Google AdSense users can now choose to have Auto Ads show as “ad intents” through the platform (in addition to overlap and in-page formats). What are ad intents. An ad intent is an “intent-driven format that places links and anchors into existing text and pages on your site related to your content,” according to Google. Google doesn’t rely on third-party cookies for this new functionality. What it looks like. Those links take the users interacting with it to a Google Search Result page containing both organic results and paid ads. Here are examples Google shared: Ad intent anchor: Ad intent link: Why we care. This new format could mean more revenue for publishers who opt into Auto Ads, but it could also mean traffic that would have gone to a publisher’s placement ad now goes to a Google SERP. That extra click journey could lose customers on the way. Implementation. This is an optional functionality that Google has introduced. In response to a post on X accusing Google of stealing traffic share from sites on the SERP, Ginny Marvin, Google Ads Liaison, wrote:
via Search Engine Land https://ift.tt/sRYoBJj
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