Read a complimentary copy of the latest Forrester Wave™: Mobile Engagement Automation, Q3 2020 report and understand the vendor landscape. The mobile-first consumer is different. They are tech-savvy and are aware that brands collect a ton of data about their tastes, preferences, likes, and more. They expect marketers to use these insights and then engage them with personalized and relevant communication across channels. The challenge for marketers. Unfortunately, marketing and product teams often struggle to meet these expectations. A typical marketing department is usually stuck with a complicated network of tools for campaign management, automation, analytics, and more. These tools are siloed and provide an incomplete view of the consumer journey and behavior. Instead of leading with consumer insights, marketers often end up running campaigns first and then rely on reporting tools to see if it worked. New tools to solve this challenge. Customer-obsessed brands are adopting new-age tools such as MoEngage, which allows marketers to gain insights into consumer behavior and then engage them with personalized messages across mobile, email, and the web. Download a free copy of the Forrester report hereRaviteja Dodda, Co-founder & CEO, MoEngage said, “In the last couple of years, MoEngage’s platform has been adopted by top brands such as Ally Financial, Hearst, Samsung, McAfee, CIMB Bank, Deutsche Telekom [T-Mobile], Travelodge, Flipkart, OYO and more. This is a powerful validation of MoEngage’s insights-led engagement solution for the customer-obsessed growth teams who like to deep dive into customer behavior data and then engage them across channels” Reputed analysts such as Forrester echo these sentiments. In The Forrester Wave™: Mobile Engagement Automation, Q3 2020 report, they recommend that brands “look for vendors that can factor in customers’ past engagement and behaviors to improve personalization in the form of featured products, message content, message format, and channel.” Dodda added, “I am pleased that we are recognized as a strong performer in the Forrester report. Processing over 60bn customer interactions and delivering over 50bn messages to 500m customers every month, MoEngage is one of the fastest-growing companies in this space and is one of the highest-rated by customers on websites such as Gartner Peer Insights and G2.com.” The post Report: Insights-led engagement for the mobile-first consumer appeared first on Search Engine Land. via Search Engine Land https://ift.tt/31sy7HK
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The articles I’ve been writing on the blog the past few weeks are all related to a theme that might... The post 7 Steps to Be the Creative Writer Who Doesn’t Elicit Eye-Rolls from Their Colleagues appeared first on Copyblogger. via Copyblogger https://ift.tt/2FZw2ef Quick story: I had a guy in my group years ago… he was very good on stage, an amazing closer, great at getting new people started and worked like a maniac. This guy was a machine and he ended up hitting a pretty high rank in the company. The challenge was, it was like he was on a treadmill… People in his group would hit a certain rank… plateau and then start to fizzle out. But since he was so good at personal production, he could replace them. Only to see the next up and coming leader fizzle out as well. The problem was pretty obvious… When he was on stage, it was all about him. All about how much money HE made… All about the fancy car HE drove… all about how great of a leader HE was. Believe it or not, he actually talked about himself in third person to edify himself. LOL If anyone didn’t follow his system to the tee, he would chastise them publicly and if you didn’t recognize him on stage when you hit rank, he would disown you. Unfortunately, he was hugely un-coachable and his ego had the best of him. No surprise, he needed to quit and join the MLM cycle of insanity hopping from deal to deal. It was sad because he had all the talent in the world required to become a legend… but his ego simply couldn’t allow what is one of the biggest keys for going from being a good leader to a truly great leader.
