Google Ads has started serving a pop-up survey that disrupts advertisers when they try to pause campaigns. The survey asks users whey they want to pause their ad campaign before allowing them to continue. Why we care. The pop-up survey may annoy and inconvenience busy marketers who lack the time to explain their ad campaign pause to Google. Nonetheless, this feedback will aid Google in enhancing its product, ultimately benefiting advertisers in the long run. First look. The pop-up was first noticed by digital marketing expert Greg Kohler, who posted about the survey on X. He shared some screenshots of the notification and then asked Google:
Reaction. After Greg shared his findings on X, fellow PPC expert Greg Finn asked Google Ads to stop disrupting advertisers by displaying the survery. He wrote:
What Google is saying. Google Ads Liaison Ginny Marvin took to X to explain the purpose of the survey:
Deep dive. Visit the Google Ads Help Center for more information. The post Google Ads pop-up survey disrupting advertisers trying to pause campaigns appeared first on Search Engine Land. via Search Engine Land https://ift.tt/WIEtneh
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