Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads. They want to see changes implemented to the platform and are organizing under the hashtag #StopHateForProfit. Whatever your views on these issues, it’s important to make an informed decision about how your business will approach this boycott. We offer you inspiration for an alternative media plan if you do decide to divert funds from Facebook Ads. Facebook Ads-free July media planHere are some media planning ideas to help shift advertising dollars while continuing to drive momentum with marketing efforts in July. In general, keep in mind testing of new tactics and platforms can take time to build traction — allow for leeway on performance targets. Also, remember Instagram and WhatsApp are owned by Facebook and aren’t viable alternatives if you want to fully participate in the boycott. Example media plan: DTC beauty brandThe following hypothetical direct-to-consumer (DTC) beauty brand caters to a younger female demographic. Prospecting/awarenessThe objective for this section of your media plan is to reach net-new customers. Connect prospecting/awareness tactics to conversion tactics Before you get started, make sure your prospecting tactics have a clear path toward supporting bottom-of-funnel conversions. Here are a few ways to do this:
PR and organic social Share that you’re supporting the #StopHateForProfit movement and diverting some or all of your ad budget to supporting the cause. You may just wind up with the same (or better) reach than you otherwise would from Facebook Ads. Snapchat and TikTok Because this example beauty brand is targeting Millennials and Gen Z, Snapchat and TikTok are good options. Both have self-serve platforms that are easy to use for those already familiar with Facebook Ads Manager. Snapchat users are primarily Millennials, and the experience is similar to Instagram Stories. Some advertisers have seen efficient CPMs on Snapchat Ads by utilizing trending hashtags. A newer option is Snapchat’s Dynamic Ads, which create personalized ads for either prospects or site visitors who have shown interest in specific products on your site. This is billed as a “direct response” tactic, but overall, we would consider Snapchat an upper-funnel tactic. TikTok skews toward Gen Z and the platform’s videos tend to be edited and lip-synced, aiming to provide lighthearted entertainment. Core features of both apps focus on user-generated content. Brands are seeing success garnering reach and awareness through hashtag challenges on TikTok. In-app programmatic In the world of programmatic advertising, mobile in-app advertising has been gaining traction due to higher engagement rates and more precise targeting, particularly with a growing mobile gaming audience among women. For this beauty brand example, we evaluated MoPub with its reach of 1.4 billion devices. It is good for promoting influencer-generated videos, as well as leveraging native ads to drive more awareness or even prospects to the site. YouTube In-Stream Ads With 2 billion users, YouTube is an excellent channel to drive awareness. Advertising on YouTube can be done through the Google Ads platform. For this beauty brand, we recommend affinity targeting, custom intent, in-market targeting, video remarketing, and similar audiences (lookalike) targeting. When testing out YouTube, it is important to note that the definitions for video metrics such as video views and impressions are drastically different between YouTube and Facebook, so it may not be as easy to draw a direct comparison. NurtureThe objective for this section of your media plan is to build intent among those who are familiar with your brand. Email & organic social Share messaging to convey you’re supporting the #StopHateForProfit movement, pausing Facebook Ads and if applicable, donating to important causes or taking other concrete actions like improving diversity on your board or leadership team. Influencer marketing If your brand has not worked with influencers, now may be the time. According to Influencer Marketing Hub, 4 out of 5 brands surveyed intend to dedicate budget to influencer marketing in 2020. For this DTC beauty brand example, we recommend working with beauty influencers ranging from micro-influencers to mid-tier influencers to diversify target audience segments and experiment with different content formats to increase intent. Be sure to review reporting to avoid influencer fraud. Pinterest (organic) With Pinterest’s inspirational and trend-driven content, 73% of Pinners say they have purchased something after seeing it on Pinterest. Big beauty brands like L’Oréal Paris have been leveraging Pinterest since 2015 and have a steady 10M+ monthly followers. We recommend this example beauty brand establish an organic presence on Pinterest for increasing brand recall and driving intent. Direct media buys Direct buying with highly relevant websites is a good way to establish a strong brand image. Direct buys can guarantee premium ad placements and allow creativity in terms of content formats. For this beauty example, we’ll test a takeover and submit sponsored content on HarpersBazaar.com and Elle.com. Remember to negotiate a bundle deal with cheaper rates and added value by choosing multiple publishers owned by the same holding company. Conversion/retargetingThe