Google confirms bug with crawl stats in time spent downloading a page Search Console report2/26/2018 Google’s John Mueller has confirmed on Twitter that there is a reporting glitch with the crawl stats “time spent downloading a page” report in the Google Search Console for the dates February 20 and 21. There was a massive dip in the number being reported on those two days, but that dip was just a glitch in the reporting. It does not reflect actual crawling or search rankings. Here is a screen shot: John wrote:
Here is the tweet:
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Like. It’s easy to overlook that one, right? When it comes to the know, like, and trust factor that creates an effective sales environment, know and trust get a lot of attention. Like almost becomes a part of know and forgotten. Similar to that seventh dwarf whose name always slips your mind. (I’m looking at The post What Happens When Your Humanity Befriends Your Knowledge appeared first on Copyblogger. via Copyblogger http://ift.tt/2oyLHF0 Google has been focused on getting marketers and site owners to focus on improving mobile site experiences for many years now. On Monday at Mobile World Congress in Barcelona, the search giant announced the release of two new mobile benchmarking resources: new Mobile Scorecard and conversion Impact Calculator. Both tools are aimed at giving marketers clear visuals to get buy-in from stakeholders for mobile site speed investments. The Mobile Scorecard taps Chrome User Experience Report data to compare speed of several sites on mobile. That’s the same database of latency data from Chrome users that Google started using in its PageSpeed Insights Tool in January. Google says the Mobile Scorecard can report on thousands of sites from 12 countries. As a guideline, Google recommends a site loads and becomes usable within five seconds on mid-range mobile devices with 3G connections and within three seconds on 4G connections. To put the Mobile Scorecard data into monetary perspective for stakeholders, the new Impact Calculator is designed to show just how much conversion revenue a site is missing out on with slow loading speed. The conversion Impact Calculator is based on data from The State of Online Retail Performance report from April 2017 that showed each second of delay in page load on a retail site can hurt conversions by up to 20 percent. The calculator shows how a change in page load can drive revenue up or down after marketers put in their average monthly visitors, average order value and conversion rate. Google created a similar tool for publishers called DoubleClick Publisher Revenue Calculator. The Mobile Scorecard and the Impact Calculator can be both be accessed here. The post Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2EUCfqF The post Simon Says Episode 007 – Using the C.L.A.M. Method to Attract Prospects on Facebook? appeared first on MLM Nation: Network Marketing Training | Prospecting | Lead Generation | Leadership | Duplication | Motivation. via MLM Nation: Network Marketing Training | Prospecting | Lead Generation | Leadership | Duplication | Motivation http://ift.tt/2HOtAU6 We all know that network marketing is a journey of ups and downs. Here’s a special episode where you get to hear from 3 six figure earners: Lorien Cameron, Josie Tong, and Charlotte Venter on the lessons and worst moments in their network marketing career. This is taken from one of the most popular training segments at the recent NO BS NO HYPE Event in Brisbane, Australia. In this Episode You’ll Learn:– Why worst moments make you Recommended Resources Mentioned On ShowRecommended Interviews373: How To Lead With Purpose And Vision by Lorien Cameron Contact InfoLorien's Facebook What Did You Learn?Thanks for joining me on the show. So what did you learn? If you enjoyed this episode please share it on social media and send it to someone that needs extra motivation in their MLM business. Do you have any thoughts or comments? Please take 60 seconds to leave an HONEST review for the MLM Nation Podcast on iTunes. Ratings and reviews are extremely important for me to make this show better. Finally, don’t forget to subscribe to the show on iTunes so that you get updates and new episodes downloaded to your phone automatically. Click Here to Subscribe via iTunes Click here to Subscribe via Stitcher Click Here to Subscribe via RSS (non-iTunes feed) The post 455: Lessons and Worse Moments from 3 Six Figure Earners by Lorien Cameron, Josie Tong, and Charlotte Venter appeared first on MLM Nation: Network Marketing Training | Prospecting | Lead Generation | Leadership | Duplication | Motivation. via MLM Nation: Network Marketing Training | Prospecting | Lead Generation | Leadership | Duplication | Motivation http://ift.tt/2GKqXl6 Today marks the closing ceremonies of this year’s Winter Olympics and Google’s final Snow Games doodle. During the last 17 days, the Google doodle team of artists, engineers, production staff and sound designers has created an animated image for each day of the competitions. “Now that we’re at the tail-end of the Games, and the final finish-line has been crossed, everybody takes a much needed break to enjoy the fireworks and their new friendships,” writes Google on its Google Doodle blog. The series featured a cast of competing animals, all honoring the athletes and games at PyeongChang’s 2018 Winter Olympics. Each doodle was animated, included audio, and led to a search for “Winter Olympics” on Google’s US homepage and most of its international pages. Two of the doodles played double-duty as Winter Olympics doodles: one posted on Valentine’s Day and the other to mark the Lunar New Year. Here are screen shots for all 17 of Google’s Winter Olympics series: Day 1Day 2Day 3Day 4Day 5Day 6 and the Valentine’s Day DoodleDay 7Day 8 and the Lunar New Year DoodleDay 9Day 10Day 11Day 12Day 13Day 14Day 15Day 16Day 17You can see the fully animated doodles with sound on Google’s Snow Games website. The post Winter Olympics Day 17 Google doodle marks the end of the 2018 games appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2osgILq
Netflix completely transformed the way we consume film and television. Now, it's leading the way in digital marketing strategy. Here's why.
