Google has published a list of best practices to help ensure that its search engine understands the products that are being referenced. The list contains an explanation of how Google identifies products, as well as tips for manufacturers, retailers and publishers. How Google identifies products. Google recommends using Global Trade Item Numbers (GTINs), Manufacturer Part Numbers (MPNs) and brand names when referencing products. This helps the search engine more accurately identify products and match them to offers and relevant searches. When using product identifiers, Google recommends the following:
Advice for brands and manufacturers. To help Google identify products, it recommends that brands and manufacturers use its Manufacturer Center to submit product data. Adhering to the following tips can help Google make the most out of the data you submit:
Advice for retailers. Retailers can follow the practices below to ensure Google can properly identify their products.
Advice for publishers. Some publishers create content based on products, such as reviews or tutorials. It’s also important for those content creators to accurately identify the products their content is about.
Why we care. Making it easier for search engines and marketplaces to identify your products will also make it easier for potential customers to discover and therefore purchase those products. This is helpful for users at every point of the funnel: If they’re using broad search terms, providing search engines with accurate product data can help them match your product to the query. If they’re looking specifically for your products, this information can also be used to build out your product knowledge panel, which could help them make a purchasing decision. The post How to identify your products for Google appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3pXHLLH
0 Comments
Leave a Reply. |
Archives
April 2024
Categories |