objective for this section of your media plan is to drive sales and re-engage customers. Having first laid a strong foundation and rapport sharing messaging about your brand’s commitment to action with causes like #BlackLivesMatter and #StopHateForProfit, it may next be appropriate to layer in a cadence of promotional messaging, especially if you have a sale or product launch to highlight. Pinterest Shoppable Ads If you do advertise on Pinterest, try Shoppable Pins (only available on some product categories) and site Retargeting. From the upper-funnel recommendations, you should have built up a solid audience list to draw from. SEO SEO is a long-game tactic and likely won’t offer immediate returns in July. But, the combination of tactics may create a lift in brand search volume, which will pay off over time. Make sure your site is fully SEO-optimized. Don’t miss out on valuable demand you’ve created with previous efforts. If you haven’t conducted an SEO audit in the past 6-12 months, now is a good time to do it, especially if you have unspent Facebook Ads budget to invest. Google Ads + RLSA/Remarketing Having grown your audience list sizes from the upper-funnel tactics mentioned previously, give your search campaign a power boost. Pair Dynamic Search Ads with RLSA on top of your regular search campaigns. Run a Google Display Network campaign with remarketing lists. Make sure you’ve got strong coverage on brand terms with the additional brand search volume you’ve hopefully generated. Google Shopping Google recently started listing products for free in the Google Shopping tab, which opens up about 5% of available traffic without the cost-per-click. If you have not set up a Google Merchant Center account and a product feed for your online store, this is a great time to do so. If you’re looking for an alternative revenue stream to replace Facebook, you may want to start looking into paid Google Shopping ads. If you need to get up-and-running quickly, a Google Smart Shopping campaign is easy to set up. Media planning for B2B advertisersIt may be easier for B2B brands to participate in the boycott, as they’re generally less dependent on Facebook Ads to begin with. For B2B, LinkedIn would be the obvious choice to shift dollars, especially with the recently released targeting functionality. Some of the above DTC tactics could be adapted to a B2B media plan. Other B2B platforms to evaluate would be podcast advertising, Twitter Ads, Quora Ads, sponsored content and, depending on who your audience is, you may want to test direct buys with more technical platforms like Stack Overflow. Supporting the cause without boycotting Facebook AdsIf you want to contribute to the cause, but aren’t in a position to pause Facebook Ads, here are some other things you can do:
With tactical adjustments during the month of July, your brand can help make a difference in supporting the #StopHateForProfit movement. Thank you to Apiary consultant, Lillian Barclay, for her contributions to this article. The post July boycott: Marketing without Facebook Ads appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2YIPB1t
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This week, hosts Darrell and Tim teased a powerful new platform for content creators, discussed current happenings in online marketing,... The post Shopify vs Amazon, Busting the Myth of Success, and the Right Way to Use Medium appeared first on Copyblogger. via Copyblogger https://ift.tt/3eLQ08J Google is testing a new feature in Google Search Console called Google Search Console Insights. It gives Search Console users deeper reporting into the performance of the site and its pages, including page views, average time on page, referring sites information and more from Google Analytics. Google Search Console Insights. Google has not officially announced anything about Google Search Console Insights, but Search Engine Land has obtained information on this new feature from various sources. Users can get Google Analytics data right in Search Console, including:
Google Analytics integration. While we have had a way to see our Search Console data in Google Analytics for almost a decade since 2011. We have not been able to see any Google Analytics data within Search Console. This changes that and brings in data from Google Analytics directly into your Google Search Console reports. Google Search Console reports tell you what your visitors see about your site from Google Search. To see what happens once a user hits your site, you’ve had to navigate to Google Analytics. This new Google Search Console Insights reporting changes that. We have reached out to Google for comment and have not received a response. But last week, as we mentioned in our newsletter, Google began asking some Search Console users to approve an integration between Google Analytics and Google Search Console. Why we care. Having certain Google Analytics data in Search Console can offer a big convenience and also help you see your data in new ways. This is a beta release, so most do not have access yet. And as with any test, there is a chance this feature never fully launches. Time will tell. The post Google tests showing Analytics data in Search Console with ‘Insights’ appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2NEf9pV Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and