The importance of employee engagement is on the rise. If you have unhappy employees, they won’t be engaged and won’t work effectively. You’ll lose their productivity and performance, resulting in wasted money. And this extends to all staff members — from entry-level staff members to executives. Employee morale is not only important for your staff. It’s important for your organization as a whole. What’s the secret to motivated employees? You can increase employee morale, inspiring your staff to stay engaged and to make the job an enjoyable place. Here are 10 surprising ways you can improve employee morale. Post-It Note
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2.3 million workers endure work-related accidents every year. From minor office accidents to severe construction accidents, a workplace accident can leave you injured or even dead. You’ll also have to take time off of work and may accumulate injury-related expenses, such as doctor’s visits and medication. These accidents are also devastating for employers. You’ll have to provide worker’s comp and you’ll endure the stress of missing valuable staff members. What’s the best way to stay safe at work? Identify common work accidents and do what you can to prevent them from happening. This includes common hazards at work, such as
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We’re at the tail-end of the coffee revolution. We survived fair-trade coffee and we’re all now consuming single-origin direct trade coffee through vacuum tube processing or…something. The coffee business is still booming. You see new coffee stands cropping up on every street corner. Everyone craves that effervescent pop of caffeine tickling their brains. Consumers spent $74.2 billion on coffee in 2015. That’s only four years ago. If you love coffee, money, and people, then you might think “hey! I’d like to take advantage of that coffee money!” Well, you’ve come to the right place. I’m going to give you all
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You’ve graded those last exams, the kids are burning them in the trash cans outside and the bell rings. It’s Christmas break and you had planned on tackling that home remodel. But Christmas gifts and travel plans drained your bank account. How are you going to get that bathroom done? How are you going to replace those windows? Here are a few side gigs you could take on over break and even keep while you do your day job. 1. Be a Handyman There are only 24 hours in a day. That seems like a fluff statement, but it’s woefully
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There are now more niche markets than ever. If you own a commerce or e-commerce brand, you’ve probably been told to appeal to a mass audience, right? This advice no longer rings true. Instead, it’s more profitable to sell niche products and specialize in one specific audience. But if you’re selling niche products, it’s important you create a powerful brand and brand your products effectively. This separates your product from competitors and your customers will develop brand loyalty faster. If you’re developing a new branding strategy for 2020, you’ll want to include some core branding components. Here are the 3
via ShoeMoney https://ift.tt/34ts98z When I first got started in network marketing I was nowhere near the top…I was as bad as anyone could be when I first got started. In fact, I was so bad that in the first two years I enrolled two people. Those two people… I PAID FOR THEM to join my downline. Talk about pathetic, right? I felt as if I was at the bottom 1% of all network marketers, however, I quickly realized that was not true. If you’ve only enrolled one or two people… Know this… You are already in the top 30%+! Why? Most people get into network marketing and before they have any success, they quit! If you’ve been in network marketing, even if you haven’t had a lot of success and you’ve been doing it for a year or two, be proud of yourself that you haven’t given up. So the first strategy to get to the top 1% in network marketing: Don’t be too hard on yourself. If you’re too hard on yourself then you’ll quit and NEVER have the chance to become successful. The road to reaching the top 1% in network marketing is easy if…Listen, this business is a marathon, not a sprint. Long term consistency will always trump short-term intensity. Yes, there are times when you want to blitz. What’s a blitz? Take a 90-day time of your life, maybe even once a year… Put your head down and run. Hard. …but you can’t rely on short term intensity because this is a long-term game. Be patient with your results but impatient with your activity. I should put that on a bumper sticker… So, the second strategy to reaching the top 1% in network marketing is… CONSISTENCY! Are you willing to stick it out long enough to become great? If you played guitar every single day for 10-20 years would you be good? No… You’d be phenomenal! What if you honed your skills, practiced selling, presenting, reaching out to people on social media, etc. every single day for a few years? How great do you think you’d be? As Malcolm Gladwell puts it in his book, Outliers, the most successful people in the world spend about 10,000 hours on their craft to be considered “World-Class” at what they do. What do you think would happen if you spent 10,000 honing your skills? Do you think you’d be in the top 1%? Hell yeah, you would! This brings me to my third strategy… Adopt a healthy ego and belief systemMaking a million dollars is EASY! The hard thing? Believing that it’s possible for you. Once you begin to value your own self-worth, develop extreme confidence, and adopt a belief that anything is possible for you… That’s when you realize that you have what it takes to get into the top 1%. So, my third strategy to reach the top 1% in network marketing… Have an unwavering belief system Believe that you have what it takes… Develop a routine of consistent personal development with consistent daily action… …and understand that you are where you are right now and that’s okay. Why? Because you now know what it takes to make sh*t happen! If you want some advanced training on leadershipFeel free to hop over to LeadwithMatt.com. I’ve got some strategies there on becoming a powerful leader and recruiting powerful leaders. I’d love to hear what your biggest takeaway was out of this in the comments below. If you feel like this can add some value to some others, feel free to share it. Take care. If you’d like to learn how to impact others, check out this blog post. Go Make Life An AdventureBe sure to check out my Facebook and Instagram accounts for daily motivational and inspirational content. Matt