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via Lawrence Tam https://ift.tt/37y6A8E Even though it’s one of the options, DuckDuckGo is not happy with Google’s proposed search choice screen for Android users in the EU and has released a proposal of its own. It boils down to giving users more search engine choices and more details about the selection process. The introductory screen. Google’s proposed design combines details and choices on one screen (as seen above). DuckDuckGo’s proposed initial screen informs users that they can change their default search engine later. DuckDuckGo’s version also tells users that “search engines vary in how they present results, match your values, and collect your data.” The term “search provider,” in Google’s version, is replaced with the term “search engine” in DuckDuckGo’s version because consumers more readily understand that phrasing, the company said. To reduce subconscious bias, DuckDuckGo’s proposed version also prompts users to “select a search engine,” as opposed to Google’s phrasing, “choose your search provider.” More search engine choices. Google’s proposed screen presents users with four search engine options (including Google itself). The three competitors that will appear were determined in an auction. “We believe Google’s search preference menu for the European Union is designed in a way that undercuts the very reason it was created,” DuckDuckGo’s proposal reads, “This restriction is surely tied to the underlying pay-to-play auction model for these artificially-limited slots.” In all EU territories, DuckDuckGo and Info.com will appear as options alongside Google. DuckDuckGo’s proposal adds a scrollable screen with larger logos and a brief description of each option (without a drop-down menu). The company cites Microsoft’s 2010 web browser choice screen as a precedent for its proposed introduction and scrollable choice screens. In its own testing, DuckDuckGo asked users, “Which version of this search preference menu would make you more inclined to pick a search engine other than Google?” One-third of respondents chose Google’s version and two-thirds selected DuckDuckGo’s proposed screen, according to the company. Why we care. Google’s limited search engine options for users, along with the auction determining which competitors appear, has raised concerns over whether the solution addresses the app preference issues raised in the 2018 Android antitrust ruling. DuckDuckGo and Ecosia, a search engine that uses part of its profits for reforestation efforts, have both been pubically critical of Google’s methodology. If they, or other prominent entities, are able to draw more attention to the issue, Google may be pressured into adjusting its process, which could lead to more Android users selecting a default search engine that isn’t Google. The post DuckDuckGo has other ideas for Google’s EU search choice screen appeared first on Search Engine Land. via Search Engine Land https://ift.tt/37COFOa This article has been updated to reflect the latest ad labeling changes on desktop. Google rolled out a new treatment for labeling text ads in mobile search results in May 2019. What made this change different than past updates to ad labeling is that it came as part of a broader mobile search redesign that also introduced favicons for organic listings. This month, Google extended that ad labeling and favicon treatment to desktop and quickly faced broad backlash over the further blurring of ads and organic listings, which Google hadn’t seen with the change to mobile. The company almost immediately backtracked and began experimenting with several treatment variations on desktop. The layout of the top of each ad and organic listing card are now the same with an ad label or favicon and the destination URL or site name displayed at the top. Quite arguably, ads have never more reflected the look of organic listings. In 2013, the Federal Trade Commission (FTC) noted a “decline in compliance” of search engines to clearly differentiate ads from organic listings and issued and called for clearer design treatment for ads suggesting: “(1) more prominent shading that works across monitor and device types, or (2) a prominent border, or (3) both.” Six years later, ad markings are arguably more subtle than they were then. In 2016, Sundeep Jain, who oversaw text ads at Google, told the audience at SMX Advanced that the green ad label was chosen to simplify the colorscape on mobile. “We want to make it easier for users to digest information on the page, so we’re gradually trying to reduce the number of variations of colors and patterns on the page and bring a little bit more harmony to the page, which is why we reduced one of the color elements on the page,” Jain said. While testing the latest mobile design update this spring, Google said a majority of users found it easier to identify websites and more than two-thirds said it was easier to scan results more quickly. While the black ad label is only live on mobile, we’ve decided to update our visual timeline to reflect the change as it is yet another reflection of mobile’s dominance. A timeline of Google ad labelingIn 2007, Google changed the long-standing shaded background indicating the ads section of the page from blue to yellow. In 2008, it then briefly tried a green background before reverting back to yellow. Google continued to test variations of background colors including bright blue and a light violet. In 2010, violet officially replaced the yellow, but only lasted about a year before yellow reappeared in 2011. In 2013, Google tweaked the yellow to a paler shade, which would close out the era of background shading. At the end of 2013, Google removed the background shading and began testing a yellow ad label next to each text ad. The yellow “Ad” label rolled out globally in 2014 in a much smaller size than first appeared in