physical worlds, Google My Business’ evolution and the future of local search as a more distributed phenomenon in my SMX Next keynote last week. Nearly every ‘enterprise’ is a local business. The term “local business” is often misunderstood and typically conjures up images of mom and pop stores and very small businesses. But any business that transacts offline or sells products and services in a physical place is effectively a local business. The logos below are just as much local businesses as are small merchants. That’s because the majority of their transactions happen in the physical world (COVID-19 is changing that but more in a minute). National and global brands that are ‘local businesses’ Online-influence offline spending. Most marketers have heard a statement that goes something like this: “roughly 80% of U.S. disposable income is spent within 10 to 20 miles of home.” It turns out this is common sense but not grounded in any single dataset or study. One could do an in-depth analysis of U.S. consumer spending data and you’d probably get to the same conclusion. But it’s largely apocryphal. However in 2017, Access Development conducted a survey that found, “more than 90% of consumers make most of their purchases within 15 minutes of home or work.” This includes things like fuel, groceries, food, personal care, home and garden, entertainment and retail shopping. The COVID lockdowns have forced more of those purchases online and e-commerce has grown by triple digits in many categories. E-commerce spending in the U.S. in 2019 was about $600 billion. But the amount of consumer spending influenced or affected in some way by the internet is roughly 20 times larger than that. ROBO and BOPIS. U.S. GDP was about $21 trillion in 2019 (it will be less this year). Roughly 70% of that is driven by consumer spending. According to multiple studies, roughly 81% of all U.S. adults (90% of internet users) conduct online research before buying things locally. That includes product research, phone and address lookups, consulting reviews and so on. That suggests that about $12 trillion of the $21 trillion in U.S. economic activity is touched in some way or directly influenced by the internet. This behavior is often called “ROBO” or “ROPO”: research online, buy/purchase offline. The coronavirus is solidifying online shopping behaviors as well as bringing new buyers online. In the first quarter of 2020, Target said it saw five million new Target.com shoppers. But 40% of those people are buying online and picking up in the store or at curbside. BestBuy, during the same period, reported 250% e-commerce growth with 50% of those orders picked up at the local store. This “BOPIS” hybrid model is going to be increasingly prevalent and retailers that can do it well will prevail accordingly. Google Maps addresses the ‘full funnel’ Google Maps the ‘digital fulcrum.’ One could call Google Maps the “digital fulcrum” of O2O activity. And Google My Business is its primary local data source. While the company doesn’t capture all O2O activity, a significant percentage of online research that results in offline purchases goes through Google. Google Maps is a kind of “UI for the real world.” But it’s not just a place to look for store hours or contact information. Google Maps can address the “full funnel” — from discovery to consideration and transactions. Over the past several years Google has increasingly added conversion tools to Maps: booking/reservations, requests for quotes, food ordering and messaging. These transactional tools solve multiple problems:
Google does monetize some transactions on the platform but most of its revenue still comes from PPC ads. Acquiring and retaining SMB advertisers has been costly and challenging for Google over the years. SaaS subscription fees offer an intriguing potential answer to that challenge. I had thought that virtual agent CallJoy was a premium-services model for Google; however it’s being shut down. Still, G Suite is an example of a successful SMB SaaS product that could spawn more such offerings in the future. Looking ahead. The future of local search is a much more diversified and distributed experience than its past. Beyond the traditional text query in a box, it involves more visual content, augmented reality (AR) and voice. Tools like Google Lens or “search by photos” and image search enable consumers to use different inputs to access information and shop. And AR will factor more prominently in local search over time, as more digital content gets overlaid on the real world. Finally, voice becomes the primary UI for new devices and categories, from virtual assistant-powered smart-home hardware to in-car systems. It’s not always about “search” but it often is. And behind it all is machine learning and, increasingly, artificial intelligence. In short, the digital and physical worlds are becoming increasingly integrated and Google has inserted itself as a central mediator of those experiences — the commercial value of which many times greater than e-commerce — with a growing emphasis on task completion and transactions. How to watch my presentation. To watch the full keynote and all of the other sessions from SMX Next, register here. More from SMX NextThe post Google positioned to dominate the ‘O2O economy’ appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3eJgk3p Following the significant move of bringing free product listings to Google’s Shopping tab results in April, Google is starting to extend them into the main Search results. The company announced Monday that the product listings in Search knowledge panels will now all be organic and included in Surfaces across Google inventory. “We wanted to make sure that as consumers make a dramatic shift to e-commerce that we’re doing everything we can to make it easy for consumers to find all the best products from all the best sellers,” said Bill Ready, Google’s president of commerce who joined the company from PayPal in December, in an interview Friday. What’s new. The product listings that appear in product knowledge panels when users search for specific items will now all be free, organic listings. These listing are currently all sponsored. Product knowledge panels are typically triggered when a users searches for a specific product. Google began showing paid product listings in these panels in 2017. They will now all be organic. Clicks from free listings in product knowledge panels will be reported in “Product results” in Google Search Console. As with the free listings in Shopping, this will be live in the U.S. to start and will be rolling out on mobile first, then desktop. Ready told Search Engine Land that free listings on Shopping will roll out globally by the end of this year. Results so far. Asked what Google has seen from the addition of free listings in Google Shopping so far, Ready said the company has seen “significant lift in user engagement from the changes.” He cited the following data points:
“And we’ve seen that every segment of seller has benefited, but small and mid-sized sellers have benefited disproportionately,” Ready added, noting that more sellers have joined the services and that retailers already advertising in Google Shopping have uploaded more of their product catalogs for organic visibility. Why we care. Google does show product information on the main search results in rich snippets and sections such as Popular Products for apparel and accessories by crawling structured data on sellers’ websites. This will be the first organic presence powered exclusively by merchants’ feeds in Google Merchant Center. “We are still crawling the web to make sure we bring back the best results from across the web, but we are also now including those free listings that the merchants provide to us,” said Ready. We can expect more developments to come in this area as Google aims to greatly expand the universe of retailers and products discoverable across its properties — and tries to regain product search share from Amazon. How to be eligible for organic knowledge panel Shopping listings. You’ll need to open a Google Merchant Center account and upload a product feed. Then opt-in to “surfaces across Google” to be eligible for organic visibility in Search, Shopping and Image results. The post Free Google product listings expand to knowledge panels appeared first on Search Engine Land. via Search Engine Land https://ift.tt/31ojA0l In February, Chris Sherman, one of the founding editors at Search Engine Land, an a current Partner of Third Door Media – our parent company, announced he is leaving after over 20-years of service to the search marketing space. At SMX West in February 2020, I sat down with Chris to talk about his history in the search space. We discussed how he first started in SEO, when he teamed up with Danny Sullivan and how, with his team, was able to build not just one authority in the search news space, but two. We also spoke about what his future plans might be. Here is that video: I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here. The post Video: Chris Sherman on helping build Search Marketing Expo and Search Engine Land appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2NFFBQg Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a challenge, even when you know what you want to say. You have a general concept of the message you want to deliver, but not the faintest idea of how you’re going to share it all in a single blog post, video or social media caption. Formulating what you want to communicate while ensuring you produce something of quality is a challenge that many face when it comes to content marketing. There are many elements that go into a great piece of content. So much, that it’s pretty simple to overlook the key pieces that every piece of content, regardless of medium, needs to have. The four elements below make up those key pieces and will help your content go far, maybe even hit that virality you’ve been hoping for. When it’s time for you to create a new piece of content, make sure to define each of the following. 1. A topic that addresses consumer pain pointsWhether it’s an ironic tweet or a blog post addressing recent issues, the topic can make or break your content piece. If you don’t connect with your audience from the topic, even the most entertaining content won’t generate results other than a like or perhaps a share. Content topics need to address consumer pain points and provide solutions for its audience. Wynn does a great job of providing solutions and entertaining their audience with their email newsletter content during COVID-19 times. Their newsletter offers customers a way to still have an experience with Wynn without stepping foot in their hotel chain. Each section of the newsletter features a different topic about connection and addresses their customers pain points as they navigate this pandemic. Wynn understands what their customers’ pain points are and how to provide solutions, without opening their physical doors. You need to define these paint points for your own audience by answering the following:
