Reddit Ads Manager has been updated to simplify the process of creating and tracking campaigns more efficiently. The platform now offers six new automated features designed to provide advertisers with easy access to creative best practices. Why we care. These updates offer advertisers simpler ways to build campaigns and receive creative support, which could be particularly beneficial for small and medium-sized businesses (SMBs) with limited resources. Smart headlines. This new tool automatically generates a variety of ad copy headlines tailored to Reddit’s unique audience. To utilize it, advertisers only need to input their website URL. Creative asset cropper. This new tool enables advertisers to crop images to fit Reddit’s ad format specifications, making the upload process simpler. Lowest cost automated bidding strategy. This new tool is designed to help advertisers maximize campaign results within their budgets by automatically setting an ad cost amount. Initially used by advertisers focusing on Traffic and Simple Create, it’s now available for those with Conversions and Installs objectives. Average daily budgets. This update automates advertisers’ daily budgets to align with their total spend for the week, reducing the need for manual adjustments to accommodate spending fluctuations. Updated campaign management. Reddit has enhanced its duplication and bulk edit functionalities to now allow advertisers to duplicate existing campaigns, ad groups, or ads, and use them as a blueprint for new ones. Additionally, the bulk edit tool features a new user interface, facilitating faster edits and optimizations for campaigns. Reporting improvements to Reddit Dashboard. Reddit has updated its Dashboard UI to enhance clarity for advertisers tracking their campaign performance in real time. The updates offer improved usability, new graphs displaying performance metrics, and additional report filtering options for customized tracking. What Reddit is saying. Reddit’s EVP of Business Marketing and Growth, Jim Squires, said in a statement:
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Facebook and Instagram advertisers filed a class-action lawsuit against Meta for $7 billion in San Francisco. They claim that the social media giant exaggerated ad viewership figures by up to 400%, leading them to pay inflated premiums for ad placements on its platforms. Potential Reach metric. The advertisers suing Meta allege that the Potential Reach metric used by the company to determine advertising costs relies on the total number of social media accounts rather than individual users. They argue that this approach is problematic because it could include bot and fake accounts, resulting in advertisers paying more money for their ads to be served to bots. What Meta is saying. Meta denied the allegations, explaining that the price advertisers are charged is based on performance metrics – not the Potential Reach metric as claimed in the lawsuit. A Meta spokesperson told AdWeek:
What the advertisers are saying. Geoffrey Graber, partner at Cohen Milstein and lead counsel representing the advertisers, said:
Why we care. The lawsuit represents millions of advertisers who may have overpaid to serve their ads on Instagram and Facebook. Should this case proceed to trial, more affected advertisers could potentially come forward to claim compensation. Legal details. Former Meta advertisers DZ Reserve and Cain Maxwell initiated the case in 2018. Following the filing of the complaint, DZ Reserve ceased operations with Meta and it is not know if Maxwell’s business is still operational.. Fast-forward to 2024 the 9th U.S. Circuit Court of Appeals in San Francisco ruled that the company could pursue legal action against Meta for monetary damages. Next steps. The case will either go to trial or will be resolved through a settlement involving financial compensation for the plaintiffs. Deep dive. Read the court documents in full for more information. via Search Engine Land https://ift.tt/ETFf6dc Does it ever feel like your SEO recommendations and projects get lost in the shuffle or deprioritized by other teams? If you work in-house, you’ve likely experienced the “fear of missing out” (FOMO) when it comes to getting your optimization work properly resourced and implemented. The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. By understanding the agile ceremonies (meetings) and processes, you can better integrate with and influence the development cycles to ensure your SEO requirements don’t get overlooked. In this article, we’ll cover the key aspects of the agile methodology, map out the various agile meetings you should aim to participate in and provide tips on how to write effective tickets and acceptance criteria so your SEO changes get prioritized and launched. Say goodbye to FOMO and start getting your SEO work done through the power of agile processes. How agile project management stops FOMOAn agile approach makes you part of the process with the teams that get things done. AI may be trending, but I believe the agile framework is enduring. Unlike AI, which depends on artificial or software intelligence, agile relies on how teams naturally organize to accomplish tasks. It prioritizes tangible features and improvements. Increasingly, major