The following article is based on a conversation between Colby Cavanaugh, VP Business Development & Alliances, Integrate and Kate Athmer, VP of Growth, Bombora. Hope is on the horizon that 2021 will be a substantial improvement over 2020 in nearly all aspects of business and everyday life, including the world of B2B marketing. The right data. The right buyer. At the right time.By incorporating digital signals, like intent data within PDM, marketers can learn specific buyer pain points and precisely target buyers as they research possible purchases. To do so, it’s important to get in front of prospects early––as they’re entering the market. After all, according to Bombora’s Company Surge® reporting, only 15% of buyers are in the market for your solution at any given time. Intent data provides insight into your prospect’s interests, so you can determine how and when you engage. Intent data, such as Company Surge® scores, provided by Bombora, identify which businesses are actively researching your product and services more than usual, signaling when and what they want to hear from you. It can be a powerful tool that offers clarity, focus, and precision to your B2B marketing efforts, but it’s also important to use intent data in the right way. Prioritize your targetsTarget account lists can and should come from many sources – whether you’re expanding your current customer base, entering a new market, or looking at expanding into new verticals or geographies, having a focused list of target accounts is important in driving your strategy. Use intent data to prioritize your target account list and understand which buying groups might be in the market for your solution. Discover the value of third-party dataMarketers have long benefited from first-party intent data in marketing automation systems. Today, third-party intent at the account level is also invaluable, especially in terms of inbound leads and website traffic when first-party intent isn’t available. First-party can provide powerful signals, but often prospects are well into their buyer journey by that time. First-party intent shows us when buyers have been on your website and maybe if they downloaded a white paper. With third-party intent data, you can measure intent in places where marketers are doing their initial research on third-party websites. Third-party helps you catch people earlier in the process when they’re just researching ideas or challenges before they get to the point where they’re researching vendors. Reaching buyers before they zero in on specific providers is critical, of course. By doing so, you can help ensure you’re on the short list of brands they are considering. Acquire contact data in a compliant wayWhile it’s important to understand which accounts might be receptive to your message – eventually you’ll need to reach prospective buyers and get opt them in. Integrate helps you do just that. It helps you take your best content and leverage it to go where buyers are doing their primary research and opt them into your communication channels. It also helps you ensure compliance with privacy policies and provides the capability to ensure your data is complete and marketable. Honor the buyer-seller relationship and improve outcomesAs a marketer, your mission is to help people get the information they need at the time they need it, and then promote your message as you go. Marketers should use intent data to inform content development, particularly as they determine the topics of interest to early-stage pipeline prospects. The road forward is paved with intentAs marketers use intent data, they can measure positive impact through to revenue. You can begin by focusing on lead scoring. Use Company Surge® topics to identify audiences. Leverage scores as a means of prioritization in marketing automation and leverage Company Surge® topics to tailor the buyer experience. You’ll find intent data provides the opportunity to improve buyer interactions across a multitude of channels. It also allows for optimization, thanks to improved targeting capabilities and conversion. It brings precision to your marketing. And that should serve you well throughout 2021 and beyond. The post Using intent data to deliver results in 2021 appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3qRM1NV
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E-commerce has grown at an incredible pace and continues to trend upward. Highly-effective e-commerce and affiliate site SEO efforts are more critical now than ever. Securing links to category, product pages, or affiliate review pages is the most important yet most challenging part of e-commerce and affiliate site SEO. Join Kevin Rowe, founder/CEO of Purelinq, on Tuesday, March 9th, and learn link-building solutions and strategies to help you reduce the pain of prospecting and securing critical category or commercial page links. Register for “The Fundamentals of Link Building for E-Commerce & Affiliate Sites in 2021” presented by Purelinq. The post The fundamentals of link building for eCommerce and affiliate sites in 2021 appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3dEyNQO Advertisers have until February 2022 to adjust to Googles new Partner Program requirements2/23/2021 In an email to Google Partner Program members around the world, Google announced changes to the Program structure and badge criteria. The changes were initially slated to take place June 2020, but due to the pandemic will now go into effect beginning in February 2022. This means Partners will have a year to meet the new Program requirements. New requirements. Google said that Partners requested two major changes to the requirements in consideration of the current economic situation and to make badge criteria more transparent:
Partners also told Google that not every Ads manager on teams should be eligible for certification. In response, advertisers will be able to tell Google the number of account strategists in their companies, and “at least 50% of the account strategists you’ve identified will need to be certified in Google Ads” to meet the new requirements. For instructions on how to see the certification status of individual users, see the bottom of this help page. More clarity for advertisers. Along with the changes to requirements, the email said Google wants to provide more clarity around program benefits. To do this, the company is developing new benefits in three main categories to support Partners in the move toward the new requirements:
“The new Google Partners program is exciting for our Search team as it shifts the criteria toward overall account health and employee education by an increased focus on optimization score and account strategist certifications.” said Donny Nordmann, Director, Search at Rise Interactive. Why we care. Google’s delay of the Partner Program requirement changes was a smart move to help the search community during unprecedented times. With many agencies and search marketers being affected by the COVID-19 pandemic and the resulting changes in the business landscape, Google took feedback to improve the changes they planned to make to the Program. Google has also noted that the advanced notifications means advertisers have a full year to meet the Partner Program requirements. Any Partners holding a Partner or Premier Partner badge, will be able to retain their badge status until then: “To recognize the efforts of the large number of partners who are already meeting our new badge criteria, we’ll start extending the new Partner badge in June 2021. The new Premier Partner badge will be available to the top 3% of partners when the new program launches in February 2022,” said the email announcement. The post Advertisers have until February 2022 to adjust to Google’s new Partner Program requirements appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3qUbQNC Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and Google lifts the political ad ban tomorrow. In an announcement yesterday, Google let ad partners know that the previous ban on political ads will now be lifted. The latest ban went into effect in January after the insurrection at the capitol, prohibiting advertisements about the election, results, impeachment, inauguration, etc. A few search marketers reached out to us after the January ban to say some of their ads were mistakenly categorized as political (which a quick appeal could have fixed). Now, to get political ads running again, search marketers will have to use that same appeals tool to have another review within the Google Ads portal. Google is one of the biggest digital platforms for political ads–including fundraising (which has taken a hit since the ban). Their ad disclosures portal shows that political advertisers have spent $750 million since 2018. It’s an interesting conversation–the balance between preventing misinformation and providing advertising services to political groups–one that’s especially sensitive given recent events. Carolyn Lyden Google announces new Search Console feature: AssociationsAssociations lets you connect your Search Console account with other Google accounts, such as YouTube, Google Analytics, Android apps and much more. Associations allow Search Console to pull data from your other Google properties and “can unlock more functionality for your site” according to the announcement. The following properties can be connected via Associations:
Why we care. Marketers are always looking for ways to connect data across platforms, and this is a step in that direction. That includes linking Search Console domain properties to Google Analytics to get better coverage of your organic search results, connecting YouTube videos to your associated website, and publishing apps and extensions to the Chrome Web Store on behalf of your site. Facebook Ads experiences weekend delivery outageIf you noticed huge drops in your Facebook Ads traffic and conversions, it was due to a delivery outage over the weekend. The social media platform saw major disruptions in ad delivery starting February 18 and only resolved the issue yesterday. Most search marketers reported that only their Instagram Story campaigns remained unaffected in the outage. Why we care. When asked for comment, Facebook sent us the boilerplate “We’re still investigating this issue and will take any learnings to improve our systems going forward.” Many marketers saw great campaigns and ROAS torpedoed over the weekend. The