Think of this step as your topic KPIs of content creation. If after creating the content a brand new user can easily explain what the content is about and what they are expected to do, then you’ve accomplished addressing a topic that matches what your users are looking for. You can measure this a step further by analyzing time on page vs bounce rate metrics for content published on a website. Low Bounce Rate + High Time on Page This is the magic combination that you want to aim for. When you have a low percentage of people bouncing away from the content and a high amount of time spent on the page (the visitor engaging with the content) then you’ve created a topic that the visitor was able to connect with. High Bounce Rate + Low Time on Page This is the worst combination and generally means that a visitor is bouncing right off of the page, not digesting the content, and is usually due to not meeting topic expectations. This happens a lot with clickbait style topics – those types of articles or social media posts that don’t deliver past the headline. When you receive results like this it’s best to re-evaluate the content topic and medium choice. 2. Discovery keywords to help your content be foundGoogle receives over 63,000 searches per second on any given day, supporting the argument that every piece of content must have some form of keyword optimization in order to accommodate searches and be found. Think about your own search habits. When you look for anything specific on a search engine, a video streaming platform, or one of the many social media platforms, how do you find it? Generally, it’s by typing a keyword related to your inquiry in the search box. Facebook has the option to search using names, locations, and terms. Instagram allows you to search by username, locations, and hashtags. Pinterest allows you to search by term or topic. Google, Yahoo!, and Bing can produce results for just about any bit of information you could possibly enter. YouTube allows you to search by video channel and search term. The list goes on and on, and results are generated based on relevance and popularity. This is why choosing discovery keywords, keywords with the sole intent of being used to help a piece of content be discovered, is included on this content template. If you want your target audience to find your new content it must be properly optimized by the platform and utilize discovery keywords. How else will anyone naturally find it? However, as you have probably gathered, choosing discovery keywords doesn’t always look the same. For example, for social content, this means hashtags sprinkled within the text accompanying any photos or videos that you are sharing. For website content, this means inserting short- or long-tail keywords within your web copy, titles, blog posts, articles, etc. aka good old fashioned keyword optimization. Of course, you have to avoid overstuffing. On social media overstuffing can look like going over 30 hashtags on Instagram or tweeting just a bunch of hashtags. You want your keywords to serve the purpose of optimizing your content to be found, and only that. To find keywords on social media, type in a topic in the search bar and see which hashtags populate. Hashtags with posts or reach under 500,000 are usually competitive, but reachable. Hashtags with a million+ are generally too competitive and can be compared to the top 3 results on Page One, which sometimes only the big players accomplish. Keywords for your video and website content can be found using a variety of keyword tools. I like to take it a step further and research what questions people are asking about specific topics. Doing so not only generates new topic ideas, but also generates long-tail keyword options. 3. A clear call to action and defined user intentNo matter what type of business you are operating, the goal is for your consumers to do something as a result of your content. Think about what that “conversion” means to you. What action would a consumer have to make as a result of your content for you to consider your content efforts a success? This could mean signing up for your email list, liking a post, purchasing a product, opting into a subscription, attending a webinar, downloading a freebie, or… anything, so long as it reaps positive results for your business and sales cycle. When content is well-donned with a call to action, it leaves little question as to the intention of the message and what your audience should do next. It essentially handholds them toward your end goal, making their journey simple and obvious. For example, website content can (and should!) have an “above-the-fold” call to action that visitors can see as soon as they land on the site, as well as reminders throughout. This is often in the form of a newsletter opt-in button that is pasted halfway through a blog post, a #linkinbio hashtag on an Instagram post, or a bulleted list at the top of an infographic page. Facebook content creators and advertisers have the option to add a button telling readers to “Shop Now,” “Learn More,” “Book Now,” etc. YouTubers can add linkable graphic overlays directing viewers to products, social media pages, business websites, and more. It’s essential that every piece of content you create include a clear call to action, so your connection with your consumer isn’t short-lived. If you’re not sure if the call to action is clear, send the content to a family member and see what action they take. If they missed the point entirely, evaluate the following:
4. A message that can be shared across multiple mediumsThe content your business creates should communicate how and why your brand’s perspectives, values, products, and services stand apart from the rest. Concurrently, it should be relatable and tailored to whichever platform you are creating for and the users you want to see the content. Content creation is a healthy combination of story-telling and convincing, which requires highly valuable and authoritative writing and creativity – necessary, if you are going to get your consumers to act on that carefully crafted call to action we talked about. However, these stories shouldn’t be thrown together willy-nilly; they should be born from the aforementioned keyword research and a strategic topic ideation process. Once you have identified worthwhile topics, ensure that you are able to create multi-purpose content out of it. Let’s face it, the content creation process isn’t quick or easy, so it makes sense to publish all your hard work and research across multiple platforms and content mediums. Leverage this time and effort by creating content that can be formed into a blog post, infographic, social media post, and video – multiple mediums using the same topic. Your messaging will be the same, but each medium is used to help guide a visitor through a different stage of the sales cycle. For example, a piece of content about iron skillets can be featured in the following ways:
Each one of these mediums helps to educate a visitor and carry them through the sales cycle as they gather more information and become more comfortable making a purchase decision. Having flexible content topics that your demographic wants to learn from or be entertained by will allow you to create this kind of content on multiple mediums. This also sets you up for being able to reuse successful content topics in the future and update some of those lesser-performing content pieces. Content creation is no simple process for any medium, so don’t forget to include these four elements with every new piece of content. The post 4 elements every content medium needs to have appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3dG3dOX Next on Live with Search Engine Land: CCPA Enforcement Has Arrived What Marketers Need to Know6/29/2020 On Thursday, July 2, Search Engine Land contributing editor, Greg Sterling, will host a discussion about, who CCPA applies to, basic compliance rules (and penalties) and how software can help manage CCPA’s reporting requirements. The California Consumer Privacy Act (CCPA) passed in 2018 and went into effect on January 1, 2020. But it’s not just for California companies; it has national reach. Formal enforcement begins on July 1, despite COVID-19. There’s still confusion about its application and compliance. In addition to Greg, the guests will include:
The discussion will go beyond CCPA and cover the state of digital privacy, as well as a new California 2020 November ballot initiative that would make CCPA tougher and more like Europe’s GDPR. If you’re a digital marketer you can’t afford to miss this. Plus, the guests will take on your most challenging questions. The chat will take place at 1:00 p.m. EDT and we will allow up to 100 people into the meeting to experience the discussion live and ask questions. We will then post the video of the meeting for the larger Search Engine Land audience to enjoy. If you would like to be part of the meeting please fill out this form. We will send confirmations to the first 100 people who sign up. We at Search Engine Land hope this series of live discussions, presentations, tutorials and meetups will help everyone stay sharp and up to date on tactics and best practices. If you have an idea for a session or would like to join a panel, email [email protected]. Subscribe our YouTube Channel where you can find all Live with Search Engine Land episodes. Check out the latest session below: The post Next on Live with Search Engine Land: CCPA Enforcement Has Arrived, What Marketers Need to Know appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3g7Htx9 Today is a golden nugget you’ll likely want to share… Here is the key to building leaders in Network Marketing:Don’t focus only on getting people into your company, focus on getting your company into people. You can build a check fast by focusing only on recruiting. But after 25 years of experience, in every case when it’s just about recruiting, the check falls as fast as it came. I was part of two companies that I built big. (10,000 in 2 years and another 22,000 in 2 years) The focus was recruiting, recruiting, recruiting. Both of those companies failed and failed fast.
