In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting tomorrow (July 1), we asked you:
Despite plenty of frustration:
The takeaway from those statistics: more than 90% of our joint readership is aboard the GA4 train, for better or worse.
Why we care. At first glance, this looks like a vote of confidence in Google’s analytics strategy. After all, there are plenty of alternatives to GA4. But it’s not that simple. Rightly or wrongly, it’s possible to adopt a tool even though you really don’t like it.
We might need to wait a while to see if people can make GA4 work for them or if frustrations with it start to make the alternatives look more attractive. The post GA4 readiness: 23% have fully adopted, 50% still learning, 16% yet to begin appeared first on Search Engine Land. via Search Engine Land https://ift.tt/FKLIcDo
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