via ShoeMoney http://ift.tt/2EOcBn4 Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land:
Recent Headlines From Marketing Land, Our Sister Site Dedicated To Internet Marketing:
Search News From Around The Web:
The post SearchCap: Google Assistant updates, search referral growth & marketing efforts appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2orNJqc One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy. With a lot of real-time data and the ability to accurately attribute success back to effort, it is instant gratification at its finest. But often after continued success, marketers face the dreaded performance plateau. Here are three go-to strategies to try when you find you are stuck with wheels spinning in neutral. Never underestimate the importance of UX testingEven a small boost in conversion rate can make an enormous difference in results for a program. Not only does it have potential to boost top line revenue, but it can have a significant impact on bottom line results. Most marketing leaders find making the business case for user experience (UX) improvement work a slam dunk as minimal gains result in significantly increased revenue. However, it is often easier to preach the importance of testing and focusing on the user than to actually practice this belief. Here are some tips to keep in mind to make the most of your UX optimization efforts.
Rethink past approachesWith a constantly changing marketplace, evolving online behavior, and ever improving digital marketing technology, a tactic tested in the past may perform very differently today. Here are some suggested plans of attack:
Keep marketing after the saleFocusing on customer Lifetime Value (LTV) and retention, rather than limiting your view to just the initial sale, opens up substantial profitability for your existing acquisition efforts. This extends across multiple marketing channels.
SummaryPerformance plateaus happen to the best of marketers, but they don’t need to stick around for long. Get creative and think outside of the box. Double-down on conversion optimization, rethink and refine previous marketing tactics, and market for maximum LTV. These suggestions should help you move beyond current results and take your digital marketing performance to the next level, allowing you to increase revenue, expand your reach, and improve your profitability. The post 3 ways to revitalize your digital marketing program appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2EPErLL Community Corner: Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan2/23/2018
In today’s edition of the Search Engine Land Award Winners spotlight series, MediaHub’s associate director of search shares more about the Royal Caribbean search campaign that earned the agency its “Best Enterprise SEM Initiative for Travel & Lifestyle” award. UPMC Health Plan’s Zach Cole is also featured. His team was named the “Best In-house Team of the Year for SEM” at last year’s awards event. The 2018 Search Engine Land Awards will be hosted on June 12 in Seattle, Washington as part of the SMX Advance Conference after hours events. First launched in 2015, this will be the fourth consecutive year for the Search Engine Land Awards. And while the event is just over three months from now, the deadline for submitting an entry is nearing. The early-entry deadline for this year’s Search Engine Land Awards is March 31, with applications accepted through April 13, 2018. There’s still plenty of time — and this year’s event includes seven new award categories. If you’re considering whether or not to submit an entry, be sure to check out what winning has meant to agencies like iCrossing, Precis Digital and SapientRazorfish in our previous interviews with last year’s winners. Best Enterprise SEM Initiative for Travel & Lifestyle: MediaHub
“In addition to truly believing the campaign we put together for Royal Caribbean was a great success, we also wanted to showcase our search skills as an agency on a larger stage,” says Casey Barth, the associate director of search for MediaHub. To decide which campaign to submit, Barth says the team created an in-depth process to make sure they were not only demonstrating their best work, but giving as many data points and supporting information as they could. “It started with generating ideas for submissions across all offices, voting on what we felt was the most award-worthy, and then putting a dedicated team member in-place to aggregate data and craft the submission,” says Barth. The associate director of search says the win was huge for her team, and has echoed the importance they put on Search within a marketing campaign. When asked what she believes was the key ingredient of the