Google is making it simpler to buy ads on YouTube by expanding its self-service purchasing system.
Why we care. The streamlined and enhanced self-service purchasing system on YouTube can save advertisers time and effort in creating and managing campaigns, and also open up new and more efficient opportunities to reach their target audience. What are reservation products? Reservation ads are placements you buy in advance, where you pay based on the number of times your ad is shown (cost per impression). With reservation campaigns, you can secure impressions at a fixed rate. Reservation ads are recommended by Google for:
Reservation ad formats. There are five different ad formats you can choose from when buying reservation ads:
What are the benefits of reservation ads? Reservation ads can offer major advantages to marketers, including:
What Google is saying. A Google spokesperson said in a statement:
Deep dive. Read Google’s announcement in full for more information. via Search Engine Land https://ift.tt/4GOkTqW
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