The impact of Google’s Search Generative Experience on ads within Google’s SERPs has been explored in a new study. Research conduct by SEO platform SE Ranking found that:
Why we care. Understanding the impact SGE has on ads in Google SERPs is crucial for businesses and marketers so that they can make data-led decisions for more effective marketing. The study. SE Ranking examined 100,000 keywords across 20 niches, each with different search intents and volumes. The analysis provided insights into how often Google offers AI-generated responses, the length of content in the Search Generative Experience (SGE), linking patterns, variations across niches, and ad placement. The findings. When SGE snippets with text were present (18,455), the study found:
Ad type. The study also looked at different ad types combined with text-based SGE snippets. Researchers found:
Carousel shopping ads. Carousel shopping ads can be positioned above, below, or in the sidebar of the SGE snippet. Ad placement. The study also looked into the most popular location for shopping ads in the SGE SERP. he data suggests a clear preference for having shopping ads above the SGE snippet:
What SE Ranking is saying. An SE Ranking spokesperson said in a statement:
What Google is saying. Philipp Schindler, SVP and CBO, Google, said during Alphabet’s 2023 Q4 earnings call:
Deep dive. Read the SE Ranking report in full for more information. via Search Engine Land https://ift.tt/8QRH0nD
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