You Do Not Decide Your Future! What Does?
But no progress is made until you align your habits with those decisions.
These are all fairly easy to do. Problem is, they are easier not to do.
“People don’t decide their future. People decide their habits and their habits decide their future”.How Did I Use the Power of Habits to Achieve My Goals?One of the habits I committed to 20 years ago was feeding my mind so that my level of skill was among the best in the world. Obviously, I had to back up that learning with action, but aside from action, voracious learning has been the biggest key to my success. If you’re committed to making learning a habit, pick up my book over at www.7StrategiesBook.com. It’s 63 pages so you can read it in an afternoon. It will help you create a roadmap for living a rich, full, prosperous life. Lots of love, Matt Morris You may also READ our previous blog post about “How to Get the Right Mindset for Success”. Want Some Advanced Training on Leadership?Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders. Learn How To Overcome Every Major Objection in Network Marketing:Go to https://www.overcometheobjection.com/register-now for the FREE overcoming objections training. Go Make Life An AdventureBe sure to check out my Facebook and Instagram account for daily motivational and inspirational content. The post The Power of Good Habits in Achieving Your Goals appeared first on Matt Morris. via Matt Morris https://ift.tt/31nA4Wh
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There is a ton of fear right now. Economists are saying that the Coronavirus may cause the loss of over 1 million jobs in the US alone. We had the largest single day drop in the stock market in history. And we are almost certainly in the beginning of a global recession. It’s easy to stay glued to the news and have a gloom and doom mindset.
But here’s a bit of coaching from a guy who’s lived through the last Great Recession and lived through several times of major crisis in business.Just know this. It’s all going to be okay.It may hurt for a bit but markets always rebound and new fortunes are always created from major downturns. I was $750,000 in debt in the beginning of 2009. That hurt a bit for sure. But I refused to let the doom and gloom of the recession hold me down and I decided to fight back and get aggressive. Steps to a Positive Mindset During CrisisToday, I’m thankful for the Great Recession. I would be nowhere near the leader or entrepreneur I am today had that crisis not hit. You have the choice to sit back and cower down in fear… or let this be an opportunity for you to get aggressive. Learn like you’ve never learned. Sharpen your skills. As I mentioned in yesterday’s blog post about having a lifesaver… you have one. Get aggressive with offering it to others so you can help. Don’t be pushy… sort more than you sell knowing that you can only save the ones who want to be saved. Be kind. Be safe. Be a blessing. And know that it’s all going to be okay. Lots of love, Matt Morris P.S. – If you’d like to learn the 7 specific strategies that allow me to never have to worry about a crisis, pick up my book over at www.7StrategiesBook.com You may also READ our previous blog post about “How to Get the Right Mindset for Success”. Want Some Advanced Training on Leadership?Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders. Learn How To Overcome Every Major Objection in Network Marketing:Go to https://www.overcometheobjection.com/register-now for the FREE overcoming objections training. Go Make Life An AdventureBe sure to check out my Facebook and Instagram account for daily motivational and inspirational content. The post Crisis Mindset: How to Survive an Economic Crisis appeared first on Matt Morris. via Matt Morris https://ift.tt/3dEUyw8 I love to do Q&A sessions when I speak. One of the questions I hear often is… My (brother/sister/cousin/friend) needs this (product/services/opportunity) so bad. They but they just won’t get started with me. How can I convince them?Often the person asking the question will share with me how their loved one is broke or jobless or struggling… Essentially drowning financially.