Make note of this little gem: Good Leader vs Great Leader
He was really good at inspiring confidence in him… the self-edification actually worked to a certain degree. And because he demanded public edification, those not knowing his demands thought he must be God’s gift to Network Marketing. Because his ego couldn’t stand anyone else getting the glory, he completely sabotaged himself. Here’s another little quote you’ll want to keep in your mind throughout your networking career – this is a good one, you’ll like it:
Eventually, people ended up realizing his ego was bigger than Texas. The resentment built over time caused his leadership to essentially withdraw from him and the sentiment among the producers was that he was an egomaniacal self-centered asshole. If you enjoyed this message, please feel free to share it and let’s help create some legendary leadership! Let’s do BIG things! Matt Morris You may also READ our previous blog post about “How to Be a Great Leader in Network Marketing” Want Some Advanced Training on Leadership?Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders. Learn How To Overcome Every Major Objection in Network Marketing:Go to https://www.overcometheobjection.com/register-now for the FREE overcoming objections training. Go Make Life An AdventureBe sure to check out my Facebook and Instagram account for daily motivational and inspirational content. The post Good vs Great Leadership: Know the Difference appeared first on Matt Morris. via Matt Morris https://ift.tt/34zUBsA Google has launched a new AdSense reporting page, the company announced Tuesday. The new Reports page will be rolling out in phases and it could be up to two weeks before it reaches all publishers. New data constraints. Google has restricted reporting data to the last three years for all AdSense products. With the exception of billing and payments data, it has also removed all AdMob and YouTube reporting data. This limitation will make reports more accurate, Google said. Historic data can still be downloaded from the old Reports page or the new Reports page, where it will be accessible until the end of 2020. Old Reports page will remain temporarily available. Publishers will be automatically opted into the new Reports page when their accounts are updated. However, the previous iteration of the Reports page will remain accessible until the end of September. The future of AdSense. The AdSense API will be upgraded in 2021 with more parameters and signals. Over the next year, Google will prioritize enabling publishers to get more insights from the data they already have by contextualizing reporting data with suggestions. Why we care. The new Reports interface should make it easier for publishers to manipulate and visualize their data. It also adds more in-product help via hover-over information icons. These improvements can help publishers identify trends, compare important metrics and learn more about how their account is performing. Publishers that want to download data that’s more than three years old should do so before it’s gone for good, which would be the end of 2020 if you’re using the new Reports page or the end of September if you’re on the older version. The post Google’s new AdSense Reports page makes it easier to toggle and visualize data appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3aUkDYx In our ongoing coverage of Bing’s search ranking factors, which the company listed out when it published its new webmaster guidelines, I sat down with Bing to talk to them about some of those factors. This is from our interview with Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land about What SEOs need to know about Bing Webmaster Guidelines. We already dug into the fact that Bing uses user engagement metrics in its search ranking factors. Now we cover author and site reputation, completeness of content, transparency of authorship and negativity as signals Bing uses in rankings. This conversation begins at the 36 mark into the video and ends at about the 47 minute mark: Author reputation ranking factorI asked Bing about how the search company uses author reputation as a ranking factor. Canal, principal program manager at Bing, Microsoft, said “I will take the example of coffee. If you search for [coffee grinder] you may want, most customers certainly in the United States want the basic coffee grinder that is, I don’t know, $25 in a shop and that’s it this is good they are satisfied by this. But the professional or the people who really love coffee are not interested in the cheap coffee grinder. They want to leave the expert things that will grain the coffee in a special way and so on. And for this based customer they really want to get the expert answer from specific individuals in the U.S. that are writing high-quality blogs, high-quality information, that are high-quality reviews.” “And then this is what they really matter is having knowledge and understanding that the people who hold this content is trustable, it’s high quality. So coming back to you, Barry obviously you are one of the top, if not the top on search engines and when we search engine here we may be more interested by your articles by some others people that do some random SEO comments about SEO or ranking. They said you become the authority, we believe that we know and we will know even more moving forward that you are a celebrity knowledgeable on search engine and so we will promote your content because you write high-quality documents.” Olson, Head of Evangelism at Microsoft said, “but we probably wouldn’t rank you for COVID.” I asked a hypothetical question, would Bing know that Barry Schwartz published an article on The Verge, a site I have never