Morris The post 3-Step Strategy To Reach The Top 1% In Network Marketing appeared first on Matt Morris. via Matt Morris https://ift.tt/2rAn5AF One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that. However, if someone sees your paid search ad and visits your website, you know how they got to your site. You know which ad they saw, what copy they responded to and even what search term triggered your ad. There’s so much data that it can be hard to figure out what it all means or what to do with it. Impression counts, clickthrough rates, cost-per-click…how do you sort through it all and use your paid search metrics to make intelligent decisions? I mean, what’s the point of having all of that data if you don’t know what to do with it? To make matters worse, a lot of this data can be hard to properly interpret, so even experienced online marketers often draw the wrong conclusions from their data or focus on the wrong metrics in their accounts. So, if you’ve ever stared at your paid search account and wondered, “What am I missing?”, this article is for you. Are you focused on the right paid search metrics?If you’re like most online marketers, you probably have several campaigns running, at least a dozen ads and over a hundred keywords to keep track of. And that’s if your account is on the small side. Every one of those campaigns, ads, ad groups and keywords can give you a wealth of information about your audience and how effective your advertising is…but only if you know how to use your data. These days, paid search is so competitive that it isn’t enough to simply set up Google Analytics and keep an eye on your cost-per-click. You need to know how to interpret every aspect of your paid search data and use it to optimize the performance of your account. Now, while that might sound like a daunting task, most of the information in your paid search account can be broken down into three manageable pieces: information about your traffic, information about conversions and information about sales. Let’s take a look at each of these three types of data and how you can use them to interpret what’s happening in your paid search account. What sort of traffic are you getting?When it comes to paid search advertising, most marketers tend to focus on traffic-related metrics like impressions, cost-per-click (CPC) or click-through rate (CTR). After all, the main reason why you run paid search campaigns is to drive more traffic to your website. And, not surprisingly, paid search platforms like Google Ads and Bing Ads are full of traffic-related information: device segmentation data, keyword info, impression share insights, and more. For Google and Bing, this info is incredibly easy to track and supply and it’s what most of their users are interested in. What you can learn from traffic dataWhile all of this traffic data is certainly handy, it’s only useful if you know what to do with it. That being said, your traffic data tells you a lot about how well your campaigns are working for your target audience. If no one is clicking on your ads, there’s a good chance that your ad copy needs some work…or you’re targeting the wrong keywords. If your cost-per-click is too high, you might need to rethink your bidding strategy. If you’re not getting enough impression share on your best campaigns, you probably need to consider shifting your budget around. For example, say you’re running paid search ads for a local attorney. On average, this client makes $3,200 from a new client and spends about $1,200 taking care of them. In your most recent review of your campaigns, you review your traffic data and put the following report together: From the data above, it’s easy to see which campaign is generating the best results. Campaign #3 produces more clicks at a lower cost-per-click than any of your other campaigns. In contrast, while you spent over twice as much on campaign #4, you got one-third of the clicks you got from campaign #3. Clearly, you either need to shut down campaign #4 and put its budget into a better campaign like #3 or invest some time into figuring out why campaign #4 is performing so poorly. However, before you make any decisions, we should probably talk about the other two types of data in your account. After all, your attorney friend doesn’t make money from clicks. To make money, she needs leads…and none of this data tells you whether or not all of those clicks are actually turning into leads. Is your traffic converting?So, with that in mind, let’s talk about conversion data. Because Google and Bing often can’t tell what a conversion is for your website, it takes some extra work to set up conversion tracking for your site. And, as a result, almost half of paid search advertisers don’t track their campaigns beyond traffic data. But here’s the thing, without conversion data, you can’t answer the following two critical questions about your paid search campaigns. 1. Is my website (or landing page) a good fit for my traffic?Paid search marketing is intent-based marketing. When someone searches for something on Google or Bing and clicks on your ad, they’re actively looking for a solution to a problem…a problem they think your business can help them with. Their click is an act of faith in your business and the page they land on after clicking shows them whether or not their faith was justified. If your landing page or website meets their expectations, a decent percentage of people should convert. If not, they’ll leave. So, if your conversion rate is high, then your destination page is a good fit for your traffic. However, if your conversion rate is low, it means that something is off. Your landing page or site isn’t working for your traffic, so they’re leaving to find something better. If you find yourself in the latter situation, you may want to take a hard look at the page you’re sending traffic to. You may need to rethink your page and site experience to bring it into closer alignment with the expectations of your traffic. 