technology teams are embracing agile for its ability to enhance business value and efficiency in managing complex projects. A quick overview of the agile methodologyAgile project management is a method of managing your project work in small, incremental segments that can be easily assigned, easily managed and completed within a short period of time called an iteration or sprint. Traditionally, project management followed a waterfall-style approach. In this method, all the work is completed upfront and customer feedback is gathered afterward. The process can take months to complete, which is not always ideal, especially when you want to release a product MVP to the market ahead of your competitor. (Sound familiar?) The agile style is more iterative because work is designed to be completed in short cycles (sprints), where feedback and improvements (to both the product itself and the teams involved) are built into the process. Agile has its roots in the software development world. The key elements are:
For context, this is the manifesto for agile software development: Agile is founded on 12 principles: My favorite ones are:
Agile principles are inherently about collaboration and continuous improvement. Any organization can use this approach to lean thinking and operating to deliver value to their customers. In previous articles, I’ve referenced the agile methodology and how it’s executed using a scrum framework. A scrum-based process is great for handling big or intricate solutions because it’s iterative and allows quick market entry. It enables teams to learn from customer feedback and incorporate on-the-go improvements. On the other hand, Kanban and waterfall methodologies usually take a more step-by-step, linear approach. A core agile team typically consists of:
Within this structure, daily and weekly ceremonies (or meetings) help everyone align on the work and move things forward. The work is designed to be completed in a time-boxed sprint, usually 1-2 weeks. All tickets in a given sprint should be finished in that time for the team to achieve their desired velocity. Dig deeper: SEO product management: Key framework and fundamentals It’s a continuous cycle. Incremental improvements are thus achieved using what’s called an Agile Release Train. For ecommerce sites, these teams improve aspects like product detail pages, the on-site search functionality or the checkout process. How to integrate with an agile teamConceptually, this is about understanding the workflow of cross-functional teams using agile. Now, fellow SEO professional Aleyda Solis wrote:
For example, if the web development team works in sprints, knowing how long each sprint is can help you coordinate reasonable goals for each one.” In addition to knowing the sprint duration, understanding when and where to join key meetings is crucial. Business stakeholders participate at different points in the sprint. As such, grasping the broader agile scrum process will provide even more context. Not taking the time to learn and familiarize yourself with the meeting rituals of teams using agile scrum can perpetuate the feeling of chaos. You don’t know where to be, what to do or how to get other teams to help you get work done. The key is to spot the pattern. I’ll guide you in recognizing this pattern so you can figure out who to collaborate with, when meetings happen and what you need to prepare. Let’s begin with the individuals involved in the agile process. Find the conductorsFirst, find the product manager. If you’re a business stakeholder, you are largely outside of this daily process. This person is your touchpoint to helping you navigate the agile team’s meeting cadence and can advise you on where and how to submit a ticket. Business owners are primarily brought in at the beginning (to define “the ask” to the team) and at the end (to validate the output). The second person to find is the release train engineer (basically the lead engineer). This person facilitates the agile release train execution, managing risks and dependencies along the way. This person will largely be able to guide the technical nuances of how your request gets implemented so that it can be successfully launched. Tangentially, you’d do well also to identify the project manager. (This role can have different names from scrum master to delivery manager.) Functionally, they support the product manager in terms of organizing the team’s current sprint and backlog (the lineup of tickets to be worked on) and they typically report to the broader organization as to the ongoing status of the work. Once you identify these roles in your organization, they can help direct you to the various meetings to attend. Agile project management ceremonies (meetings)The second step is knowing what meetings to attend and how you help move the team forward. In this section, I’ll map out where you as a business stakeholder need to plan to be, the meeting types, when they occur and who will be there. As an SEO product manager, I operate as both a partner in terms of being a subject matter expert and a business stakeholder. Participating in these meetings that support the agile project management methodology helps me be in the know while partnering with cross-functional teams to get work