Microsoft’s AI assistant Copilot is now available for all advertisers across the Microsoft Advertising Platform, a month after they increased the testing pool, the company announced today. Why we care: Microsoft touts CopIlot as a way for advertisers to save time on routine tasks, focus on strategic decision-making and improve overall performance. We’ll be watching closely to see whether these claims are actually true for advertisers. What’s new. Copilot offers several AI-powered capabilities within the ad platform, including:
What it looks like. Here’s a screenshot of what it looks like in the Microsoft platform: And what Copilot looks like answering a question about campaign performance: What’s next: An upcoming pilot will allow advertisers to use Copilot to summarize the performance of specific ad campaigns via chat automatically. via Search Engine Land https://ift.tt/1Y26kCz
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