ad outage comes on the heels of iOS14’s new privacy release which gives users more control over how they share their data with mobile apps, including Facebook (who says the outage was not related to the iOS update). Apple will pop up a prompt asking users for permission for cross-app tracking, giving people the option to opt out. Some speculate that this outage is just an example of how Facebook will have to adjust given new privacy options: “Feel like their entire marketing architecture has been designed around the Pixel. Regardless, if it’s used or not. Thinking they need to rebuild their architecture from the ground up, to not be based around the Pixel,” said Edan Ben-Atar on Twitter. Mike King to write a book on “The Science of SEO”In a Twitter announcement yesterday, iPullRank’s Mike King announced that he’s writing a book with Wiley Publishing titled “The Science of SEO: Decoding Search Engine Algorithms.” King also won the 2020 Search Engine Land Search Marketer of the Year Award. Expected to be released in 2022, “The Science of SEO” is an approachable guide to navigating the confluence of Information Retrieval, Web Development, Data Science and Artificial Intelligence in Search Engine Optimization. This book is being written in response to the explosion of SEO interest in data science and the technical concepts behind search engines with the goal of creating the definitive resource to formalize the concept of SEO engineering.” SURVEY: Have you tried new martech due to COVID?As many marketers are now working remotely, there’s likely been a change in how you conduct business. But have you also changed the tools you use to do your marketing job? If so, we want to hear about it. Take our martech survey and give us the details on how your use of marketing technology has changed (and how freemium models have affected what you’ve ended up using longer term). More Core Web Vitals for youContinuing our Core Web Vitals conversation, Ian Howells of Traffic Think Tank posted some interesting data for a site on Twitter last week. The graphic shows CWV data for a single site over time. The site went from a 93% “passing” score to 61% in just 9 months. Fellow marketers chimed in with their theories on what could have caused the change: an increase in users, plugin updates, external scripts, audience changes, trends in new devices, and more. While we’ve yet to see how CWV will affect sites in SERPs, the changing data behind the UX metrics is fascinating. Plus, Howells’ point about SMBs trying to figure it out could mean more headaches for marketers. Google Search Console Discover performance report changeGoogle Doodle for Zitkala-Sa’s 145th Birthday. Yesterday, Google had a meaningful Doodle on its homepage for the 145th birthday of Zitkala-Sa. Zitkála-Šá, also known as Gertrude Simmons Bonnin, her missionary-given and later married name, was a Yankton Dakota writer, editor, translator, musician, educator, and political activist. Google malformed response bug. There may be a bug with Google Search Console’s URL inspection tool with sites on HTTP/2. Where Google is showing a malformed response when it should not. Gary Illyes from Google said he will look into this. Google Discover performance report change. Google Search Console made some changes on how it reports Discover data. Google said, “Previously, if a viewer clicked into a Web Story on Discover, then continued from there into additional Web Stories, only the first Web Story was credited with an impression and click. From this date onward, any additional Web Stories that were reached from the first Web Story in Discover will also be credited with an impression and click in the Performance report for Discover. Therefore, you might see an increase in your Discover data.” We’ve curated our picks from across the web so you can retire your feed reader.
The post Bans lifted, ad outages, feature releases, and more CWV; Tuesday’s daily brief appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3kfMGq0 It almost comes down to philosophical questions:
TLDR; Yes, you should bid on your brand keyword… but you need to follow a few basic rules to make it work for you. Now let’s go through this step by step: why should you, how to do it efficiently, how to defend from too aggressive competitors and how to replicate. Why should I give money to Google? I am already in first position.1. Maximize your share of voiceBidding on branded queries helps you prevail on search engine result pages (SERPs). Like CPG brands pay to get extra shelf space at Walmart to increase their purchase intent. Owning more shares of voice on SERP will help you drive more traffic and sales. Moreover, if you combine your PPC ads, local pages, product images, and an efficient SEO campaign then you can occupy most of the SERP. These pages are yours to own: when someone’s looking for your brand, you don’t want to leave space to competition. You need to own the space to position yourself as the leading player. If you want to analyze your share of voice on key terms, you can use a Google Ads analyzer such as Seiso, and it’s free to try. 2. Control your imageYes, organic links are free, but they are generic and you don’t have full control over how Google will display them. The benefit of sponsored links is that you can choose how to present yourself and not be limited by what helps your organic ranking. PPC ads give you the opportunity to :