done. Since agile allows for teams to self-organize, below is an overview of general meeting terms and types one would see as part of this process. Stand-upThis is often daily or every other day in a given week. These are typically 15-minute meetings where the agenda is a roundtable of team updates and/or any areas where they’re blocked with their work. Business stakeholders don’t typically attend stand-ups but it can be helpful to attend a few, especially if it’s been brought to your attention that the team has questions about a ticket they’re working on for your team. As a business stakeholder, the daily stand-ups are what you want to get invited to. It’s a forum to hear what everyone is working on, where they’re blocked, or if they have questions related to your ticket(s) you can help answer. Note that standups are not the place to introduce new work. An appropriate time for that is sprint planning. GroomingThis is typically an hour-long, bi-weekly or weekly meeting, depending upon the sprint cadence. This is where the product manager and project manager talk with the teams (engineering, design/user experience, etc.) about the work and the level of effort involved with each ticket before adding it into a sprint. Once there’s a sense of the size and scope of each ticket, it gets added to the sprint. This is a key meeting for business stakeholders to attend because they pitch their ticket to the team working on it, answer questions and provide any additional context like priority or severity. It’s important to come prepared, be brief, helpful and thorough. In preparation for grooming, create your ticket by identifying the type of ticket you’re bringing to the team. In most cases, it’s either an issue or an enhancement and can be classified as the following:
I cover this in more detail in terms of how SEO teams can write an effective ticket, which you can use as a guide to adapt to integrate your own team’s specifications. Tip: Use quantitative metrics in your acceptance criteria and provide the source for where the work is to be viewed and approved as complete. (For SEO, it’s often the source code. For other teams, it can be “customer experience will be X”) As a business owner, when your request and pitch are crystal clear in your ticket, you’re more likely to get work done. RefinementThese can be hour-long meetings and happen as needed because they can apply to the set of current tickets for a sprint or the tickets in the backlog. Ongoing refinement meetings aim to bring the team together to align on requirements, adjust ticket level of effort (LOE), QA input, etc. We all know technology changes quickly. This part of the agile process helps teams plan requirements and adapt based on existing market conditions. Sprint planningThis is where the team plans the work that will be included in the upcoming sprint. Each sprint is usually time-boxed for 1-2 weeks, during which all tickets (slated work) are completed. Effective sprint planning results in the entire team scoping the level of effort of each ticket and completing it in the sprint. Ideally, their KPI output of velocity trends up and to the right. Being present during the sprint planning meeting will help you get a view of what the team will be working on and delivering in the short term. Having that predictability factor of planned work allows the team to focus on chipping away at either tech debt or growth-related initiatives. Offering a nice balance of an offensive and defensive strategy towards holistic improvement. Backlog refinementThis meeting can occur as needed when the team needs to organize and/or prioritize the backlog of tickets they have queued up. Typically, this meeting involves the product manager, project manager and an engineering lead. A big part of the agile scrum methodology is always having a “healthy, groomed” backlog of work for teammates to pick up as capacity allows. While business stakeholders don’t usually attend this meeting, it can be helpful to ask the project manager about the team backlog to better understand where there are needs or opportunities for the team to take on more work or large projects that can be broken down. The operative words here are “broken down.” In agile, big projects are always broken down into individual tickets. Demo/showcaseOccurs when the feature is functional and ready to demonstrate to stakeholders before going into production or a live environment. The project manager schedules it when the engineering team is ready to share and showcase their progress to a wider audience. Stakeholder attendance is key here as this is a touchpoint where the team validates what is built meets expectations. As mentioned above, if you did a thorough job of including quantifiable Acceptance Criteria in your ticket, by this point in the development process, it’ll be easy to confirm the ticket is done. Retrospective (retro)This meeting is organized by the project manager and occurs after the sprint is completed. Here, the entire team comes together to talk about what went well/what didn’t in the recent sprint and how they can improve for the future. External stakeholders need to participate in this meeting, especially when their work was part of the sprint, because it’s a time to build camaraderie and help