Google has a new Google Merchant Center policy on “automated content” that says reviews generated using an automated program or artificial intelligence application are considered spam and against the Google Merchant Center policies. Google posted this update here while also clarifying its existing Merchant Center policies and enforcement. Automated content policy. The new policy reads:
AI Content and Google. Generally, Google has been okay with people using AI to generate content, assuming that content is helpful and not written for search engines but rather for users. This is a bit of a deviation from the recent messaging from Google on using AI for content. But one would assume that reviews require a human to use the product to generate a review and thus AI-generated reviews would be an exception. Maybe? Other policy clarifications. Google also posted clarifications on its other Merchant Center policies. Here is what Google posted:
Enforcement clarification. Google also posted the following clarification around how Google enforces the policies listed above:
Why we care. If you are using Google Merchant Center, you should be aware of all the existing policies and how Google enforces those policies. If you post reviews to your Merchant Center feed, it sounds like you need to ensure those reviews are not generated by AI or other automated means. If they are, you need to add the is_spam attribute to those reviews. The post New Google policy says AI-generated reviews are spam and against Merchant Center policies appeared first on Search Engine Land. via Search Engine Land https://ift.tt/LixNDgE
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