Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, the generative AI version “won” each. Here’s an example of one such battle, where the task was to write an introduction for a blog post about the best cat food for indoor cats. AI won 54% to 46%: In the other five battles, AI defeated humans at writing social media ads (70% to 30% and 54% to 47%), writing a blog post paragraph (60% to 40%), writing a social media post (65% to 35%), and writing a product description (65% to 35%). But. While the survey is interesting and surprising, it’s important to note that while AI won on preference in this survey, that may not translate to actual performance (e.g., traffic, leads, revenue, rankings, engagement). Methodology. The survey of 700 U.S. consumers (50.2% male, 49.5% female) was included as part of a larger Semrush report called Think Big with AI: Transforming Small Business Content Marketing” (PDF download required). Age breakdown:
Semrush “worked with several writers” to create the human copy. To produce the AI content, Semrush used detailed prompts (e.g., guidelines on tone of voice, length, readability, objectives) and sometimes had to write two or three additional prompts to refine the end result. Lessons learned. As Semrush wrote in the report:
Why people likely preferred the AI-generated content:
via Search Engine Land https://ift.tt/Unuji5N
0 Comments
Leave a Reply. |
Archives
April 2024
Categories |