everyone improve. A great way to do this is to come prepared with 1-2 tickets as examples and the tangible good or bad things that took place. Stick to the facts and highlight how things can be improved. Your feedback should come from a place of collective growth and improvement operating as a team. The big takeaways here are: when you’re coming to an agile team with an ask for their time and effort, stakeholders should provide clear, concise information in the ticket regarding “what” is needed (not “how,” that’s for the agile team to determine). Be succinct in your replies to help the team decide so they can move forward in architecting a solution. The FOMO is subsiding, yes? Because you’re becoming part of the solution. No. More. Fear. How can I get asked to work with the agile team again?It’s kind of addictive, you know? Getting things done. Once you get something implemented, you want more. The FOMO starts actually to subside because you’re collaborating. You have all the calendar invites of the team’s meeting cadence. You know your POCs that facilitate interlocks and communication and when your ticket is ready to be reviewed and signed off on. If you play your cards right, you might even get invited to their internal Slack channel! The best way to ensure you get to work with these teams again is to help the team complete the work they’ve collectively committed to completing in the time-boxed sprint (alliteration is fun). You do this by being engaged and prepared. How to not let your requirements get missedWrite this down: Make them quantifiable! At the outset, define the ask in simple terms: here are some examples of effective (and ineffective) tickets and the user story prompt to help you crystalize the issue and the ask. Again, to quote Solis:
Yes! And you do this by defining clear and quantifiable acceptance criteria (AC) in your ticket. As a business owner, you can provide the AC to stipulate your expectation of how something functions and/or the desired customer experience. The more quantifiable you can make it, the easier it is to validate and give the team the thumbs up that the work is done. A quantifiable output is preferable to a qualitative one because the latter is subjective, and you may not get exactly what you’re looking for. For example, as an SEO product manager, one of my frequent SEO-related ACs for links is that they are formatted as:
That criterion is an easy yes/no response when you see that in the code. It’s either there, in that format, or it’s not. Pass/fail QA. So, the takeaway is to include quantifiable AC in the ticket. This will allow you to align with the team on the DoD (definition of done) and easily spot-check and verify its completion. How do I know if my organization is using agile?Literally, ask. Find someone with the title of product manager and ask them, “Hey, quick question: Are we using the agile method for project management? If so, can I get invited to the daily stand-up meetings to get up to speed with what the team has planned in the current sprint?” When you get that invite. Show up on time (literally, because these meetings are short). Listen. Take notes. The more you attend the team’s ceremonial meetings, the more it will sink in. That’s how you get things doneYou now have the best-kept secret of how to get things done. I know this is a lot. It might be new or foreign to you. And it’s all in addition to your day-to-day goings on. But finding these teams is worth it. Plugging into the agile process is how you get things done with broader teams. If you don’t believe me that this works, just continue operating as you have. Don’t engage; just watch as all your tickets get relegated to some team’s backlog. However, if you want to get big projects launched and create change, try it. Implement what I’ve outlined here, take ownership and operate this way. I promise you’ll get results. Agile is designed for output. As an in-house SEO product manager, I can say firsthand that learning about and operating within the agile framework (and doing so at different companies) has taken a few years to acclimate to. And if I’m being honest, I’m still learning. But, like anything, the more you do it and engage and communicate with your teammates, the easier it gets. via Search Engine Land https://ift.tt/ZcCm8zK In this article, we’ll explore how schema markup, particularly the use of descriptive markup, linking entities and connecting to external data sources, can establish trust with Google and potentially reduce the chances of being deindexed. Additionally, we’ll discuss the role of schema markup in increasing the likelihood of inclusion in Search Generative Experience (SGE) and boosting information gain scores, which can be crucial for visibility in conversational search environments. How schema markup benefits Google and website ownersGoogle faces escalating costs with the rapid growth of spam and the impending adoption of generative AI in SERPs. Implementing SGE incurs significantly higher costs compared to current methods, potentially impacting ad revenue as searchers’ needs are met more quickly reducing the number of placement opportunities. One approach to reducing costs I’ve observed is a more stringent policy for what gets included in Google’s