2. Is your traffic a good fit for your landing page?Of course, the opposite might be true, too. If your landing page seems like it should be converting traffic, but it isn’t, your ads may be sending the wrong people to your page. If people click on your ads because they want a divorce attorney, but you’re a personal injury firm, will they convert? The wrong traffic never converts, regardless of how good your site is. In this situation, it’s often a good idea to look at the search terms people are using to find your ads and the actual ad copy that you’re using. If it seems like you’re attracting clicks from the wrong people, you may need to rework your advertising strategy to target the right audience. What you can learn from conversion dataOnce you have set up conversion tracking, look beyond traffic data and see how your campaigns did in terms of conversions. Although it doesn’t have the best conversion rate (CR), campaign #3 gets enough cheap clicks that it still has the best cost-per-lead. And, as before, campaign #4 is still a lost cause. Between a low conversion rate and high cost-per-click, it’s producing leads at almost ten times the cost of a lead from campaign #3. With an 8 percent conversion rate, it doesn’t seem like either of these campaigns are targeting the wrong traffic, but they could probably both benefit from a little conversion rate optimization on their destination pages. However, while this data paints a clearer picture, your attorney friend still doesn’t make money off of leads. She needs to close new clients. To get at that information, we need to look at our sales data. Are you making sales?As helpful as traffic and conversion data are, they still don’t tell you whether or not your campaigns are making money. And, if your campaigns aren’t making money, why are you running them? Unfortunately, tracking your paid search campaigns clear through to sales data can be tricky. E-commerce is pretty straightforward, but once you get beyond that, it can be hard to connect your actual sales data to your campaign performance. You often need some sort of CRM like Salesforce and you have to figure out how to connect all of the dots. But is it worth it? Absolutely. Let’s take a look at what the sales data for our hypothetical law firm’s campaigns shows. All of sudden, campaign #4 just went from zero to hero. It might not have a great CPC or conversion rate, but its return-on-ad-spend (ROAS) is almost twice the ROAS of any other campaign. So what does this actually tell us? Well, for one thing, it’s clear that campaign #4 appeals to people who are much more likely to buy than the people in any of the other campaigns. Campaign #3 might drive a lot more traffic, but that traffic is far less likely to sign up for our attorney friend’s services. Does this mean that campaign #3 is bad? With a ROAS of 92 percent, it’s certainly losing money right now, but it has a lot going for it on the traffic and data front. Before you can pass judgement on it, you’ll need to dive into that data and see if there is any way to turn all of that potential into actual sales. Maybe you need to change your ad messaging to filter out people who aren’t likely to actually become a client. Maybe you could tweak the landing page to better appeal to potential clients. Maybe your attorney friend just needs some coaching on how to respond to leads from this campaign. In any case, without this sales data, it would have been easy to assume that campaign #4 was a complete loss and campaign #3 deserved more of your budget – when, in fact, the opposite was actually true. This is why sales data is so important. Traffic and conversion data teach you useful things about your campaigns, but only sales data answers the question, “Are my ads actually making money?” ConclusionYour paid search account is full of valuable information, but turning all of that data into actionable information can sometimes seem overwhelming. The trick is making sure that you have access to all of the data that you need to make educated decisions and then knowing what each type of data tells you. Now that you know how to interpret your data, all you have to do is start digging through your paid search metrics. Opportunities to improve your account should quickly become apparent. Good luck! The post Back to basics: Understanding your paid search metrics appeared first on Search Engine Land. via Search Engine Land https://ift.tt/37LPvID Yesterday, you (or the kids) may have been in for a surprise if you searched Google for the term [Christmas]. Hide the kids. Here is a look at some of the NSFW Shopping ads that were showing for the query as of last evening. Cleaned up. Google has since demonetized the page, removing all ads from showing for the exact match query [christmas]. Now the knowledge card that shows the date Christmas occurs this year and the knowledge panel with additional information appear at the top of the page on mobile (see below) and at the top and right of the page on desktop. There are now text or Shopping ads on the page at all — even at the very bottom. Why we care. This is an example of how Google takes action to control whether ads appear on search results pages for particular types of queries and when it chooses to demonetize a search result for non-commercial queries. It will also do this for trademarked events like the “World Cup” for example. These advertisers may have been targeting this exact match query, or they may not have even intended to show for the head term [christmas] at all. The ads may have triggered due to broad match or close variants matching. This also a reminder about Ad Rank bid thresholds. Ad Rank determines if an ad will show on a search result and, if so, in what position. In 2017, Google updated Ad Rank thresholds to account for the meaning and category of a query. The Ad Rank thresholds are going to be higher for news-related and non-commercial queries than they are for product-related queries like [christmas gift ideas] or even [christmas countdown]. The post Google cleans up [Christmas] appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2qPwtR6 I sat down with Andrea Cruz Lopez from KoMarketing in their Boston office to discuss all the good things around Google Ads. But if you know me, I like to talk about more of the “bad things” – so we kicked things off talking about the change where Google Ads expanded more match types back in August. Andrea shared tips and advice on how to stay on top of these changes, how to communicate these changes to clients and ultimately how to ensure you are not wasting your ad spend when Google expands your keyword selections. She also shared some general advice around tips and strategies with Google Ads. Here is the video: I started this vlog series recently, and if you want to sign up to be interviewed, you can fill out this form on Search Engine Roundtable. You can also subscribe to my YouTube channel by clicking here. The post Video: Andrea Cruz Lopez on Google Ads expanding match types appeared first on Search Engine Land. via Search Engine Land https://ift.tt/2ON80E8 If you ask virtually any working artist how they developed a creative career, they’ll mention a dedication to their craft... The post Persistence Arises from Gratitude appeared first on Copyblogger. via Copyblogger https://ift.tt/2soTE5n |
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