Google is now testing Bard, its answer to OpenAI’s ChatGPT. Google CEO Sundar Pichai today announced the soft launch of Bard to a set “trusted testers,” showcasing what this early experimental release looks like with some examples. We knew this was coming, as Pichai mentioned this on the Google earnings call. What Bard looks likeLet’s first start with what it looks like in Google Search – because that’s what everyone has been waiting to see. So let’s jump into some examples. Here is a screenshot Google provided. It shows how Googe Search uses Bard to respond to long queries with a long AI-created response: ![]() This screenshot gives you an idea of how Google may integrate Bard directly into Google Search. Pichai wrote:
Here is another screenshot from Google on how Bard might respond to questions: ![]() In this case, Bard is explaining new discoveries from NASA’s James Webb Space Telescope to a 9-year-old. This screenshot is more of a specialized user interface for users to interact with Bard outside of Google Search. As you can see, there is no one right answer to this question. What is Google Bard?Google explains that Bard is an experimental conversational AI service, powered by LaMDA (Language Model for Dialogue Applications). LaMDA was announced two years ago, at the 2021 Google I/O keynote, as Google’s next-generation language and conversation capabilities. It is now being used to create these answers for searchers. Bard is powered by a lightweight model version of LaMDA, which requires “significantly less computing power,” Google said. Google said this will allow them to scale to more users while also allowing for more feedback. Pichai also wrote:
Bard is experimentalGoogle used the words experiment and testing and other variations of that many times in the blog post. Google said they are excited for this “phase of testing to help us continue to learn and improve Bard’s quality and speed.” Who are trusted testers?Google told us they are not the Search Quality Raters. Instead, they are a demographically and geographically diverse group of people external to Google. These testers test Google’s products to help Google improve and understand how real users are likely to experience these products. Google said they work with a third-party supplier to provide this testing. It is unclear how you or I can test out Bard before it launches more widely. Attribution and citationsI asked Google how it plans to provide attribution and/or citations for the answers Bard provides to searchers. Google did not have an immediate comment at the time this was published. Why we careIt is fascinating to see how search and AI companies are adding human-like question-and-answer responses to search. Google Search seems to be taking a similar approach to ChatGPT thus far, but it is early and I do expect the user experience and interfaces to change rapidly over time. How Google may handle attribution and citation is an interesting topic as well. Google has used AI to write knowledge panels for years, which is why Google does not always show attribution for some knowledge panels. Earlier reportsEarlier this week, we reported Google is rumored to have started on its own version named Apprentice Bard. CNBC reported,
Google responded:
What about Microsoft and ChatGPT?Meanwhile, Microsoft invested heavily in OpenAI, the creators of ChatGPT. Microsoft is rumored to be bringing GPT-4 to Bing search in some way in the very near future. Many companies, especially those in search, are taking these technologies very seriously after the explosion OpenAI made with the debut of ChatGPT. We recently saw leaked screenshots of Bing’s interface for ChatGPT integration. The post Google launches Bard, its answer to ChatGPT – here’s what it looks like appeared first on Search Engine Land. via Search Engine Land https://ift.tt/qkuN64n
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