Here’s what you need to know…You need to be WAY more in the sorting business than in the selling business. YES, we sell. But when selling turns into convincing, you’ve gone from professional to amateur. Here’s the way to look at it.You have a lifesaver with your opportunity. Yes, I know your loved one is drowning. Yes I know they need an opportunity. Yes, I know they have amazing potential. I know you have a big heart and it’s admirable that you want to save them. Why You Should Choose the Right Person to be SavedBut with the time and energy you waste trying to save someone from drowning who doesn’t want to be saved and won’t take your lifesaver, there are many others who are drowning that would gladly accept your lifesaver if you’d just offer it to them. But because you waste your time on “potential”, those other people drown because no one else is throwing them a lifesaver. Best Way to Convince People to Believe in Your BusinessInstead of trying to convince someone to be saved, use that time to go save the ones who want to be saved. More: The best way to save the person who won’t take the lifesaver is to go SHOW them and PROVE to them it works by YOU becoming successful yourself.People see better than they hear. Go crush it! Matt Morris P.S. If you’d like to learn the secrets that took me from drowning for 5 years to succeeding at the highest levels in network marketing, go pick up my book at www.7StrategiesBook.com It may be the best $7 investment you’ll ever make. You may also READ our previous blog post about “Success Tips from a Top Earner in Network Marketing”. Want Some Advanced Training on Leadership?Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders. Learn How To Overcome Every Major Objection in Network Marketing:Go to https://www.overcometheobjection.com/register-now for the FREE overcoming objections training. Go Make Life An AdventureBe sure to check out my Facebook and Instagram account for daily motivational and inspirational content. The post You Can’t Save Everyone Who Won’t Take the Lifesaver appeared first on Matt Morris. via Matt Morris https://ift.tt/2A8pabP Call analytics establish the link between inbound calls and online search, display, social or email campaigns. The specific benefits of using an enterprise call analytics platform include – but are not limited to:
If you are considering an enterprise call analytics platform, this report will help you decide whether or not you need one. MarTech Today’s “Enterprise Call Analytics Platforms: A Marketer’s Guide” examines the market for call analytics platforms and the considerations involved in implementation. The 52-page report reviews the growing market for call analytics platforms, plus the latest trends, opportunities and challenges. Also included in the report are profiles of 13 leading enterprise call analytics vendors, capabilities comparisons and recommended steps for evaluating and purchasing. Visit Digital Marketing Depot to get your copy. The post Make the most of your search budget with call analytics appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2x99SSa This is a developing story. Check back for updates. More brands are joining the Stop Hate for Profit Facebook ads boycott. The campaign asks brands to pause their ad spend on Facebook and Instagram in July and charges that Facebook has tolerated racism and hate speech and “turned a blind eye toward voter suppression on their platform.” Expanding boycott. There are reports that more than 100 brands and companies have joined the boycott. The major ones we know of so far include:
Facebook statement and changes. In the face of intensifying public pressure, Facebook CEO Mark Zuckerberg posted a statement Friday vowing to make a number of policy and practical changes on the platform:
Balancing interests. Zuckerberg says that in implementing these policies the company is trying to balance “public health and racial justice while maintaining our democratic traditions around free expression and voting.” Below, Mark Zuckerberg elaborates upon the above policy changes. The post Updated: The brands boycotting Facebook and Zuckerberg’s response appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3i7S8dd Yesterday Verizon announced it was joining the “Stop Hate for Profit” Facebook ads boycott. Today Unilever said it will stop all advertising on Facebook and Twitter through the end of the year. The company issued a statement explaining its decision, first reported by the Wall Street Journal. “Given our Responsibility Framework and the polarized atmosphere in the U.S., we have decided that starting now through at least the end of the year, we will not run brand advertising in social media newsfeed platforms Facebook, Instagram and Twitter in the U.S. Continuing to advertise on these platforms at this time would not add value to people and society.” It added that it would maintain 2020 ad-spending levels, but shift budget “to other media.” A roster of household brands. Unilever owns CPG brands such as Dove, Lipton, Vaseline, Q-Tip, Noxzema and Ben & Jerry’s ice cream, among numerous others. The company spent over $8 billion on brand advertising globally last year. Ben & Jerry’s had earlier decided to join the boycott. That move may have prompted the parent corporation to take this stand. Verizon’s statement yesterday marked a new level of visibility for the Stop Hate campaign, which includes Patagonia, North Face, REI, Eddie Bauer, Magnolia Pictures and several others in addition to Verizon and Unilever. This takes it to another level entirely and will certainly motivate other brands to join the boycott. We should see similar announcements over the next few days. Wanted: platforms that make ‘a positive contribution.’ This is not the first time Unilever has taken a stand against a “toxic” online environment. Two years ago it threatened to stop spending on Google and Facebook. At the time, Unilever CMO Keith Weed said, “Unilever, as a trusted advertiser, do[es] not want to advertise on platforms which do not make a positive contribution to society.” It’s possible that other major CPG brands such as Proctor & Gamble will follow Unilever’s lead, although that remains to be seen. Certainly this move puts pressure on others to take a public position on the issue. To the extent that Stop Hate gathers even more momentum and publicity, remaining on the platform in July could imply to consumers that brands are tolerant of racism or hate speech — a position no brand wants to be associated with. Why we care. The boycott will probably not have a financial impact on Facebook, although if others follow Unilever’s lead and pull ads for the rest of the year it could. But it’s the platform’s reputation with marketers and the public that’s at stake. Facebook, in an effort to preempt further Stop Hate momentum, has been talking advertisers and civil rights groups. But behind the scenes conversations are no longer going to be sufficient, the company will be compelled to make a public statement about changes in policing hate speech and racism on the platform. The post CPG giant Unilever announces no more Facebook, Twitter ads through 2020 appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3dCBxe7 TikTok’s new advertiser hubTikTok debuted its new studio hub for brands and agencies Thursday. TikTok for Business is available globally across the app’s 20-odd markets and will host services and ad formats for advertisers. It also debuted Brand Scan, an AR ad format, with tech partners Bare Tree Media, Subvrsive and Tommy. Why we care. TikTok for Business is further evidence that as its audience grows, the company is focused on building up its ad business. Instagram “Reels” now in 3 countriesAfter launching in Brazil last November, Instagram is extending its TikTok-like short-form video product “Reels” to France and Germany, TechCrunch reported. With this roll out, Instagram added the ability for users to share Reels to their Feeds instead of just limiting them to Stories. Reels is also more prominent in the app with dedicated space on users’ Profile and in Explore. Why we care. If there’s one thing Facebook doesn’t like — and has no shame in copying — it’s upstart threats. Like TikTok, Reels give users all kinds of editing tools for their videos, which are limited to 15-seconds. Will it be the creator lure from TikTok that Facebook’s been striving for? Instagram Shopping opening to creatorsInstagram is expanding access to Instagram Shopping to more types of businesses. That includes content creators, who will be able to sell merchandise on directly on Instagram. With this change come updates to the Commerce Eligibility Requirements. Businesses must tag products on Instagram from their own websites “so that people have a consistent and trusted shopping experience.” The change goes into effect July 9. Why we care. Commerce is a key focus for Instagram (and parent Facebook). This move brings creators and more small businesses into the Shopping fold. YouTube already enables creators to sell merchandise on the platform. TikTok’s algo doesn’t care about your followers“While a video is likely to receive more views if posted by an account that has more followers, by virtue of that account having built up a larger follower base, neither follower count nor whether the account has had previous high-performing videos are direct factors in the recommendation system,” TikTok explained in a post about how its recommendation algorithm works. Why we care. One of the big reasons TikTok’s #ForYou page feels like a regular shot of serendipity is because of what it doesn’t take into account. Unlike Instagram and other social media networks, videos from “no-names” can go viral in a heartbeat on TikTok because follower count and past performance aren’t signals the algorithm uses. That means there’s a lot more opportunity for discovery — and for anyone, including brands, to strike #ForYou gold. TikTok’s moves into YouTube territory: Education contentTikTok videos tagged with #LearnOnTikTok have already amassed nearly 8 billion (with a “b”) views. And it’s thinking bigger. Much bigger. TikTok is paying universities, charities and others to create professional educational videos for the platform, the BBC reported. “Going forward, LearnOnTikTok is about us investing in partners and content creators with a breadth of professional content,” TikTok’s general manager for Europe told the BBC. Why we care. The potential for what’s being dubbed “micro-learning” is huge. It also crowds in on the how-to genre that’s become a YouTube staple. Take a video from Tastemade on “How to cut an onion like a chef.” The TikTok version has been up for about a month and garnered more than 20 million views, 3.6 million likes, 12.1 million comments and nearly 50 thousand