If you want to build something long term, build rock-solid belief and culture.
Belief, my friend, is the magic.If you want to learn the secrets to creating that type of belief and culture, go read every word on this page: https://www.leadwithmatt.com/millionaire-school Lots of love, Matt Morris You may also READ our previous blog post about “MLM Leadership Training Tip to Become a Greater Leader”.
Want Some Advanced Training on Leadership?Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders. Learn How To Overcome Every Major Objection in Network Marketing:Go to https://www.overcometheobjection.com/register-now for the FREE overcoming objections training. Go Make Life An AdventureBe sure to check out my Facebook and Instagram account for daily motivational and inspirational content. The post Key to Building Loyal Leaders in MLM appeared first on Matt Morris. via Matt Morris https://ift.tt/2AcNd9z How the Rich Get Paid vs How the Poor Get PaidHere’s a little AHA nugget for you which, admittedly, is pretty much just common sense… But as we know, common sense is not so common. The rich get paid based on results. The poor get paid based on time. People complain about being poor but they continue wanting to be paid based on their time. Realize that as long as you continue desiring to get paid based on your time, you will remain a slave to the rich.
I know in Network Marketing, sometimes it seems like you have no control over your results because of either…
The good news is that both of those problems are solvable. The Best Ways to Solve Your Lack of Skill in Personal Production & LeadershipIt took me about 4 years to overcome #1. I studied sales, rapport building, communication skills, and closing skills and I became very good at #1. The problem was, I had no duplication. So I was forced to study leadership, culture, team building, and duplication systems. I met my mentor who taught me how to duplicate like crazy and everything changed VERY quickly. I went from 5 years of always spending more than I was making… …to earn six figures with a team that duplicated to 10,000 in two years. Since then, I’ve been able to have teams that have grown to over 1 million customers and $2 billion in sales. I get requests for coaching nearly every day and I simply don’t have time to personally work with everyone so I created the next best thing for a fraction of what I charge for personal mentoring. If you’re hungry to find the key that will allow you to finally crush it with personal production and duplication, go check out my private video coaching program over at https://www.leadwithmatt.com/millionaire-school It may be the one thing that changes everything for you. Lots of love, Matt Morris You may also READ our previous blog post about “Top Reason Why People Stay Broke and How to Fix It”.
Want Some Advanced Training on Leadership?Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders. Learn How To Overcome Every Major Objection in Network Marketing:Go to https://www.overcometheobjection.com/register-now for the FREE overcoming objections training. Go Make Life An AdventureBe sure to check out my Facebook and Instagram account for daily motivational and inspirational content. The post How to Solve Your Lack of Skill in Personal Production & Duplication appeared first on Matt Morris. via Matt Morris https://ift.tt/2ZhYHBd |
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