written anything on, but my author name is there? Canal said, “we may not know at the start because you may have another Barry Schwartz.” But over time Bing may learn that if I continue to write at that site over time, he explained. Site reputation ranking factorHow does Bing determine the reputation of a specific web site? Canal shared another example, he said “let’s take the example of a virus today and okay if you type COVID-19 or things like that what matters? Is it Wikipedia because we see some interesting content on each and everything. Or are you more interested in WebMD or some government sites that provide the latest on this thing? Or are you interested in a document that you may post on COVID-19 and you did in Search Engine Land? And at the end, it is really about mapping and understanding that this website is an authority for that domain, for this specific domain. And it’s all about understanding that authority means there is very trustable content there that we can use for to link customer and satisfy the intent of a customer. And so a lot of techniques in play to really understand and classify internet content, internet domains, internet hosts and so on and associate okay this is repeatable on specific topic.” It sounds like Bing, over time, can learn and then classify a website to be about a specific topic. Completeness of content ranking factorOlson shared an example of what this means, she said “you don’t have to have the history of everything on a single page. Where I made the case for this is we have there’s so many websites, and this falls in a couple different areas, so you say that you won’t believe the amazing change between Mary Kate and Ashley and Full House versus today. And it’s an article that every page is just links everywhere or ads everywhere, and instead of showing the before-and-after photo you have to go through 75 pictures to get there. It’s like it is not complete content you, have to literally go through 75 different pages. So that would be considered not complete in my mind.” “But just making sure that you have an article that’s a full article. If you’re talking about a topic that you don’t just say one word or a sentence or an h1 tag but you actually are then completing that thought, you complete the answer. So that again going back to the quality it’s useful and relevant based on the query and to the user set. So they don’t have to click through 40 pages to get the answer,” she said. Transparency of authorship ranking factorDo you want every piece of content to have an author, I asked them? Olson said, “no, not every piece has to have an author. Part of the transparency was the understanding, is this written by a person? Is it a corporate entity? Because there’s content that gets scraped and republished, so for me on the transparency side was understanding who like is there an actual author or person,” she said Olson gave an example, citing her own writing. “I write on the Microsoft Advertising blog and that gets associated with me but sometimes I write for Microsoft Advertising where it’s not necessarily me as, Christi talking about a topic.” She explained that it is about “being able to say like who did someone write this or is this on behalf of a brand or a subject.” Negativity as a ranking factorPart of the ranking factors include negativity, such as Bing might demote name calling, offensive statements, like negativity on the web. “Back to when Bing participated in something called the Trust Project they asked questions such as “is it a true statement or is it just derogatory? Am I saying horrible things about somebody that are unsubstantiated claims, is there any truth or backing behind it?” Olson said. That goes back to knowing who the author is, are they a trustworthy source or quality source, are you citing websites that are known to have false information or false data, she said. “I can say that I held a party and it was the biggest party in the world, but if you see my living room could I really hold the biggest party in the world in my living room?” How can you know if you can trust the source or not? She explained it goes back a bit to the level of discourse. For example, does an article have citations and references to data sources? “So it goes back to that so if you’re making a statement whether it’s positive or negative, do you have data to back it up, is it a trustworthy data source, do you provide those links?” she said. The post A deeper dive into more of the Bing Search ranking factors appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3hrFsNz It’s no secret to paid search marketers that COVID-19 has hugely impacted performance and advertisers’ ability to spend on paid search marketing in ways varied across industries and business situations. There have been plenty of articles written on some of these shifts. Here I’d like to talk about the 2020 trends affecting paid search marketers that have nothing to do with the pandemic, and how to think about them moving forward. The death of the tabletLooking across a collection of long-standing Tinuiti advertisers, tablet spend growth for Google US paid search started to take a dive in Q4 2019, going from 5% growth last Q3 to 22% decline in the final quarter of the year. The trend has only gotten more pronounced in 2020, with spend declining at least 45% each of the first two quarters of the year. While device trends can certainly be a result of advertisers shifting strategies, the magnitude of the decline makes it clear this is more than just advertisers pulling back on tablets. Indeed, global tablet shipments have declined steadily since a high observed in Q4 2014, according to data from Statista. In Q4 2019, shipments were