Facebook has updated its resource explaining how it ranks content across its website, including Feed, Stories and Reels. Meta has also announced new tools and features for improved transparency on the social network, which will better assist marketers. Why we care. Marketers and advertisers need a strong understanding of how Facebook ranks content in order for them to make informed decisions about their campaigns to achieve maximum visibility and engagement. What’s new? Meta published a number of new features designed to provide greater clarity on its ranking factors via its digital newsroom:
System cardsFacebook’s new system cards are the biggest update to its resource center. This system consists of 14 cards:
Meta’s Content Library and APIAnother big update to Facebook's resource center is Meta's new Content Library and API. The database is set to include data from:
People will be able to use the library to search, explore and filter on a graphical user interface or through a programmatic API. However, under current guidelines, this tool has been set up specifically for researchers from qualified academic and research institutions pursuing scientific or public interest research topics. In order to gain access to this data, researchers will need to apply. Personalizing the user experienceFacebook confirmed that in addition to providing greater transparency into its ranking factors, it also wanted to give users the tools to take back control of the content they see – for example, the 'Why Am I Seeing This?" feature. These tools give Facebook users the ability to shape their own experiences, and choose what what they do and don't want to see. People can make changes by visiting their Feed Preferences on Facebook as well as through Settings. What has Facebook said? Nick Clegg, Meta's president of Global Affairs, shared details on the Meta digital newsroom about how AI is ranking content and how it'll be easier for users to control what they see moving forward. He said:
Deep dive: You can find a more detailed explanation of the AI behind content recommendations on the Meta AI blog. For more information on how AI uses signals to make predictions, you can visit Meta's Transparency Center. The post How Facebook ranks content in 2023: Feed, Stories, Reels and more appeared first on Search Engine Land. via Search Engine Land https://ift.tt/3L9PUy7
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