Google will impose new restrictions on personalized ads related to consumer financial products and services next year, when it updates its Personalized ads policy in February. Google’s “credit in personalized ads” policy will be broadened to include “consumer finance in personalized ads.” “We’ve long had personalized ads policies that prohibit advertisers from targeting people on the basis of sensitive categories. This update strengthens our ongoing efforts to protect consumers, expanding our credit in personalized ads policy to additional consumer finance ad categories in the US and Canada,” according to a Google spokesperson Why we care. Violations of this policy may lead to Google issuing a warning to advertisers. Continued violations could result in the suspension of an account. What is changing. The updated policy will say:
The update will apply to offers relating to credit or products or services related to credit lending, banking products and services, or certain financial planning and management services. Examples include:
Enforcement. Google said enforcement will commence on February 28 of next year, but that it could take six weeks to ramp up to full enforcement. Deep dive. Read Google’s full blog post for more information. via Search Engine Land https://ift.tt/YoIK2V6
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