The lack of diversity in the advertising and marketing industry is not a new issue. Despite loads of research on the business benefits of diverse teams, there’s been talk but little action for years to increase Black and minority representation in the industry. During this session of Live with Search Engine Land, which took place during SMX Next last week, I discussed how to accomplish change in your organization with:
We discussed why diversity is good business, what intentional commitment to diversity, equity and inclusion (DE&I) initiatives looks like, recruiting, hiring and retainment practices to achieve diversity goals and how employees can initiate change in their organizations. Watch the full session above. For more on this topic, see the accompanying article: Actionable ways to drive diversity, equity and inclusion in your marketing organizations. Live with Search Engine Land’s weekly meetups are about giving great marketers a platform to inform, support and convene our global community. If you have an idea for a session or would like to join a panel, email [email protected]. More from SMX NextThe post Replay: Addressing diversity recruitment and retainment in agencies and marketing teams appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3eN77al
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