shares. The stats on the YouTube version of that video, which has been up for more than a year: 19 thousand views, 595 thumbs up and 34 comments. You can hear me now: Audio Tweets arriveTwitter debuted voice Tweets on iOS yesterday. It’s a test and available to a limited group of users now, but the company says it will be available to everyone on iOS in the coming weeks. “There’s a lot that can be left unsaid or uninterpreted using text, so we hope voice Tweeting will create a more human experience for listeners and storytellers alike,” Twitter said. Voice tweets can be up to 140 seconds long, but if you go over the time limit, a new voice tweet starts automatically in a thread. Why we care. This brings yet another media dimension to Twitter. Sure, we could see a bunch of people yelling back and forth at each other, but we can also see the possibilities for users — and brand voices — to engage people in new ways. The post Social Shorts: TikTok for Business, Instagram Reels, Audio Tweets appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3dBivVl Out on my Spring Break RV trip with the kiddos so this’ll be a quick one. Last night I hooked up with TV outside of the motorhome and we watched The SandLot. (Great movie) If you’ve seen it, Babe Ruth, is a major theme and it reminded me of a livestream I did a while back. We all know Babe Ruth as the Home Run King. But what he’s lesser known for is that he was also the Strike Out King. The theme of the message is pretty simple…
Tip on How to be Successful in Network MarketingIf you want to be well known for succeeding in our profession, you’re going to also have to strike out a lot. I’m well known for building organizations that have totaled well over 1 million people and generating over $2 billion in sales. I get tons of praise and it’s really nice… But the truth is also this… I’ve been personally rejected THOUSANDS of times over the past 20 years. I’ve said this so many times I wear it out. But I wear it out because it’s so true… If you’re not willing to fail, you’re not willing to succeed.In Major League Baseball, if you strike out 7 times out of 10, you make millions of dollars. In network marketing, if you can get to where you get told yes 3 times out of every 10 times you present, you can get incredibly wealthy. Most can get to that point. Most won’t. Just decide you will. Matt Morris PS – If you want to become a recruiting master, I’d encourage you to take a look at my 7-week private video coaching program. No training can teach you to recruit everyone you present to… but if you want to be able to recruit anyone who is recruitable, this is the best training in our profession to get you there – https://www.leadwithmatt.com/millionaire-school You may also READ our previous blog post about “Success Tips from a Top Earner in Network Marketing”. Want Some Advanced Training on Leadership?Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders. Learn How To Overcome Every Major Objection in Network Marketing:Go to https://www.overcometheobjection.com/register-now for the FREE overcoming objections training. Go Make Life An AdventureBe sure to check out my Facebook and Instagram account for daily motivational and inspirational content. The post How to Be the Home Run King of Network Marketing appeared first on Matt Morris. via Matt Morris https://ift.tt/384x4zJ When it comes to B2B marketing, there are a lot of reasons to love LinkedIn. There’s no other social media platform quite like it. I mean, where else can you specifically target key decision-makers based on the size of their business, industry and all kinds of other handy criteria? On LinkedIn, over 690 million professionals eagerly share all kinds of information about themselves. They come to the platform looking to learn, share, and discover business opportunities. It’s a B2B marketing wonderland. The only problem is, advertising to decisionmakers on LinkedIn isn’t nearly as straightforward as marketing to consumers on Facebook is. So, while LinkedIn Ads seems like a dream come true for B2B businesses, for many, it can be hard to turn all of that potential into a profitable reality. In years past, LinkedIn Ads itself only made things more difficult for B2B marketers. It was beset with a variety of problems and limitations that have left the platform with a bit of a bad reputation. Thankfully, the platform has come a long way, but it still isn’t right for many businesses. This leaves many B2B companies in a bit of a conundrum. Is LinkedIn Ads a good investment? Or should they focus their efforts elsewhere? After running LinkedIn Ads campaigns for dozens of B2B businesses at my marketing agency, we’ve put together a list of questions that you can use to help determine whether or not LinkedIn Ads is a good fit for your business. Let’s take a look. Is your business making the most of other marketing channels?In my experience, LinkedIn Ads is a great high funnel marketing tool. LinkedIn users visit the platform to learn, not to buy products or services. As a result, it’s not a great place to get started with marketing. When you’re first building out your marketing funnel and figuring out your messaging, it can be a pretty steep learning curve. That’s true no matter what platform you start with. If you start with LinkedIn Ads, it’s going to cost a pretty penny. On average, most businesses will pay about $5.74 per