak has revealed 1,922 ranking factors Yandex used in its search algorithm, at least as of July 2022. Perhaps Martin MacDonald put it best on Twitter today: “The Yandex hack is probably the most interesting thing to have happened in SEO in years.” Yandex is not Google. If you plan to read the full list of Yandex ranking factors, remember that Yandex is not Google. If you see a ranking factor listed by Yandex, that doesn’t mean Google gives that signal that same amount of weight. In fact, Google may not use all of the 1,922 factors listed. That said, a lof of these ranking factors may be quite similar. So reviewing this document may provide some useful insights to better help you understand how search engines, such as Google, work from a technological standpoint. The bigger picture. The code appeared as a Torrent on a popular hacking forum, as reported by Bleeping Computer:
Yandex calls it a leak. Because the code appeared on a popular hacking forum, it was first thought that Yandex was hacked. Yandex denied this, and provided the following statement:
Dig deeper. You can find more coverage of the leak on Techmeme. Yandex ranking factors list. MacDonald shared the full list of 1,922 factors here on Web Marketing School. I highly recommend downloading it, as I fully expect Yandex will try to scrub this information from the internet. Alex Buraks also has an ongoing Twitter thread analyzing the various ranking factors. Many are what you’d expect to see – PageRank, text relevancy, content age and freshness, lots of end-user behavior factors, host reliability and many link factors (age, relevancy, etc.) The post Yandex ‘leak’ reveals 1,922 search ranking factors appeared first on Search Engine Land. via Search Engine Land https://ift.tt/NnmyMeD
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