Whatever your conversion KPIs are — moving more people into your database, boosting form submissions, closing more sales, or driving up LTV — there’s still time to achieve exceed them. Spend a few focused hours at SMX Convert — online August 17 — to learn actionable tactics for optimizing CTAs, employing psychological triggers, and leveraging qualitative data to drive more conversions… all for just $99. The agenda is live and ready for you to explore! This one-day intensive kicks off with an opening keynote about the psychology of disappointment, featuring Michael Aagaard, Senior CRO Consultant. Then, choose your focus — SEO or PPC — and attend structured, tactic-rich segments that grow your knowledge step by step. SEO sessions include:
PPC sessions cover:
Responsible for SEO and PPC? Both tracks are included in your $99 All Access pass… watch one live and the other on-demand. But wait — there’s more!
After just six hours of dedicated training, you’ll be ready to immediately implement proven tactics that drive more conversions. What are you waiting for? Grab your All Access pass now for just $99 or bundle with a live, hands-on workshop for just $209, and join us in August! Psst… Teams that train together win together. Attend SMX Convert as a group for a unique team-building experience and score up to 20% off registration while you’re at it! The post Reach, compel, convert — attend SMX Convert for just $99 appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3hiN1r2
0 Comments
Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, sharing your knowledge and helping your colleagues is what it is all about. Since the early days of search marketing, sharing knowledge with your colleagues and helping your friends in your industry has been what has made this industry so great. Back in the early 2000s, we had old-fashioned online forums where we’d go to share what we are seeing in search. We’d ask our colleagues for help with challenging technical SEO issues or maybe after a friend’s affiliate site got pummeled by the Google Florida update in 2002, we offered support and guidance. We were and still are a very tight community. We’ve expanded to social media platforms like Twitter, Facebook, LinkedIn and heck, even Clubhouse. But this just gives us more ways to share, help and grow our professional industry. The search marketing industry has grown a lot over the last two decades. A search engine that some of us laughed at in 1999 went public under the ticker GOOG and now dominates the world. We all have the war scars to show how many search algorithm updates we’ve been through; including lost jobs, businesses turned upside down and maybe even worse. But one thing I am proud of is that still, we all have each other’s backs. When you see a colleague is down both ranking-wise or even emotionally, someone in our industry takes notice and reaches out to help. We are one industry, we are one big search family, and we all care for each other. Keep on sharing, caring and helping our friends in the search marketing industry. One small piece of advice, try to give each and every one the benefit of the doubt and it will make this process a lot easier. Barry Schwartz, Advertisers will lose the ability to create new broad match modifier keywords in late JulyWhen Google first announced that it was expanding phrase match to include broad match modifier (BMM) traffic, the company also told us that after the new behavior rolled out worldwide, advertisers would not be able to create new BMM keywords — that deadline is now about a month away. Come late July, advertisers will no longer be able to create new BMM keywords, but they’ll still be able to view historical metrics and edit attributes, like bid or status. However, if you want to edit the keyword text, you’ll have to first convert your BMM keyword to phrase match. It seems like this is the final step in deprecating BMM keywords. Since existing BMM keywords are already being treated under the expanded phrase match behavior, it’s a good idea to convert your keywords if you haven’t already. This will enable you to start gathering new keyword stats sooner and it may make account management easier because you’re no longer working with a deprecated match type. If you need some converting your BMM keywords, Google has added bulk editing tools in both Google Ads and Google Ads Editor. Google Merchant Center policy no longer requires payment details early onGoogle has updated and relaxed its merchant center policy around “insufficient payment information” to no longer require you to show the payment methods that you accept until the checkout page. Prior you had to show what payment methods you accepted on earlier pages in the buying process. “Beginning June 28, 2021, Merchants will no longer be required to provide their accepted payment methods on their website to customers before the checkout process. Merchants will still need to make sure at least one conventional payment method is available to customers during checkout,” Google wrote. Google Ads API changes: New asset-based extension types availableAnnounced earlier this year, Google Ad’s existing feed-based extension setup will be deprecated and the asset-based paradigm will replace it. Account owners will need to take action to maintain control over their ad extensions. “The following Asset-based extension types are now available to all accounts: Callout, Promotion, Sitelink and Structured Snippet,” wrote Andrew Burke, Google Ads API team, in an announcement yesterday. These extension types will be auto-migrated on October 20, 2021. “Though originally scheduled for release later this year, Asset-based Image extensions will not be available in the Google Ads API until 2022,” added Burke. What to do. Google recommends migrating “Callout, Promotion, Sitelink, and Structured Snippet extensions in your accounts to Asset-based extensions using the Google Ads API” ASAP so you’ll still be able to modify your extensions. “You will soon be able to opt individual Google Ads client accounts out of this auto migration; the opt out process will be announced on this blog when available,” added Burke. Why we care. Ensure that you or the tool provider you use is prepared for this API change. Though minor, it has the potential to affect how and if your ad extensions show in search results. Expandable menus, crawl but not indexed, accented characters and link units.Expandable menu text. Martin Splitt from Google said on Twitter that using expandable menu text on your navigation bar or menus is fine for Google and not considered cloaking. Crawled – currently not indexed. Do you see a lot of “crawled – currently not indexed” issues in your coverage report within Google Search Console? It might be a sign of a quality issue with your site, implied John Mueller of Google. Accented characters in content. Should you use accented characters in your content or should you write the content without the accents? John Mueller of Google said it depends, but in some cases you might want to use both variations on the same page of your content. AdSense link units. Google has been slowly retiring the AdSense link units; Google said “now reached the final stage of that process: removing fixed-sized link units from the AdSense interface.” So that’s all folks. We’ve curated our picks from across the web so you can retire your feed reader.
