“Google is not about blue links. It’s about organizing the world’s information,” according to former executive chairman and CEO of Google Eric Schmidt, speaking earlier today on CNBC. Schmidt was asked about the “blue link economy,” and all the brands and businesses that have benefited from Google Search. But Google is changing. In the new world, AI will provide answers, not a list of websites for people to click on and find the answer for themselves. Why we care. While Schmidt is no longer in a leadership role at Google, he knows better than most what Google is likely to look like in the next few years. Meanwhile, current Google CEO Sundar Pichai has indicated search as we’ve known will substantively change within the next decade – including most recently when he said it is evolving toward Search Generative Experience. AI and advertising. Schmidt believes Google will be able to monetize AI answers and AI will improve advertising:
AI underhyped. Also of note, the arrival of a non-human form of intelligence is almost here. Schmidt thinks AI is actually “underhyped”:
The interview. You can watch the full interview here. via Search Engine Land https://ift.tt/7LKrhp2
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