Additionally, this is also an opportunity to display the five stars of the Seller ratings extensions next to your brand. 3. Defend your brandCompetition may already be buying your brand name. When the user searches for your brand and sees your competition ads in the top results, this is bad. This is where they might learn about them and their claims compared to yours. There is a high risk of missing opportunities because:
Saas comparison websites such as Capterra and G2crowd have built a large part of their traffic acquisition strategy on the “alternative to” keyword space. You need to occupy this space and own the narrative. How to buy brand terms for less?Now, we know you need to own this space, but this does not mean you need to spend blindly on your brand terms campaigns. You need to focus on two things. 1. Avoid wasted spendYou need to segregate your traffic. Not all queries, including your brand name, bring new business. First, isolate negative terms such as “scam,” “fraud,” and exclude them from your campaign. Even better, buy them and redirect them to a specific page addressing the issues, offering positive reviews and customer support options. Then, you’ll need to isolate terms that are not useful for your acquisition strategy: “Guarantee,” “Connect,” “lost password,” “promo coupon,” etc. Those are terms your competition or third parties will position themselves on and are not easy to get listed on through SEO. Yet it is key for you to be listed there. 2. Split brand vs non brand performance in your reportsBrand-related traffic will not behave like generic traffic. CTR is likely to be much higher as people who search for your brand name will be more likely to click on your ads. You need to split your reports and set specific budgets and profitability targets. You also need to split targets and KPIs for market share targets. As a good market practice, you should aim for at least 90% of impression share for your brand keywords. This means that nine times out of 10, your ad will be displayed when a user is looking for you. For generic keywords, 80% of impression share is enough, but as always, this should be monitored with regards to your ROI targets. SEISO can help you understand where you stand in three clicks. Sign up for a free trial and get your Google ads insight report, including share of voice. Example of PPC Diagnosis for Brand / Non-Brand traffic by SEISO What should you do when your competitor is buying your brand?1. Find the competitors bidding on your brandThere is a way in the Google Ads interface to identify who is bidding on your own brand terms.
Some tools or scripts can help you to raise alerts when advertisers purchase a brand keyword. It will help you to monitor it across multiple networks and geographies automatically. 2. Bid on your brand nameTo quickly offset their campaign, you should start to buy your brand immediately. Buying your brand is not expensive because you will have a high-quality score: you are the most relevant on the request, so your CTR should be high. Moreover, even if a competitor is buying the term, the term’s competition should be rather limited. By bidding on your brand term, you create a barrier to entry for competitors who will be given a malus on their Quality Score. They will have to pay dissuasive prices on their cost per click to challenge your position. 3. Contact Google to protect your trademarkYou can also try to protect your brand name with a direct request to Google. Just fill the Google Ads Trademark Complaint form. Depending on your brand name and country, Google will be willing to block your competition. Be aware, like any legal process, this is not always very swift. 4. Make a dealYour competitor may not be aware that he is bidding on your brand keywords! The purchase of a competitor’s brand name in its keyword bids can be done unintentionally, especially in Smart Campaigns or Dynamic Search Ads. Just talk to them! Contact your competitor who buys your brand name directly and ask them to stop. They simply need to add your name as a negative keyword in their interface. Why would they want to stop? This is the conversation you need to have, but they will understand that if they buy your brand terms, you might as well do the same to them. It’s always better to find an agreeable solution whenever possible. Does this mean you can buy your competitor’s brand term as a keyword on Google?Yes you can, but as we just saw, it is not that easy. It depends on the industry you are in:
As a rule of thumb, if they can buy yours, you should be able to buy theirs. As a reminder, it is forbidden by the Google Ads policies to mention the name of the competitor’s brand in your ad text. Beyond the uncomfortable notion of paying Google to appear on its own brand, the key takeaway here is that it makes sense to buy your own brand keywords on Google Ads. However, it must be done thoughtfully:
For more tips and insights on your Google Ads accounts, test the SEISO campaign optimization tool for free: www.seiso.io/en The post The brand name conundrum: to buy or not to buy (your brand name)? appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2ZExLfE Yelp has expanded its Waitlist feature to support takeout diners, the company announced Tuesday. The announcement also includes enhanced analytics for multi-location restaurants, and a new Point of Sales (POS) integration and guest profiles that support “personalized and targeted marketing opportunities.” Waitlist now includes takeout. Previously focused on dine-in experiences, Yelp’s updated Waitlist product now supports both dine-in and to-go customers via the Yelp Waitlist kiosk. Hosts can enter takeout orders in the app, along with pertinent information such as whether the order was submitted online or over the phone, and the type of car to facilitate curbside pickup. The new feature also enables hosts to text customers when their orders are ready, which can help restaurants and patrons maintain social distance during pickup. Repeat customer information, such as phone numbers and dietary preferences, are also stored to streamline data entry on future visits. “For us, the greatest benefit of the new Takeout feature is that we’re able to communicate directly with our guests — for instance, letting them know if their order isn’t quite ready when they arrive and then texting them once it becomes available,” said Nathan Hughes, director of operations at Mr. Stax Inc. (a management company that operates numerous IHOP franchises), “Additionally, it reminds our guests that for future visits they can get on the Waitlist in advance by simply using Yelp.” The takeout feature is available now at no additional cost to restaurants with nine or fewer locations; pricing varies for restaurants with 10 or more locations. Diner analytics. Yelp for Business is now offering enhanced analytics to give multi-location, chain and franchise restaurants brand-level performance metrics. These restaurants can also view data for individual locations, and the platform can highlight outliers so that managers can identify exceptional or underperforming locations. Metrics, which are shown over a given date range, include number of customers seated, number of customers seated via Yelp, seating conversion rates (the percentage of Waitlist parties that were eventually seated) and wait time accuracy. Guest profiles and a new POS integration. Yelp’s new guest profiles enable staff to autofill information, such as seating or dietary preferences, for diners that have visited previously. And, the new Point of Sales (POS) integration automatically updates hosts when a check is paid. Customer information from the POS is combined with guest profile data to give restaurants a more complete picture of their audience, which can then be used to inform their marketing strategies. This information includes the amount spent, what was ordered and who the server was. The POS integration is available to Waitlist customers now for an additional charge. Both the new POS integration and guest profiles support targeted marketing opportunities, the Yelp announcement reads. For users. Yelp has also updated some of its user-oriented search and discovery features. “On the Menu” is a new section for business pages on the web. It displays a restaurant’s popular dishes, links to the menu and includes time-stamped menu photos so that customers have a better idea of whether the menu that they’re viewing is up to date. The platform also updated its dish and photo search capabilities. When a Yelp app user searches for a particular dish, the app will show images of that dish under each business listing in the search results. The company also launched an iOS widget that surfaces restaurant recommendations to users. The recommendations rotate throughout the day. Why we care. “Share of consumer restaurant searches for takeout on Yelp have increased by 3,200% since March 1, 2020, and even recently, as of February 1, 2021, have remained 2,265% above prior levels (YoY),” the announcement reads. The new Waitlist features can help marketers who serve local restaurants accommodate consumer preference for safer dining options. The enhanced diner analytics may help restaurant marketers and owners by providing a holistic view of how their brand is performing, while also providing the flexibility to zoom in on specific locations. The guest profiles and new POS integration may help facilitate operations, and Yelp says the data can be used to target audiences, although it hasn’t provided further detail on exactly what is supported. Even before the start of the pandemic, Google was adding features to its Google My Business product to support restaurants. Now, Yelp is fighting back with more SaaS-like features that offer value to restaurants, providing it with a revenue stream outside of advertising. Its new user-oriented features will also help it maintain relevance with diners, and as a result, restaurants as well. The post Yelp’s Waitlist, analytics and POS updates aim to address shifting consumer preferences appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2Ml1aIK There are countless reasons why you’ll want to learn how to write bullet points. Blog posts, tweets, and tens of... The post How to Write