the lowest they’d been since Q3 2012. With larger smartphones packing better functionality steadily eroding the value proposition of tablet devices, tablets just don’t seem to carry the same demand as in the early goings of the device type. In turn, the volume of searches happening on these devices just isn’t what it used to be, and paid search advertisers are seeing a corresponding decline. For paid search managers, this really just means it’s becoming less and less important for many to focus as much attention on traffic coming from these devices. While it’s still useful to check in and make sure there’s not a significant volume of inefficient spend coming from tablets, the likelihood of that being the case continues to decline over time, with tablets now accounting for just 4% of Google search clicks for Tinuiti advertisers. This is also true of spend coming from the search partner network, which is now minimal after years of decline. 2019 updates put the fork in Google search partner shareGoogle announced in March 2019 that Shopping ads featured on Google image search would be grouped with the core search network as opposed to the Search Partner Network. This followed a decision by Yahoo to turn to Microsoft Ads for its search ads, severing a relationship that saw some Google search partner traffic coming from Yahoo. These changes led to a steep decline in the click share coming from search partners for Shopping in particular, and by the end of Q2 click share for both text ads and Shopping was below 1%. While the Search Partner Network been a divisive source of paid search traffic over the years given the lack of control advertisers have overbidding and placements, I’ve long found that the efficiency of this traffic is typically in line with that of traffic that comes from google.com. This is because of an inherent discount for search partner clicks that usually roughly lines up with how much lower conversion rate is for search partner traffic relative to the core network. Alas, after years of decline the search partner network is now so small that the debate on whether to target these sites isn’t very important these days. 2020 has also seen the decline of another contentious source of paid search traffic in broad match. Broad matches now account for just 10% of nonbrand Google paid search clicksBack in the first half of 2016, the share of nonbrand paid search clicks attributed as broad matches in Google search query reports was up above 25% for the median advertiser. Fast forward to Q2 2020, and that share is now just 10%. So what happened? Did advertisers pack up their keywords and say no thank you to broad match? While advertisers can choose to deploy different keyword strategies over time, particularly when transferring management from one agency/consultant to another, the decline observed over the last four years appears to be the result of Google’s ever-changing definition of close variants over time. Indeed, looking over at the share of total exact match traffic (including close variants) which come from close variants, we find that share has gone from 12% in Q1 2016 to over 40% in Q2 2020 for the median advertiser. With the current definition of close variant restricted to anything Google deems to have the “same meaning” as the keyword, it’s hard to imagine the definition getting any broader from here. The infusion of so much traffic that would formerly have been considered broad match into close variants means advertisers need to stay vigilant in evaluating search query reports to identify situations which warrant keyword negatives. Not all close variants are poor matches, but many do see meaningfully different performance than true exact and phrase matches on the non-brand side. Many marketers have long limited the keywords deployed on broad match in order to limit how many poor matches might be pulled into the queries driving ad impressions. With close variants now more or less taking the place of broad match, strategies like avoiding broad match keywords won’t suffice for keeping query-to-keyword matches tight. Advertisers will have to remain vigilant regardless of what match type a keyword is set to. ConclusionThere are a lot of moving parts going on in the world right now, with different regions moving through different stages of restricted movement in waves across the United States, sometimes having to revert to prior stages of safety precautions. This scattered reality will likely continue for the foreseeable future and have significant impacts on paid search performance that varies by locale and industry. That said, some underlying trends have been taking shape for years and aren’t very much the result of current events. Understanding current performance necessitates an understanding of these shifts as well as those springing up due to COVID-19. The post 2020 Google paid search trends that have nothing to do with the pandemic appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3huOxFb The post SEL 20200825 appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2YxOX6b When it comes down to it, “content” is simply information. And in an age of information (and opinion) overload, your... The post How to Hook Your Ideal Prospect with Content that Connects appeared first on Copyblogger. via Copyblogger https://ift.tt/3jadwOA I talked to my CPA yesterday… Anything to do with taxes and accounting, for me, is like nails on a chalkboard. I know taxes are a necessary evil but I still resent having to take a portion of my hard earned money and give it away to the government to mis-spend. It got me thinking about another tax we pay as entrepreneurs. It’s called Success Tax but it works quite a bit differently.
