It doesn’t matter how beautiful your website is, if your content doesn’t stand up to scrutiny, then you’ll miss out on web traffic. And missing out on web traffic means you’ll be missing out on the chance to turn digital visitors into paying customers. You’ve heard that content is king…but […]
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Have you ever read the perfect love story? They’re not that hard to find and most of the classics are full of cliches and when you think about it, the stories really aren’t all that great. You know what I want to read? The perfect marketing story. Yeah, I’d like to see Nicholas Sparks try to write that kind of book! What if marketing is or could be a love story? What would it be about? Who would write it? I would. In fact, it’s today’s post. Check it out. Chapter 1 SEO was an attractive woman. She was tall
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Author authority sounds redundant. It’s not. Authors can garner authority in various ways. On Google, this simply means tagging yourself as an author using the rel=”author” tag. At least that’s what it used to be in the early days. You would get a picture next to your link and a byline. Around 2013, this began to disappear. Google eventually quit using authorship altogether. Recently, however, there have been hints that Google might bring back authorship. This time it might not be so easy to spot. Here’s what you need to know about Google’s new treatment of authorship in their SERPs.
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It seems like every few weeks, Google is tweaking their search engine just a little bit. And ever since Matt Cutts cut himself out of the Google-sphere, Moz and other companies must stab in the dark and hope they get their guesses right. In essence, it’s been quite rare that Google actually announces a major algorithm update since the Matt Cutts departure. When they do announce something, it’s after the fact and after much deliberation on our part. Recently, Google released a major update. They’re calling it the “Medic” Core Update. So, without much further ado, here’s a bit of
via ShoeMoney https://ift.tt/2wimbrv After I deglamorized good ideas, I started thinking about other topics to dissect. Content quality quickly came to mind. So, for a change, this post is not about creating content. It’s about all the care behind the scenes that makes great content possible. Let’s look at 12 important steps meticulous bloggers consistently follow when they The post The Meticulous Blogger’s 12-Step Publishing Checklist appeared first on Copyblogger. via Copyblogger https://ift.tt/2ORlY6l
In one of my recent posts, I touched on picking a product or service to use for affiliate marketing. It should be something that you have both used to your personal satisfaction and believe it can help your readers solve some of their problems. This is ideal, but there are many other factors to consider. The first thing you want to do is choose a niche. Then build out your site to see how it looks. Write some starter content and build your readership. Only then should you start to consider what kind of products you can or should offer.
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There is a freelancer for almost every industry in the world. In this country alone, they make up about one-third of the workforce and that number is expected to increase to more than 50% in the next ten years. There are dozens of platforms online to help you find these workers. All it takes to find the right person for the job is a few clicks of your computer mouse. As an entrepreneur, you likely want to try to do everything. But with this horde of independent contractors all looking for work, why not focus your time and talents on
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Being originally from farm-town USA, I understand the woes of being a connection-less entrepreneur. People don’t understand your mindset. They don’t get why you don’t want to marry your high school sweetheart and take over the family business. Why would you ever leave these fields of dreams? Don’t you want to be buried here? While I went through a Country phase in high school, tractors and cow shit aren’t really my thing. I prefer mountain trails and artsy cafes. Which is why I’m a freelance writer and not a farmer. This is why the Northwest United States is now my
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Anyone who reads blogs on a regular basis probably knows about affiliate marketing. If you’re a new blogger, you’ve probably considered becoming an affiliate marketer. Ads, especially if you’re just starting out, aren’t going to bring in much income. You could build a digital product, but without any traffic, you won’t make any sales. So for new sites and people just getting into the hustle, affiliate marketing is definitely the way to go as you build trust and authority in your niche. Here are a few quick tips for those of you who have yet to get started but are
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Do you remember the old cartoon Captain Planet and the Planeteers? It was a show back in the 90s about five teenagers who could combine their powers to summon their own personal superhero. Their goal was to “take pollution down to zero”. And as far as the fictional world, they did a pretty good job. Marketing is a lot like Captain Planet. You need to combine all of your resources to be successful. Doing one thing well isn’t going to optimize your strategy. You want to do everything well. All of your superpowers need to come together to create the
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