The post Sharing is caring; Wednesday’s daily brief appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2USfmwK John Mueller, a Google search relations representative, posted a new video in the AskGooglebot series on the question of how long does SEO take for new pages? The answer started off with the classic John Mueller response of “it depends,” but he dug deeper into a more precise response. How long does it take. It can take “several hours to several weeks” for Google to index new content or updated content, John Mueller said. But sometimes it can take longer due to either technical with your web site or because GoogleBot is busy doing other things; like indexing more important sites. We all know that news sites, like this one, can be indexed within minutes by Google. Indexing doesn’t mean ranking. You can be indexed and at the same time your indexed pages won’t necessarily rank. Google issued a disclaimer of sorts saying forcing something to be indexed does not mean that page will be shown prominently in Google Search. No guarantee to be indexed. There is also no guarantee that Google will index your content or all the content on the web. In fact, Google does not index a lot of content on the internet, no search engine does. Google tries not to index duplicate content, mirror images of the same content, and it avoids indexing not useful content, URLs that have many URL parameters that might not add sufficient value and so forth. Speed up indexing. Google did list out a few ways to speed up indexing, they include;
Quality is important. The most important thing here is to make sure your site is high quality, this way Google prioritizes indexing and hopefully ranking your content above lower quality websites. Google said the most important thing to do is to make your site “fantastic,” which is easier said than done. The video. Here is the video embed so you can watch the advice: Why we care. Quickly and efficiently getting new content indexed and ranked in Google Search is a common question. This video sums up the basics around how Google views new pages and some of the stumbling blocks you might run into. The post It can take hours to weeks for new content to be indexed, says Google appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3hmL50p Financial services advertisers in the UK must meet Google verification requirements by August 20216/30/2021 Beginning in August 2021, financial services marketers in the UK will need to be verified by Google in order to show advertisements to people seeking financial services online. The verification process will include proving that the advertiser is “authorized by the UK Financial Conduct Authority” or qualifies for an exemption such as “advertisers that do not promote financial services, but that have a compelling reason to target users who appear to be seeking financial services.” Prevent financial product scams. The move to verify financial services companies is a measure to “help prevent scammers exploiting our platforms,” said Ronan Harris, Vice President and MD, Google UK & Ireland. The goal, Harris said, is to protect users, publishers, and advertisers. Globally, Google has also introduced advertiser identity verification “which requires advertisers to submit personal legal identification, business incorporation documents or other information that proves who they are and the country in which they operate.” Verification process. Financial services advertisers in the UK will need to partake in a two-step process to be certified to show their ads to searchers:
You can read more details about each step here. The policy will be updated on August 30, 2021, and enforcement will begin seven days later, on September 6, 2021. Products that do not fall under the new UK financial services ad policy. For this particular policy change, Google will not consider the following financial services. However they are still required to comply with overall Google Ads policies and the policies that govern their particular category:
Warning first, suspension later. If your account violates these policies, you’ll first receive a warning and will have up to 7 days to fix the issue before your account is suspended. Why we care. If you’re an advertiser in charge of financial services accounts, you should check to determine if your business or clients’ businesses fall under these categories. If so, ensure you meet the verification requirements to distinguish yourself from spam financial service advertisers and to prevent suspension. The post Financial services advertisers in the UK must meet Google verification requirements by August 2021 appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3jB4L3k Google said it has “significantly expanded” the help guide it has for how Google Search handles various forms on redirects. The redirects and Google Search help document use to be a few paragraphs long, but now it goes into much greater detail. What is new. The old page had general advice on the important of using server-side 301 redirects when communicating to Google Search that a page has moved. It also linked to some guides on how to set up those redirects on Apache and NGINX servers. That was the bulk of it, if you want to see a screen shot of the old page, I have one here. Google has expanded this document to include much more robust sections on why redirects are important and how they are handled for each type of redirect. This includes:
More documentation. This revamped redirects documentation comes shortly after Google published the new guide to HTTPS status codes and DNS/network errors. Why we care. Having these clear and detailed guidelines around how Google Search handles various redirects is excellent. You can now be more informed on how your server and development team should implement certain redirects in various situations. So this should be another go to guide for your team when implementing redirects. The post Google’s help guide on redirects and Google Search updated appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3wbzsPf In its first application, Google’s Multitask Unified Model (MUM) technology enabled the search engine to identify more than 800 variations of vaccine names in over 50 languages in a matter of seconds, the company announced in a blog post on Tuesday. What is MUM? First announced at Google I/O, MUM is built on a transformer architecture, like BERT, but is touted as being 1,000 times more powerful and is capable of multitasking to connect information for users in new ways (such as the aforementioned identification and matching of vaccine names across languages). During its unveiling, Google SVP Prabhakar Raghavan provided the following as examples of tasks that MUM can perform simultaneously:
Why we care. This is our first glimpse of MUM in the wild and it provides us with a better idea of its real-world use cases. In this implementation, MUM’s language capabilities were on display, but we did not get to see its multimodal capabilities, which were highlighted during the announcement at I/O. Google is saying that MUM achieved this task in a matter of seconds when it otherwise might have taken weeks. While its impact here is subtle, users are getting more relevant results, which will help Google maintain its position as the market leader. If Google can deliver on this technology, the way it was advertised during its unveiling, it may enable users to search in ways that they previously thought were too complex for search engines to understand. Even if it doesn’t have as splashy an impact, the efficiency displayed here will still provide Google with another advantage over competitors. The post In its first application, Google’s MUM identified 800 variations of vaccine names across 50 languages in seconds appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3jqsjrH As of late July, advertisers will no longer be able to create new broad match modifier (BMM) keywords with the +keyword notation, Google Ads announced Tuesday. Existing BMM keywords will keep serving under the updated phrase match behavior announced in February. We were warned. When Google Ads first announced that it was expanding phrase match to include BMM traffic, the company also stated that after the new behavior rolled out worldwide, advertisers would not be able to create new BMM keywords. However, advertisers can still edit attributes of their BMM keywords, like status or bid, but editing keyword text will require changing the keyword to phrase match. Google’s tools and tips to transition your keywords. Google recommends consolidating duplicate keywords and switching your BMM keywords to a different match type so that it’s easier to manage your account in the future. To help identify redundant keywords, a “Remove redundant keywords” recommendation may appear on the Recommendations page when a keyword also exists as phrase match in the same ad group. Bulk editing tools to convert BMM keywords have also been added to Google Ads and Google Ads Editor. Advertisers can learn more about these bulk editing tools under the “Should I convert my BMM keywords to phrase match?” section of the Google Ads Help Center. When a BMM keyword is converted, it is removed and a new keyword in the designated match type is created. This means that the new keyword’s statistics will start from scratch, but advertisers will still be able to view the historical performance metrics of the removed BMM keyword. Why we care. This seems to be the final step in ending support for BMM keywords. Advertisers still adding new keywords with this match type will need to transition to a different match type come late July. Since existing BMM keywords are already being treated under the expanded phrase match behavior, it’s a good idea to convert your keywords if you haven’t already. This will enable you to start gathering new keyword stats sooner rather than later and it may make account management easier because you’re no longer working with a deprecated match type. The post Advertisers will lose the ability to create new BMM keywords in late July appeared first on Search Engine Land. via Search Engine Land https://ift.tt/362a306 Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, why do you think Google released all these updates so close to one another? Just to recap: The June core update finished rolling out on the 12th. The page experience update started rolling out on the 15th and will continue through to the end of August. Last week, Google also rolled out part one of a two-part spam update; the second part rolled out yesterday (more on that below). And, there will be another core update in July. Phew. This makes it much more difficult for SEOs to identify the cause of ranking fluctuations. “I don’t think they did it intentionally,” Barry Schwartz told me, “I think they are a big company and when things are ready to be released, they release them.” It’s also possible that delays could have impacted the release schedule and all these updates just happened to come out in a condensed time frame. Google’s advice on improving your site’s ranking for future core updates is often