I Want To Weaponize You & Your Team Against The #1 Reason People Quit Network MarketingWouldn’t it be nice to know not just the #1 reason quit network marketing, but what you can do TODAY to ensure that doesn’t happen to your organization? I’ve got the answer for you. But first, the back story… When I owned my own network marketing company, I hired the #1 retention firm in the profession run by a guy named Terrel Transtrum. If you’re an owner or executive of a direct sales company, hire him immediately. Seriously, you and your distributors are losing money because you haven’t already. He’s amazing. From his survey’s of thousands of distributors who quit, when asked why they quit, the #1 answer was… The #1 Reason People Quit Network Marketing: Missed ExpectationsSimply put, they expected it to be easier (or better) than it was. There’s a big lesson there which I’m sure you’ve already realized…
When you over-sell and over-promise you end up with massive falloutYes, I KNOW it’s easier to recruit when you make it sound easier. The challenge is that you recruit the wrong people. When you hype it up, you attract people who want something for nothing and you TURN OFF the real leaders who see through your bullshit. And please don’t get me wrong. I’m not saying not to promote your company as amazing. And I’m not saying not to highlight the incredible income and lifestyle potential. But let people know that if they want to win in a massive way, they have to be prepared to work in a massive way.
Prepare yourself for the challenge and EXPECT them because there’s no way of getting around them. I speak from 24-years experience having almost every business challenge known to man thrown at me. It’s been hard. I’ve wanted to quit a thousand times. There have been times when I seriously couldn’t see a light at the end of the tunnel. But I understood that with great reward comes great sacrifice. Hear this: I can tell you with certainty… Zero doubt… The prize has been worth the price… …and it will be for you too. It actually scares me to think of what my life would be like right now had I given up and quit when things got difficult. I thank God for my level of determination. So keep going, my friend. It will be worth it. If you want to discover the 7 specific strategies I’ve used to go from being a broke swimming pool salesman to creating 7-figure results in my network marketing organization…Head over to 7strategiesbook.com. I just released my new book that acts as the starting ground… The FOUNDATION necessary for achieving a high level of success. If you want some advanced training on leadershipFeel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders. I’d love to hear what your biggest takeaway was out of this in the comments below. If you feel like this can add some value to some others, feel free to share it. Take care. If you’d like to learn how to impact others, check out this blog post. Go Make Life An AdventureBe sure to check out my Facebook and Instagram account for daily motivational and inspirational content. Matt Morris The post The #1 Reason People Quit Network Marketing appeared first on Matt Morris. via Matt Morris https://ift.tt/2vUfHmj
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Facebook has reported a massive spike in usage across countries hit by the coronavirus, which is most countries at this point. Last week the company said, “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing new records in usage almost every day.” Traffic without ad revenue. But it immediately qualified that statement. The increased usage wasn’t tied to a corresponding increase in ad revenue: “We don’t monetize many of the services where we’re seeing increased engagement, and we’ve seen a weakening in our ads business in countries taking aggressive actions to reduce the spread of COVID-19.” It’s the same story across the internet, with news publishers losing out from advertisers blocking coronavirus-related content from their ad buys, other social media sites (i.e., Twitter) and Google enjoying record traffic, but without additional ad revenue. Prior to the outbreak, Facebook had continued to see revenue growth in the U.S. but it was suffering declining usage and engagement according to various surveys and analyst estimates. In particular, Edison Research said last year that Facebook had an estimated 15 million fewer users than in 2017. Many of the defections were from younger users who are now using other platforms, including Facebook-owned Instagram, Snapchat and TikTok. Rewriting the narrative. However, the aftermath of the 2016 election and a drumbeat of negative news damaged Facebook’s reputation and credibility with audiences. Large majorities of Americans, according to an April 2019 survey agreed with statements: Facebook “wastes our time” (82%), “spreads unfair attacks and rumors” (61%) and “divides us” (57%). Now with the crisis, as the New York Times writes, Facebook and big tech firms more broadly, have a chance to “change the narrative” around their companies and brands. The so-called “techlash,” like so much ad spending, has hit pause. And the big tech companies can potentially regain control of the conversation about their brands. How Facebook (and Google) handle themselves from now until the end of the crisis will be determinative of whether they can accomplish this — using a mix of genuine empathy, targeted support and shrewd PR. This combination is perhaps exemplified by Facebook’s $100 million grants program for SMBs. (Google just one-upped the company with $800 million in direct and indirect aid to SMBs.) Why we care. Just like Amazon is poised to win big in the aftermath of COVID-19, Facebook is positioned to benefit long term if usage and engagement persist after the crisis is over. The