the initial testing. In 2016, a new green label marked the first time the color of an ad demarcation matched the color of an element in both the ads and organic listings: the display URL. A year later, Google kept the green, but inverted the treatments so that the font was green with a thin green border on a white background. This past year’s update to the black label does away with the border altogether, further, the display URL is now black to match the “Ad” label. The post Updated (again): A visual history of Google ad labeling in search results appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2lyQQ1H Google has launched a new removals tool within Google Search Console. This tool does three things (1) lets you temporarily hide URLs from showing in Google search, (2) show you which content is not in Google because it is “outdated content” and (3) shows you which of your URLs were filtered by Google’s SafeSearch adult filter. How to access the tool. You can access the tool within Google Search Console, under the “Index” menu, labeled as “Removals.” You can also go to https://search.google.com/search-console/removals to access the tool and then select a property. Temporarily remove URLs. Google allows you to remove URLs from showing in Google search quickly via Google Search Console. This was a feature in the old Search Console but now is available in the new version. Temporarily removals do not actually delete your URL from Google’s index, instead, it just hides the URL for about six-months from showing up in the search results. You will still need to permanently block the URL in the future, such as using a 404, robots.txt or another method to block the URL. Google gives you two types of removals:
Here is what the screen looks like: Here is what the request removal looks like in the new interface: Outdated content. The outdated content section provides information on removal requests made through the public Remove Outdated Content tool, which can be used by anyone to update search results showing information that is no longer present on a page, Google said. You can see a history of all requests to update or remove outdated Google Search results for your site that were made using the Remove Outdated Content tool in the past 6 months. Here is a screenshot: SafeSearch filtering. This section shows you which of your content was reported as adult content. Google users can report specific URLs as adult-only to Google using the SafeSearch suggestion tool. URLs submitted using this tool are reviewed, and if Google feels that this content should be filtered from SafeSearch results, these URLs are tagged as adult content. Often it is hard for SEOs and webmasters to know which of their content was removed due to SafeSearch. So this tool should help communicate that. Here is a screenshot of this tool. Why we care. This tool gives SEOs, webmasters, site owners and others access to not just quickly remove content from Google search but also see why some content was removed due to third-party requests. From there you can take action to try to not just unblock content removal requests you made but also third-party requests due to outdated content or SafeSearch filtering. The post Google Search Console launches new removals tool appeared first on Search Engine Land. via Search Engine Land https://ift.tt/36AoINQ Enterprise SEO platform Botify announced a partnership with Bing last week that will bring near real-time indexing to brand websites through the Bing content submission API pilot. The offering, dubbed “FastIndex” (part of Botify Activation), will feed Bing new content and be allowed to exceed the 10,000 URL limit currently set for the API. Best suited for very large sites with lots of content updates. Adrien Menard co-founder & CEO Botify said by phone that there’s no money changing hands between Bing and Botify in this arrangement. Bing is testing the API with a few large partners, although Menard says this relationship is unique to his knowledge. Menard also said that the approach is best suited for websites larger than 10,000 pages and those that publish new content on a regular basis, such as large retail and e-commerce sites, classifieds sites and marketplaces, among other large content publishers. Botify’s customers include Macy’s, Expedia, Condé Nast, eBay, Monster and others. Immediate indexing. The benefit for site owners is immediate indexing, more control over content and potentially better coverage, while Bing benefits from lower costs (vs. crawling) and more recent and, presumably, higher quality content. Menard observed that it can take a couple of days for new content to be indexed by search engines. He also said they often fail to index “more than half of a typical enterprise website’s pages.” “Search engines don’t have resources to crawl every page of the internet, and websites are changing all the time,” said Menard. With the API, “You can select the pages to be indexed.” Botfiy also analyzes its customers’ sites and content and makes recommendations about which pages should and should not be submitted. Why we care. Google also offers an indexing API for a more limited number of content types: “websites with many short-lived pages,” such as video and job postings. The Bing API will accept core site content by comparison. Depending on how successful and well received Bing’s indexing API pilot turns out to be Google may decide to follow suit and open a wider range of content to its API. It would be an overreach to call this the future of search indexing but we may see APIs much more widely used in the future. The post Botify partnership with Microsoft brings real-time content indexing to Bing appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2vtysMZ The post SEL 20200128 appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2O52pJv
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