overlooked because of the broad nature of the guidance, but when it’s hard to pinpoint why a ranking fluctuation may have occurred, it’s best to revisit Google’s suggestions and cover your bases. George Nguyen, The search community mourns the loss of Russ JonesSearch marketers are blessed to be in such a vocal, enthusiastic industry where their peers are excited to share knowledge and victories. That’s also why it hurts so much to know that one of our own, Russ Jones, principal search scientist at System1 and former principal search scientist at Moz, passed away last week. Russ’s friends and former colleagues reacted to the news on Twitter and many of them shared stories and photos. He is survived by his wife and three daughters (Russ’s twitter bio actually begins with his love for them), and a memorial website has been published for Russ, where you can read his obituary, share a memory or make a donation. On behalf of the Search Engine Land team, I’d like to express our condolences to Russ’s friends and family — our prayers are with you. Part two of Google’s spam update rolled out on June 28Yesterday we got the second part of Google’s spam update, just five days after part one rolled out. Both parts of the spam update were “global” updates that affected both web and image results, Google’s Danny Sullivan told Search Engine Land. If your rankings changed yesterday, Google’s spam-fighting efforts might have something to do with it. It’s also a good idea to see if your rankings changed on the 23rd as well. Unlike core updates, these spam updates are set to roll out over a single day, so any changes afterwards are unlikely to be related to this update. Consumers and marketers think privacy and personalization aren’t mutually exclusiveSome 82% of Millennials and Gen Z consumers say privacy is a right, not a privilege, according to Facebook’s “Industry Perspective: The Evolving Customer Experience” report. In the U.S., 44% of consumers say they’re more likely to buy from businesses that offer personalized recommendations. Are these contradictory notions? Nearly three-quarters of U.S. marketers don’t think so — 74% agreed that relevant personalization and user privacy protection are not mutually exclusive. Why we care. Sure, Google has delayed blocking third-party cookies in Chrome until 2023, but the growing emphasis on consumer privacy may mean that your marketing strategy should incorporate other ways, like first-party data or contextual ads, to reach your target audience. Customers want the best of both worlds — privacy and personalization — and the brands that can deliver both stand to gain. When Google confuses you for a criminal, experimental GMB features and a good ol’ fashion SEO myth-bustingLocal Q&A related to your search. Q&A related to your search has been spotted in GMB listings. Allie Margeson first spotted this feature on mobile, although it can also show up on desktop search results as well. Just another good reminder to answer questions prospective customers may be asking you. When Google thinks you’re a serial killer. Hristo Georgiev can’t decide if it’s hilarious or terrifying that Google associated a photo of him with a knowledge panel for a serial killer. The good news is that the image doesn’t seem to show when you search his name anymore, so perhaps someone at Google acted quickly. I love a good myth-busting. Ross Simmonds shares his take on a number of SEO myths. I enjoy these lists because, even if I don’t agree with the person’s opinions, it’s always enlightening to learn why they feel the way they do and it can help you think differently about a given tactic or strategy. Google plans to mix corporate needs and community with its 80-acre San Jose megacampusI grew up in Silicon Valley — San Jose, to be exact. Being a child in the 90s, I couldn’t grasp the socioeconomic consequences of tech growth and its appetite for talented workers and real estate. The amount of disruption and gentrification this has ushered in over the decades is hard to overstate. That’s why I’m a bit cynical about Google’s forthcoming San Jose megacampus. The project, called “Downtown West,” involves Google developing 80 acres of downtown San Jose. There will be 7.3 million square feet of office space to accommodate about 20,000 workers and thousands of housing units. Google says it’ll be more like a neighborhood than a corporate campus, but we’ll only know once it’s complete — in about a decade. “Not including office space, Google will pay more than $1 billion for infrastructure features such as parks, walkways, and preservation of historic sites,” Jennifer Elias wrote for CNBC, “It’ll also pay approximately $265.8 million in land and infrastructure fees as well as $200 million in ‘community benefits,’ which includes anti-displacement and job readiness programs.” A quarter of the 4,000 housing units will be designated as “affordable housing.” My parents couldn’t afford a home in the Bay Area when they were raising me, and that is only more true now. One of the biggest challenges for this development is not simply to offset the high earners it attracts for Google (which may displace the existing community), but to actively undo the gentrification that has occurred over the last two or three decades. Companies exist within communities and help to shape them, for better or worse and whether they want to admit it or not. I hope Google gets it right. The post Why did Google release all these updates together?; Tuesday’s daily brief appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3dqc5eB You’re