Have you ever clicked on a brand’s ad and ended up on a website you weren’t expecting? That’s ad hijacking. And it hurts advertisers and users. Keep reading to learn how ad hijacking works, the risks it poses and how to protect your brand. What is ad hijacking?Ad hijacking is when an affiliate mimics a brand’s ads to steal clicks and revenue on their trademarked keywords. Affiliates do this to trick you into clicking on their ad instead of a real one from the brand. How does ad hijacking work?Imagine you search for [your favorite clothing brand]. Normally, the first ad you see should be the brand’s official one, taking you straight to its website. Here’s how ad hijacking disrupts that:
What does ad hijacking look like?In this example, a brand violation instance has been captured using Adthena’s Ad Hijacking Detection for a hotel brand (the brand name has been changed for anonymity). A search for “brandhotels.com” has returned the ad shown, which features the brand name in the display URL and site links. However, the ad has not been placed by the hotel brand. It was placed by an affiliate bidding on “brandhotels.com.” Why is ad hijacking harmful to your brand?Ad hijacking can harm both advertisers and users. Here’s a breakdown of the main challenges it can cause: For advertisers:
For users:
Spot and stop ad hijacking attemptsCatching ad hijacking can be tricky, but there are tools to help. Adthena’s Ad Hijacking Detection catches instances of ad hijacking instances from 50+ affiliate networks and sub-networks, by:
See Ad Hijacking Detection in action in a self-guided platform tour. Get started. How to spot ad hijacking in your campaignsBeing proactive is key to fighting ad hijacking. Here are some red flags to watch out for in your branded ad campaigns:
These warning signs can help you catch ad hijacking early and take action to protect your brand. Prevent ad hijacking before it strikesWhy wait for trouble? By being vigilant and monitoring your campaigns closely, you can take steps to identify and address ad hijacking attempts by affiliates. 1. Secure your brand identity:
2. Manage your affiliate program:
3. Paid search defense:
4. Advanced protection solutions:
Learn more about PPC brand protection and how to do it in the complete guide to PPC brand protection. 5. Take action:
Fight back against ad hijackingAd hijacking can be sneaky, stealing clicks and damaging your brand reputation. By understanding how it works, you can take proactive measures to:
By staying informed and implementing these strategies, you can reclaim control of your online presence and ensure a positive experience for your customers. Do you know if your branded keywords are being hijacked by your affiliates? Take a self-guided platform tour of Adthena’s Ad hijacking detection or Book a demo to get started. via Search Engine Land https://ift.tt/PQubnMo
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