Meta today introduced new tools and updates to help protect the intellectual property (IP) of brands, including:
Why we care. Brands are susceptible to counterfeit scams on Facebook, posing a threat to their reputation and consumer confidence. Meta’s integration of AI to combat this issue is a step in the right direction to make its platforms a safer space for brands to advertise and for consumers to shop. What is Brand Rights Protection? Brand Rights Protection is a tool that helps businesses protect their brand and customers against counterfeit products on Meta platforms. What’s changing? Meta said in a blog post that is rolling out several updates to the Brand Rights Protection platform, including:
Brand Rights Protection eligibility. You can apply for Brand Rights Protection if you meet the following requirements:
New IP Reporting Center. This new feature serves as a centralized database for IP violation reports, with the aim of streamlining the tracking process. It consolidates relevant account information and reporting history in one accessible platform. How it works. You must log in to your Facebook, Instagram, or Business Manager account to use the IP Reporting Center. Multiple users under the same Business Manager account can view the reporting history for the entire business. Protecting Businesses. This new section on the Meta for Business website will provide notes and guides to help businesses develop a brand protection strategy and mitigate the impact of brand misuse. via Search Engine Land https://ift.tt/EJ0qBSI
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