probably expected to manage tens or hundreds of thousands of keywords at a microscopic level, so you don’t miss a thing. And the difficulty only multiplies the more clients you have in your agency portfolio. Yet, there is so much you can do with your SEO retainer time for one client. So many man-hours pass on routine campaign management and monitoring tasks. Time that you could invest in increasing the value of that account by spotting the next business opportunity. But it doesn’t have to be like that. It’s clear that you create the most value by doing strategy for your clients — and tracking every development affecting their keywords is crucial for the campaign’s performance. So you need a process that helps you leverage the agency’s resources and automate the most labor-intensive parts of the job while controlling strategic interventions on execution. Here’s how: Before execution: Segment your keywords strategically.You can start thinking about an efficient management process from the strategy phase — how you choose your SEO battles reflects how you segment your keywords. That means categorizing them so you can:
That means categorizing them so you can:
Eliminate harmful or misleading keywords for an effective campaignUnderstanding and acting on your client’s SEO opportunities highly depends on the quality of keywords you choose. That’s why it’s essential to filter signal from noise — focusing on the insights that would be valuable to the client’s expectations and doing away with the large volume of irrelevant data. Automated keyword research usually has its pitfalls, because keywords that aren’t important to your objectives, or that can waste your time and budget can inflate your list. We’re talking about such keywords as:
With SEOmonitor’s rank tracker, filtering out the noise is easier than ever. Based on your website input, the platform can do the research for you and automatically group keywords into categories that make sense from an SEO perspective (e.g., high opportunity, keywords with issues, highly seasonal, etc.) while labeling or downright excluding misleading or harmful keywords. Choose the relevant keywords from the start.You need to identify and leverage the high opportunity keywords, so you make the most of your agency and your client’s resources. Here segmentation becomes the act of translating the client’s business strengths into actionable tactics through two significant lenses: the client’s website categories and target audience, and the business/SEO opportunities: The buyer’s journeySegmenting keywords based on customer journey (from the basic “awareness, interest, consideration” model) allows you to provide more targeted value for each type of customer. For example, for buyers in the awareness stage, you want to create content that targets users with search intent that’s still somewhat informational, giving them valuable insight into what they’re looking for—and leading you right to your brand. You already know the client’s business based on your extensive prior research and their key input on target audiences so that you can start your reverse engineering based on the target’s search queries. With retail and e-commerce, this is generally straightforward—you’d just get the intersection of product category and search intent and quickly spot the opportunity:
SEO opportunitiesIt’s also important to identify keywords that you could easily rank highly in but aren’t using yet. Low SEO difficulty keywords with high search volumes or high conversion data will be a good investment of your resources. For example, your client’s website ranks in the top 20 for “dresses for cocktails” but it doesn’t have “cocktails” in the title — this is a quick win and a straightforward task for you. These are probably the keywords you should focus your attention on first. Or you can look at year-over-year search trends and identify exploding keywords: keywords that show a definite ascending trend and that will be relevant to your SEO campaign in the near future. For instance, leveraging the “near me” search queries in the summer-autumn of 2021. Spotting a relevant keyword in the search landscape that none of your competitors are checking out is quite the competitive advantage: In SEOmonitor’s rank tracker, you can set what we call smart groups. These are dynamic keyword groups that are automatically updated based on the conditional criteria you set, such as landing page, conversions and conversion rate, opportunity, difficulty, revenue, etc. Having the right keyword groups at a glance makes it easier than ever to manage a multi-faceted campaign targeting various segments and identifying how things are performing. During execution: Optimize your daily routine.The reality is, you only have a limited number of hours in a day that you have to prioritize based on your client portfolio. Therefore, to be efficient with time, you need to optimize your daily routine as you enter the campaign management phase — the big chunk of your workflow, most probably. Easily check critical insights.The first thing you need to make it an efficient process is to establish key performance indicators and a system for easily monitoring campaign progress towards SEO goals: The SEO objective statusCan you quickly answer how the overall performance of a specific campaign is progressing? If you set an objective from the start and track your agency’s performance against it, you will get a clear picture of where you’re heading. This, in turn, will grow your efficiency in managing that campaign — are you on track, or is it at risk? An agency dashboard that provides a holistic view of each campaign and all your campaigns across the portfolio might come in handy here. Based on your campaign data, you can set up an operational dashboard to give you the critical data at a glance:
