Neeva has revealed how it instructs human evaluators to rate its search results, specifically for technical queries. Like Google (which, coincidentally, updated their quality rater guidelines today), Neeva uses human raters to assess the quality of its search results. The guidelines break down into three key areas: query understanding, page quality rating and page match rating. Query understanding. This is all about figuring out the intent behind the user’s search query. Neeva breaks down the types of queries into the following categories:
Page quality rating. Neeva has broken down pages into three levels of quality: low, medium and high. Advertising usage, page age and formatting are critical elements. Here’s a look at each: Low quality:
Medium quality:
High quality:
Page match. Neeva has its raters give a score to the match between the query and a webpage, between 1 (significantly poor) to 10 (vital). Here’s that scale:
Read the full guidelines. They were published on the Neeva blog, here. Why we care. It’s always smart to understand how search engines assess the quality of webpages and content, and whether it matches the intent of the search. Yes, Neeva has a tiny fraction of the search market share. But the insights Neeva shared can provide you some additional ways to think about, assess and improve the quality of your content and webpages. The post Neeva shares search rating guidelines for technical queries appeared first on Search Engine Land. via Search Engine Land https://ift.tt/ndB2gfR
0 Comments
Leave a Reply. |
Archives
April 2024
Categories |