company’s central role in “The Great Hack” will be a dim memory, wiped clean by forgiveness during social distancing. And when it’s all over, months from now, we’re likely to see record ad revenue driven by pent-up advertiser demand. That assumes, however, that the shelter-in-place audience continues with its renewed Facebook habit. More about marketing in the time of the coronavirusThe post Will Facebook’s massive usage increases (eventually) turn into revenue? appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3dyFIJ1 Search marketers are volunteering services support to help small businesses get through COVID-193/27/2020 “Small businesses often get squeezed and forgotten about, but are hugely important for the economy,” said Chris Green, head of marketing innovation at Footprint Digital, “and at a human level, knowing what to do at a time like this is tough.” With the coronavirus outbreak shifting consumer behavior and severely impacting the day-to-day operations of businesses across the world, some digital marketers are going beyond their traditional roles and offerings to extend free, no-commitment services to businesses impacted by the pandemic. Developing new strategies. “I am serving as a ‘matchmaker’ between small businesses who have been impacted by the coronavirus and digital marketers offering pro bono marketing services,” said Lily Ray, director of SEO at Path Interactive, adding that the idea came to her when she noticed there wasn’t a good way for people in need to connect with marketers volunteering their skills. “[I’m] simply trying to help businesses survive this current crisis,” said Valerie DiCarlo of SEO Web Consulting. Independent marketers like DiCarlo and agency marketers, such as Geoff Jackson of Clubnet Digital, who began supporting local pubs and restaurants in the UK last week, have been extending free consulting services with the aim of helping businesses transition to or improve their online strategies. Digital marketing consultant Pamela Lund, president and CEO of That Pam Chick, Inc., is offering free budget and business mindset coaching to SMBs. Helping businesses stay online. Some SEOs are offering technical support that they hope will keep businesses online and potentially increase their visibility. “Many small independent businesses lost all of their cash flow overnight,” said Dallas-based consultant Joe Youngblood, “while web hosting and management are not terribly expensive services their costs suddenly became burdensome to many.” In response, Youngblood has established Gain Local, a small business relief program offering free WordPress hosting and management as well as free Google My Business management. Search professionals with specialized skill sets are finding creative ways to help: Shay Ohayon, owner of the Schema Mark App plugin, is providing Schema markup audits for impacted businesses and is hopes to make more business owners aware of what structured data can do for their organic visibility. Plenty of helping hands. Are businesses taking them up on their offers? “To be honest, business interest was a little slow,” said Footprint Digital’s Chris Green, who has set up Helping Small Biz Online to enable business owners to find his services, noting that “I still have roughly 5-10 volunteers for each business that comes to me, so it’s slow going.” Green’s sentiment was echoed by many of the marketers who spoke with Search Engine Land. “We’ve had some interest for sure, but nothing too major,” said Geoff Jackson of Clubnet Digital, “I think the issue is getting in front of the businesses impacted that would be willing or need to consider something to tide them over.” Open invitations. “This isn’t a business development thing and I’m not charging anything,” said Lund, echoing the sentiment of the other marketers offering their services gratis. “I intend to keep this offer going as long as possible,” said Ohayon. Part of the fear regarding the pandemic comes from that no one knows how long it will last. As such, many of the marketers who spoke with us responded similarly to Ohayon, stating that they would continue for as long as they could or until there is no longer a need. Driven to help. “Companies are legitimately concerned if they can survive the fallout from this,” said DiCarlo, “and frankly, we are all in that same canoe.” DiCarlo was not the only volunteer to express a sense of solidarity with those she is seeking to help. “In 2001 when the dot-com bubble burst, I lost my job at a startup and spent eight months scraping by on unemployment in expensive Southern California,” said Lund. “Those experiences left me with a lot of money anxiety,” she added, explaining that one of her motivations was to help others feel less anxious about money during this time of crisis. Others cited the search community’s response as what drove them to action: “I’ve been totally blown away by how supportive our community is — the time/effort people are willing to put into this (even though their circumstances aren’t brilliant at the moment) is amazing,” said Green, adding “the whole experience has been really affirming that way.” More about marketing in the time of the coronavirusThe post Search marketers are volunteering services, support to help small businesses get through COVID-19 appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2JlNqs4 Google released an update on its efforts aimed at providing support for businesses, health workers and organizations as well as governments during the coronavirus pandemic on Friday. As part of its overall commitment of more than $800 million is $340 in ad credits for small and medium-sized businesses. SMB ad credits. In the coming months, Google said, eligible advertisers will see notifications about available ad credits