The visibility trendRank changes are easy to understand and trust. Group-level metrics are not. And manually checking the visibility for each keyword would be insane. So you need a Visibility metric that is consistent and reliable. Calculated as an impression share, weighted against search volume, this metric will help your team understand how each target group is faring on desktop and mobile. Still, you need to explain what changed. And do so without being misled by non-SEO performance actions like adding or deleting keywords from your campaign and so on. That’s why SEOmonitor’s rank tracker automatically explains the keyword-level causes behind the changes in a group’s visibility, based on performance, while the algorithm guards against including your administrative actions. However, all this automation can only make things easier, not complete the task by itself. You still need to look at the data and employ your intuition and experience to identify a cause. Keyword issues and alertsSEO is a constantly shifting battleground, and you need to stay on top of changes in real-time if you want to maintain competitive rankings. Yet, without automation in place, you’d have to check these manually at regular intervals, spending time on tedious tasks without the guarantee that you’ll catch a significant change as it happens. With tools like SEOmonitor, you can set email alerts for when the visibility changes or check critical insights in the overall campaign view on your dashboard, categorized as:
No matter the system you choose to use, don’t forget to make it streamlined and repeatable, with the nudges in place to help you work smarter. Block time for reporting and leverage automationTo accelerate your monthly reporting process, think about it throughout your campaign management, not just when you’re getting close to the actual report deadline. If you make it a process on its own, with insights saved as you get them, annotations on important changes, and faster data curation, you’ll get the time needed to craft the narrative — and better explain what happened to your client. Let’s take a look at each of them! Use the power of annotations.As we’ve seen until now, categorizing keywords is essential, as they’ll give you group-level metrics that:
So you already have key metrics to assess during your daily or weekly processes. You can leverage this process to include quick saves and annotations on Visibility changes, ranks achieved, etc. Once you have the insights you deem relevant, you can manually annotate the findings — adding notes as to why you think something has increased or dropped. Then, should something happen frequently, you can look back at your notes while writing your monthly report to backtrack accordingly. Automate your monthly report building where it countsAs we’ve already hinted at, data gathering is a hassle when you need to open 3-4 tools, many spreadsheets, create screenshots, and so on. To go even deeper with efficiency, aside from saving crucial information as you see it, you can leverage data curation with tool integrations. Once you’ve decided to include such inputs as SEO objective status, group Visibility trends, key ranking changes, competitors’ status, etc., you can think about automating the data extraction process — with API, Google Data Studio, or even Google Sheets. Then, you should define an agency template to make the process streamlined across the organization and keep your communication clear. You’ve already set the expectations with each client, know what the KPIs to report on are, and other necessary tasks included. In a nutshellThe end goal is to implement an efficient process from the start, leaving room for building strategies and thinking creatively—the factors that will drive client satisfaction and retention. Create an efficient system by:
Leverage SEOmonitor’s Rank Tracker and Reporting Management system to save time and resources with efficient campaign management. Keep track of everything happening in client campaigns without painstakingly going through each contributing factor every day. Let us help in your journey to manage campaigns more efficiently — not just one keyword at a time. The post Is it time to completely rethink your keyword management process? appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3h5x4Fq Searchmetrics crawled over 2 million URLs, crunched the numbers, and performed correlation analysis across the top 20 organic Google search positions to get a sense of how websites were performing before the Google Core Web Vitals Update. As well as the 3 Core Web Vitals, they looked at 12 additional related ranking signals to offer deeper insights into what websites are doing well. The study includes real best and worst-case examples plus highlights many areas where websites could benefit from healthy speed gains and UX improvements. When using the information in this study, SEOs, UX designers and web developers can understand, with facts, what Core Web Vitals is about and what it means for the websites they manage. Visit Digital Marketing Depot to download the Searchmetrics Core Web Vitals Study. The post Less than 4% of websites passed all Core Web Vitals tests. Is yours one of them? appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3AbjCYo |
Archives
April 2024
Categories |