click. And that’s for a high-funnel, low-intent click. Taking average conversion rates into account, you can probably expect to pay around $90 per conversion—probably for an eBook download or something similar. By comparison, a conversion in Facebook’s priciest industry—technology services—averages a $55.21 cost-per-conversion. That’s still not cheap, but it’s a much more affordable way to cut your teeth. So, if you haven’t maxed out your results on Google Ads, Facebook Ads, and any other relevant platforms, that’s probably a better place to focus your efforts. Could you get great results from LinkedIn Ads? Yes, but it’s a gamble. On the other hand, if you’ve really nailed your marketing strategy on other, more affordable platforms, you’re in a great position to make the most of LinkedIn Ads. You know how to approach your target customers and you’ve already got the cross-channel setup you need to capitalize on the clicks and conversions you get from LinkedIn. In this situation, you’re perfectly positioned to use LinkedIn Ads to bulk out your marketing funnel. Because it’s so high-funnel, LinkedIn Ads will take some time to produce results, but if the rest of your marketing is humming along nicely, it can be a good way to expand things and grow your business. Can your profit margin handle the cost of LinkedIn Ads?LinkedIn Ads is pretty pricey for an upper-funnel marketing channel. While it can deliver direct sales for some businesses, for most, LinkedIn Ads works best if you focus on getting people into your funnel—not on getting them to buy today. However, if you’re paying $90 to get someone into your funnel, you need a decent amount of profit margin to handle that kind of upfront expense. Not every decision-maker that fills out your lead magnet form will become a customer, after all. Unfortunately, if it costs $90 per form fill and only 10% of those form fills turn into paying customers, you’re paying $900 per new customer. For some businesses, that would be a slam dunk. For others, it would bankrupt them. Obviously, these figures are just hypothetical estimates. Your costs will be specific to your business, what you’re selling, and who your target customers are. The important thing is to take a hard look at what you can afford to spend to get a new client or customer. If you make less than five hundred dollars per customer, LinkedIn Ads may not be a good fit. If you make thousands in profit off of the right customers and LinkedIn Ads will get you in front of your ideal audience, it may be a great option to try! And, if you’re somewhere in the middle, you may want to focus on improving the efficiency of your funnel first. Often, with the right nurturing strategy and email campaigns, you can milk a lot more out of your marketing. Once you get that side of things working better, LinkedIn Ads may suddenly be a lot more interesting. Until you actually start running ads, it’s all a bit hypothetical, but if you’re having a hard time making LinkedIn Ads make sense on paper, there’s a good chance it won’t work in practice, either. But, if it seems like LinkedIn Ads could be a cost-effective way to get in front of your ideal customers, go for it! Does Bing Ads work for your business?The more well-developed your overall marketing strategy is, the better LinkedIn Ads works. In our experience, this is particularly true for businesses that are using Bing Ads. Since Microsoft owns LinkedIn Ads and Bing Ads, there are a variety of interesting ways to use that connection to get better results from your marketing. For example, as you identify your ideal target audience on LinkedIn, you can use that knowledge to add LinkedIn profile targeting to your Bing Ads campaigns. That way, you can deliver custom, highly-focused messaging to your ideal customers when their purchase intent is the very highest. Of course, Bing only accounts for around 33% of online search volume in the United States and just 9% of search volume globally. So, if your target market isn’t very big, Bing Ads may not be a great channel for your business. But, if your target audience covers thousands of potential businesses, combining LinkedIn Ads and Bing Ads can yield great results. It doesn’t work for every business, but it can be a great option to consider. Do you have a good content marketing strategy?Content is the language of LinkedIn. As we’ve already discussed, people don’t come to LinkedIn to buy—they come to learn, network, and discuss. To get good results from LinkedIn Ads, you need to respect that. On LinkedIn, most direct-sales campaigns are too much, too soon. Instead, it usually works best to focus on sharing high-value content. Blog posts, videos, podcasts, and gated content is the best way to engage with your future customers. Ask them to buy, and you’ll probably scare them away. But, offer them valuable insights and suggestions on how to improve their business, and you’ve got a decent chance of getting them to click…and hopefully convert. However, to do all of that, you have to have valuable insights and suggestions on how to improve their business to share. If you don’t already have good content, it’s going to be hard to get good results from your LinkedIn Ads campaigns. In addition to a great content strategy, you should also have a solid email and nurturing strategy in place before you invest in LinkedIn Ads. There’s no point in spending $90 to get