After more than a decade leading Microsoft Advertising, Rik van der Kooi, the platform’s corporate vice president, announced his departure on Wednesday. Rob Wilk, vice president at Microsoft Advertising, will step up to lead the platform. Why we carevan der Kooi’s departure signals the end of an era of leadership at Microsoft Advertising and the start of a new one. “[van der Kooi’s] leadership has been instrumental in Microsoft Advertising’s growth over the last 10+ years,” John Lee, head of evangelism at Microsoft Advertising, told Search Engine Land. “The decision to promote Rob Wilk into the leadership role is significant for continuity and the ongoing success of the Microsoft Advertising business [and] platform,” Lee said, adding, “In short, Microsoft Advertising is in a very good place with growth and momentum for the future.” Additionally, new leadership often brings change, which may affect many (if not all) advertisers on Microsoft’s platform. It’s not clear what changes Wilk will make, but it’s something marketers should expect in 2022. More on the news
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