Russia’s actions in Ukraine have prompted ad suspensions from nearly every platform that search marketers rely on to reach Russian audiences. At first, companies such as Google, Microsoft and Facebook started by restricting ads from Russian state media, but as the conflict continued, many have expanded those suspensions to include all ads that would be served to users in Russia. Below is a list of platforms and their current policies with regard to the conflict in Ukraine. We will update this resource as platforms update their policies. Search engines. Google and Microsoft Bing, the two leading search engines globally, have both suspended all ad sales in Russia.
Microsoft Advertising powers ads on Bing, DuckDuckGo, Yahoo! and AOL, so brands currently cannot advertise to users in Russia on those platforms either. While Apple doesn’t operate a search engine, it has suspended Search Ads on the App Store in Russia. Yandex, which is headquartered in Moscow and the second-most-popular search engine in Russia, is still operating normally. Social media platforms. Most social media platforms have also rolled out ad suspensions similar to the ones mentioned above.
Why we care. Platforms are responding to the conflict in Ukraine by halting ads as a means to cut down on noise and misinformation, promote the right sources of information and avoid potential brand safety issues. Unfortunately for brands and their audiences in Russia, this also means that there are fewer channels they can use to reach those customers. Knowing which channels are still available to you can help mitigate the impact of these ad suspensions. The post Platforms that have suspended ads in Russia appeared first on Search Engine Land. via Search Engine Land https://ift.tt/zDgLkFP
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