Most sites that teach digital business and marketing have absolutist prescriptions. “You must do this.” “You must never do that.” But the web is a complicated place. And rigid, black-and-white advice will only take you so far. This week, we talked about three ways to navigate the subtleties of conducting business online. On Monday, Stefanie The post Avoid ‘All-or-Nothing’ Advice to Get Smarter about Your Business and Marketing appeared first on Copyblogger. via Copyblogger https://ift.tt/2LcbOeQ
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Google’s products aren’t really products. They’re portals. Just like a highway isn’t really a product even if it’s a toll road run by a private corporation. The real product is access. Google gives access to information. Gmail gives access to communication. How does Google make money from these things? Ads. For a while, e-mail marketing was a free-for-all game. If you did it right, you could avoid spam filters and you were golden. New Rules to Play By Google changed the game. As a user, I’m thrilled. I get to choose when promotional e-mails pass before my eyeballs because Google
via ShoeMoney https://ift.tt/2udF9iJ When I think about social media, I start to sound a lot like somebody’s cranky grandma. Back when I was starting out in marketing, we didn’t have all this Twitter or LinkedIn or Facebook. If you wanted to run an ad, you bought a classified. In the newspaper! Which people had to pay for! Did The post 5 Bad Habits that Will Tank Your Social Media Marketing appeared first on Copyblogger. via Copyblogger https://ift.tt/2upvPHA If you’ve spent any time in marketing discussion groups, you’ve probably heard how difficult it can be to get Facebook to approve your ads … depending on which industry you’re in. You may have thought: “Zuckerberg sure seems like a tyrant who hates marketers.” But when you look at ads from Facebook’s point of view, The post Writing Facebook Ads in a Sensitive Topic? Try These 4 ‘Tricks’ that Work … and Get Approved appeared first on Copyblogger. via Copyblogger https://ift.tt/2L6uOvw It takes a certain amount of strength to be an audience-focused content creator. It’s not for the faint of heart. Because when you know your audience is the source of all good things for your business, you open yourself up to receive a lot of opinions. But sometimes those opinions can also weaken the energy The post 5 Types of Audience Members You Can Safely Ignore appeared first on Copyblogger. via Copyblogger https://ift.tt/2u4DZpt Happy North American patriotism week! With Canada Day and U.S. Independence Day, as well as an abundance of summer sunshine, I think we can all agree that the first week of July is a fantastic time to take a few days off. ? With all of this patriotic vacationing going on, we decided to extend The post How to Defeat the Tyranny of Bad Grammar and Worse Sales appeared first on Copyblogger. via Copyblogger https://ift.tt/2tVKiMh July 4 is Independence Day in the United States, so today we’re honoring the holiday. Hope you’re having a great week, and we look forward to reconnecting tomorrow! Image courtesy Hugh MacLeod. The post Taking Time Off to Honor Independence Day appeared first on Copyblogger. via Copyblogger https://ift.tt/2lQB7br I’ve been thinking about writing this one for quite a while, but I’ve just had a lot of other stuff going on. But I can’t stay silent anymore. We need to talk about a serious issue that’s impeding our ability to have the simplest of conversations. No, I’m not talking about the fraying political discourse. The post Quit Trashing Your Writing Voice with This Rookie Mistake appeared first on Copyblogger. via Copyblogger https://ift.tt/2u2GxUx There are writers. And then there are professional writers. Over my career as a writer and editor, I’ve noticed one key factor that enables writers to perform their craft professionally. I’ve said it before, so you won’t be surprised to hear: It’s the ability to self-edit. A strong self-editor doesn’t just show up to work; The post 3 Ways to Hone the Skill that Can Advance Your Career as a Writer appeared first on Copyblogger. via Copyblogger https://ift.tt/2MJkBFJ |
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