For this report, ON24 looked at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire lifecycle of a webinar, including webinar promotion and registration metrics, webinar interactivity metrics, audience viewing habits, and both live and on-demand attendance and conversion metrics. Inside this report from ON24 you will discover:
Visit Digital Marketing Depot to download the “2017 Webinar Benchmarks Report.” The post 2017 Webinar Benchmarks Report appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2vbRwhs
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As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design (also called dynamic serving), and separate mobile URLs. While it’s easy to identify separate mobile URLs just by looking at your browser’s address bar, telling responsive and adaptive sites apart can take a little more digging around. In my mobile workshops with Shari Thurow at SMX West and SMX Advanced earlier this year, many of the participants were confused as to how to tell responsive and adaptive mobile configurations apart. So, I went through the exercise that I’m going to describe today. Hopefully, it will help some of you make the distinction. If you’re not sure if the site you’re looking at is responsive or adaptive, ask yourself these questions: Does it change shape when you resize your browser from a desktop computer?Responsive sites are meant to change layout based on browser window size (regardless of device), while adaptive sites detect when you are on a mobile device and present different HTML accordingly. Thus, if you know that a site doesn’t use separate URLs for their mobile configuration, you can often tell responsive and adaptive apart by visiting the site on desktop and seeing what happens when you resize your browser window. Want to test this out? Take the following steps:
Can you find the word “responsive” or “@media” in the home page source code?Responsive sites have specific elements within their HTML source code that adaptive sites do not. To check for these elements, take the following steps:
Does the site display different content or a different layout on a mobile device (or when you use a mobile user-agent like Googlebot smartphone)?Adaptive sites generate different HTML for a page based on the user’s device, regardless of screen size. That means that if you are looking at an adaptive site on a mobile device — even one with a large screen — you’ll still be served specific mobile content. We can check for adaptive mobile pages via desktop browser. This is achieved by using a browser extension that allows you to view a site as though you are using a mobile device. Here’s how to test an adaptive page with a user-agent switcher extension on Chrome:
Additional questionsHere are a few related questions I’ve gotten on the subject that may also be of interest: Can you use Chrome Developer Tools to tell adaptive from responsive sites?Yes, but be sure to clear your browsing history before toggling device type from Desktop to Mobile and vice-versa. Then, follow this procedure:
Can a site be adaptive and responsive at the same time?Yes. Sometimes this is called RESS or REsponsive with Server Side Elements. In these cases, the layout is fluid, but server side elements may be used to serve smart banners for app downloads or change the text on the page. Zillow.com is currently like this. If you use a desktop agent to access the site you can resize the browser and the site is responsive, just like merriam-webster.com. But if you access the site from a smartphone user agent detection is used to provide additional device-specific elements like smart banners to encourage app downloads. Likewise, at Vivid Seats our desktop site doesn’t resize, but if you access the adaptive site from a mobile user agent it does. So, our adaptive site is also responsive. You can also have adaptive and responsive pages on the same site. At Vivid Seats, we use responsive pages for event pages, as search behavior doesn’t vary much across devices, but adaptive for certain category pages where we noticed a difference in search behavior that we want to address on the page. The post How to tell whether a site is adaptive or responsive appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2eRbozc Nine months after Google began supporting the ClaimReview markup, designed for fact-checking review of claims made or reported on on webpages, now Bing has added support in their markup documentation. The new section for Bing’s ClaimReview says “ClaimReview annotations should be used to convey that the page contains fact check information. This may be used to display enhanced captions on Bing that help convey this information to users.” Bing said that when you use this tag for your articles and content, it is important that the underlying page meets the following characteristics of fact-checking sites:
Aaron Bradley first spotted this change and said he thinks “Bing will start to annotate search results with fact check information.” Bing has not yet announced anything but that is the logical next step. The post Bing now supports ClaimReview markup for fact labels in search appeared first on Search Engine Land. via Search Engine Land http://ift.tt/2uG1dBm Hot on the heels of Google’s announcement that it has built a job search engine comes Hire, Google’s new recruiting management tool. Available to SMBs, Hire adds an organizational layer into G Suite applications, allowing hiring managers and HR professionals across an organization to manage candidate communications, access historical applicant data, and schedule interviews from one central platform. Many interesting things have been said about Hire in the days since its official launch. Some say Google is taking on LinkedIn and recruiting software providers. Others believe Hire may be the foundation for an invasion of many other verticals (and they’re probably right). While these are all important topics, the most interesting thing about Hire may be its hilariously atrocious technical SEO…
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