Advertisers are moving from search-based channels to social media for eCommerce ads, according to a new report by DataFeedWatch. The research found that the use of search channels has dropped by over seven percentage points from 2022 to 2023. However, around 7% of all products submitted to Google Shopping were disapproved due to critical errors. Below is an overview of the biggest issues impacting merchants, including invalid GTIN values and violation of Google policies. Invalid GTIN errors affect almost half of all merchants (48.43%) and over 4% of submitted products. Google penalizes accounts for wrong GTIN values, so it’s crucial for merchants to fix identification problems to avoid listing rejections. Violation of Google policies impact 44%of all merchants. This means that Google’s algorithm flagged a policy violation in your feed. To identify the issue, contact Google for a review. Once you know the problem, make the required changes to your product feed or website. Common reasons for seeing this error on the product level include:
Swiftly resolving these problems is essential to minimize their adverse effects on your account and advertising performance. Promotional overlay on image impact 40% of merchants. If you spot this error, it indicates that one or more of your images have promotional overlays, which Google strictly prohibits. There are three key ways to resolve this issue:
Once you have them, map your feed with the correct image URLs under the ‘image_link’ attribute. What DataFeedWatch is saying. A spokesperson for DataFeedWatch commented on the report’s findings, saying:
What is DataFeedWatch? DataFeedWatch by Cart.com is a leading Feed Management Solution that helps global brands and agencies, like Adidas, Decathlon, and KENZO, to maximize campaign performance on more than 2,000 integrated shopping channels, affiliate networks, and marketplaces, including Google, Meta and Amazon. Deep dive. Read the DataFeedWatch Multichannel Marketing Report 2023 by in full for more information. The post Top data errors that cause Google Shopping to disapprove products appeared first on Search Engine Land. via Search Engine Land https://ift.tt/ZDFhB7W
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