Google confirmed that it deliberately withholds channel-specific KPIs for Performance Max campaigns because it could be “misleading.” Some advertisers suspect Google is not being fully transparent about PMax campaign performance data because doing so would impact its ability to push automation. What Google is saying. When an advertisers asked why Google doesn’t offer channel-level reporting for PMax campaigns in the Google Ads Help Center, a spokesperson replied:
Reaction. Julie F Bacchini, President of Neptune Moon LLC, shared a screenshot of the exchange on X and commented:
Why we care. Advertisers want more transparency in how their campaigns are performing because even though AI can be highly effective, it’s not perfect. And since Google’s products are designed to benefit Google rather than advertisers, many would feel more comfortable having insights to ensure that decisions about their campaign performance prioritize their brands rather than Google. Deep dive. Read the full Google Ads Help Center Q&A for more information. via Search Engine Land https://ift.tt/O4TCfJl
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