Bullet Points People Actually Want to Read appeared first on Copyblogger. via Copyblogger https://ift.tt/3dOOG7F Google announced a new feature in Search Console named “associations.” Associations lets you connect your Search Console account with other Google accounts, such as YouTube, Google Analytics, Android apps and much more. You can access this feature by clicking here. What are associations. Google said an “association is a connection between a Search Console property, and some other entity or property in another Google service: for example, between a Search Console property and a Google Analytics account, a YouTube channel, or a Chrome Web Store account.” What accounts can be associated. Here is a list of the various Google accounts that you can link with associations:
How does it differ from domain properties. Domain properties replaced property sets in Search Console back in 2019. Domain properties are a way to verify your whole domain in Search Console and see your data across www vs non-www, http vs http, Android app and more all in one place without having to go to each individual property. What associations look like. Here is a screen shot of associations in Google Search Console: Existing associations. You were able to do associations prior and to make it simple, Google said “any existing associations are automatically carried over to the new Associations page.” For example, when I checked my associations, I see my Android App, YouTube channel and Google Analytics account. Why we care. Google will be giving us more information and more data in Search Console and the other services. Google said it can “unlock more functionality for your site.” Some of that means you can see your organic performance in your Google Ads account and having these associations can give you a better and wider view of your data across your various Google services. The post New Google Search Console associations appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3dB9Gyh Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and is UX the new web standard? I asked how you felt about Core Web Vitals last week, and we got some varied feedback: I think Core Web Vitals do stand to be a game-changer, kind of. Unlike https and mobile-first, Google has put a ton of support towards developer tools, transparency in weighting/values of each metric, etc. which leads me to believe that this is going to matter. However, it’ll be very high-stakes table-stakes, if that makes sense, in that if you aren’t on par with your competitors on performance, you’ll see a hit to your rankings. Not everyone will not be implementing it before the launch. It costs way too much. Implementing https is easy. Mobile-first indexing was a no-brainer. It is VERY difficult and VERY expensive to improve page experience. Given the fierce competition for rank based on content, many sites have equal or near-equal content footing. That will make page experience a game changer. I think we’ve seen some historical evidence of [Google] strong-arming websites into doing things their way through ranking penalizations… This strong-arm approach would result in websites with lower CWV scores to lose position (even if they have better content) – forcing them to focus more attention to improving CWV and thus improving the UX of the whole internet (in G’s eyes). Without this approach, content would still reign supreme and the website with the best content would still win out – signaling that UX is not very important. The common thread in these responses seems to be that we need to make user experience a priority. And, I get it. It’s hard. We want beautiful websites. We want multimedia elements. We want interactive content. But those awesome website elements can’t come at the expense of the user. A fast, accessible, easy to use site is crucial for both SEO and PPC. P.S. SMX Report is all about data and metrics. If you haven’t signed up for this analytics-focused learning journey yet, don’t sweat it. There’s still time. Go ahead, snag your ticket and mark your calendar. Carolyn Lyden Facebook unfriends Australia after government proposes changing the rulesICYMI: Facebook unfriended Australia this week after the government there proposed a legal code that would allow Australian news publishers to charge tech companies to use their content in search results and news feeds. Facebook responded by blocking users there from viewing or sharing news content on its platform. But it looks like it didn’t get it’s categorization completely right… Thankfully, the faceoff may have turned a corner, as Josh Frydenberg of Australia’s Treasury department said he spoke with Facebook CEO Mark Zuckerberg on Friday about continuing the conversation over the weekend. As of this writing, the News Media and Digital Platforms Mandatory Bargaining Code has not been passed pending further negotiations between the Australian government, tech companies, and media outlets, the most notable of which is Rupert Murdoch’s News Corp. Why We Care. What does it mean for marketers that live downstream from news sites? And if Facebook can thumbs-down an entire continent’s move to support parity between tech giants and news publishers, what’s to stop them from