someone’s email address if you aren’t going to do anything with it. If you don’t have great supporting content yet, you’re not ready for LinkedIn Ads. It’s as simple as that. Is LinkedIn Ads right for your business?So, is your business ready to start using LinkedIn Ads? Maybe…or maybe not. If you’re just figuring out your online marketing strategy, now probably isn’t a great time to invest in LinkedIn Ads. You’ve got a lot to figure out and LinkedIn advertising is an expensive, slow way to get started. Even for businesses that have a dialed-in marketing strategy and are looking for ways to bulk out their funnel, LinkedIn Ads still may not be right. If you don’t have enough profit margin to handle the cost of marketing on LinkedIn, you’re probably better off investing in other channels. But, if you’ve got the profit margin and you have a solid, cross-channel marketing strategy supported by effective email marketing campaigns and great content, LinkedIn Ads is a solid option to consider. Throw Bing Ads into the mix and things get even better. Now, these rules aren’t set in stone. We’ve seen a number of businesses thrive on LinkedIn that didn’t fit these criteria exactly. But, as a general rule, if you’ve read through this article and don’t feel great about your odds, listen to your gut. On the other hand, if you read through this article and thought, “You know, my business sounds perfect for LinkedIn Ads,” don’t be afraid to dive in! For the right companies, LinkedIn Ads is a great way to grow your business. The post Is your business ready to start using LinkedIn Ads? appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3i6oftK Verizon Communications has become the highest-profile advertiser to announce it’s joining the “Stop Hate for Profit” campaign, which asks companies to pause their Facebook and Instagram ad spending during the month of July. The movement was started earlier this month by a collection of non-profits and civil rights organizations including the NAACP and Anti-Defamation League. Stop Hate asserts that Facebook has facilitated the spread of hate speech, voter suppression and racism by turning a blind eye to content and publishers that promote hate speech. Intensifying internal and external pressure. Recently, Facebook confronted an employee backlash and virtual walkout over its unwillingness to remove comments by President Trump suggesting violence against Black Lives Matter protesters (“When the looting starts, the shooting starts”). Twitter, by comparison, hid the tweet as violating its terms for “glorifying violence.” In response to the criticism, Facebook CEO Mark Zuckerberg issued a statement saying, “We’re going to review our policies allowing discussion and threats of state use of force . . . [and] our policies around voter suppression.” In addition to Verizon, other companies participating in the boycott include Patagonia, the North Face, REI, Eddie Bauer, Magnolia Pictures and Ben & Jerry’s, among others. Some ad agencies are also involved, according to the New York Times. Verizon’s participation will both make it easier for other major advertisers to join the boycott and put pressure on rivals to do so as well. The Stop Hate campaign appears to be gaining momentum and increasing national attention. Participating companies have millions of Facebook and Instagram followers, potentially helping to amplify its message to consumers. Limited financial impact. July 1 is less than a week away and many industry observers are skeptical that Facebook will be meaningfully impacted by the boycott. While the coverage is negative PR for the company, the dollars at stake are so far relatively small. In 2019, Facebook reported ad revenues of almost $70 billion and roughly 8 million advertisers — most of whom are small businesses. According to estimates from Deutsche Bank, 76% of Facebook ad revenues come from SMBs. These smaller merchants are unlikely to join the boycott in large numbers because Facebook is a critical marketing platform for them, particularly amid the COVID-19 pandemic. Yet the boycott has Facebook’s attention, and the company is working to prevent it from growing larger. A statement issued to the NY Times, attributed to Carolyn Everson, Facebook’s vice president for global marketing solutions, said that the company was talking to advertisers and civil rights organizations about how it could now become a “force for good.” However that’s arguably the way the company has always seen itself. Why we care. As indicated, Facebook is unlikely to suffer financially even if more advertisers join the boycott. But it is starting to suffer on the PR front. During the lockdown period, the company regained some of its lost public trust. However, that’s threatened by the current controversy and the perception in some quarters that Facebook is tolerant of racism and hate speech. It will be interesting to see what happens and whether the broader public becomes interested in the Stop Hate initiative. If awareness grows further, advertisers that continue to spend in July could be stigmatized. This risk could motivate some of them to pull ads out of an excess of caution and brand safety — though it remains to be seen. The post ‘Stop Hate’ Facebook advertiser boycott gains momentum as Verizon joins appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3dDSIvA |
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