One of the joys of digital marketing is the ability to quickly see the results of an implemented strategy. With a lot of real-time data and the ability to accurately attribute success back to effort, it is instant gratification at its finest. But often after continued success, marketers face the dreaded performance plateau. Here are three go-to strategies to try when you find you are stuck with wheels spinning in neutral. Never underestimate the importance of UX testingEven a small boost in conversion rate can make an enormous difference in results for a program. Not only does it have potential to boost top line revenue, but it can have a significant impact on bottom line results. Most marketing leaders find making the business case for user experience (UX) improvement work a slam dunk as minimal gains result in significantly increased revenue. However, it is often easier to preach the importance of testing and focusing on the user than to actually practice this belief. Here are some tips to keep in mind to make the most of your UX optimization efforts.
Rethink past approachesWith a constantly changing marketplace, evolving online behavior, and ever improving digital marketing technology, a tactic tested in the past may perform very differently today. Here are some suggested plans of attack:
Keep marketing after the saleFocusing on customer Lifetime Value (LTV) and retention, rather than limiting your view to just the initial sale, opens up substantial profitability for your existing acquisition efforts. This extends across multiple marketing channels.
SummaryPerformance plateaus happen to the best of marketers, but they don’t need to stick around for long. Get creative and think outside of the box. Double-down on conversion optimization, rethink and refine previous marketing tactics, and market for maximum LTV. These suggestions should help you move beyond current results and take your digital marketing performance to the next level, allowing you to increase revenue, expand your reach, and improve your profitability. The post 3 ways to revitalize your digital marketing program appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2EPErLL
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