Your customers’ own words are more important to your brand than any marketing tagline you can write. More than 90 percent of consumers say they trust recommendations from others — even people they don’t know! — over branded content. Join Marty Weintraub, founder of aimClear, and Janelle Johnson, VP of demand generation at BirdEye, as they show you how to proactively leverage customer reviews, ratings and social media comments. They’ll share best practices for using positive reviews, as well as how to turn negative user-generated content (UGC) into brand-building opportunities. Attend this webinar and learn:
Register today for “Make UGC Your Brand’s Secret Weapon,” produced by Digital Marketing Depot and sponsored by Birdeye. The post Make user-generated content your brand’s secret weapon appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2ybBJRl
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