blocking similar efforts in other sectors or countries? Also, what’s the fallout for marketers whose content isn’t news but who are still being blocked like Brodie in the screenshot above? Plus Facebook is now getting in trouble for falsely inflating ad metrics. Big yikes all around. Marketers may benefit from developing solutions that offer a detox from dependence on tech monoliths and walled gardens. Digital-first commerce boosts Shopify’s earningsWith the COVID-19 pandemic closing down many in-person businesses, companies shifted to online stores and ecommerce to stay afloat. Shopify’s earnings call this week reflected that exodus–with Q4 earnings up 94% YoY and their 2020 holiday sales surpassing $5 billion. Not only are businesses moving online, but consumer behavior around online purchases is also evolving. Research from Publicis Sapient shows nearly three-quarters of consumers shopped online last summer with 48% of those interviewed saying they’ll continue to do so in the future. The research also indicates an opportunity for brands to acquire new customers through ecommerce experiences, with 74% purchasing products from retailers new to them. Why we care. Like we mentioned last Thursday, platforms like Shopify are taking user feedback to improve the migration process–and now we know why! Ecommerce SEO and Shopping Ads are a big deal for businesses, and we expect that the trend will continue far past the pandemic. So if you haven’t invested in Shopify, Amazon, or general ecommerce SEO or PPC knowledge–it might be time. Maryland is the first state to tax digital advertising servicesLast week Maryland passed a bill enacting a tax on digital advertising services. Operating on a sliding scale, the law requires companies that make money off the sale of digital ads to pay a percentage to the state. “Digital-advertising services, as defined in the bill, include ‘advertisements in the form of banner advertising, search advertising, interstitial advertising, and other comparable advertising services,’” said Kate Cox with Ars Technica. Here’s the breakdown:
Why we care. So I’m sure you can guess where Google and Facebook fall… (Hint: They generate more than $15 billion per quarter according to AdExchanger.) Tech companies are, of course, suing to block the law from taking effect saying it violates the Internet Tax Freedom Act. If it does manage to go into effect unscathed, it could start a surge of similar legislation across the country. Some detractors believe this law will hit businesses the hardest during an already hard time because tech platforms will find ways to pass the added cost on to advertisers. On the hunt for something new in 2021? Here are the latest career opportunities in searchPerformance Marketing Manager @ Noble Studios (USA–closes today!)
UX Designer @ ROI Revolution (Raleigh, NC)
SEO Growth Manager / Director @ Compound Growth Marketing (Remote)
Associate Technical SEO @ DeepCrawl (US and UK)
Enter a job opening for an opportunity to be featured in this section. Block content from Google Discover, conferences and fireworksPerseverance Google fireworks. To celebrate the historic landing of the Perseverance rover on Mars, Google has special fireworks when you search for the term [perseverance]. Google SEO conference. After you are done with SMX Report on February 23rd (make sure you don’t miss it), you can catch the short Google Search Central Live conference. Registration is free, and more details are over here. Block content from Google Discover. Google may give publishers a method to block their content from showing in Google Discover, said Google’s Danny Sullivan. We’ve curated our picks from across the web so you can retire your feed reader.
The post Facebook unfriends Australia and Maryland passes ad tax; Monday’s daily brief appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2P3HA4H Eli Feldblum, the SVP of Search Marketing at MWWPR, stopped by my home in the warmer months to catch up on things. We actually went to high school for one year together back in the 90s. Some how, we both ended up in this industry and have stuck with it since. In this three part video series, Eli and I chat about the good old days talking a little bit about our high school days, the first Israel SMX conferences, and how he helped co-found and invent early SEO software. We then spoke about how the SEO industry matured over the years, where we shared some disturbing examples of search spam over the years. And finally, in part three, we spoke about what types of websites and content efforts really make a difference and last the time within the Google search results. You can learn more about Eli on LinkedIn or follow him on Twitter @feldbum. Here are all three videos in order: If you’re a search professional interested in appearing on Barry’s vlog, you can fill out this form on Search Engine Roundtable; he’s currently looking to do socially distant, outside interviews in the NY/NJ tri-state area. You can also subscribe to his YouTube channel by clicking here. The post Video: Eli Feldblum on the SEO industry maturing through the years appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2NO4v3g |
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