in their Google Ads accounts. The credits can be used throughout 2020 on ads across the Google ecosystem, including Search, Display and YouTube, and on any campaign types. To be eligible, SMBs will need to have had active Google Ads accounts since January 1, 2019. Additional ad grants. Google is also committing $20 million in ad grants to community financial institutions and NGOs to run PSAs on relief funds and resources for SMBs. In addition, the company said it is increasing ad grants available to the World Health Organization and other government agencies to “provide critical information on how to prevent the spread of COVID-19” from an initial $25 million to $250 million. Why we care. SMBS are particularly vulnerable during this crisis. Google says it hopes to “alleviate some of the costs to stay in touch with their customers.” There are still several unknowns: how much with the typical business receive, how far will the ad credits stretch and will they come in time to make a difference? The credits are aimed at supporting existing customers. Google has long offered starter credits as an incentive for new advertisers. More about marketing in the time of the coronavirusThe post Google pledges $340 million in Google Ads credits for SMBs appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2QT8JWa The massive disruption of COVID-19 is forcing many of us to pivot and rethink everything we do. And right now, everyone in our community needs fresh ideas on how to manage every aspect of this overwhelming situation. That’s where you come in. We’re looking for tips on how to work through the varied challenges so we can learn from each other and offer some hope for control (even if small) during this uncertain time. Share your creative thinking on managing your work – it can be client-facing or something you’ve tried with your staff. We’ll highlight the best on our site and include an excerpt in our newsletter. Here is an outline to follow:
If you would like to contribute your ideas, please fill out this form. The post Tell us: How are you pivoting during the COVID-19 crisis? appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3btkaeY Adopt a dog. How to care for a dog. Buy dog food. Unique searches that generate different layouts and types of displays. The inconsistencies in search results pages are forcing users to review the page before jumping in and making a decision. This results in the uncovering of a “pinball pattern” in eye movement. This eye-catching trend (pun intended) is one of many trends you’ll uncover in MarTech Today’s Enterprise SEO Tools for Content Marketing, Search Intelligence, UX and More. Our free, downloadable guide looks at the trends SEOs and vendors are adapting to. It also features 20 in-depth SEO platform company profiles and the software they offer, including a discussion of the latest functionality that distinguishes the leaders from the stragglers. The post Did you know that users’ gazes follow a pinball pattern? appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2vWEyWM The post SEL 20200327 appeared first on Search Engine Land. via Search Engine Land https://ift.tt/39mxMXZ As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond“ examines the market for digital commerce advertising management platforms and the considerations involved in implementation. The 56-page report reviews this growing market, plus the latest trends, opportunities and challenges. Also included in the report are profiles of 19 digital commerce advertising management platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing. If you’re considering tools for digital commerce campaign management, this report can help you your next steps. Visit Digital Marketing Depot to download “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond.” The post Compare ad management software for Google Shopping, Amazon, and more appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2QM7asS Businesses are continuing to feel the fallout from the coronavirus pandemic, with some forced to temporarily shut down. To help business owners preserve their visibility in Google search, Google has published recommendations on how to properly limit your site’s functionality if you need to pause operations. Avoid disabling your whole site. Disabling your site, even for just a few days, can have a significant effect on your visibility in search, Google reiterated. You still want people to be able to find your business and learn about your products or services in the event you’re just closed temporarily. A full site takedown will make ramping back up more difficult as your site will need to be reindexed. It can also result in Search Console verification failure and a loss of reporting data. Last resort options. If you absolutely need to take your site down, Google recommends the following options:
Consider limiting site functionality instead. If you intend to resume regular operations, Google recommends the following alternatives to preserve your search visibility:
Why we care. Businesses in every industry are seeing wild swings due to the COVID-19 outbreak. Some have to temporarily shut down, but doing so improperly can have unforeseen longer-term consequences for your organic visibility and undermine all the work you’ve put into SEO up to this point. Consider the options that will make it easier to resume business once the pandemic subsides. More about marketing in the time of the coronavirusThe post Businesses should limit, not disable, their sites during temporary closures, Google says appeared first on Search Engine Land. via Search Engine Land https://ift.tt/39kIcrc The post SEL 20200326 appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2QPGAiz |
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