campaign that helped the agency take home the trophy, Barth says she thinks it was the mix of smart optimizations, and “cutting-edge” testing that helped drive performance. “In addition to submitting one of our top performing campaigns, we also considered all of the strategies implemented from leveraging remarketing audiences and expanding into new markets to establishing a cross-device strategy.” According to Barth, the Royal Caribbean campaign did an excellent job of showcasing the agency’s strategy, and demonstrated MediaHub’s goal to help clients earn the largest share of attention in a competitive search landscape. “It was validation to the hard work we put into driving client success, dedication to staying on top of the latest industry trend, and our search practice as a whole,” says Barth of her team’s win. Best In-house Team of the Year for SEM: UPMC Health PlanUPMC Health Plan’s Zach Cole and Chris Daley were part of the team named the “Best In-house Team of the Year for SEM” at last year’s Search Engine Land Awards event. “We’re huge fans of Search Engine Land and the creative thinking and next-level knowledge that they feature,” says Cole, “When they Landy Awards launched an In-house Team of the Year category, we, of course, wanted to put our work to the test of the industry experts.” Cole notes how nice it is to have search-specific award opportunities where his team can demonstrate its innovative and effective search campaign strategies to other professionals in the industry. “Good work tends to speak for itself, but it’s always nice to discuss the process and share out more of the behind-the-scenes work that only search professionals would understand,” says Cole, “Plus Chris and I have a really great relationship (perhaps having a small team is an advantage in some ways) so it’s always fun to talk about that dynamic as well.” When considering how to put together their award entry, Cole says, for his team, it’s always about telling a story. “We start with the foundation of search performance — results, results, results — and shape the narrative from there.” According to Cole, it took a few days to put the submission materials together. “The general approach is to take a hard look at all the search work we’ve done for the year, outline the narrative, prepare all the documents to share out, and then, of course, take our annual glamour shot. We also share it out with a few other stakeholders in the company, put on the finishing touches, and finally submit.” Cole says the team’s winning entry went well beyond simply featuring search insights and results by including details that demonstrated how the team’s search strategy showed empathy for the intended audience and ability to collaborate with other teams. “We also talked about exploratory methods to uncover learnings from other key groups, and intense research of the problems B2B decision makers are turning to search to solve,” says Cole, “That, combined with relentless monitoring and optimization that you’d expect from dedicated search pros, led to a great campaign and result.” Cole believes their holistic approach to search really helped drive the team’s success, and says that the award was met with an overwhelming positive response around his department and the UPMC organization as a whole. He also shared that being recognized as a Search Engine Land Award winner has helped elevate the paid search channel within the department, creating more of an appetite around paid search and the drive to push more boundaries with new campaigns. “As a small in-house team, we truly valued the recognition and reinforcement of our approach to the competitive search space — especially on a global scale!” If you want to join the esteemed list of Search Engine Land Award winners, please submit your entry before the early entry deadline of March 31, 2018. Submissions will be accepted through the final deadline of April 13. The Search Engine Land Awards team has added several new categories this year, including Best Search & Social Media Marketing Initiative, Best Research Initiative by an Agency or Individual and Best Boutique Agency for SEO and SEM. You can learn more about the upcoming awards event and how to submit your entry at 2018 Search Engine Land Awards. Stay tuned to this column, as the next Search Engine Land Award winners featured will be “In-House Team of the Year for SEO,” “Best Retailer Search Marketing Initiative for SEM,” and “Best B2C SEM Initiative for Enterprise.” The post Community Corner: Spotlight on Search Engine Land Award Winners MediaHub & UPMC Health Plan appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2sRPZg2 |
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