index. Anecdotally, clients with complex business models using template pages are seeing more frequent deindexing, even for pages that have been stable for years. In some cases, JavaScript is the culprit. However, Google has already figured out how to deal with sites with high amounts of injection. Google should identify these pages, add them to the render queue and crawl them after the data has been injected. So why is this not happening? Could this be another resource that Google is struggling to manage efficiently with the growing amount of spam? Being deindexed is a nightmare for website owners and SEO professionals. It’s like being taken out of the game entirely. However, experience has taught me that aligning with Google’s initiatives can significantly benefit our clients’ sites. The solution is straightforward: schema markup. Aside from aiding search engines in understanding content more efficiently, it can also provide a great cost-saving for Google. Schema markup aids Google’s crawlers and machine learning algorithms in understanding web content more efficiently and cost-effectively. It can play a role in reducing Google’s operational costs. The premise is that aiding Google in minimizing the resources needed for crawling, indexing and understanding your site will lead to improved visibility. Building trust with schema markupImplementing detailed schema markup, utilizing
While there’s a lot of information about writing detailed schema markup and linking entities, I think we’re not paying enough attention to connecting data from external sources. Utilizing In the current SERP environment, creating trust is necessary and is one of the easiest ways to prove that you are not spam. This can be done by using the When thinking about organizations with complex business structures, the Better Business Bureau, City of Chambers Business Directories and EIN numbers are among a few opportunities that SEOs can leverage to prove legitimacy and gain trust. Ultimately, the goal is to minimize ambiguity, allowing Google to easily verify and trust your content. In the era of generative AI, trust is built on verifiable information. If Google can’t verify it, it won’t trust it, which simply undermines our cost-reduction efforts. Implementing schema for potential SGE inclusionNatural language processing (NLP) has come a long way, especially with the addition of LLMs, yet still comprehending the web’s vast amount of information remains challenging for any search engine. The more structured data that businesses provide Google, the more verified information they will have to train machine learning algorithms like LLMs effectively. Boosting your chances of inclusion in SGE is a hot topic. However, my perspective is that visibility will increase as more information from a specific source is included in the training data. Ultimately, simply helping Google understand information is not enough. If you were compiling a library in your home with limited space, would you buy the same book again just because you found another copy? I certainly wouldn’t and I don’t think Google would either. To be included in SGE, you must share something new, even if that is simply a new perspective. This brings us to information gain, a concept used by Google to improve user experience across multiple searches, encouraging the discovery of new information with each query. This score can be helpful in SGE as conversational search inherently creates a multi-search environment. A high information gain score could boost your content’s chances of being included in SGE results as there is less competition for that information’s inclusion in Google’s machine learning algorithms. Combining fresh, unique content with schema markup aligns perfectly with Google’s aim to deploy SGE efficiently, which aims for a neutral or positive revenue impact while reducing operational costs. via Search Engine Land https://ift.tt/A6mRgbs Google has issued a correction from its previous statement in early February that Web Stories no longer showed in Google Image search results, that is not true. What is true is that Google stopped showing the Web Stories icon in the image search results. Plus, Google Search Console had a reporting glitch with Web Stories in Google Image Search for the past two months. Correction. Previously, Google wrote, “Web Stories don’t appear in Google Images anymore.” Google posted a correction today saying, “Web Stories continue to appear in Google Images, just as other web content may appear, but Web Stories no longer appear with the Web Stories icon in Google Images.” Search Console bug. Google Search Console had a bug during this same time period that did not show any clicks or impressions for Web Stories within Google Image Search. Google posted the bug details over here and wrote:
Why we care. For the past several weeks now we thought Google is no longer showing Web Stories within Google Image Search results. In fact, Search Console data did not report on impressions or clicks on Web Stories within Google Images. But this is not true, it was a miscommunication and now both have been corrected and clarified. via Search Engine Land https://ift.tt/xWSfkao Google has not announced a date for when it will fully launch the Google Search Generative Experience (SGE). We know Google has begun testing SGE in the wild with a small subset of U.S. searchers, in fact, that seemed to have gone live today. But Google has not yet announced when SGE and AI overviews will rollout to all searchers in the U.S. and other regions. Google I/O on May 14. There are some rumors circulating that Google may launch SGE, at least in the U.S. and some other regions, on May 14, during the Google I/O keynote address while Google’s CEO Sundar Pichai is on stage. I mean, it makes sense to launch SGE at I/O – it is Google’s largest and most notable event of the year. But again, Google has not told me on or off the record that SGE will ever fully go live, let alone, that it would launch on a specific date. In fact, we had to squash some rumors about this before. Google did once have a deadline of December 2023, but Google removed that deadline and did not launch SGE. How might SGE launch. If Google does launch SGE in the near future, I think it will be launched in a way that does not disrupt their search ads. I think that Google would launch AI overviews on search results that generally do not contain any ads. In fact, Google has said the majority of queries people do each day do not show search ads. And generally, AI answers are better for longer tail queries that may not have ads anyway. Google has to be concerned with how the SGE interface will impact clicks on search ads, its number one revenue-generating source. So if Google launched SGE but didn’t show them for search results with ads on them, that would solve that revenue problem. Google also will likely try not to show AI overviews for queries that are political or generally sensitive in nature. Right now, there are plenty of examples of where the AI answers in SGE just look really bad. It reminds me of when Google launched featured snippets, there were plenty of embarrassing examples to point out. So if Google can figure out a way to limit AI overviews and not show them for those categories, Google can technically launch it. Will users be able to opt out. Right now, SGE is a Labs experiment that you can toggle on and off to opt out. But now that SGE is being tested in the wild, those who are in that test group have no way to opt out. I spotted complaints today, as Google just started rolling out the SGE live tests, where users want to opt out but cannot. Why we care. Many in our industry are on edge about SGE launching. Those who buy ads in the Google search results are worried how it might impact clicks and conversions. Those who publish content are also worried how traffic from Google organic search might differ with the launch. And content producers are worried that Google will take their content, serve the answer to the searcher and not benefit with a single impression on their site. Google has said that they continue to prioritize approaches that send valuable traffic to publishers. Google has also said they are showing more links to sites with SGE in Search than before, creating new opportunities for content to be discovered. But are searchers clicking on those links? We don’t know. Stay tuned. We’ll let you know more about when SGE will launch, and where, and how, as soon as we know. via Search Engine Land https://ift.tt/H0neIvS Pinterest provided insights into how its algorithm works while warning of the risks of overreliance on user engagement. The platform emphasized that excessive reliance on engagement to rank content can result in a negative user experience, and proposed non-engagement signals as a solution. To encourage other companies to follow suit and contribute to “building a more inspired Internet,” Pinterest published a new document titled ‘Field Guide to Non-Engagement Signals’. Why we care. By having a better understanding of how Pinterest’s algorithm works, brands can identify what metrics they should prioritize in order to secure more visibility for their content. What are non-engagement signals? Non-engagement signals are generated from two primary sources:
In addition to balancing engagement signals in content ranking, non-engagement signals enable Pinterest to align with its values. For example, Pinterest’s commitment to inclusivity is supported by non-engagement signals. When users specify preferences regarding body type, hair pattern, or skin tone in their feed, Pinterest can prioritize relevant content accordingly. Field guide. Pinterest teamed up with UC Berkeley and the Integrity Institute to create the Field Guide to Non-Engagement Signals in a bid to help platforms create a better user experiences over time. Pinterest noted that the purpose of the guide is simply to help platforms make informed decisions when it comes to utilizing Non-Engagement Signals, as opposed to tell them what to do. Key takeaways. The field guide, which is based on practical industry knowledge, offers several practical applications for product development, including:
What Pinterest is saying. Leif Sigerson, Pinterest Sr. Data Scientist, and Wendy Matheny, Pinterest Sr. Lead Public Policy Manager, said in a blog post:
Deep dive. Read Pinterest’s blog in full or download a PDF copy of the field guide for more information. via Search Engine Land https://ift.tt/p5eRbB0 If you already have a newsletter signup CTA on your website and a lead magnet, is there anything else you... The post How To Get More Email Subscribers (Fast and Easy) appeared first on Copyblogger. via Copyblogger https://ift.tt/SjxltWV Google is piloting new product discovery elements designed to give users a more personalized shopping experience, including:
Why we care. These features offer businesses new opportunities to showcase their products and engage with high-value consumers who are likely to be more inclined to make purchases, thanks to a personalized shopping experience tailored to their specific preferences. Style recommendations. Google is testing Style Recommendations, now accessible to signed-in U.S. shoppers via mobile browsers and the Google app, aiming to deliver more personalized results. For instance, when users search for specific apparel like shoes, they’ll come across the Style Recommendations section. Here, they can offer ratings with thumbs up or thumbs down, or simply swipe right or left to immediately access personalized results. How it works. If shoppers aren’t satisfied with their personalized results or would prefer to continue browsing, Google offers the option to rate more items and immediately view another set of results. Additionally, the search engine will remember preferences for future searches. For example, when searching for men’s polo shirts again, you’ll receive personalized style recommendations based on your past preferences and interactions with products. Managing style recommendations. If you’ve rated items incorrectly or would prefer to not see personalized shopping results, you can manage your preferences. To do this, just tap the three dots next to the “Get style recommendations” section and explore personalization options in the “About this result” panel. Brand preferences. U.S. shoppers searching for apparel, shoes, or accessories on mobile browsers, desktop, or the Google app can now personalize their shopping experience by selecting preferred brands. Once chosen, options from these brands will appear instantly. To manage preferences, tap the three dots next to the “Popular from your favorite brands” section, and access personalization options in the “About this result” panel. Image generation. Google is piloting an AI image generation tool for shopping, which is now available to all U.S. users who have opted into Search Generative Experience (SGE) within Search Labs. If you’re searching for a specific item, like a “colorful quilted spring jacket,” simply tap “Generate images” after your search to see photorealistic options matching your preferences. Once you find one you like, click on it to explore shoppable options conveniently. Virtual try on. Additionally, Google is testing a virtual try-on tool in the U.S. on desktop, mobile and the Google app. When you see the “try-on” icon in shopping results, simply click on it, and you can see what the product looks like on a diverse set of real models ranging in size from XXS-4XL. What Google is saying. Sean Scott, Google’s VP/GM Consumer Shopping, said:
Deep dive. Read Google’s announcement in full for more information. via Search Engine Land https://ift.tt/4d30wJo YouTube is expanding its audience retention analytics tools to offer creators deeper insights into viewer behavior. This expansion will see audience segments added to the audience retention report within YouTube Studio video analytics this week. Creators will be able to utilize this feature to compare viewer engagement among different audience groups, like new versus returning viewers, and subscribed versus non-subscribed viewers. Why we care. The additional insights will enable creators to make data-led decisions to tailor their content strategy more effectively to specific audience preferences and improve audience retention. Accessibility. In YouTube Studio analytics, audience segments will be accessible within the advanced mode of the audience retention report. For You customization. Starting next week, YouTube will also begin giving creators full control over the For You section, transforming it into a customizable shelf on their channel page. This means viewers can now add, remove, and position the For You section according to their preferences, all within Studio Mode. This shift could present both opportunities and challenges for brands. On the positive side, having more control over the For You section means that when your video appears there, it’s likely to reach a more engaged audience. However, there’s also the potential downside of increased competition for visibility. Pre-check notifications. Additionally, YouTube announced a consolidation of all video pre-check notifications into the central notification settings in Studio Mobile. This means that monetizing creators who upload a video will receive a notification when their pre-check is complete. To enable this feature, simply navigate to Studio Mobile, tap your profile picture, then tap settings, followed by push notifications, and finally select the policy toggle button. What YouTube is saying. Conor Kavanagh, YouTube monetization policy lead, said:
Deep dive. Watch YouTube’s announcement in full for more information. via Search Engine Land https://ift.tt/EDwVIta |
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