Regular Tax vs Success Tax for EntrepreneursWith regular taxes, you pay those taxes AFTER you earn the money. With success tax, you pay it BEFORE you earn the money. Success tax isn’t always money, although in many cases it is. There are many examples of success tax… Sometimes it’s:
Why You Should Pay the Success Tax to Achieve the SuccessHere’s what makes the success tax even more frustrating. Sometimes you start making money and it seems like you’ve gotten through the tax phase, only to be slapped in the face with it all over again. I struggled for five years before I got full-time as an entrepreneur. At 25, my income blew up to $40,000 per month. I felt like the struggles were behind me and that I had finally made it… Then at 26 I found myself $100,000 in debt. But because I was willing to pay the success tax again, I continued on and became a millionaire at 29. I had a company that was growing consistently month over month and on track to do $10 million in total revenues for the year. Then I got hit with $500,000 in fraudulent charges and it put my company into a tailspin. Six months later I was $750,000 in debt. The success tax almost knocked me out of the game. But because I was willing to pay the tax, I continued on and my income more than tripled over the next 18 months and allowed me to earn far more money than I ever had. The reason far too many fail is because they don’t understand this concept of success tax. Most will never achieve the success they’re fully capable of achieving because they’re unwilling to pay the tax before they achieve success. Then another huge group of entrepreneurs fall out because even after they achieve some amount of success, they’re not willing to pay the success tax again. My friend, paying the success tax is part of the game. If you’re unwilling to pay it, you’re unwilling to succeed at the highest levels. I hope you remember this concept when you feel frustrated, defeated and like all hope is lost. Education: Best Strategy to Reduce your Success TaxThe good news is, just like there are strategies to reduce your taxes, there are strategies to reduce your success tax. The success tax reduction strategy is called education. When you learn more than other entrepreneurs, you cut your learning curve dramatically. And while no amount of education will cut your success tax to zero, you can sure as hell pay a lot less! Invest a small amount of money in education, or you’ll pay a lot more in success tax. The great news is, you get to choose. Let’s do BIG things! Matt Morris Top Network Marketing Speaker and Trainer You may also READ our previous blog post about “How to Become Wealthy: Tip from a Millionaire Marketer” Want Some Advanced Training on Leadership?Feel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders. Learn How To Overcome Every Major Objection in Network Marketing:Go to https://www.overcometheobjection.com/register-now for the FREE overcoming objections training. Go Make Life An AdventureBe sure to check out my Facebook and Instagram account for daily motivational and inspirational content. The post Why You Should Understand the Concept of Success Tax appeared first on Matt Morris. via Matt Morris https://ift.tt/31rusKm There is still considerable gender inequality in SEO. In 2015, female SEOs represented about 30% of the industry, according to a survey from Moz. That percentage hasn’t budged in five years, according to a new global survey of 652 SEOs from North Star Inbound. Men represented 68.4% of survey respondents, while women were 29.3%. A small percentage declined to state or identified as non-binary. U.S. slightly worse than average. Broken down by geography, the U.S. numbers were somewhat more skewed than the overall sample. Male SEOs comprised 70% of respondents. However there were even greater male-to-female ratios in Asia, the U.K., Australia and Central and South America. One thing to keep in mind: the sample of 652 respondents means that when it’s segmented by geography, the numbers may become too small to be representative. But, the data is consistent with other, previous surveys. Geography and SEO gender diversity The pay gap remains. A recent BrightLocal survey about people working in local SEO specifically found a pay gap of roughly 14% between men and women. Men were also more likely to occupy senior roles in agencies. The North Star Inbound survey found that across the board women were making and charging less than their male counterparts, whether in agencies or as freelancers. For SEOs who use retainers, “those identifying as male charge a median retainer of $2,250 a month while those identifying as female charge a median of $1,750.” Among those billing on a project basis, men were charging nearly 67% more. Male freelancers reported “a median of $5,000 vs. $3,000 for female-identifying SEOs.” The disparity was even greater for agencies charging by project: $8,750 per project for men, $2,250 for women. In-house, technical SEO and freelancers. Findings from in-house SEOs in the North Star Inbound survey were somewhat encouraging. Women and men equally “reported strong levels of interdepartmental cooperation and support for SEO priorities.” And, women appear to be slightly more satisfied than men with in-house support, staffing, budget and tools. But in technical SEO, there’s a significant gap between men and women. Roughly 22% male respondents identified themselves as technical SEO experts compared to just under 13% of women. Finally, women were more likely than men to be SEO freelancers: 17.7% for women vs. 10.6% of men. The survey hypothesizes this is due to the greater need for flexible scheduling among women. “Part of the appeal may be flexibility around childcare, but control over income was also a factor for some of the SEOs we interviewed,” North Star Inbound explained. Why we care. Organizations that feature greater diversity in their leadership teams are more likely to be innovative with corresponding revenue growth. Indeed, diversity is good for the bottom line. But, overcoming institutional bias and gender discrimination is an ingrained and even structural problem that will take concerted effort over a period of years to overcome. While there are some areas to be optimistic about in the survey data — and despite some very successful, high profile female SEOs in the industry — there has been only limited progress in the past five years. Clearly, we need to do much more in the way of training, mentoring and cultural change. RELATED: 13 stories of women who are shaping the SEO field The post More than 70% of SEOs in the U.S. are men, make more than female colleagues appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3hrAArJ |
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